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The event planners' blog

Business event registration and check-in illustrating real-time attendance tracking and event security preparedness under Martyn’s Law.
advice
Aug 25, 20268 min

Martyn's Law: what event organisers must prepare

Martyn's Law takes effect in spring 2027. Here's what UK event organisers must put in place from 200 attendees to prove their event security compliance.

Illustration of a shield protecting event data, symbolizing security, privacy, and attendee protection.
advice
Aug 24, 20267 min

Event data security: the European advantage

Event data security: why a GDPR-compliant, ISO 27001-certified European vendor genuinely protects your attendee data.

Speaker on stage addressing an audience seated in rows, in a modern room with large bay windows and green plants.
advice
Jul 27, 20267 min

Internal corporate events: the engine of your culture

Internal corporate events: the best lever to transmit your culture and retain your talent. Formats, CSR, and KPIs to measure the real impact.

Illustration of a modern workstation with an analytics dashboard, a connected world map and management tools.
news
Jul 15, 20268 min

Managing a multi-country event portfolio: the method

Managing a multi-country event portfolio: the master platform method to centralize without stifling teams on the ground. Method + rollout.

Conceptual illustration of a trade show dedicated to sustainable technologies, blending renewable energy, recycling, and nature at the heart of a modern professional space.
news
Jun 30, 20266 min

12 concrete actions for an eco-responsible event

Carbon footprint, ISO 20121:2024, scope 3, sustainable vendors: adopt the 12 concrete actions to organize a high-performing eco-responsible event.

Three colleagues analyzing an event RFP in a modern open space, with RFP documents, tablets, and data screens in the background.
advice
Jun 16, 20267 min

Event platform: the 10 keys to your RFP

Choosing an event platform requires a good RFP. Here are the 10 keys to structuring your specifications and making the best choice.

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Enterprise-grade security for event management platforms, covering consent, access control, and breach detection to keep your attendee data fully GDPR compliant.
advice
Jun 2, 20265 min

GDPR and events: the complete guide to staying compliant

How do you make your events GDPR-compliant? Invitations, data security, obligations: a complete, practical guide to help you

A practitioner arrives at the reception of a medical congress. A hostess scans his QR code badge via smartphone while a second staff member manages attendance on a tablet. A laptop displays the real-time participant management dashboard, in a modern congress space with a plenary room in the background.
advice
May 26, 20268 min

Medical congress check-in: compliance and best practices

Medical congress check-in: signature, traceability, archiving. The lasting principles to equip your system and approach an audit with confidence.

Woman in a navy blazer focused on a screen showing a funnel and CRM data, notebook and tablet on the desk, colleagues in the background.
advice
Apr 27, 20267 min

Event CRM: how to connect your events to your tool to prove their ROI

Finally measure the real impact of your events: leads, opportunities, and revenue with a connected event CRM

Professional working on a computer in a modern office with event management interface on screen
advice
Apr 14, 20266 min

How to create a high-performing event website

Creating an effective event website means combining aesthetics and conversion. Discover 7 best practices for turning your visitors into attendees.

Two professionals analyze dashboards and data related to an event management platform on a laptop, in a modern space with QR Code check-in kiosks and a conference underway in the background.
advice
Mar 24, 20266 min

How to choose your event platform?

Looking for an event platform? Discover the key criteria, essential features, and the steps to choosing the best solution for your events

Overview of a trade show with booths, a conference area, and a data dashboard illustrating ROI tracking for a B2B event.
news
Mar 3, 20265 min

Organizing a trade show: how to make your event profitable and data-driven?

Concrete advice for making your trade show organization profitable, data-driven, and focused on exhibitor ROI

Illustration depicting a professional event with a conference, artificial intelligence, data visualizations, immersive technologies, and event innovation.
news
Feb 2, 20264 min

The 10 event trends to watch in 2026

What are the 2026 event trends? Anticipate the key shifts to create engaging, sustainable, and measurable events

Illustration representing artificial intelligence applied to event management, with icons symbolizing data analysis, planning, marketing, networking, communication and performance.
advice
Jan 16, 20265 min

AI and events: between automation and humanization

In the age of event AI, technology optimizes organization, but the experience remains deeply human: discover why

An event organizer works on her laptop during a professional conference. She checks her ticketing software.
advice
Dec 31, 20255 min

Ticketing software: definition, benefits and comparison of the best solutions

Find out what ticketing software is, its benefits for organizers, and a comparison of the best solutions for your events.

Three smiling professionals gathered around a laptop, analyzing data together during a meeting in a modern office.
advice
Dec 12, 20255 min

Creating your event website: how to boost its visibility with SEO

Learn to use SEO for the best possible event website, one that continuously boosts your registrations and visibility

Three people, a man in the center holding a smartphone with two colleagues beside him, looking together at the phone screen with interest during an office event.
advice
Dec 9, 20256 min

Why adopt an event app in 2026?

Discover why an event app is essential in 2026 to improve the attendee experience and optimize your organization.

Image showing a B2B meeting: a man in a suit explains different event formats, while a screen displays images representing an in-person event, a digital video conference, and a hybrid format. Two colleagues take notes around the table.
advice
Dec 1, 20255 min

What type of event should you choose based on your objectives?

Discover how to choose the right type of event based on your business objectives: awareness, engagement, conversion, or internal cohesion.