Since its creation, Nobel Biocare has been developing cutting-edge technologies and solutions for dental implantology. Each innovation has to be communicated, explained, and demonstrated to the specialist practitioners. This process is essential for the laboratory and the patients. For its various symposiums in Europe, Nobel Biocare has put its trust in Digitevent to digitalize the on-site management of attendees.
Initial stakes ...
- Importing data from internal CRM,
- Check-in and badge printing as doctors step into the event,
- Conference access control and issuance of certificates of attendance,
- Tracking and signatures at the entrance of the conferences and meals,
- Data synchronization with Salesforce after the event.
Importing data from internal CRM
Nobel Biocare has an internal CRM, which they use to invite their future event participants. Indeed, the presence of doctors is due to the work put in by laboratory representatives who are in daily contact with the practitioners. From their CRM, organizers at Nobel Biocare can export their Excel list of expected participants. Then, in one click from the Digitevent dashboard, they were able to import this file into the check-in app.
Check-in and badge printing as doctors step into the event
On D-Day, 2 mini-printers and 4 tablets were set up at the reception desk of the prestigious Brussels hotel where the event took place. As each attendee arrived, a badge was instantly printed. The badge includes the name, first name, specialty, and a QR nominative code for each doctor. Physicians were also asked to sign on the tablet to record their signature for regulatory purposes. In real-time, the organizing team from Nobel Biocare and their event agency could follow the number of arrivals from their smartphones. As the 200th attendee is checked-in, the doors of the first conference were opened.
Conference access control and issuance of certificates of attendance
Physicians needed a certificate of attendance for each of the conferences and training workshops attended. This allows them to validate training credits. To do so, at the entrance of each conference, hosts and hostesses scan badges using our professional laser scanners. Automatically, a PDF certificate confirming their presence is sent by email to each physician, mentioning the date and the name of the attended training.
Tracking and signatures at the entrance of the conferences and meals
For regulatory and ethical reasons, Nobel Biocare must keep proof of the benefits granted to attending guests. This is why the scanning mechanism is also used at the entrance of lunch and dinner rooms. Thanks to the scan of QR codes on the badges, Nobel Biocare obtains a PDF file with the list of persons who benefited from the meals. The scan time and signatures (collected on tablets at the beginning of the event) are also mentioned in these attendance reports.
Data synchronization with Salesforce after the event
The event is over and was a success! Nobel Biocare teams use the "SYNCHRONIZATION DIGITEVENT" button set up on their Salesforce CRM. In one click, all attendees at the event are marked as present in the Salesforce Pardot campaign. This automation workflow was put in place at the beginning of the collaboration and makes it possible to synchronize data between Digitevent and Salesforce. Thus, Nobel Biocare keeps up-to-date data in its CRM and is able to optimize its future marketing actions.