The solution gave us the opportunity to gather brand-new insights, while standing out with a more tech-forward image through the use of the event app.
Mitsubishi Electric : London Zoo Conference
The challenge
When organizing its major reseller conference at London Zoo, Mitsubishi Electric Europe wanted to modernize the attendee experience and equip its teams with a professional, easy-to-use solution, backed by solid support before, during, and after the event.
Workflow and solutions
The event app was deployed to centralize the conference agenda and let the 300 attendees follow the program in real time from their phones. The built-in news feed provided a space for live interaction and reactions throughout the day. Full support covered the entire project, from preparation through post-event follow-up.
Results
For the first time, Mitsubishi Electric Europe gained access to concrete, actionable event data on its 300 attendees. A detailed post-conference report gave managers a complete view of key metrics, paving the way for more informed planning for future editions.
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