"Alone we go faster, together we go further!” This phrase perfectly represents the major challenge that collective intelligence represents for the design of events. In the respect of the stakeholders and in a benevolent and listening spirit, the collective intelligence brings out innovative and quality ideas.


1. Inspire - collaborate - have fun

In these times of pandemic, it is sometimes difficult to see things through rose-tinted glasses and to remain creative. Thinking together on the same project and imposing constraints on each other is a good way to come up with original and impactful ideas. We all have something to learn from each other. Let's remember (if we have forgotten) that our jobs are above all based on relationships and exchange.

The key is to succeed, through various methods, in combining the strength of teamwork and individual qualities. The important thing is that each individual feels heard and listened to, and that the exchange and interaction between the group thus allows each individual idea to be improved to obtain the best. The involvement of the stakeholders helps to consolidate the commitment of the participants and to prevent tensions. So don't hesitate: let's get inspired, let's collaborate, and let's have fun! 

Collective intelligence also allows you to gather qualitative content to elaborate the storytelling of your event. Know that it is essential that it tells a story or has a coherent thread, in order to hook and impact participants before, during, and after the event.

👉 Before communicating around your storytelling, you can mobilize a series of impactful hooks to prepare interlocutors to receive your message, such as analogy, numbers, scoop, or deliver a piece of information that is personal to you and will reach out to your audience and weave a bond.

2. Methodologies

👉 Brainstorming & brainwrinting 

To activate a good collective intelligence ideation process, you should preferably start with an individual brainstorming phase.

A variant to brainstorming: brainwriting. You write your idea on a post-it note (physical or virtual) and you pass it to your neighbor who will then bounce back on the idea and improve it. 

To go even further, don't hesitate to give constraints to your group (budget, sector of activity, etc.) so that they come up with specific ideas and get out of their comfort zone.

👉 Open forum

The open forum (or world café) also requires input from others to improve the quality of ideas. During an afternoon on a particular theme, for example, the group can take on a problem to be solved, produce quality ideas, sort them out, prioritize them and propose an action plan. The group can only adhere to the action proposals since everyone will have participated in its elaboration. It is a good way to teach each stakeholder to work in a group, with the personalities and ideas of everyone.

👉 Design thinking 

The last method is design thinking. It allows you to develop innovative products and services by placing the user at the heart of the thinking and giving a framework to the course of the project. Here are the 3 main steps: 

  1. Immersion: we interview users and try to understand their expectations.
  2. Ideation: we are inspired by everything that surrounds us (videos, photos...) and we give all the ideas that come to mind (same principle as a brainstorming). 
  3. Prototyping and testing: we keep the best ideas and we go into project mode. To do this, we use shadowing, a technique that consists of testing the project with participants to verify if it works well and meets expectations. Remember to always take into account the context of use. At each step, you must check that the initial problem has not changed.

3. Organize a collaborative workshop: find a solution to a problem together

collaboration workshop

Organizing a collaborative workshop will allow you to identify the key elements of an understandable, useful and correct action plan and to make sure that you have not forgotten anything. To do this, it is important that you position yourself as a mediator, so that you benefit from the participants' field experience, while verifying the feasibility of the project, and boosting your creativity thanks to the collective intelligence.

Discover the few steps:

👉 Consolidate information: individually, take ownership of the context and try to understand the source of the problem. Before defining and implementing solutions, make sure you have completed the previous steps and share a summary with participants.

👉 Identify the issues: the problem(s) will allow you to define an action plan. The formulation must be SMART: specific, measurable, ambitious, realistic and temporally defined.

Also, individually, for each issue you can then: 

● Analyze the conditions, the pros and cons. 

● Check what has already been tried internally or in similar structures. ● Think about a specific objective you would like to achieve. ● What are the resources you can rely on and what are the constraints to manage? 

● Prepare the necessary documents (maps, legal texts, etc.)

👉 Prepare the workshop content:

A. Invitations & communications: choose the scope of participants you have selected: strangers, relatives, colleagues, external stakeholders and inform them of the place, date, and theme of your workshop. 

B. Methodologies: get an external facilitator to explain the rules, agenda, and help you with the facilitation of the workshop and make sure to set a creative and constructive atmosphere throughout the workshop

👥 Some tips for creating a creative atmosphere:

● Ideas should fit in a few words 

● Participants bounce off each other's ideas but do not comment or judge them 

● Everyone writes down and shares their ideas one by one.

C. Prepare the workspace: arrive early so that you are calm and relaxed when others arrive. For set-up, make sure you have a large table with chairs for everyone. A circle arrangement is best.

D. Introduction: give a 10-minute presentation to your group detailing your vision, the goal and objectives of the day, the context, the stakeholders, and the solutions you have already thought of.

👉 Conduct the workshop and facilitate discussion:

A. Discussion phase: unleash the creativity of participants to bring new ideas from their personal experience and perspectives, and prepare some questions to keep the discussion moving. This phase should be dynamic and respectful of everyone. Feel free to write down some ideas on a flip chart 

B. Division into small groups: divide the group into sub-groups and check in with them to make sure everything is going well. 

C. Presentation of each group's ideas: one person from each group presents the results of their work to the audience for 5 minutes. 

D. Discussion phase: take the floor to summarize the major ideas and try to propose several solutions that could answer the basic problem.

✍️ Materials needed:

● Post-its/eco-Post-its 

● Pens/pencils 

● Cardboard or whiteboard or chalkboard

E. End: thank participants before they leave, and collect their email to thank them afterwards for their contribution, present them with the solutions produced (focus on visuals), and share photos/videos of the workshop.

4. Back to July 8th with Luxe & Événement: a great example of collective intelligence

workshop session

Thank you for this superb day of training and collaborative work with the Event Canvas methodology, alongside Jon Lipfeld, Lucien Derhy & Vincent Roux. Collective intelligence was fully in the spotlight and at the heart of the exchanges! 

A real case study was discussed: "Undisclosed" for the next Fashion week with a hybrid event of more than 2000 participants in person and more than 50 miles around the world for the startups House of Tribes, who conceived the event. 

Delphine Schaack, Assistant Director of L'Atelier JAM Production & Scénographie Culturelle Collaboration Artistique gives us her feedback:

"The Event Canvas training during the Luxe&Evénement event on July 8th was very enriching because of the group dynamics and the interest of the project. Constructive and benevolent exchanges."

👉 To fully use all the assets of collective intelligence, discover the EventCanvas, a methodology specific to Design Thinking for events. Vincent Roux, expert in digitalization can train you online for the EventCanvas level 1 training on September 03th with a second session of the Luxe&Evenements event.

📢 Information and registration : click here

📩 Contact : contact@vincentrouxconsulting.fr /