An event without engagement isn't really a successful event, is it? 🤔
Whether in a virtual, hybrid, or in-person environment, your event is a great opportunity for connection and exchange of experiences. The term attendee engagement is still a subject that needs to be properly defined. On social media, it can refer to the rates available through platform tools (likes, comments, shares, number of views, etc.). Attendees show their interest through these actions.
Audience engagement must show through participants' desire to be an active part of the event, and to get involved through concrete actions (lasting relationships, product purchases..). Naturally, an attendee who easily identifies with your event and shares your values will find it easier to join your community.
Their engagement and loyalty will be hugely beneficial to you, as they'll become a direct part of your communication (sharing posts, word of mouth, positive comments..).
⭐ As you can see, to understand and measure your event's engagement, you need to take into account both quantitative and qualitative criteria.
5 tips to boost your attendees' engagement
- Energize your event 💃
Gamification is an increasingly used technique in events. It helps attendees feel active and fully involved during the event. Q&A, polls, votes, word clouds, live questions, buzzers, engagement games, individual or group challenges, rewards.. each activity can be adapted for remote or in-person format. The goal: attendees taking action, not staying passive. - Rethink your communication before and after the event 💡
Before the event, social media and various digital strategies will be your best friends. Your goal is to create emotion: make your community want to attend your event and spread the word as much as possible. You can create a hashtag, run contests, use paid advertising, write a blog post, or invite an influencer who's an expert in your field.
After the event, send a personal thank-you note to each of your attendees. It's a chance to share highlights and a few photos with them. On social media, you can engage your community by asking them to tag a friend/colleague/partner they enjoyed the event with. - Your content: information or entertainment? 📢
To capture and hold your attendees' attention during your event, they need to either have fun or learn new things. Or both! Note that according to a survey by evenement.com, 64% of attendees say that the quality of the keynote speakers and the relevance of the content are the reasons they register. - Give your attendees control 🖐️
Your attendees will really appreciate being able to shape their own experience. Don't hesitate to reach out to them and ask what they expect from your event, you'll likely gather some great ideas. Your community should feel privileged, exclusive, and enjoy the satisfaction of making decisions. - Go digital 📱
Use digital tools and give your attendees a true event experience 2.0. Event apps, social media livestreams, live chat, interactive virtual experiences.. are fantastic optimization levers.
Our tip: For 80% of adults, attention drops after 10 minutes. So break up your content, and keep sessions quick and short.
How does Digitevent help you increase your attendees' engagement?
Digitevent offers a wide range of features that will help you engage your attendees to the fullest and make managing your event easier. 😍
Event website
Your website is the main showcase for your event. It lets your attendees get all the information they need, persuades and convinces them, and encourages sign-ups, while also representing your brand, image, and values. Modular design templates, responsive format, a site and form editing studio, white-label and multilingual.. we take care of everything! Click to learn more.
Marketing and invitations
Our solution lets you design beautiful email campaigns in line with your brand guidelines, with personalized name tags and a 100% secure link. You can also make the most of your statistics and import and segment your contacts. Click to learn more.
Registration management
User-friendly and customizable, we provide smart registration forms and automated confirmation emails. Security, data protection, real-time tracking, guest management.. our complete solution will meet all your needs. Click to learn more.
Ticket sales
Set your prices, collect payments, download your invoices, and use our mobile app to scan attendees' tickets and access passes on the day. A simple and efficient purchasing experience that will make your organization easier. Click to learn more.
Livestreaming
Expand your audience with our remote event solution and give your attendees a live voice! A professional-quality livestream and integration with various solutions for a successful live experience.
Smart Matchmaking
Our Networking app lets you set up meeting rules and generate interactive attendee directories for each attendee type. Each person gets a personalized agenda with their meetings, workshops, and sessions, in person or via our video conferencing technology with built-in chat. Click to learn more.
Interaction and engagement
Digitevent helps you maximize attendee involvement across your different events. They can react in real time, like comments.. meanwhile, you can get live poll results and display them in a fun way. A perfect solution for creating engagement by asking your attendees for their opinion!
👉 Are you an organizer who needs help managing your event? Request a free demo with one of our advisors.
