The website of your event is often the first interaction with your future participants. It reflects the first contact between your event and your attendees and shows the professionalism of the upcoming event.
As an event organizer, you should be inspired by UX design techniques to optimize the user experience.
A well-designed website will increase your registration, participation, and interaction statistics, according to our own experience.
In some way, your event website's purpose is similar to a landing page, because the goal is the same: to give information, create desire and get registrations.
Here are 6 best practices to design (with ease) a flawless event website:
Use a graphic chart 🎨
One of the first things an attendee will see when they arrive at your event website is its colors and overall consistency.
Identify the colors of your graphic chart and stick to them at all costs. If you don't have a graphic chart yet, start there. Make sure you choose the right contrasting colors, the right font, and any other graphic element that stands out at first glance.
Also, make sure you don't illustrate your website with graphic objects of different families (some icons in flat design and others in 3d for example) in order to avoid aesthetic embarrassment.
To define this (if it is not already defined in the chart of your company), you have many free tools such as the palette explorer (which gives you harmonious tones), the color harmony tool of Adobe, or Google Font catalog.
Once these choices are made, go to the visual identity parameter of your event:
While you can have many colors in your palette, it is advisable to use a maximum of 5 on your website. Defining this chart as early as possible in the creation of your website is crucial to avoid wasting time later on.
Think about the user journey ⛰️
When creating an event website, it is essential to anticipate your attendee's journey. Focus on the concrete benefits of your event, what will they learn, what it is for.
Obviously, mention the essentials (where, when, how to get there) as well as a slight analysis of the event's topic.
Always ask yourself what information is most important to show, and how to build harmony between all these elements and information, being careful not to overload the pages.
Anticipate the participant's journey: are the "Call To Action" buttons clearly visible and highlighted? Are there any imperfect alignments?
Use Compositions (coming soon in Digitevent 👀)
Compositions are a new feature that required a lot of R&D at Digitevent and is the result of long-term work between our design team, our developers, and our user's feedback.
We will allow you to add modular and aesthetic bricks to easily design your website.
Created in partnership with an art director, these Compositions use so-called F or Z structures, which are one of the best ways to get conversions on a web page:
Example of a page in F shape, Wix photo credits
Example of a page in a Z shape, Wix photo credits
This page structure refocuses participants on the objective of your website: the registration to your event.
Illustrate your website 🖌️
A website with images and illustrations will be more successful than a dull website full of text: illustrate your words with quality images that are consistent with each other (take a look at unsplash).
Digitevent's advantage: no image size is restricted, your pictures are automatically adapted to the screen size of your participant.
Here is an example that shows you that a well-illustrated site is much more pleasant to navigate than an "empty" website:
Check the alignments 📐
With the same idea of keeping consistency throughout your guests' web experience, we recommend creating standards that you will use throughout your event.
It is fundamental to maintain the same size headings, paragraphs, margins, borders, and spacing throughout your pages and elements.
Always use the same button styles to ensure a harmonious result.
The keyword when adjusting your website: standardize.
Leave no room for exceptions, and you will ensure a consistent web experience.
Test and retest everything! ✏️
Finally, it is essential to test your website well (as if you were a visitor!).
To do this, ask 5 colleagues to visit your event website, preferably with 5 different devices and browsers. Don't say anything during the whole test and listen to every remark, note every difficulty your colleagues encounter.
Also, remember to proofread the texts to avoid any typo or syntax errors...
This step is crucial to be able to send out your registration invitations with peace of mind.
Have the guarantee of a secure and RGPD compliant website 🔐
Of course, your website will collect information about your participants. It is possible for you to link it to a Google Analytics account, and thus to deposit cookies on your visitors' computers.
Also, check that your website is secure and in HTTPS.
Digitevent allows you to have the flexibility of a customizable website creator while combining it with the robustness of protocols guaranteeing maximum security.
We hope that these few tips will give you a better vision of the steps and best practices to know in order to create a beautiful event website and guarantee a high registration rate :)