[{"data":1,"prerenderedAt":3040},["ShallowReactive",2],{"top-banner-en":3,"blog-page-5-en":4},{"prismicDocument":-1},{"currentPage":5,"totalResults":6,"articles":7,"prismicDocument":3012},5,94,[8,301,492,611,781,938,1131,1393,1598,1818,1947,2054,2156,2284,2387,2579,2813,2892],{"id":9,"uid":10,"url":11,"type":12,"tags":13,"first_publication_date":15,"slugs":16,"linked_documents":18,"lang":19,"data":20,"_source":297},"en_blog_article_evenementiel-marque-employeur","employer-branding-events",null,"blog_article",[14],"global","2026-07-02T10:07:42+0000",[17],"levenementiel-au-c%C5%93ur-des-marques-employeurs",[],"en-us",{"distribution":14,"article_title":21,"author_name":26,"publication_date":27,"banner_image":28,"article_content":39,"main_tag":282,"body":283},[22],{"type":23,"text":24,"spans":25},"heading1","Events at the heart of employer branding",[],"Syrian FIS","2020-10-25T23:00:00+0000",{"dimensions":29,"alt":32,"copyright":11,"url":33,"id":34,"edit":35},{"width":30,"height":31},900,600,"Photo of a conference","https://images.prismic.io/digi-www/c242a030-a54f-4f05-ad78-ddb09552843d_eventcorp.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2025%2C1350&w=900&h=600","Xxb8bxAAACQALAue",{"x":36,"y":36,"zoom":37,"background":38},0,0.6666666666666666,"#fff",[40,45,49,52,55,58,71,74,78,80,86,88,97,99,104,115,121,127,129,132,134,139,142,148,157,172,174,177,179,182,191,202,208,214,216,219,221,229,232,240,243,245,248,250,253,256,263,266,269,272,274,277,279],{"type":41,"text":42,"spans":43,"direction":44},"paragraph","All customer challenges now play out in the field of recruitment. You need to attract, build consideration, convert, and finally retain, in that order. Beyond the crucial question of recruitment, namely how to identify the right candidate, here are the challenges facing employers today: ",[],"ltr",{"type":46,"text":47,"spans":48,"direction":44},"list-item","How to connect the company and candidates ",[],{"type":46,"text":50,"spans":51,"direction":44},"How to build an attractive employer brand",[],{"type":46,"text":53,"spans":54,"direction":44},"How to succeed at onboarding",[],{"type":46,"text":56,"spans":57,"direction":44},"Continuous training and information flow",[],{"type":41,"text":59,"spans":60,"direction":44},"A well-suited answer to all these questions ensures a candidate journey  beyond reproach and strengthens the employer brand. The good news is that events can help provide answers to each of these challenges:",[61,65,68],{"start":62,"end":63,"type":64},54,72,"strong",{"start":66,"end":67,"type":64},73,88,{"start":69,"end":70,"type":64},109,123,{"type":41,"text":72,"spans":73,"direction":44},"",[],{"type":75,"text":76,"spans":77,"direction":44},"heading2","How do events connect the company and candidates?",[],{"type":41,"text":72,"spans":79,"direction":44},[],{"type":41,"text":81,"spans":82,"direction":44},"As mentioned: a candidate should be seen as having the same expectations of a company as a customer does, the first of these being the need for values alignment. Your goal is therefore to communicate your company values to your future employees.",[83],{"start":84,"end":85,"type":64},144,160,{"type":41,"text":72,"spans":87,"direction":44},[],{"type":41,"text":89,"spans":90,"direction":44},"The event (whether physical, virtual, or hybrid, with nuances for each) allows you to fully embrace this approach. It represents you, it's your chance to convey your values and culture to your candidates, so that only those who share them want to move forward with you. ",[91,94],{"start":92,"end":93,"type":64},118,132,{"start":95,"end":96,"type":64},161,184,{"type":41,"text":72,"spans":98,"direction":44},[],{"type":41,"text":100,"spans":101,"direction":44},"An event such as a product launch, a public evening, or a conference will inevitably attract qualified potential candidates who are interested in your topic, and therefore indirectly in your company (the work here is to make sure your company becomes the reference on that topic). Holding one or more team-building events each year, or promoting regular after-work gatherings, can also attract your future talent.",[102],{"start":103,"end":70,"type":64},93,{"type":105,"url":106,"alt":107,"copyright":11,"dimensions":108,"id":111,"edit":112},"image","https://images.prismic.io/digi-www/6959ef09-98c1-4aa2-83cf-ee570fa9426e_mains-levees.jpeg?auto=format%2Ccompress&rect=0%2C-161%2C2024%2C944&w=750&h=350","Photo of a corporate evening",{"width":109,"height":110},750,350,"XxrnAhAAAL1uPX1u",{"x":36,"y":113,"zoom":114,"background":38},-161,0.6087662337662337,{"type":41,"text":116,"spans":117,"direction":44},"It's up to you to create the exceptional event that will (and this is the whole point) elevate your event to another status: that of an experience.",[118],{"start":119,"end":120,"type":64},136,146,{"type":41,"text":122,"spans":123,"direction":44},"An experience where every detail is carefully thought out from start to finish will undeniably position your brand in people's minds as one with an eye for detail, professional and attentive.",[124],{"start":125,"end":126,"type":64},36,57,{"type":41,"text":72,"spans":128,"direction":44},[],{"type":75,"text":130,"spans":131,"direction":44},"The role of events in building an attractive employer brand ",[],{"type":41,"text":72,"spans":133,"direction":44},[],{"type":41,"text":135,"spans":136,"direction":44},"To convince a candidate, every touchpoint now needs to be polished and refined, because the candidate becomes an ambassador.",[137],{"start":67,"end":138,"type":64},124,{"type":41,"text":140,"spans":141,"direction":44},"The balance of power between a company and a candidate is shifting, largely due to changes in the job market. Brands therefore need to redouble their efforts to build a strong employer brand and recruit the best talent. ",[],{"type":41,"text":143,"spans":144,"direction":44},"To do this, a brand must constantly build its visibility so that candidates come to it naturally.",[145],{"start":146,"end":147,"type":64},46,56,{"type":41,"text":149,"spans":150,"direction":44},"What better opportunity to do this than creating your own career days (virtual or in-person) to meet your target audience, or why not invite the schools you're targeting to some of your corporate evenings to spark meetings?",[151,154],{"start":152,"end":153,"type":64},186,204,{"start":155,"end":156,"type":64},208,222,{"type":41,"text":158,"spans":159,"direction":44},"Whichever option you choose, the event will always boost your brand image and visibility, even when that isn't always the primary goal. Some brands understand this well and use every event as an opportunity to turn it into a unique experience that will earn them visibility and a high share rate on social media. This is notably the case for Apple. ",[160,161,164],{"start":126,"end":66,"type":64},{"start":162,"end":163,"type":64},225,242,{"start":165,"end":166,"type":167,"data":168},342,347,"hyperlink",{"link_type":169,"url":170,"target":171},"Web","https://www.digitevent.com/en/blog/the-apple-case-the-event-brand-tradition","_blank",{"type":41,"text":72,"spans":173,"direction":44},[],{"type":75,"text":175,"spans":176,"direction":44},"Succeeding at onboarding with digital and events",[],{"type":41,"text":72,"spans":178,"direction":44},[],{"type":41,"text":180,"spans":181,"direction":44},"To meet recent graduates, the tradition is generally to attend school career fairs, trade shows, and other job fairs. ",[],{"type":41,"text":183,"spans":184,"direction":44},"However, this type of format is now limited (and not only because of Covid), since candidates want to know a company's values as much as their future work environment (as shown by the popularity of sites like Glassdoor). These events therefore remain necessary but not sufficient. Listen to your teams' ideas and welcome feedback on your company's onboarding strategy.",[185,188],{"start":186,"end":187,"type":64},102,125,{"start":189,"end":190,"type":64},143,166,{"type":41,"text":192,"spans":193,"direction":44},"This is exactly where digital comes in: it helps simplify the encounter with candidates by making the application process smoother. Footlocker, for example, streamlined its recruitment process as much as possible with a mobile app to improve its candidate experience. ",[194,197],{"start":195,"end":196,"type":64},49,71,{"start":198,"end":199,"type":167,"data":200},220,230,{"link_type":169,"url":201,"target":171},"https://searchhrsoftware.techtarget.com/feature/Foot-Locker-improves-its-candidate-experience-and-hiring",{"type":41,"text":203,"spans":204,"direction":44},"Beyond the reasons mentioned above, this highly digital approach implicitly signals to your future hires that you understand the codes of your time, and this is also a differentiating factor",[205],{"start":206,"end":207,"type":64},110,147,{"type":41,"text":209,"spans":210,"direction":44},"Finally, live or recorded video interviews meet the need for authentic contact (which builds confidence), for both candidate and employer alike: the candidate can picture themselves in the office and on the team they'll join, while the employer gets a glimpse of the soft skills (eloquence, presentation, punctuality, etc.) of their future employee.",[211],{"start":212,"end":213,"type":64},61,78,{"type":41,"text":72,"spans":215,"direction":44},[],{"type":75,"text":217,"spans":218,"direction":44},"Events matter for passion-driven industries ",[],{"type":41,"text":72,"spans":220,"direction":44},[],{"type":41,"text":222,"spans":223,"direction":44},"In high-pressure sectors, particularly with developers, the hunt for talent is tricky. Relations between developers and overly pushy HR teams can sometimes be tense. These profiles are, of course, in high demand, and can receive 10 to 15 contact requests a day. ",[224],{"start":225,"end":226,"type":167,"data":227},159,164,{"link_type":169,"url":228,"target":171},"https://stackoverflow.blog/2017/02/21/software-developers-need-know-recruiters/",{"type":41,"text":230,"spans":231,"direction":44},"The candidate experience is improved through an in-person meeting at an event, which helps win candidates over and move past this aversion to HR and aggressive headhunting, creating a healthier climate. ",[],{"type":41,"text":233,"spans":234,"direction":44},"To recruit this type of candidate, it's better to meet them at technical events rather than at traditional finance-industry job fairs, as AXA's Employer Brand Manager explains in an interview. ",[235],{"start":236,"end":237,"type":167,"data":238},182,191,{"link_type":169,"url":239,"target":171},"https://www.blogdumoderateur.com/recruter-marque-employeur-service-candidats/",{"type":41,"text":241,"spans":242,"direction":44},"It can't be said enough: the boom in professional gatherings, and networking more broadly, stems from a much wider social demand. Remember that Meetup predates Facebook by a few years.",[],{"type":41,"text":72,"spans":244,"direction":44},[],{"type":75,"text":246,"spans":247,"direction":44},"Internal events, for training and information sharing",[],{"type":41,"text":72,"spans":249,"direction":44},[],{"type":41,"text":251,"spans":252,"direction":44},"More and more, HR departments are now supported by “talent managers”. ",[],{"type":41,"text":254,"spans":255,"direction":44},"These people are responsible for continuous training in companies where employees need to have a roughly similar skill level that keeps improving over time. ",[],{"type":41,"text":257,"spans":258,"direction":44},"Consulting firms are typically where you find this kind of profile. The internal event is then the ideal way to bring these people together around training sessions and seminars to help them all progress together and ensure consistency among employees.",[259],{"start":207,"end":260,"type":167,"data":261},177,{"link_type":169,"url":262,"target":171},"https://www-preprod.digitevent.com/fr/evenement/solution-organisation-formations-education-webinars",{"type":41,"text":264,"spans":265,"direction":44},"As for information cascading, it's often a priority, even critical, in very large organizations, helping to align perspectives and communicate well within a company that's often full of hierarchical layers (this type is often represented by large public-sector administrations or private-sector leaders). ",[],{"type":41,"text":267,"spans":268,"direction":44},"This information cascade should take place at an event attended by all managers, whether in person or remote. These major gatherings are usually rare occasions: realigning the group's values or a new vision, a change of director and therefore a new strategic direction, etc. ",[],{"type":41,"text":270,"spans":271,"direction":44},"Either way, the event undoubtedly adds real value in avoiding misunderstandings and information gaps during a company's key moments. ",[],{"type":41,"text":72,"spans":273,"direction":44},[],{"type":75,"text":275,"spans":276,"direction":44},"In conclusion ",[],{"type":41,"text":72,"spans":278,"direction":44},[],{"type":41,"text":280,"spans":281,"direction":44},"These approaches reflect the paradigm shift in the recruitment sector. Digitalization and the use of unconventional events put the candidate at the center of the game, while still having a brand strong enough to draw the right profiles toward it. Not everything is overturned or needs rebuilding, but the more processes become digital and complex, the more necessary face-to-face meetings become. ",[],"advice",[284],{"primary":285,"items":293,"id":295,"slice_type":296,"slice_label":11},{"seo_title":286,"seo_meta_descriptions":289},[287],{"type":41,"text":24,"spans":288},[],[290],{"type":41,"text":291,"spans":292,"direction":44},"The candidate is also a customer: make every touchpoint count to attract, convince, convert, and retain your talent. It's your move.",[],[294],{},"seo$772be202-96cb-4744-9149-c955c78af7dc","seo",{"id":298,"lang":299,"type":12,"uid":300},"akYmUxIAACwAyt9s","fr-fr","evenementiel-marque-employeur",{"id":302,"uid":303,"url":11,"type":12,"tags":304,"first_publication_date":305,"slugs":306,"linked_documents":308,"lang":19,"data":309,"_source":489},"en_blog_article_optimiser-les-missions-hotes-et-hotesses","how-to-optimize-missions-your-hosts-and-hostesses",[14],"2026-07-02T10:07:45+0000",[307],"comment-optimiser-les-missions-de-vos-hotes-et-hotesses-pour-de-meilleurs-evenements-en-2020-",[],{"distribution":14,"article_title":310,"author_name":314,"publication_date":315,"banner_image":316,"article_content":324,"main_tag":282,"body":475},[311],{"type":23,"text":312,"spans":313},"How to optimize the roles of your event hosts and hostesses for better events in 2020?",[],"Syrian Fis","2020-10-05T22:00:00+0000",{"dimensions":317,"alt":319,"copyright":11,"url":320,"id":321,"edit":322},{"width":30,"height":318},1200,"Photo of hostesses at an event","https://images.prismic.io/digi-www/b3fc5fcf-a407-4ab2-8429-9601aeef49b2_2.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1600%2C2133&w=900&h=1200","X31vFhAAACIATIa0",{"x":36,"y":36,"zoom":323,"background":38},0.75,[325,328,333,336,339,342,350,353,356,359,364,372,375,378,381,384,387,390,393,396,400,403,409,414,419,423,429,434,443,455,460,463,472],{"type":41,"text":326,"spans":327,"direction":44},"Human contact (physical or virtual) is a fundamental part of a successful event. Your event's representatives include your hosts and hostesses, who are the point of contact for your audience. It's therefore crucial to pay close attention to this aspect, while diversifying the tasks entrusted to your hosts. ",[],{"type":75,"text":329,"spans":330,"direction":44},"Give value to the human side",[331],{"start":36,"end":332,"type":64},28,{"type":41,"text":334,"spans":335,"direction":44},"Today's host or hostess isn't a decorative prop, nor an extra. These \"just for show\" practices are actually increasingly criticized. ",[],{"type":41,"text":337,"spans":338,"direction":44},"Your hosts bring real value to every event, making the whole production pleasant, smooth, and human ⇒ Your hosts take care of your guests, so take care of them: ",[],{"type":46,"text":340,"spans":341,"direction":44},"Ensure diversity of profiles in your recruitment, as well as gender parity: send messages that align with your brand. \n",[],{"type":46,"text":343,"spans":344,"direction":44},"Use qualified service providers rather than freelancers, by going through a caring hosting agency. For Nelson Moncorgé, of the agency La Belle Equipe: the agency is responsible for its employees' happiness at work, which is also in its own interest, as it helps retain experienced staff who become true ambassadors!\n",[345],{"start":346,"end":347,"type":167,"data":348},134,149,{"link_type":169,"url":349,"target":171},"https://www.agence-labelleequipe.com/fr/",{"type":46,"text":351,"spans":352,"direction":44},"Don't forget breaks: your hosts can't be 100% operational for the entire duration of the event if they don't take a moment to rest (not to mention that it's legally required!). Also plan for meals, snacks, and reasonable working hours. \n\n",[],{"type":46,"text":354,"spans":355,"direction":44},"Don't stifle personalities, and trust your hosts to be themselves while staying professional. Get creative with outfits and uniforms to showcase your brand.",[],{"type":41,"text":357,"spans":358,"direction":44},"So in 2020, proactivity, anticipation, and initiative are all key words that define the job of a host or hostess.",[],{"type":75,"text":360,"spans":361,"direction":44},"Tasks specific to the 2020 health context",[362],{"start":36,"end":363,"type":64},41,{"type":41,"text":365,"spans":366,"direction":44},"Covid has upended the events industry, particularly reception and hosting roles (notably through the shift toward virtual and hybrid events). \n\nStill, with the right methodology, event reception has adapted. Here's the challenge and the new tasks for your hosts: ",[367],{"start":368,"end":369,"type":167,"data":370},114,139,{"link_type":169,"url":371,"target":171},"https://www.digitevent.com/en/blog/virtual-or-hybrid-event-in-2020-were-keeping-score",{"type":46,"text":373,"spans":374,"direction":44},"Setting up a reception area with plexiglass screens, organized queues, respected safety distances, and clear signage. ",[],{"type":46,"text":376,"spans":377,"direction":44},"Distribution of masks in the colors of the brand or event organizer.",[],{"type":46,"text":379,"spans":380,"direction":44},"Distribution of hand sanitizer at guest check-in.",[],{"type":46,"text":382,"spans":383,"direction":44},"Temperature checks at check-in",[],{"type":46,"text":385,"spans":386,"direction":44},"Cloakroom management with protective covers for each item of clothing",[],{"type":46,"text":388,"spans":389,"direction":44},"Constant monitoring of health guidelines throughout the event, mask wearing, and safety distancing. ",[],{"type":46,"text":391,"spans":392,"direction":44},"Check-in via scanning and logging of arrivals, to help trace potential contact cases or clusters by arrival time. ",[],{"type":46,"text":394,"spans":395,"direction":44},"Capacity counters based on occupancy limits, to control entry flow and ensure health standards are respected.",[],{"type":75,"text":397,"spans":398,"direction":44},"Other tasks during the event",[399],{"start":36,"end":332,"type":64},{"type":41,"text":401,"spans":402,"direction":44},"There are many other tasks you can assign to your hosts during the event:",[],{"type":46,"text":404,"spans":405,"direction":44},"Distribution and badge printing\n\n",[406],{"start":407,"end":408,"type":64},17,33,{"type":46,"text":410,"spans":411,"direction":44},"Cloakroom management is critical: if a guest can't get their coat back or the line is too long, they'll leave unhappy. No matter how relevant your event is, your audience will walk away with a bad experience and associate it with the whole event. Ask your preferred agency, they can likely offer you a turnkey solution, including ticket management, cash handling, and coat racks.  \n\n",[412],{"start":36,"end":413,"type":64},20,{"type":46,"text":415,"spans":416,"direction":44},"Guiding guests: because feeling lost at an event is an unpleasant feeling, your hosts should act as guardian angels for your audience and offer help proactively. It's not quite concierge service, but coming close is just as good :). If you have an auditorium or are organizing a seated event, leave the seating arrangements to your reception staff.\n\n",[417],{"start":36,"end":418,"type":64},14,{"type":46,"text":420,"spans":421,"direction":44},"Handing out goodies and useful resources : This new \"more human\" touchpoint adds an extra personalized experience for your guests. Take the opportunity to have your hosts and hostesses share a warm word with each guest.\n\n",[422],{"start":36,"end":363,"type":64},{"type":46,"text":424,"spans":425,"direction":44},"Handling small operational tasks to help with event production: folding napkins for a gala, arranging the buffet or chair layout in the room, helping set up and clear away during load-in and load-out. These are all small details your hosts can take care of, making production work easier for you.\n\n",[426],{"start":427,"end":428,"type":64},9,32,{"type":46,"text":430,"spans":431,"direction":44},"Passing the microphone: it's not uncommon to see guests wanting to speak from opposite ends of the room, with only one microphone, and a huge amount of time wasted between each question. Since your hosts' role is to make your event experience run smoothly, it's up to them to have several microphones ready in different spots around the room. This way, your event runs better because it's better organized. We'd also suggest offering a live interaction solution for your attendees, to make it easier for them to speak up.",[432],{"start":36,"end":433,"type":64},22,{"type":105,"url":435,"alt":436,"copyright":11,"dimensions":437,"id":440,"edit":441},"https://images.prismic.io/digi-www/8cfb2ae5-51c2-49c4-9fb3-a30b6f3d84cf_mic.jpg?auto=format,compress","microphones",{"width":438,"height":439},1051,701,"X3ybFhAAACQASNai",{"x":36,"y":36,"zoom":442,"background":38},1,{"type":46,"text":444,"spans":445,"direction":44},"Post-event satisfaction surveys : thanks to digital tablets, your guests' feedback on the event can be collected in seconds with effective surveys. Andres Arbelaez, sales director at Handyamo, tells us more: \"We offer ready-to-use kits, usable by hosts and hostesses to gather participant satisfaction in a flash after each session. Today, event organizers rightly measure event performance as part of a continuous improvement approach. Our solutions serve that goal, and we're proud to help organize better events\".",[446,447,451],{"start":36,"end":428,"type":64},{"start":448,"end":237,"type":167,"data":449},183,{"link_type":169,"url":450,"target":171},"https://www.handyamo.com/",{"start":452,"end":453,"type":454},209,514,"em",{"type":75,"text":456,"spans":457,"direction":44},"Conclusion",[458],{"start":36,"end":459,"type":64},10,{"type":41,"text":461,"spans":462,"direction":44},"A host or hostess is neither a reception pawn nor there \"just to be an extra\". It's important to put them in the best conditions so they can work properly.",[],{"type":41,"text":464,"spans":465,"direction":44},"As Nelson Moncorgé, founder of La Belle Equipe, puts it: \"A host or hostess needs to work in a healthy, pleasant environment to deliver a quality service, which is why we put all our energy into building a close, trusting relationship with each host and hostess.\"",[466,469],{"start":467,"end":146,"type":167,"data":468},31,{"link_type":169,"url":349,"target":171},{"start":470,"end":471,"type":454},58,262,{"type":41,"text":473,"spans":474,"direction":44},"So, what soft skills do you expect from a host or hostess?",[],[476],{"primary":477,"items":486,"id":488,"slice_type":296,"slice_label":11},{"seo_title":478,"seo_meta_descriptions":482},[479],{"type":41,"text":480,"spans":481,"direction":44},"Event hosts and hostesses: how to optimize their roles?",[],[483],{"type":41,"text":484,"spans":485,"direction":44},"Discover how to give value to your hosts and hostesses, both on a human level and in their tasks during the event, even during Covid. ",[],[487],{},"seo$34201205-715a-4ecd-9ee6-f91e01de7c75",{"id":490,"lang":299,"type":12,"uid":491},"akYmcxIAAC0Ayt_Z","optimiser-les-missions-hotes-et-hotesses",{"id":493,"uid":494,"url":11,"type":12,"tags":495,"first_publication_date":496,"slugs":497,"linked_documents":499,"lang":19,"data":500,"_source":608},"en_blog_article_ameliorez-linteraction-dans-vos-evenements-digitevent","improve-interaction-digitevent-events",[14],"2026-07-02T10:07:44+0000",[498],"boostez-linteraction-dans-vos-evenements-avec-slido",[],{"distribution":14,"article_title":501,"author_name":314,"publication_date":505,"banner_image":506,"article_content":515,"main_tag":594,"body":595},[502],{"type":23,"text":503,"spans":504,"direction":44},"Boost interaction in your events with Slido",[],"2020-09-26T22:00:00+0000",{"dimensions":507,"alt":509,"copyright":11,"url":510,"id":511,"edit":512},{"width":30,"height":508},386,"Illustration of people talking through a mobile messaging tool","https://images.prismic.io/digi-www/b18b4bd7-0a27-4ed0-94f9-9af9dc118482_customer-interaction-improve-1024x439.png?auto=format%2Ccompress&rect=0%2C0%2C1164%2C499&w=900&h=386","X3198RAAACMATMmA",{"x":36,"y":36,"zoom":513,"background":514},0.8792710706150342,"transparent",[516,523,526,531,534,537,540,545,548,551,554,557,560,563,569,574,576,579,581,589,591],{"type":41,"text":517,"spans":518},"To make your virtual and hybrid events more engaging, Digitevent offers several solutions, including integrating Slido into your event websites.  ",[519],{"start":520,"end":92,"type":167,"data":521},113,{"link_type":169,"url":522},"http://www.slido.com",{"type":41,"text":524,"spans":525},"Engage your audiences with the wide range of tools this integration offers: ",[],{"type":75,"text":527,"spans":528},"Live Q&A sessions: ",[529],{"start":36,"end":530,"type":64},19,{"type":41,"text":532,"spans":533},"Your audience can ask questions in a moderated chat and learn more about the details that interest them most. ",[],{"type":41,"text":535,"spans":536},"This feature, like the rest of the virtual event journey, is of course compatible with all devices. The person asking a question can also choose to reveal their name or stay anonymous, which can sometimes make it easier to speak up on sensitive topics.",[],{"type":41,"text":538,"spans":539},"Going even further, the solution lets participants vote for other questions, so the most popular ones quickly reach the speakers' attention. ",[],{"type":75,"text":541,"spans":542},"Polls: ",[543],{"start":36,"end":544,"type":64},7,{"type":41,"text":546,"spans":547},"You can (and should) include polls in your events. Extremely handy for gathering the opinions of thousands of people in just a few seconds, this tool comes in several forms: ",[],{"type":46,"text":549,"spans":550}," Word clouds, useful during brainstorming sessions.",[],{"type":46,"text":552,"spans":553}," Multiple-choice polls, perfect for multiple-choice questions",[],{"type":46,"text":555,"spans":556}," Rating polls, useful for quantifying results",[],{"type":46,"text":558,"spans":559}," Open-text polls, useful for finding out what everyone is thinking",[],{"type":41,"text":561,"spans":562},"Polls can be used as an introduction to a workshop, in the middle of a presentation to track the audience's understanding, or at the end of a meeting for a recap. Anything is possible! ",[],{"type":41,"text":564,"spans":565},"Here is a list of more than 40 original questions for your audience.",[566],{"start":459,"end":195,"type":167,"data":567},{"link_type":169,"url":568,"target":171},"https://blog.sli.do/30-icebreaker-questions-audience-live-polling/",{"type":75,"text":570,"spans":571},"Bring some competition to your events with quizzes",[572],{"start":36,"end":573,"type":64},50,{"type":41,"text":72,"spans":575},[],{"type":41,"text":577,"spans":578},"Bring in some suspense and wake up the competitive spirit in each of your participants with Quizzes: prepare your questions in advance and simply add them to the tool.\n\nFeel free to spice up the experience by adding a maximum time to answer each question, and display the scoreboard to push participants to improve!",[],{"type":41,"text":72,"spans":580},[],{"type":41,"text":582,"spans":583},"We recommend running a quiz at the start or end of your event, and of course don't forget a prize for the top 3.\n\nBy integrating a solution such as Slido (get your iFrame URL from your Slido account, then add the tag in your Digitevent site editor: contact us for more details on this process).",[584],{"start":585,"end":586,"type":167,"data":587},148,153,{"link_type":169,"url":588,"target":171},"https://www.sli.do/",{"type":41,"text":72,"spans":590},[],{"type":41,"text":592,"spans":593},"Now it's your turn to bring your virtual and hybrid events to life!",[],"product_life",[596],{"primary":597,"items":605,"id":607,"slice_type":296,"slice_label":11},{"seo_title":598,"seo_meta_descriptions":601},[599],{"type":41,"text":503,"spans":600,"direction":44},[],[602],{"type":41,"text":603,"spans":604,"direction":44},"To bring your virtual and hybrid events to life, Digitevent offers several solutions, including integrating Slido into your event websites.",[],[606],{},"seo$9f8e3a52-b09a-4713-832c-fa96cbb4fe22",{"id":609,"lang":299,"type":12,"uid":610},"akYmZRIAAC0Ayt-v","ameliorez-linteraction-dans-vos-evenements-digitevent",{"id":612,"uid":613,"url":11,"type":12,"tags":614,"first_publication_date":615,"slugs":616,"linked_documents":618,"lang":19,"data":619,"_source":778},"en_blog_article_bonnes-nouvelles-reprise-post-covid","good-news-post-covid",[14],"2026-07-02T10:07:46+0000",[617],"ca-fait-longtemps-que-vous-navez-pas-lu-tant-de-bonnes-nouvelles",[],{"distribution":14,"article_title":620,"author_name":314,"publication_date":624,"banner_image":625,"article_content":631,"main_tag":763,"body":764},[621],{"type":23,"text":622,"spans":623},"It's been a while since you've read this much good news!",[],"2020-09-08T22:00:00+0000",{"dimensions":626,"alt":627,"copyright":11,"url":628,"id":629,"edit":630},{"width":30,"height":31},"Photo of balloons","https://images.prismic.io/digi-www/5c65cd03-5194-4430-b088-edc08a46037a_goodnews.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2025%2C1350&w=900&h=600","Xx7XZBAAAFSZTuk1",{"x":36,"y":36,"zoom":37,"background":38},[632,635,637,640,642,645,647,650,652,655,657,665,668,670,673,675,678,681,684,687,693,706,714,717,720,723,726,735,738,740,743,745,748,750,753,755,758,760],{"type":41,"text":633,"spans":634,"direction":44},"No surprise there. Given the current context, since early 2020, COVID and its fallout have created a gloomy mood for individuals, and a tough (not to say very harsh) one for businesses. ",[],{"type":41,"text":72,"spans":636,"direction":44},[],{"type":41,"text":638,"spans":639,"direction":44},"After 7 months in this kind of environment, at Digitevent we want to show you a few solutions we like for keeping our spirits up (without burying our heads in the sand). Two choices present themselves in these uncertain times: keep worrying about the future, or look on the bright side and the opportunities it brings, with resilience in mind. ",[],{"type":41,"text":72,"spans":641,"direction":44},[],{"type":41,"text":643,"spans":644,"direction":44},"But first, let's look back at these past few months to take a step back and figure out how to become optimistic again:",[],{"type":41,"text":72,"spans":646,"direction":44},[],{"type":75,"text":648,"spans":649,"direction":44},"The situation, in brief:",[],{"type":41,"text":72,"spans":651,"direction":44},[],{"type":41,"text":653,"spans":654,"direction":44},"Because of (among other things) social media, a relay for information that's often unverifiable and potentially shared on a massive scale, the conclusion is clear: there's a risk of misinformation and rising anxiety.",[],{"type":41,"text":72,"spans":656,"direction":44},[],{"type":105,"url":658,"alt":659,"copyright":11,"dimensions":660,"id":663,"edit":664},"https://images.prismic.io/digi-www/b3537ed4-3064-4db2-b683-0b7afcbf1165_Google+trends.png?auto=format,compress","Chart from a study on anxiety during Covid",{"width":661,"height":662},2240,1260,"X1iTvREAACAA4t55",{"x":36,"y":36,"zoom":442,"background":514},{"type":41,"text":666,"spans":667,"direction":44},"This snowball effect undeniably contributes to a near-psychotic state where we no longer know whether the information reaching us is objective and reliable. This opens the door to the wildest theories and every kind of psychological bias. \n\nWhen the surrounding information reaches this point, it's called fear porn, literally 'excitement through fear'.",[],{"type":41,"text":72,"spans":669,"direction":44},[],{"type":75,"text":671,"spans":672,"direction":44},"What if things weren't so bad? The good news:",[],{"type":41,"text":72,"spans":674,"direction":44},[],{"type":41,"text":676,"spans":677,"direction":44},"Boris Cyrulnik, a psychoanalyst, said: 'Unlike in the United States, where the term \"resilience\" is commonly used as a marker of optimism, in Europe it's harder to embrace, as if we had a tendency toward gloom.' ",[],{"type":41,"text":679,"spans":680,"direction":44},"It's true that Europe (except perhaps Scandinavia) isn't known for its optimistic spirit. Why not try to change that? ",[],{"type":41,"text":682,"spans":683,"direction":44},"There are many ways to look at everyday life from a new, more positive angle: ",[],{"type":46,"text":685,"spans":686,"direction":44},"Avoid overconsuming content on social media, and favor more reliable sources instead, like major national newspapers. ",[],{"type":46,"text":688,"spans":689,"direction":44},"Have fun at work, especially by avoiding 'Zoom fatigue' with Laugh.events, comedians who liven up your meetings, your conferences, and even your video calls!",[690],{"start":212,"end":66,"type":167,"data":691},{"link_type":169,"url":692,"target":171},"https://laugh.events/",{"type":46,"text":694,"spans":695,"direction":44},"Follow 'Happy broadcasts': a handful of outlets that share only positive news, so you stop seeing the glass as only half empty ",[696,701],{"start":697,"end":698,"type":167,"data":699},8,24,{"link_type":169,"url":700,"target":171},"https://www.instagram.com/the_happy_broadcast/?hl=en",{"start":702,"end":703,"type":167,"data":704},59,77,{"link_type":169,"url":705,"target":171},"https://www.instagram.com/thehappynewspaper/?hl=en",{"type":46,"text":707,"spans":708,"direction":44},"Take a rational view of the world around you (we recommend the book The Rational Optimist): we're living in the most peaceful era in history, and the global infant mortality rate is at its lowest ever. ",[709],{"start":710,"end":711,"type":167,"data":712},68,89,{"link_type":169,"url":713,"target":171},"http://www.rationaloptimist.com/",{"type":46,"text":715,"spans":716,"direction":44},"Understand that a possible new epidemic wave will likely be less severe than the first time, during the March crisis",[],{"type":46,"text":718,"spans":719,"direction":44},"Because France is one of the world's champions of the post-Covid rebound!",[],{"type":46,"text":721,"spans":722,"direction":44},"Because the news about a potential vaccine is fairly good, with major progress being made in many countries.",[],{"type":46,"text":724,"spans":725,"direction":44},"You can also use this slower period to take stock of your organization, your personal or professional life, step back from the daily grind, and get the perspective you need to realign with your goals and enjoy time with your family.",[],{"type":105,"url":727,"alt":728,"copyright":11,"dimensions":729,"id":731,"edit":732},"https://images.prismic.io/digi-www/66adb74a-82dd-457a-ab71-6b58e7776751_1.png?auto=format%2Ccompress&rect=-21%2C0%2C417%2C417&w=450&h=450","The happy broadcast",{"width":730,"height":730},450,"Xx7ZExAAAKatTvEO",{"x":733,"y":36,"zoom":734,"background":38},-21,1.0392609699769053,{"type":75,"text":736,"spans":737,"direction":44},"Okay, and what about business?",[],{"type":41,"text":72,"spans":739,"direction":44},[],{"type":41,"text":741,"spans":742,"direction":44},"When it comes to business, we agree, some sectors are in serious trouble and can't do much about it, particularly restaurants, hospitality, and events.",[],{"type":41,"text":72,"spans":744,"direction":44},[],{"type":41,"text":746,"spans":747,"direction":44},"Still, as with any major disruption, several good things can happen for you: the market can, for example, end up thinned out, with less competition.",[],{"type":41,"text":72,"spans":749,"direction":44},[],{"type":41,"text":751,"spans":752,"direction":44},"In other cases, like in events, flexibility is essential, and the industry is adapting to the situation by offering video conferencing solutions, virtual or hybrid events, to keep a sector alive that's crucial for every business. ",[],{"type":41,"text":72,"spans":754,"direction":44},[],{"type":41,"text":756,"spans":757,"direction":44},"But rest assured: every sector should benefit from the spending that households and businesses put off during 2020, promising solid growth for the years ahead!",[],{"type":41,"text":72,"spans":759,"direction":44},[],{"type":41,"text":761,"spans":762,"direction":44},"So it's up to you, both as an individual and as part of a company, to join the resilience effort and find opportunities or new growth avenues to deal with this, to say the least, eventful year.",[],"news",[765],{"primary":766,"items":775,"id":777,"slice_type":296,"slice_label":11},{"seo_title":767,"seo_meta_descriptions":771},[768],{"type":41,"text":769,"spans":770,"direction":44},"Finally some good news, it's been a while!",[],[772],{"type":41,"text":773,"spans":774,"direction":44},"Discover our favorite ways to keep your spirits up. What if you chose to see the opportunities instead of worrying about the future?",[],[776],{},"seo$4cfbc488-3536-43c1-b548-bd2929330b85",{"id":779,"lang":299,"type":12,"uid":780},"akYmdRIAACoAyt_f","bonnes-nouvelles-reprise-post-covid",{"id":782,"uid":783,"url":11,"type":12,"tags":784,"first_publication_date":785,"slugs":786,"linked_documents":788,"lang":19,"data":789,"_source":935},"en_blog_article_7-astuces-pour-garder-des-participants-engages","7-tips-for-guarding-participants-commitments",[14],"2026-07-02T10:07:47+0000",[787],"7-astuces-pour-garder-des-participants-engages-a-vos-evenements",[],{"distribution":14,"article_title":790,"author_name":314,"publication_date":794,"banner_image":795,"article_content":803,"main_tag":282,"body":921},[791],{"type":23,"text":792,"spans":793},"7 tips to keep attendees engaged at your events",[],"2020-09-06T22:00:00+0000",{"dimensions":796,"alt":798,"copyright":11,"url":799,"id":800,"edit":801},{"width":30,"height":797},506,"Ball pit","https://images.prismic.io/digi-www/44b33f9d-adbc-4e60-b719-a17b3179855d_funevent.png?auto=format%2Ccompress&rect=0%2C0%2C4096%2C2303&w=900&h=506","X1Xz_xAAAKR1impn",{"x":36,"y":36,"zoom":802,"background":514},0.46875,[804,807,809,812,814,817,820,822,825,827,830,832,835,837,840,842,845,847,850,852,855,857,860,868,871,873,876,879,881,884,886,889,891,894,896,899,901,904,906],{"type":41,"text":805,"spans":806,"direction":44},"In 2020 more than ever, an event (whether physical, virtual, or hybrid) has to become a genuine experience to be truly successful. And what better experience than having fun and sharing a friendly moment at an event? How do you keep your attendees or clients engaged during your events, whether they're in person or online?",[],{"type":41,"text":72,"spans":808,"direction":44},[],{"type":75,"text":810,"spans":811,"direction":44},"Laughter (or failing that, a smile) as an experience",[],{"type":41,"text":72,"spans":813,"direction":44},[],{"type":41,"text":815,"spans":816,"direction":44},"There are many ways to surprise your audience, if the tone of your event allows it, to make it more fun for everyone. Nothing helps people absorb information better than an emotional connection to your event. If your event is an internal one, motivate your teams to take part by promising a friendly, informal moment. Here are a few examples of initiatives we've spotted: ",[],{"type":46,"text":818,"spans":819,"direction":44},"Through your speakers: they might be relevant, but do they check every box? A speaker's sense of humor helps energize your event and guards against drops in attention. Don't hesitate to bring in comedians (take a look at the Paname Comedy Club to see today's talent in stand-up shows) to liven up your events! (Plus, it keeps you young and in the loop on new comedy talent).",[],{"type":41,"text":72,"spans":821,"direction":44},[],{"type":46,"text":823,"spans":824,"direction":44},"Through playful games that add a bit more involvement to events: for example, at a trade show, you can organize your booths and workshops so that each visit earns visitors points. At the end of the event, attendees can check their score and possibly exchange their points for gifts! Everyone comes out ahead: your visitors tour more booths than usual, leave happy with a gift and a positive feeling, with a bit of nostalgia for that old school-fair atmosphere. ",[],{"type":41,"text":72,"spans":826,"direction":44},[],{"type":46,"text":828,"spans":829,"direction":44},"Through organizing a costume event (ideally with a specific theme): the tone becomes offbeat, and people are happy to play along with a day that breaks from the ordinary. It's actually easier to talk about serious things when the atmosphere is light. Similarly, this makes it much easier to take the first step in meeting new people (and of course, you don't need a full costume, one accessory can be enough).",[],{"type":41,"text":72,"spans":831,"direction":44},[],{"type":75,"text":833,"spans":834,"direction":44},"Can you be funny on a video call?",[],{"type":41,"text":72,"spans":836,"direction":44},[],{"type":41,"text":838,"spans":839,"direction":44},"The need to turn an event into an experience applies at least as much to your virtual and hybrid events. Given the number of virtual events on offer since March 2020, you need tricks to keep your attendees engaged. Since fatigue and boredom are naturally more common behind a screen, you can make up for the lack of physical human interaction with: ",[],{"type":41,"text":72,"spans":841,"direction":44},[],{"type":46,"text":843,"spans":844,"direction":44},"Virtual role-playing games: virtual interaction can start, for example, with an icebreaker round to loosen up the mood and get to know attendees better, so the event ultimately feels like a less anonymous experience. For this, you can use quizzes on Kahoot, virtual blind tests, and other group games that energize and entertain employees who can sometimes feel the isolation of remote work. ",[],{"type":41,"text":72,"spans":846,"direction":44},[],{"type":46,"text":848,"spans":849,"direction":44},"Virtual happy hours at the end of events: at Digitevent, at the end of video conference meetings (lockdown life), we enjoyed spending 10-15 minutes with a drink in hand talking about something other than work, to unwind and open up the conversation to more personal topics. ",[],{"type":41,"text":72,"spans":851,"direction":44},[],{"type":46,"text":853,"spans":854,"direction":44},"Challenges: have you ever tried a virtual escape game? Nothing is more fun for building team cohesion! Many games like \"Keep Talking and Nobody Explodes\" help improve communication while giving your teams a challenge (in this case, a set amount of time to defuse a virtual bomb).",[],{"type":41,"text":72,"spans":856,"direction":44},[],{"type":46,"text":858,"spans":859,"direction":44},"Or, even bolder, by inviting a comedian into the web conference! The idea is simple: what if comedians came to make your events more fun? A New York startup did just that: Laugh.Events. Many employees find their work meetings boring. So the company wanted to create a brand new format: they call it LaaS (Laugh as a Service), a play on the SaaS acronym. This idea can apply to companies of any size and (almost) any type of event. ",[],{"type":105,"url":861,"alt":862,"copyright":11,"dimensions":863,"id":866,"edit":867},"https://images.prismic.io/digi-www/11874e6b-5dbd-49af-b13e-388ba1f380bf_funmeet.png?auto=format,compress","Video conference",{"width":864,"height":865},764,434,"X1X1FBAAAFZ4im9S",{"x":36,"y":36,"zoom":442,"background":514},{"type":75,"text":869,"spans":870,"direction":44},"Re-enchanting everyday life and linking work to positive emotions",[],{"type":41,"text":72,"spans":872,"direction":44},[],{"type":41,"text":874,"spans":875,"direction":44},"The first half of 2020 loosened social ties within most companies and had an impact on team motivation. Video conferencing platforms and endless meetings undermine team morale.",[],{"type":41,"text":877,"spans":878,"direction":44},"The very purpose of an event is to fight against this! HR teams therefore have a new challenge: re-enchanting the work experience and rebuilding connections between employees despite remote work and social distancing.",[],{"type":41,"text":72,"spans":880,"direction":44},[],{"type":41,"text":882,"spans":883,"direction":44},"The importance of keeping your attendees engaged no longer needs proving: engagement is a direct driver of how well information is absorbed. Even internally, your employees' engagement will build a shared memory of your event and help cement your company culture, even virtually. Your goals need to be clear: whatever your audience (clients, prospects, internal teams, etc.), you need to deliver quality content in a playful way and an informal setting.",[],{"type":41,"text":72,"spans":885,"direction":44},[],{"type":41,"text":887,"spans":888,"direction":44},"At Digitevent, we love events because we believe human interaction is a source of fulfillment, and events are the ideal playground for innovating and offering new experiences. Our mission stays the same no matter the context: helping you organize memorable event experiences.",[],{"type":41,"text":72,"spans":890,"direction":44},[],{"type":41,"text":892,"spans":893,"direction":44},"Send us your boldest initiatives, we'd be delighted to share them and highlight them to the community of event organizers! :-)",[],{"type":41,"text":72,"spans":895,"direction":44},[],{"type":41,"text":897,"spans":898,"direction":44},"(Careful, if you're expecting too much laughter in the room, don't forget to provide masks!)",[],{"type":41,"text":72,"spans":900,"direction":44},[],{"type":41,"text":902,"spans":903,"direction":44},"Unrelated (but to keep you happy after this article), we love this sketch: ",[],{"type":41,"text":72,"spans":905,"direction":44},[],{"type":907,"oembed":908},"embed",{"embed_url":909,"type":910,"version":911,"title":912,"author_name":913,"author_url":914,"provider_name":915,"provider_url":916,"thumbnail_url":917,"thumbnail_width":918,"thumbnail_height":919,"html":920},"https://www.youtube.com/watch?v=JkbkrIwbaQI","video","1.0","Couple la crise des 7 ans - Seb Mellia","SebMellia","https://www.youtube.com/@SebMellia","YouTube","https://www.youtube.com/","https://i.ytimg.com/vi/JkbkrIwbaQI/hqdefault.jpg",480,360,"\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/JkbkrIwbaQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Couple la crise des 7 ans - Seb Mellia\">\u003C/iframe>",[922],{"primary":923,"items":932,"id":934,"slice_type":296,"slice_label":11},{"seo_title":924,"seo_meta_descriptions":928},[925],{"type":41,"text":926,"spans":927,"direction":44},"7 tips to keep attendees engaged",[],[929],{"type":41,"text":930,"spans":931,"direction":44},"What better experience than having fun and sharing a friendly moment at an event? Discover 7 tips to keep your attendees engaged.",[],[933],{},"seo$b01c822b-95a9-4a9b-90e4-e144a2890de9",{"id":936,"lang":299,"type":12,"uid":937},"akYmfRIAACwAyt_3","7-astuces-pour-garder-des-participants-engages",{"id":939,"uid":940,"url":11,"type":12,"tags":941,"first_publication_date":785,"slugs":942,"linked_documents":944,"lang":19,"data":945,"_source":1128},"en_blog_article_evenementiel-virtuel-covid-2020","virtual-or-hybrid-event-in-2020-were-keeping-score",[14],[943],"evenementiel-virtuel-ou-hybride-en-2020--on-compte-les-points-",[],{"distribution":14,"article_title":946,"author_name":26,"publication_date":950,"banner_image":951,"article_content":958,"main_tag":282,"body":1114},[947],{"type":23,"text":948,"spans":949},"Virtual or hybrid events in 2020? Let's tally the score!",[],"2020-07-23T22:00:00+0000",{"dimensions":952,"alt":953,"copyright":11,"url":954,"id":955,"edit":956},{"width":30,"height":31},"Event with video recording","https://images.prismic.io/digi-www/a6638c2d-bd2d-4f28-a80c-fbc2f7d605b9_hybrid_event.jpg?auto=format%2Ccompress&rect=0%2C0%2C544%2C363&w=900&h=600","X1I4ABAAAEFReeeu",{"x":36,"y":36,"zoom":957,"background":38},1.2857142857142858,[959,966,968,971,976,978,983,986,988,991,993,996,998,1001,1003,1006,1008,1011,1013,1016,1024,1028,1030,1033,1035,1038,1040,1043,1045,1053,1055,1062,1064,1071,1073,1076,1081,1083,1086,1088,1091,1093,1096,1098,1101,1104,1106],{"type":41,"text":960,"spans":961,"direction":44},"With 87% of event cancellations in March and April according to evenement.com, COVID-19 obviously did not spare the events industry. Lockdown, social distancing, and health guidelines are largely responsible. ",[962],{"start":963,"end":703,"type":167,"data":964},64,{"link_type":169,"url":965,"target":171},"https://www.evenement.com/guides-professionnels/covid-19-impacts-sur-les-professionnels-de-l-evenementiel-selon-le-pcma/",{"type":41,"text":72,"spans":967,"direction":44},[],{"type":41,"text":969,"spans":970,"direction":44},"Event creators had to react quickly. After the initial shock, this took shape as virtual events (webinars, video conferences, etc.), since almost every participant has a webcam and a microphone, especially with remote work becoming the norm (assuming you know how to get them working properly).",[],{"type":75,"text":972,"spans":973,"direction":44},"So in 2020, should your event be 100% virtual, hybrid, or in-person? ",[974],{"start":36,"end":975,"type":64},69,{"type":41,"text":72,"spans":977,"direction":44},[],{"type":41,"text":979,"spans":980,"direction":44},"Virtual events, the pros:",[981],{"start":36,"end":982,"type":64},25,{"type":46,"text":984,"spans":985,"direction":44},"Your colleagues and attendees can join from anywhere in the world without having to take a plane or a train, which is good news for the planet (see other eco-friendly event initiatives)",[],{"type":41,"text":72,"spans":987,"direction":44},[],{"type":46,"text":989,"spans":990,"direction":44},"It's proof of your digital expertise (organizing an entire virtual event from scratch requires a solid understanding of new technologies and current tools)",[],{"type":41,"text":72,"spans":992,"direction":44},[],{"type":46,"text":994,"spans":995,"direction":44},"Recording enables replays and rebroadcasts (we'd all have loved to relive an event we couldn't attend. If the event was filmed, that's now possible!)",[],{"type":41,"text":72,"spans":997,"direction":44},[],{"type":46,"text":999,"spans":1000,"direction":44},"Interaction and engagement remain possible (just like at an in-person event) through various solutions: polls, quizzes, or chats, letting everyone ask their question quickly without creating an interruption.",[],{"type":41,"text":72,"spans":1002,"direction":44},[],{"type":46,"text":1004,"spans":1005,"direction":44},"Makes it easier to bring in high-level speakers",[],{"type":41,"text":72,"spans":1007,"direction":44},[],{"type":46,"text":1009,"spans":1010,"direction":44},"No audience limit! You can scale your event to any size at zero marginal cost (unlike in-person events), since there's no venue to book, no caterer to pay, and so on.",[],{"type":41,"text":72,"spans":1012,"direction":44},[],{"type":46,"text":1014,"spans":1015,"direction":44},"This format frees people up to speak: speakers are much less shy in front of their camera than on a stage facing the direct judgment of an audience.",[],{"type":105,"url":1017,"alt":1018,"copyright":11,"dimensions":1019,"id":1021,"edit":1022},"https://images.prismic.io/digi-www/57b9d3b7-2ae5-42d3-9367-2a7bf8bf5392_virtual.png?auto=format%2Ccompress&rect=0%2C0%2C662%2C315&w=730&h=347","Man in underwear at the office",{"width":1020,"height":166},730,"Xxbd-xAAACUAK4X-",{"x":36,"y":36,"zoom":1023,"background":38},1.0503597122302157,{"type":41,"text":1025,"spans":1026,"direction":44},"Virtual events, the cons:",[1027],{"start":36,"end":982,"type":64},{"type":41,"text":72,"spans":1029,"direction":44},[],{"type":46,"text":1031,"spans":1032,"direction":44},"No direct human contact (yet very important for relationship-building).",[],{"type":41,"text":72,"spans":1034,"direction":44},[],{"type":46,"text":1036,"spans":1037,"direction":44},"Attention is much more fragile (which means a weaker emotional connection to the event); Americans, for example, tend to multitask (the number: 80% of Americans do several things at once on their screens).",[],{"type":41,"text":72,"spans":1039,"direction":44},[],{"type":46,"text":1041,"spans":1042,"direction":44},"The webinar format has become commonplace and sometimes tiresome; these formats are time-consuming, making it hard to keep participants engaged.",[],{"type":41,"text":72,"spans":1044,"direction":44},[],{"type":46,"text":1046,"spans":1047,"direction":44},"The event's success or failure depends on a smooth, stable internet connection (and if you're lucky, you'll have several people speaking from different locations: and you know you don't need to be in the middle of nowhere to lose your connection. That said, we don't want to offend anyone from the Creuse and this lovely region!)",[1048],{"start":1049,"end":1050,"type":167,"data":1051},314,327,{"link_type":169,"url":1052,"target":171},"https://www.tourisme-creuse.com/creuse-tourisme/pratique/offices-de-tourisme/",{"type":41,"text":72,"spans":1054,"direction":44},[],{"type":46,"text":1056,"spans":1057,"direction":44},"You'll need to manage video feeds, lighting, and streaming. Most of the time, you'll have to bring in a specialized technical provider (feel free to contact Digitevent if you need support with this).",[1058],{"start":347,"end":1059,"type":167,"data":1060},167,{"link_type":169,"url":1061,"target":171},"https://www.digitevent.com/fr/contact",{"type":41,"text":72,"spans":1063,"direction":44},[],{"type":46,"text":1065,"spans":1066,"direction":44},"You need really good speakers to engage the audience (check out this quick tutorial on being a great speaker on video).",[1067],{"start":975,"end":1068,"type":167,"data":1069},117,{"link_type":169,"url":1070,"target":171},"https://www.bizbash.com/production-strategy/virtual-events/article/21134718/best-practices-and-tips-for-virtual-event-speakers",{"type":41,"text":72,"spans":1072,"direction":44},[],{"type":46,"text":1074,"spans":1075,"direction":44},"No networking or handshakes: it often takes just a few seconds to form a first impression of someone. That feeling is part of what people look for in a networking event, and virtual formats can't fully replace it.",[],{"type":75,"text":1077,"spans":1078,"direction":44},"Get the best of both worlds with hybrid events!",[1079],{"start":36,"end":1080,"type":64},47,{"type":41,"text":72,"spans":1082,"direction":44},[],{"type":41,"text":1084,"spans":1085,"direction":44},"Hybrid events combine several strengths inherent to both in-person and virtual formats: ",[],{"type":41,"text":72,"spans":1087,"direction":44},[],{"type":46,"text":1089,"spans":1090,"direction":44},"A hybrid event lets you keep a physical connection with your VIP guests or with those who aren't comfortable with video conferencing technology. It also improves the experience for remote attendees, since they feel like they're watching a real show rather than a simple web conference.  ",[],{"type":41,"text":72,"spans":1092,"direction":44},[],{"type":46,"text":1094,"spans":1095,"direction":44},"With a hybrid format, your in-person event is smaller and therefore costs less. It also lets you keep the entire event content, so you can capture leads by creating a landing page where people can download your replays!",[],{"type":41,"text":72,"spans":1097,"direction":44},[],{"type":46,"text":1099,"spans":1100,"direction":44},"You comply with health guidelines while continuing to communicate with your clients through your events\n\n",[],{"type":46,"text":1102,"spans":1103,"direction":44},"It fits into the era of flexible work formats (remote or in-person at the office), giving you even more flexibility.",[],{"type":41,"text":72,"spans":1105,"direction":44},[],{"type":41,"text":1107,"spans":1108,"direction":44},"To keep this ability to react quickly, choose virtual or hybrid event solutions with Digitevent, for greater agility in an ever-changing environment. ",[1109],{"start":1110,"end":1111,"type":167,"data":1112},85,95,{"link_type":169,"url":1113,"target":171},"http://www.digitevent.com",[1115],{"primary":1116,"items":1125,"id":1127,"slice_type":296,"slice_label":11},{"seo_title":1117,"seo_meta_descriptions":1121},[1118],{"type":41,"text":1119,"spans":1120},"In 2020, virtual, hybrid, or in-person events?",[],[1122],{"type":41,"text":1123,"spans":1124,"direction":44},"With 87% of events cancelled in March-April, COVID-19 hit the events industry hard. What solutions can help keep the sector running?",[],[1126],{},"seo$89a85cb3-c800-4831-a446-e9dfde4dfec7",{"id":1129,"lang":299,"type":12,"uid":1130},"akYmgRIAACgAyuAF","evenementiel-virtuel-covid-2020",{"id":1132,"uid":1133,"url":11,"type":12,"tags":1134,"first_publication_date":1135,"slugs":1136,"linked_documents":1138,"lang":19,"data":1139,"_source":1390},"en_blog_article_mesurer-optimiser-evenements-kpi","mesurer-booster-evenements-internes-kpi",[14],"2026-07-02T10:07:48+0000",[1137],"optimisez-vos-evenements-en-mesurant-des-kpi-pertinents",[],{"distribution":14,"article_title":1140,"author_name":26,"publication_date":1144,"banner_image":1145,"article_content":1153,"main_tag":282,"body":1377},[1141],{"type":23,"text":1142,"spans":1143},"Optimize your events by measuring relevant KPIs",[],"2020-07-22T22:00:00+0000",{"dimensions":1146,"alt":1148,"copyright":11,"url":1149,"id":1150,"edit":1151},{"width":30,"height":1147},648,"statistics dashboard","https://images.prismic.io/digi-www/d3843bcc-ac91-4680-a429-f5f78c30e653_scoring.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1862%2C1340&w=900&h=648","Xxr0nRAAAGmFPbtC",{"x":36,"y":36,"zoom":1152,"background":38},0.6952789699570815,[1154,1157,1159,1162,1164,1169,1171,1174,1176,1196,1198,1206,1208,1211,1214,1216,1220,1222,1225,1227,1230,1232,1235,1237,1240,1242,1245,1247,1250,1252,1255,1260,1262,1265,1267,1270,1273,1276,1279,1281,1284,1296,1298,1306,1313,1315,1320,1322,1325,1327,1330,1332,1335,1337,1340,1342,1345,1347,1350,1352,1357,1359,1367,1369,1372,1374],{"type":41,"text":1155,"spans":1156,"direction":44},"How, as an organizer, can you know if your event met its objectives? How do you get statistics on these events? How do you get a dashboard (ideally in real time) on the quality of the speakers, the caterer, the atmosphere of the evening? Finally, how can you be sure you're reaching your marketing objectives?",[],{"type":41,"text":72,"spans":1158,"direction":44},[],{"type":41,"text":1160,"spans":1161,"direction":44},"To ask these questions, it's essential to anticipate the event's objectives (because you need to have planned the tools to effectively measure this data beforehand):",[],{"type":41,"text":72,"spans":1163,"direction":44},[],{"type":75,"text":1165,"spans":1166,"direction":44},"Determine operational KPIs based on your event's strategic and/or marketing objectives:",[1167],{"start":36,"end":1168,"type":64},87,{"type":41,"text":72,"spans":1170,"direction":44},[],{"type":41,"text":1172,"spans":1173,"direction":44},"Your objectives define your event typology: ",[],{"type":41,"text":72,"spans":1175,"direction":44},[],{"type":41,"text":1177,"spans":1178,"direction":44},"Do you want to create a warm atmosphere to thank your employees for a year of good results (strategic objective)? You could organize a thank-you gala (typology), which means having a very good caterer (operational KPI)!\n\nIf you want to impress your prospects (strategic objective) and reassure them about who you are, a product launch evening (typology) would be more appropriate, so you'd focus on creating a real show (operational KPI).",[1179,1182,1184,1187,1190,1193],{"start":1180,"end":1181,"type":454},92,111,{"start":1183,"end":225,"type":454},151,{"start":1185,"end":1186,"type":454},202,217,{"start":1188,"end":1189,"type":454},260,279,{"start":1191,"end":1192,"type":454},344,352,{"start":1194,"end":1195,"type":454},421,436,{"type":41,"text":72,"spans":1197,"direction":44},[],{"type":41,"text":1199,"spans":1200,"direction":44},"Now imagine you're a company executive and your objective is to measure buy-in to the vision as well as manager enthusiasm. Hold a Top Management roadmap meeting and measure your managers' enthusiasm with host and hostess questionnaires as attendees leave the room or through live polls during virtual events.",[1201],{"start":1202,"end":1203,"type":167,"data":1204},205,264,{"link_type":169,"url":1205,"target":171},"https://www.agence-labelleequipe.com/fr/hostesses-et-tablettes-quiz-sondage-questionnaire-de-satisfaction-evenementiel/",{"type":41,"text":72,"spans":1207,"direction":44},[],{"type":41,"text":1209,"spans":1210,"direction":44},"Some KPIs are self-explanatory: if plates come back empty at your gala and the canapés disappear within an hour, that's a clear win on the catering side. ",[],{"type":41,"text":1212,"spans":1213,"direction":44},"Similarly, if your sales team runs out of business cards at your product launch, your event is a solid success! ",[],{"type":41,"text":72,"spans":1215,"direction":44},[],{"type":41,"text":1217,"spans":1218,"direction":44},"OK, but what about return on investment? ",[1219],{"start":36,"end":363,"type":64},{"type":41,"text":72,"spans":1221,"direction":44},[],{"type":41,"text":1223,"spans":1224,"direction":44},"As with any marketing or communication practice, you'll need to show that you generate more revenue (or qualified leads) than you cost the company. Event indicators let you measure certain results with precision. The results from these various surveys should also be weighed against your event's cost and its number of attendees. ",[],{"type":41,"text":72,"spans":1226,"direction":44},[],{"type":41,"text":1228,"spans":1229,"direction":44},"You'll of course need to factor in opportunity costs (an employee spending time in training rather than doing their usual tasks) as well as indirect costs (the salaries of the team that organized the event, for example).\n\nIf you're an event agency, your client company will need maximum visibility into its return on investment in order to keep running events with you.",[],{"type":41,"text":72,"spans":1231,"direction":44},[],{"type":46,"text":1233,"spans":1234,"direction":44},"In short, this gives us the following ROI formula, which contains two important elements: ",[],{"type":41,"text":72,"spans":1236,"direction":44},[],{"type":41,"text":1238,"spans":1239,"direction":44},"The score: this is naturally the average score across all the objectives you just defined.",[],{"type":41,"text":72,"spans":1241,"direction":44},[],{"type":41,"text":1243,"spans":1244,"direction":44},"The cost: (Direct cost + indirect cost + opportunity cost of the event) / (Number of event attendees)).",[],{"type":41,"text":72,"spans":1246,"direction":44},[],{"type":41,"text":1248,"spans":1249,"direction":44},"The higher your average score and the lower your Cost/Attendee, the more your event has met its objectives (and vice versa).",[],{"type":41,"text":72,"spans":1251,"direction":44},[],{"type":41,"text":1253,"spans":1254,"direction":44},"All this data is collected before, during, and after the event. We'll leave it to you to adapt our formula to your event, but it's very important to settle on a calculation method once and stick with it over time. This lets you compare results and see what works and what doesn't (so you're aware of your mistakes and don't repeat them).",[],{"type":75,"text":1256,"spans":1257,"direction":44},"How do you measure qualitative criteria?",[1258],{"start":36,"end":1259,"type":64},40,{"type":41,"text":72,"spans":1261,"direction":44},[],{"type":41,"text":1263,"spans":1264,"direction":44},"Without becoming a KPI obsessive, you should be able to quantitatively measure the performance of an event (which is qualitative in nature, which sounds paradoxical) by asking the right questions: ",[],{"type":41,"text":72,"spans":1266,"direction":44},[],{"type":46,"text":1268,"spans":1269,"direction":44},"Overall, are you satisfied with the event? (Using a Likert scale, for example, with no \"no opinion\" option, to push the respondent to make a choice)",[],{"type":46,"text":1271,"spans":1272,"direction":44},"Did this event let you meet people you hadn't spoken with at the office?",[],{"type":46,"text":1274,"spans":1275,"direction":44},"Should we change caterers for our next event? ",[],{"type":46,"text":1277,"spans":1278,"direction":44},"Would you like a vegan menu for the next gala? ",[],{"type":41,"text":72,"spans":1280,"direction":44},[],{"type":41,"text":1282,"spans":1283,"direction":44},"You shouldn't measure too many KPIs, to keep things simple, but you've certainly got the idea. If your communication strategy relies on emails sent to your database, don't hesitate to create a post-event feedback survey and ask all these questions. Your company's impact on your contacts will only be stronger for it!",[],{"type":41,"text":1285,"spans":1286,"direction":44},"Other tools and metrics exist: both specialized blogs and social media can help spread the word about your event to grow your audience. In terms of metrics, you can add a Net Promoter Score (NPS), like the one often offered at the end of a purchase journey. This type of survey may or may not be relevant depending on the number of attendees. It's especially relevant for larger events. You can also have hosts and hostesses collect responses from your attendees, letting you effectively assess your event's performance.",[1287,1292],{"start":1288,"end":1289,"type":167,"data":1290},171,189,{"link_type":169,"url":1291,"target":171},"https://www.easiware.com/blog/nps-outil-mesurer-satisfaction-clients",{"start":1293,"end":1294,"type":167,"data":1295},425,442,{"link_type":169,"url":1205,"target":171},{"type":41,"text":72,"spans":1297,"direction":44},[],{"type":105,"url":1299,"alt":1300,"copyright":11,"dimensions":1301,"id":1304,"edit":1305},"https://images.prismic.io/digi-www/a2b29c54-a92a-4f04-bdc2-715a1e7a3aa4_nps.png?auto=format,compress","Net Promoter Score",{"width":1302,"height":1303},725,396,"Xxr2IRAAACYAPcIM",{"x":36,"y":36,"zoom":442,"background":514},{"type":41,"text":1307,"spans":1308,"direction":44},"You can also measure reactions and replies to the thank-you-for-attending email, or on internal messaging tools (such as Slack, WhatsApp, etc.), where group reactions can be read as a digital applause meter. Sentiment analysis like NPS or digital applause meters gives you objective data to track an event's performance over time. ",[1309],{"start":96,"end":1310,"type":167,"data":1311},206,{"link_type":169,"url":1312,"target":171},"https://www.tlnt.com/if-you-use-slack-you-can-monitor-company-morale/",{"type":41,"text":72,"spans":1314,"direction":44},[],{"type":75,"text":1316,"spans":1317,"direction":44},"3 quick tips to boost your events:",[1318],{"start":36,"end":1319,"type":64},34,{"type":41,"text":72,"spans":1321,"direction":44},[],{"type":41,"text":1323,"spans":1324,"direction":44},"62% of organizers are looking for new ideas, according to an Eventmanager survey, so we thought we'd share some tips:",[],{"type":41,"text":72,"spans":1326,"direction":44},[],{"type":46,"text":1328,"spans":1329,"direction":44},"Don't hesitate to survey your employees beforehand: offer them several themes for the event and let them choose the one they like best, the entertainment they'd like to see, which workshops to run, etc. You could even give them a short training session on the digital tools you'll be using during your event. All this investment will improve your brand image and increase guest satisfaction and experience.",[],{"type":41,"text":72,"spans":1331,"direction":44},[],{"type":46,"text":1333,"spans":1334,"direction":44},"If you're organizing an internal event, why not buck the trend and involve your employees in organizing it? A good meal always tastes better when you cook it yourself. This adds to the overall experience you're building for your team around the event.",[],{"type":41,"text":72,"spans":1336,"direction":44},[],{"type":41,"text":1338,"spans":1339,"direction":44},"That said, involvement can cut both ways. A team can be put in charge of organizing certain parts of the event, but don't try to delegate everything, or you risk looking like you're not really the organizer! ",[],{"type":41,"text":72,"spans":1341,"direction":44},[],{"type":46,"text":1343,"spans":1344,"direction":44},"And why not invite a speaker who has nothing to do with your business? An inspiring talk on a different topic can inspire employees and potentially give them a new lens for coming up with ideas. ",[],{"type":41,"text":72,"spans":1346,"direction":44},[],{"type":41,"text":1348,"spans":1349,"direction":44},"Invite a karate champion for your sales team, a medical researcher for your developers, or a university professor for your product team, for example! ",[],{"type":41,"text":72,"spans":1351,"direction":44},[],{"type":75,"text":1353,"spans":1354,"direction":44},"And what about Digitevent?",[1355],{"start":36,"end":1356,"type":64},26,{"type":41,"text":72,"spans":1358,"direction":44},[],{"type":41,"text":1360,"spans":1361,"direction":44},"Digitevent helps you maximize attendance by sending reminder emails (ahead of the event), creating segments, and using personalized variables. You can integrate your content (or your clients') directly into your event website.",[1362],{"start":1363,"end":1364,"type":167,"data":1365},52,67,{"link_type":169,"url":1366,"target":171},"https://www.digitevent.com/en/feature/saas-solutions-to-manage-participants-rsvp-invitations",{"type":41,"text":72,"spans":1368,"direction":44},[],{"type":41,"text":1370,"spans":1371,"direction":44},"With our tool, you can also create a post-event satisfaction survey with data on each key part of the event: venue, caterer, topic covered, speaker relevance, overall score, etc.",[],{"type":41,"text":72,"spans":1373,"direction":44},[],{"type":41,"text":1375,"spans":1376,"direction":44},"Don't forget to keep communicating about the event after it ends, and to collect feedback from your guests! ",[],[1378],{"primary":1379,"items":1387,"id":1389,"slice_type":296,"slice_label":11},{"seo_title":1380,"seo_meta_descriptions":1383},[1381],{"type":41,"text":1142,"spans":1382},[],[1384],{"type":41,"text":1385,"spans":1386},"KPIs let you measure the success of your event. But how do you get relevant statistics? ",[],[1388],{},"seo$e83edfc5-21f8-4513-94e1-d2cf16de649f",{"id":1391,"lang":299,"type":12,"uid":1392},"akYmhxIAACsAyuAd","mesurer-optimiser-evenements-kpi",{"id":1394,"uid":1395,"url":11,"type":12,"tags":1396,"first_publication_date":1397,"slugs":1398,"linked_documents":1400,"lang":19,"data":1401,"_source":1595},"en_blog_article_creer-email-corporate-engageant-evenements","14-mistakes-to-avoid-in-your-corporate-emails",[14],"2026-07-02T10:07:49+0000",[1399],"14-erreurs-a-eviter-dans-vos-emails-evenementiels",[],{"distribution":14,"article_title":1402,"author_name":26,"publication_date":1406,"banner_image":1407,"article_content":1414,"main_tag":282,"body":1581},[1403],{"type":23,"text":1404,"spans":1405},"14 mistakes to avoid in your event emails",[],"2020-07-21T22:00:00+0000",{"dimensions":1408,"alt":1409,"copyright":11,"url":1410,"id":1411,"edit":1412},{"width":30,"height":30},"engaging corporate email","https://images.prismic.io/digi-www/8b77bfdd-2ab6-4578-9245-9aabfa7c2b74_email.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1111%2C1111&w=900&h=900","XxFbsRAAACQAEzBT",{"x":36,"y":36,"zoom":1413,"background":38},0.9,[1415,1420,1422,1425,1427,1430,1432,1435,1437,1440,1442,1447,1449,1455,1457,1460,1463,1467,1469,1472,1474,1477,1479,1489,1491,1499,1501,1504,1506,1509,1511,1514,1517,1519,1522,1524,1527,1529,1536,1538,1541,1544,1547,1550,1553,1556,1558,1561,1563,1566,1568,1571,1574,1576],{"type":41,"text":1416,"spans":1417,"direction":44},"Creating a good email is not an easy task.",[1418],{"start":36,"end":1419,"type":64},42,{"type":41,"text":72,"spans":1421,"direction":44},[],{"type":41,"text":1423,"spans":1424,"direction":44},"For those who don't have a particular knack for writing or marketing, the situation can quickly turn into a headache.",[],{"type":41,"text":72,"spans":1426,"direction":44},[],{"type":41,"text":1428,"spans":1429,"direction":44},"But don't lose sight of your email's objective: as an organizer, you want your guests to tell you whether YES or NO they will attend. Always keep this idea in mind while writing your email.",[],{"type":41,"text":72,"spans":1431,"direction":44},[],{"type":41,"text":1433,"spans":1434,"direction":44},"For your guests to read and respond to your invitation email, it's essential to work thoroughly on the two parts that make up a good email:",[],{"type":41,"text":72,"spans":1436,"direction":44},[],{"type":75,"text":1438,"spans":1439,"direction":44},"1) The form",[],{"type":41,"text":72,"spans":1441,"direction":44},[],{"type":41,"text":1443,"spans":1444,"direction":44},"The form of an email is its appearance. It's an element that is too often overlooked in emailing, but essential: many event organizers make mistakes in the form of their communications rather than the substance. Guests are more likely to click on emails with a polished design than on a body of text with no \"soul\".",[1445],{"start":963,"end":1446,"type":64},84,{"type":41,"text":72,"spans":1448,"direction":44},[],{"type":41,"text":1450,"spans":1451,"direction":44},"Everything needs to be pleasing to the eye for your participants, so that no irritant (a minor annoyance, something unpleasant) disrupts the person reading your email. The structure of your email should be consistent and make people want to read it all the way through.",[1452],{"start":703,"end":1110,"type":167,"data":1453},{"link_type":169,"url":1454,"target":171},"https://www.definitions-marketing.com/definition/irritant-client-consommateur/#:~:text=Un%20irritant%20client%20est%2C%20comme,d'achat%20ou%20parcours%20client.&text=La%20nature%20des%20irritants%20client,%C3%A0%20chaque%20domaine%20d'activit%C3%A9.",{"type":41,"text":72,"spans":1456,"direction":44},[],{"type":41,"text":1458,"spans":1459,"direction":44},"With this goal in mind, you can work with your own HTML editor or use Drag & Drop: this lets you customize every detail. You can also use a drag-and-drop editor like the one offered by Digitevent:",[],{"type":41,"text":1461,"spans":1462,"direction":44},"bad email vs good email",[],{"type":46,"text":1464,"spans":1465,"direction":44},"Feel free to insert images, banners from your company, the logo, or any other reassuring graphic element. Also remember to edit the sender name and put your company's name there (this is also a feature available with Digitevent).",[1466],{"start":213,"end":67,"type":64},{"type":41,"text":72,"spans":1468,"direction":44},[],{"type":46,"text":1470,"spans":1471,"direction":44},"The spacing of your email is also a detail not to take lightly: avoid the mistake of \"wall of text\" emails and the opposite, emails that are too spaced out with 2 line breaks after every sentence. Also avoid overly long lists.",[],{"type":41,"text":72,"spans":1473,"direction":44},[],{"type":46,"text":1475,"spans":1476,"direction":44},"If you can, try starting your email with a touch of humor, an anecdote about your company's news, or another notable event of the moment (even a GIF or emojis, anything is possible).",[],{"type":41,"text":72,"spans":1478,"direction":44},[],{"type":46,"text":1480,"spans":1481,"direction":44},"Furthermore, it's clear that spelling mistakes can be a huge obstacle to your email's credibility (at first) but also to your entire event (later on). Don't forget that your registration email is often the first link between your event and your audience. So don't neglect spelling or grammar, which could tarnish all the work you did beforehand. We recommend writing your email in advance in Google Docs or running it through spell-checking software.",[1482,1484],{"start":1185,"end":1483,"type":64},216,{"start":1485,"end":1486,"type":167,"data":1487},426,449,{"link_type":169,"url":1488,"target":171},"https://www.coollibri.com/blog/meilleur-logiciel-correction-orthographique/",{"type":41,"text":72,"spans":1490,"direction":44},[],{"type":46,"text":1492,"spans":1493,"direction":44},"Finally, the registration buttons (often at the end of emails, also called Call To Action or CTAs) for your event should have enough contrast so that people can easily read the response options (so avoid blue text on a red background: this tool helps define pleasant contrasts). Try to apply a consistent style (all buttons have square/rounded borders, all use the same font, etc.) so you don't lose your reader among too many different graphic styles. Digitevent's email editor offers a theme feature to naturally generate a pleasant style guide.",[1494],{"start":1495,"end":1496,"type":167,"data":1497},235,244,{"link_type":169,"url":1498,"target":171},"https://webaim.org/resources/contrastchecker/",{"type":41,"text":72,"spans":1500,"direction":44},[],{"type":46,"text":1502,"spans":1503,"direction":44},"Test and proofread your email across all web browsers as well as on mobile and tablet to make sure it's responsive.",[],{"type":41,"text":72,"spans":1505,"direction":44},[],{"type":46,"text":1507,"spans":1508,"direction":44},"Check with your IT department (in the case of an internal event) that your email is deliverable, and add the domain to the \"whitelist\" (this is possible with Digitevent) for an excellent deliverability rate.",[],{"type":41,"text":72,"spans":1510,"direction":44},[],{"type":46,"text":1512,"spans":1513,"direction":44},"Do you segment the recipients you send your communications to? This lets you address personalized messages to different types of audiences within the same contact database to optimize your click-through rates.\n",[],{"type":46,"text":1515,"spans":1516,"direction":44},"Be careful not to send invitations to contacts who have already registered! You need software that can prevent errors and duplicates (in Digitevent, the software automatically detects duplicate emails and avoids them).",[],{"type":41,"text":72,"spans":1518,"direction":44},[],{"type":75,"text":1520,"spans":1521,"direction":44},"2) The substance",[],{"type":41,"text":72,"spans":1523,"direction":44},[],{"type":41,"text":1525,"spans":1526,"direction":44},"Your email shouldn't just be beautiful and pleasing to the eye. In fact, part 1 on form is now a basic prerequisite for good emailing results. The second part, the substance, should be as personalized as possible so your recipients get real value from your emails. The digital content you include in your emails should teach your participants something useful and interesting, and spark their interest.\n\nYour communication campaign strategy must go through a good email sender, to avoid high bounce rates and ensure optimal deliverability.\n\nYour message should align with your objectives. In events, everything has a purpose, even your email invitation campaigns! And don't think only about emailing: promote your event through your communication, social media, and the many other digital tools available to you.",[],{"type":41,"text":72,"spans":1528,"direction":44},[],{"type":41,"text":1530,"spans":1531,"direction":44},"The idea behind your email, in short, is to make people want to click, through impactful body text that's as personalized as possible (for this, we'll use the variables from the contact database).",[1532],{"start":225,"end":1533,"type":167,"data":1534},168,{"link_type":169,"url":1535,"target":171},"https://support.digitevent.com/fr/support/solutions/articles/27000046091-composer-un-email",{"type":41,"text":72,"spans":1537,"direction":44},[],{"type":41,"text":1539,"spans":1540,"direction":44},"So what will truly make the difference in your communications is the substance:",[],{"type":46,"text":1542,"spans":1543,"direction":44},"Is your event email really meaningful?",[],{"type":46,"text":1545,"spans":1546,"direction":44},"Do you explain what the guest will get out of attending, so your audience feels engaged?",[],{"type":46,"text":1548,"spans":1549,"direction":44},"Make your readers want to attend events: use action verbs, write with a dynamic tone, and turn negative phrases like \"Feel free to stop by!\" into positive ones like \"Come say hello\", for example.",[],{"type":46,"text":1551,"spans":1552,"direction":44},"Do you briefly explain the program?",[],{"type":46,"text":1554,"spans":1555,"direction":44},"Are your dates clear and easy to understand in your body text and on your landing page (the page linking to event registration)?",[],{"type":41,"text":72,"spans":1557,"direction":44},[],{"type":41,"text":1559,"spans":1560,"direction":44},"If that's the case, your emailing and your event registration rate should be very (very) good (a good registration rate is 50%).",[],{"type":41,"text":72,"spans":1562,"direction":44},[],{"type":75,"text":1564,"spans":1565,"direction":44},"Conclusion:",[],{"type":41,"text":72,"spans":1567,"direction":44},[],{"type":41,"text":1569,"spans":1570,"direction":44},"For your email to be effective, reassure your contacts through your style guide, make sure to have colleagues proofread your email, and be sure to clearly explain the value of your event for your contacts, as well as its location and date.",[],{"type":41,"text":1572,"spans":1573,"direction":44},"A little bonus if it's an internal event: you see your colleagues every day and they're used to opening your emails regularly. So you shouldn't worry about a low open rate.",[],{"type":41,"text":72,"spans":1575,"direction":44},[],{"type":41,"text":1577,"spans":1578,"direction":44},"There you go, you're now ready to send a great corporate event invitation email! Feel free to do it with Digitevent's email sending tool for even more simplicity.",[1579],{"start":92,"end":119,"type":167,"data":1580},{"link_type":169,"url":1366,"target":171},[1582],{"primary":1583,"items":1592,"id":1594,"slice_type":296,"slice_label":11},{"seo_title":1584,"seo_meta_descriptions":1588},[1585],{"type":41,"text":1586,"spans":1587},"Create an engaging corporate email for your events",[],[1589],{"type":41,"text":1590,"spans":1591,"direction":44},"Writing a good email is an art. Discover how to capture your colleagues' attention and boost registrations for your events.",[],[1593],{},"seo$e5ab2d41-feb3-442f-8f35-2fed51a94755",{"id":1596,"lang":299,"type":12,"uid":1597},"akYmlRIAACsAyuBP","creer-email-corporate-engageant-evenements",{"id":1599,"uid":1600,"url":11,"type":12,"tags":1601,"first_publication_date":1602,"slugs":1603,"linked_documents":1605,"lang":19,"data":1606,"_source":1815},"en_blog_article_hacker-evenementiel-securite","event-hacker-security",[14],"2026-07-02T10:07:43+0000",[1604],"lincruste---le-hacker-de-levenementiel",[],{"distribution":14,"article_title":1607,"author_name":1611,"publication_date":1612,"banner_image":1613,"article_content":1621,"main_tag":11,"body":1802},[1608],{"type":23,"text":1609,"spans":1610},"The gatecrasher - the event hacker",[],"SYrian FIS","2020-05-12T22:00:00+0000",{"dimensions":1614,"alt":1616,"copyright":11,"url":1617,"id":1618,"edit":1619},{"width":30,"height":1615},601,"Photo of a hacker","https://images.prismic.io/digi-www/2eba6c9b-90e8-4b42-be93-8da5a0a9c238_hacker.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2022%2C1350&w=900&h=601","XxHNChAAACMAFSgV",{"x":36,"y":36,"zoom":1620,"background":38},0.6671608598962194,[1622,1625,1627,1630,1632,1635,1637,1640,1642,1645,1647,1650,1652,1655,1657,1660,1662,1665,1667,1670,1672,1675,1677,1680,1682,1685,1687,1690,1692,1695,1698,1700,1708,1710,1713,1715,1722,1725,1732,1735,1737,1740,1743,1745,1748,1750,1753,1755,1758,1760,1763,1765,1768,1770,1773,1775,1778,1780,1787,1789,1792,1794,1797,1799],{"type":41,"text":1623,"spans":1624,"direction":44},"No system is foolproof. Just as IT has its hackers, the events industry has its own operator who exposes the flaws in a setup: the freeloader at best, the gatecrasher at worst. ",[],{"type":41,"text":72,"spans":1626,"direction":44},[],{"type":41,"text":1628,"spans":1629,"direction":44},"Obviously, these techniques apply more to external events. It's hard to imagine someone trying to crash an internal event or seminar when none of the employees know them.",[],{"type":41,"text":72,"spans":1631,"direction":44},[],{"type":41,"text":1633,"spans":1634,"direction":44},"Since we're good sports and we learn from the security flaws pointed out by these whistleblowers, here's a list of the most common event gatecrashers...",[],{"type":41,"text":72,"spans":1636,"direction":44},[],{"type":41,"text":1638,"spans":1639,"direction":44},"...And also how to avoid them.",[],{"type":41,"text":72,"spans":1641,"direction":44},[],{"type":75,"text":1643,"spans":1644,"direction":44},"The first-name mix-up on the list, success rate: 10%",[],{"type":41,"text":72,"spans":1646,"direction":44},[],{"type":41,"text":1648,"spans":1649,"direction":44},"This classic technique works just as well at a party among friends the hacker wasn't invited to as at a more organized event. The idea is to pass yourself off as someone else by betting on the popularity of a common name. There's always an \"Alexander,\" a \"Thomas,\" or a \"Julian\" somewhere, no matter the time. \"There's probably one on the list,\" the hacker tells themselves. The host or the security guard at the door has no choice but to believe it... Still, email confirmation with a QR code scanned at the entrance often stops this kind of low-grade technique from working (hence the 90% failure rate).",[],{"type":41,"text":72,"spans":1651,"direction":44},[],{"type":41,"text":1653,"spans":1654,"direction":44},"This minor impersonation rarely carries any legal risk for the person using it, but more importantly, it even more rarely gets them into the event. One variant is to confidently claim your name is on the list.",[],{"type":41,"text":72,"spans":1656,"direction":44},[],{"type":75,"text":1658,"spans":1659,"direction":44},"Impersonating someone on the list, success rate: 85%",[],{"type":41,"text":72,"spans":1661,"direction":44},[],{"type":41,"text":1663,"spans":1664,"direction":44},"It's midnight, the line is long, the gatecrasher isn't on the list, which is also very long. After managing to make out the name of a real guest, the impersonator claims that's them. Security has its flaws, and impersonation is one of them! ",[],{"type":41,"text":72,"spans":1666,"direction":44},[],{"type":41,"text":1668,"spans":1669,"direction":44},"This technique, as old as cheat sheets hidden on rulers, does in fact work very often. Provided the list is visible and the event hacker shows no sign of nearsightedness.",[],{"type":41,"text":72,"spans":1671,"direction":44},[],{"type":41,"text":1673,"spans":1674,"direction":44},"The boldest will go as far as posing as a speaker, a well-known DJ, or the child of a celebrity they know for a fact will be attending (all to score free drinks, purely on nerve). This classic technique works just as well at a party the hacker wasn't invited to as at a more organized one, with security guards and an overworked staff. Event agencies, of course, are used to this kind of technique and are ready to deal with these impersonators.",[],{"type":41,"text":72,"spans":1676,"direction":44},[],{"type":41,"text":1678,"spans":1679,"direction":44},"There's often a chance the event organizer knows the person whose name was borrowed. That's what causes the 15% failure rate.",[],{"type":41,"text":72,"spans":1681,"direction":44},[],{"type":75,"text":1683,"spans":1684,"direction":44},"Creative nerve, success rate: 30%",[],{"type":41,"text":72,"spans":1686,"direction":44},[],{"type":41,"text":1688,"spans":1689,"direction":44},"This time the hacker poses as an exhibitor at a trade show, a journalist covering the event, or even a celebrity. Compared to the previous case, the gatecrasher invents a whole persona.",[],{"type":41,"text":72,"spans":1691,"direction":44},[],{"type":41,"text":1693,"spans":1694,"direction":44},"This type of entry fraud rarely works, since it depends so much on the tone of voice, physical appearance, or that spark of madness in the eye.",[],{"type":41,"text":1696,"spans":1697,"direction":44},"Misusing a fake identity depends heavily on the gatecrasher's personal magnetism. ",[],{"type":41,"text":72,"spans":1699,"direction":44},[],{"type":41,"text":1701,"spans":1702,"direction":44},"This technique stands a better chance at a fashion week afterparty than at a new-build property trade show. And when it works, it looks more like an artistic performance than an incident. This technique boils down to: I wasn't invited, but please let me in, I'm hungry and I want to join this dinner. ",[1703],{"start":1704,"end":1705,"type":167,"data":1706},158,169,{"link_type":169,"url":1707,"target":171},"https://www.youtube.com/watch?v=jolbYvAMorY",{"type":41,"text":72,"spans":1709,"direction":44},[],{"type":75,"text":1711,"spans":1712,"direction":44},"Pure, plain nerve, success rate: 5%",[],{"type":41,"text":72,"spans":1714,"direction":44},[],{"type":41,"text":1716,"spans":1717,"direction":44},"Security usually turns away what amounts to the height of gatecrashing audacity. But sometimes, mysteriously, the technique works.",[1718],{"start":138,"end":1719,"type":167,"data":1720},129,{"link_type":169,"url":1721,"target":171},"http://leplus.nouvelobs.com/contribution/861441-cannes-2013-mensonge-culot-comment-je-m-incruste-dans-les-soirees-du-festival.html",{"type":41,"text":1723,"spans":1724,"direction":44},"This type of hacker is highly charismatic.",[],{"type":105,"url":1726,"alt":1727,"copyright":11,"dimensions":1728,"id":1730,"edit":1731},"https://images.prismic.io/digi-www/b6e2c2f8-c4e0-4613-b28d-d4a19bb959f6_obiwan.gif?auto=format,compress","Star Wars GIF",{"width":918,"height":1729},218,"XxHPLRAAACYAFTHD",{"x":36,"y":36,"zoom":442,"background":38},{"type":75,"text":1733,"spans":1734,"direction":44},"The commando operation, success rate: 5%",[],{"type":41,"text":72,"spans":1736,"direction":44},[],{"type":41,"text":1738,"spans":1739,"direction":44},"Become the crowd, blend into the mass of people at a packed convention center. Hug the walls behind the security guards, climb over gates and walls. ",[],{"type":41,"text":1741,"spans":1742,"direction":44},"A few camouflage experts, masters of infiltration, can boast of having slipped past an imposing security setup right under its nose.",[],{"type":41,"text":72,"spans":1744,"direction":44},[],{"type":41,"text":1746,"spans":1747,"direction":44},"There's also the old technique of slipping into a group and getting to know them.",[],{"type":41,"text":72,"spans":1749,"direction":44},[],{"type":41,"text":1751,"spans":1752,"direction":44},"Still, very few people who try this succeed, and the penalties are severe: broken legs, a night in the security office.",[],{"type":41,"text":72,"spans":1754,"direction":44},[],{"type":75,"text":1756,"spans":1757,"direction":44},"Bonus - The fake shareholder, success rate: 100%",[],{"type":41,"text":72,"spans":1759,"direction":44},[],{"type":41,"text":1761,"spans":1762,"direction":44},"First introduced in Merci Patron, this event hack is particularly spectacular and activist in spirit. As a reminder, François Ruffin bought LVMH shares, then, as a shareholder of the group, showed up at the general assembly to confront Bernard Arnault. More than an event hack, this gatecrash is a legal hack of corporate law. Elise Lucet pulled off a similar move at Kering's general assembly.",[],{"type":41,"text":72,"spans":1764,"direction":44},[],{"type":41,"text":1766,"spans":1767,"direction":44},"The result: getting thrown out of the event.",[],{"type":41,"text":72,"spans":1769,"direction":44},[],{"type":41,"text":1771,"spans":1772,"direction":44},"For organizers, rest assured, few people are motivated enough to buy shares just for one buffet a year.",[],{"type":41,"text":72,"spans":1774,"direction":44},[],{"type":75,"text":1776,"spans":1777,"direction":44},"To organize your event with peace of mind, there's Digitevent.",[],{"type":41,"text":72,"spans":1779,"direction":44},[],{"type":41,"text":1781,"spans":1782,"direction":44},"There are more and more events, and above all, more creative surprise guests. Some have even banded together in teams on the hunt for a good deal.",[1783],{"start":1784,"end":1068,"type":167,"data":1785},112,{"link_type":169,"url":1786,"target":171},"https://munchies.vice.com/fr/article/d3wadw/dans-la-peau-dun-pique-assiette-parisien",{"type":41,"text":72,"spans":1788,"direction":44},[],{"type":41,"text":1790,"spans":1791,"direction":44},"Gatecrashing is usually harmless. However, it can damage the reputation of professional event organizers (in the most extreme cases). Beyond that, it's always important to properly brief your security teams, and above all, to equip yourself with the latest event technology that lets you run your event smoothly.",[],{"type":41,"text":72,"spans":1793,"direction":44},[],{"type":41,"text":1795,"spans":1796,"direction":44},"With Digitevent, you can scan attendees at the entrance and digitize every check-in point. That solves both the timing problem and the geographic one. You can also get rid of paper lists, which waste both time and energy.",[],{"type":41,"text":72,"spans":1798,"direction":44},[],{"type":41,"text":1800,"spans":1801,"direction":44},"Now it's up to you to keep the event hackers out!",[],[1803],{"primary":1804,"items":1812,"id":1814,"slice_type":296,"slice_label":11},{"seo_title":1805,"seo_meta_descriptions":1808},[1806],{"type":41,"text":1609,"spans":1807},[],[1809],{"type":41,"text":1810,"spans":1811,"direction":44},"Just like IT has its hackers, the events industry has its intruders: from the simple freeloader to the gatecrasher who exposes the flaws in a setup. ",[],[1813],{},"seo$556dc65c-0443-4558-ac66-6c952d4fa83e",{"id":1816,"lang":299,"type":12,"uid":1817},"akYmXxIAACgAyt-X","hacker-evenementiel-securite",{"id":1819,"uid":1820,"url":11,"type":12,"tags":1821,"first_publication_date":1602,"slugs":1822,"linked_documents":1824,"lang":19,"data":1825,"_source":1944},"en_blog_article_grand-evenement-internationaux-de-badminton","badminton-international-championships",[14],[1823],"invitations-et-gestion-des-arrivees-aux-internationaux-de-france-de-badminton",[],{"distribution":14,"article_title":1826,"author_name":1830,"publication_date":1831,"banner_image":1832,"article_content":1839,"main_tag":11,"body":1930},[1827],{"type":23,"text":1828,"spans":1829},"Invitations and arrival management at the Internationaux de France de Badminton",[],"Raphaël","2020-02-03T12:00:00+0000",{"dimensions":1833,"alt":1834,"copyright":11,"url":1835,"id":1836,"edit":1837},{"width":30,"height":797},"Badminton player","https://images.prismic.io/digi-www/82c4029e-899d-4c54-a24f-4008763bb0ce_ffbadHero.683f0752.png?auto=format%2Ccompress&rect=0%2C0%2C455%2C256&w=900&h=506","XxmLIhAAACYAN2qi",{"x":36,"y":36,"zoom":1838,"background":514},1.40625,[1840,1845,1849,1852,1855,1858,1861,1864,1867,1870,1873,1875,1879,1882,1887,1890,1893,1898,1901,1905,1908,1913,1916,1920,1923,1927],{"type":41,"text":1841,"spans":1842},"Founded in 1986, the Internationaux de France de Badminton is one of the 12 biggest stops on the international circuit, renamed the HSBC BWF World Tour in 2018. For the French Badminton Federation (FFB), it's a flagship event. First because it represents the excellence of this sport in France, and second because this moment is anticipated all year by fans and enthusiasts of the discipline. For the occasion, the FFB uses Digitevent to invite its guests and partners to the event.",[1843],{"start":36,"end":1844,"type":64},482,{"type":41,"text":1846,"spans":1847},"The initial challenges",[1848],{"start":36,"end":433,"type":64},{"type":41,"text":1850,"spans":1851},"For the FFB, the goal is to give its partners and their guests access to this unique annual event on French soil. However, seats are limited, and daily invitation quotas must be respected in order to accommodate all guests. Here are the initial challenges:",[],{"type":46,"text":1853,"spans":1854},"Managing invitations on behalf of the Federation and partners,",[],{"type":46,"text":1856,"spans":1857},"Registering guests for the different days of the tournament while respecting quotas,",[],{"type":46,"text":1859,"spans":1860},"Registering companions for participants authorized to bring guests,",[],{"type":46,"text":1862,"spans":1863},"Sending PDF access badges and registration confirmations,",[],{"type":46,"text":1865,"spans":1866},"Controlling participant access on each day of the tournament,",[],{"type":46,"text":1868,"spans":1869},"Restricting access to VIP areas and notifying partners of the arrival of important guests,",[],{"type":46,"text":1871,"spans":1872},"Thanking guests and sharing the event's highlights.",[],{"type":41,"text":72,"spans":1874},[],{"type":41,"text":1876,"spans":1877},"Managing invitations on behalf of the Federation and partners",[1878],{"start":36,"end":212,"type":64},{"type":41,"text":1880,"spans":1881},"Ahead of the event, the FFB collects the guest list from each of its partners and sets the participation rights for each one. Some are only authorized to attend the qualifying rounds, while others can also invite guests to the finals. Some are allowed to come on several days, others only once. Finally, some are allowed to bring a companion, particularly for the qualifying rounds during the week.",[],{"type":41,"text":1883,"spans":1884},"Registering guests for the different days of the tournament while respecting quotas",[1885],{"start":36,"end":1886,"type":64},83,{"type":41,"text":1888,"spans":1889},"A save-the-date and an invitation campaign are sent to the various guests. Thanks to campaign personalization, each guest receives an invitation email mentioning the name and logo of the partner entity inviting them, generally an event sponsor.",[],{"type":41,"text":1891,"spans":1892},"After opening their personalized invitation email, future participants access the website created for the occasion via Digitevent. For this major event, a dedicated domain name and a personalized sender email address were set up to offer a fully white-labeled experience for the FFB and the tournament. All the guest has to do is confirm their attendance and indicate which days they will participate. Quotas are set for each authorized day, so there's no risk of registering more people than the venue can accommodate.",[],{"type":41,"text":1894,"spans":1895},"Registering companions for participants authorized to bring guests",[1896],{"start":36,"end":1897,"type":64},66,{"type":41,"text":1899,"spans":1900},"Once registration is complete, the participant can, where applicable, add their companions. The number of companions allowed (as well as the right to bring a companion at all) depends on the participant's category. Transparently to the guest, the FFB has thus set the number of companions allowed for each category of participant. Categories are defined dynamically by creating segments via Digitevent, which filter contacts meeting certain conditions (e.g. everyone coming on Thursday and invited by Yonex).",[],{"type":41,"text":1902,"spans":1903},"Sending PDF access badges and registration confirmations",[1904],{"start":36,"end":147,"type":64},{"type":41,"text":1906,"spans":1907},"After each online registration, a PDF access badge is automatically sent to the participant (for themselves and their companions). The information and the access map are summarized in this confirmation email. The badge shows the person's name, their day of attendance at the tournament, and a secure QR code to control access on the day they attend.",[],{"type":41,"text":1909,"spans":1910},"Controlling participant access on each day of the tournament",[1911],{"start":36,"end":1912,"type":64},60,{"type":41,"text":1914,"spans":1915},"During the event, security is paramount, and it's essential to confirm that everyone present is indeed pre-registered. Hosts equipped with tablets welcome participants at the check-in points. They look up each arrival by name or via the badge's QR code. Within seconds, they confirm the participant is on the day's list and check them in. Arrivals are synchronized in real time across all devices. This digital welcome process is repeated every day of the tournament. Detailed statistics by day and arrival time are generated in the organizers' Digitevent account.",[],{"type":41,"text":1917,"spans":1918},"Restricting access to VIP areas and notifying partners of the arrival of important guests",[1919],{"start":36,"end":711,"type":64},{"type":41,"text":1921,"spans":1922},"In addition to watching the matches, VIP areas are open to certain guests. These spaces are ideal for connecting with the inviting partner and exploring potential collaborations. To notify the partner when their guests arrive, an SMS alert system was set up. As soon as a guest is scanned in at the entrance to the VIP area, an SMS is automatically sent to the host to let them know their contact has arrived.",[],{"type":41,"text":1924,"spans":1925},"Thanking guests and sharing the event's highlights",[1926],{"start":36,"end":573,"type":64},{"type":41,"text":1928,"spans":1929},"After the event, the organizers and the FFB sent thank-you email campaigns to participants. Thanks to digital access control and contact segmentation, they sent a specific message targeting only those who actually attended. This campaign was also an opportunity to send a recap of the highlights along with information about badminton. A photo album was also added to the event's dedicated website in just a few clicks.",[],[1931],{"primary":1932,"items":1941,"id":1943,"slice_type":296,"slice_label":11},{"seo_title":1933,"seo_meta_descriptions":1937},[1934],{"type":41,"text":1935,"spans":1936},"Client case study: Internationaux de France de Badminton",[],[1938],{"type":41,"text":1939,"spans":1940,"direction":44},"How the French Badminton Federation optimizes invitations and access at the Internationaux de France with our technology.",[],[1942],{},"seo$d8f27305-cbf5-4dab-a50d-85335550500d",{"id":1945,"lang":299,"type":12,"uid":1946},"akYmWhIAACsAyt-I","grand-evenement-internationaux-de-badminton",{"id":1948,"uid":1949,"url":11,"type":12,"tags":1950,"first_publication_date":1952,"slugs":1953,"linked_documents":1955,"lang":19,"data":1956},"akYmDhIAACwAyt6B","b2b-rendez-vous-match-making-experts",[1951],"en-only","2026-07-02T10:08:07+0000",[1954],"how-business-france-manages-the-international-meetings-of-la-french-tech",[],{"distribution":1951,"article_title":1957,"author_name":1830,"publication_date":1961,"banner_image":1962,"article_content":1969,"main_tag":11,"body":2040},[1958],{"type":23,"text":1959,"spans":1960},"How Business France manages the International Meetings of La French Tech",[],"2020-01-14T23:00:00+0000",{"dimensions":1963,"alt":1964,"copyright":11,"url":1965,"id":1966,"edit":1967},{"width":30,"height":1303},"Networking event photo","https://images.prismic.io/digi-www/5bfb7263-054c-490b-9d2d-d6a106d30045_businessFranceHero.e4af8734.jpg?auto=format%2Ccompress&rect=0%2C0%2C625%2C275&w=900&h=396","XxmR2hAAAL1uN4hZ",{"x":36,"y":36,"zoom":1968,"background":38},1.2,[1970,1975,1980,1983,1986,1989,1992,1995,1998,2001,2004,2008,2011,2015,2018,2022,2025,2029,2032,2037],{"type":41,"text":1971,"spans":1972},"Business France is a famous state institution that has a long track record of organizing networking events to help French organizations develop abroad. They connect companies to influencers, partners, and leaders. For their match-making B2B events, Digitevent provides the tools to help with the registration process, planning elaboration, networking and access control.",[1973],{"start":36,"end":1974,"type":64},370,{"type":41,"text":1976,"spans":1977},"Initial stakes ...",[1978],{"start":36,"end":1979,"type":64},18,{"type":41,"text":1981,"spans":1982},"At the heart of Business France's concerns for its events is the ability to initiate and organize strategic meetings. In the case of the French Tech International Meetings, this involves creating networking opportunities between country experts and participants (companies looking to develop abroad). To do so, the organizer needs to set up a complete registration process covering:",[],{"type":46,"text":1984,"spans":1985},"Communication of event information and promotion via a dedicated website",[],{"type":46,"text":1987,"spans":1988},"The management of invitations and reminders to maximize the participation rate",[],{"type":46,"text":1990,"spans":1991},"Meeting requests from participants to experts",[],{"type":46,"text":1993,"spans":1994},"Moderation in order to optimize meetings and the event schedule",[],{"type":46,"text":1996,"spans":1997},"Automatic generation of individual planners directly sent to participants",[],{"type":46,"text":1999,"spans":2000},"Access control on the day of the event, on arrival, and at conferences",[],{"type":46,"text":2002,"spans":2003},"Live and automatic badge printing for each participant",[],{"type":41,"text":2005,"spans":2006},"Setting up the event site",[2007],{"start":36,"end":982,"type":64},{"type":41,"text":2009,"spans":2010},"Whether it's to give an innovative image or to communicate useful information on the day of the event, a beautiful and effective event site is a must. The French Tech International Meetings are managed by a team of 4 people at Business France who use the Digitevent permissions feature to delegate rights and work as a team on the project. The site is created in a timely and autonomous manner through the use of a Digitevent template duplicated from a previous event.",[],{"type":41,"text":2012,"spans":2013},"Appointment Management",[2014],{"start":36,"end":433,"type":64},{"type":41,"text":2016,"spans":2017},"Once initial registrations are completed, we enter the key phase of the organization: meetings management! To do so, the organizational team sends future participants an individual link to view experts who will be present, as well as those in their field. From this link in the event site, participants can make meeting requests and indicate their desire to meet the various experts.",[],{"type":41,"text":2019,"spans":2020},"Moderation of requests",[2021],{"start":36,"end":433,"type":64},{"type":41,"text":2023,"spans":2024},"The experts (or the organizer directly) monitor the requests received and can approve or reject them. By approving them, they automatically come to position themselves in the slots available to the participant and the expert. Obviously, the teams move a scheduled meeting or cancel it (ex: change of opinion of an expert, cancellation of a presence etc ...) at any time.",[],{"type":41,"text":2026,"spans":2027},"Schedule generation",[2028],{"start":36,"end":530,"type":64},{"type":41,"text":2030,"spans":2031},"Registrations are then closed. From the Digitevent dashboard, organizers fine-tune schedules by entering the latest appointments between experts and participants in the available slots. The individual planners are then sent by email (with PDF event access badges) to the experts and participants. The planner is dynamic and automatically reflects every change in the attendee schedule.",[],{"type":41,"text":2033,"spans":2034},"Event day: Scanning at checkpoints and badge printing",[2035],{"start":36,"end":2036,"type":64},53,{"type":41,"text":2038,"spans":2039},"To simplify arrivals and measure attendance in real time, an e-invitation scan system is set up. At each check-in, the tablet triggers the printing of a nominative badge. This badge encourages and facilitates networking between attendees. Business France teams have also chosen to print live badges to avoid the pre-printing and alphabetical sorting of all badges which is time-consuming. Moreover, in case of extra participants (or spelling mistake on a name), the badge is immediately re-printed in the same format as for other participants.",[],[2041],{"primary":2042,"items":2051,"id":2053,"slice_type":296,"slice_label":11},{"seo_title":2043,"seo_meta_descriptions":2047},[2044],{"type":41,"text":2045,"spans":2046},"Customer case: B2B Business meetings",[],[2048],{"type":41,"text":2049,"spans":2050},"Discover how Business France uses our technology to manage its B2B meetings between country experts and companies looking for international development",[],[2052],{},"seo$f25498ac-5633-49fb-bf68-8054cea97b0a",{"id":2055,"uid":2056,"url":11,"type":12,"tags":2057,"first_publication_date":2058,"slugs":2059,"linked_documents":2061,"lang":19,"data":2062,"_source":2153},"en_blog_article_congres-formation-medicale-symposium","medical-congress-symposium",[14],"2026-07-02T10:08:02+0000",[2060],"emargement-et-suivi-des-medecins-au-symposium-medical-nobel-biocare",[],{"distribution":14,"article_title":2063,"author_name":1830,"publication_date":2067,"banner_image":2068,"article_content":2076,"main_tag":11,"body":2139},[2064],{"type":23,"text":2065,"spans":2066},"Check-in and tracking of physicians at the Nobel Biocare medical symposium",[],"2019-12-09T23:00:00+0000",{"dimensions":2069,"alt":2071,"copyright":11,"url":2072,"id":2073,"edit":2074},{"width":30,"height":2070},477,"Nobel Biocare Medical Symposium Photo","https://images.prismic.io/digi-www/c788740a-1651-425d-b6cb-6cd01b654242_medicalConferenceHero.8f900f8b.jpg?auto=format%2Ccompress&rect=0%2C0%2C896%2C475&w=900&h=477","XxmX8xAAAL1uN6Qr",{"x":36,"y":36,"zoom":2075,"background":38},1.0021008403361344,[2077,2082,2085,2087,2090,2093,2096,2099,2102,2104,2108,2111,2115,2118,2122,2125,2129,2132,2136],{"type":41,"text":2078,"spans":2079},"Since its founding, Nobel Biocare has developed technologies and solutions at the forefront of dental implantology research. Each innovation then needs to be communicated and explained to specialist practitioners. The stakes are therefore fundamental for the lab and for patients. For its various symposiums across Europe, Nobel Biocare entrusted Digitevent with the digital management of its check-in.",[2080],{"start":36,"end":2081,"type":64},402,{"type":41,"text":1846,"spans":2083},[2084],{"start":36,"end":433,"type":64},{"type":41,"text":72,"spans":2086},[],{"type":46,"text":2088,"spans":2089},"Importing data from the internal CRM,",[],{"type":46,"text":2091,"spans":2092},"Check-in and badge printing at physician registration,",[],{"type":46,"text":2094,"spans":2095},"Access control for conference sessions and issuance of attendance certificates,",[],{"type":46,"text":2097,"spans":2098},"Tracking and collection of signatures at the various meals organized,",[],{"type":46,"text":2100,"spans":2101},"Data synchronization with Salesforce after the event.",[],{"type":41,"text":72,"spans":2103},[],{"type":41,"text":2105,"spans":2106},"Importing data from the internal CRM",[2107],{"start":36,"end":125,"type":64},{"type":41,"text":2109,"spans":2110},"Nobel Biocare has an internal CRM where participants for the upcoming event are recorded. The attendance of the various physicians is the result of work by the lab's representatives, who are in daily contact with practitioners. With one click, an export from the CRM produces an Excel list of those expected at the event. The Nobel Biocare events team can then import the file into the Digitevent platform.",[],{"type":41,"text":2112,"spans":2113},"Check-in and badge printing at physician registration",[2114],{"start":36,"end":2036,"type":64},{"type":41,"text":2116,"spans":2117},"On the day, 2 mini-printers and 4 tablets are set up at the registration desk of the prestigious Brussels hotel hosting the event. As each participant arrives, a badge is instantly printed. It includes the first name, last name, specialty, and a personalized QR code. Physicians are also asked to sign on the tablet to collect their signature for regulatory purposes. In real time, the organizing team and Nobel Biocare's event agency can see the number of arrivals at the event from their smartphones. Once the 200th attendee has arrived, the doors to the first conference session open.",[],{"type":41,"text":2119,"spans":2120},"Access control for conference sessions and issuance of attendance certificates",[2121],{"start":36,"end":213,"type":64},{"type":41,"text":2123,"spans":2124},"Physicians in attendance need a certificate of participation for each conference session and training workshop they attend. This allows them to validate training credits. To do this, at the entrance to each session, staff scan badges (using our ultra-fast 2D laser scanners). A PDF attendance certificate is then automatically sent to each physician, stating the date, time, and name of the training session attended.",[],{"type":41,"text":2126,"spans":2127},"Tracking and collection of signatures at the various meals organized",[2128],{"start":36,"end":710,"type":64},{"type":41,"text":2130,"spans":2131},"For ethical and regulatory reasons, Nobel Biocare must keep proof of the benefits granted to professionals attending the event. This is why the same scanning system set up at the entrance to conference sessions is also used at the entrance to lunches and dinner. Thanks to the scanned badges, Nobel Biocare obtains a summary PDF file of those present at each meal. This file takes the form of an attendance sheet with handwritten signatures recorded via the tablets at the event's registration desk. The scan time is also shown on these digital sheets.",[],{"type":41,"text":2133,"spans":2134},"Data synchronization with Salesforce after the event",[2135],{"start":36,"end":1363,"type":64},{"type":41,"text":2137,"spans":2138},"The event is over, and it was a success. The Nobel Biocare teams use the \"DIGITEVENT SYNC\" button set up on their Salesforce CRM. With one click, all participants who attended the event are marked as present in Salesforce's Pardot campaign. This automation was set up at the start of the partnership and allows the various business tools to communicate with each other. As a result, Nobel Biocare keeps its CRM data up to date and is able to optimize its next marketing actions.",[],[2140],{"primary":2141,"items":2150,"id":2152,"slice_type":296,"slice_label":11},{"seo_title":2142,"seo_meta_descriptions":2146},[2143],{"type":41,"text":2144,"spans":2145},"Client case: Organizing a medical congress with Nobel Biocare",[],[2147],{"type":41,"text":2148,"spans":2149},"Here's how Nobel Biocare uses Digitevent to organize its medical congresses and symposiums in Europe.",[],[2151],{},"seo$30ad93c4-38c1-4f9e-9497-8ac430cb1702",{"id":2154,"lang":299,"type":12,"uid":2155},"akYmPhIAAC0Ayt8q","congres-formation-medicale-symposium",{"id":2157,"uid":2158,"url":11,"type":12,"tags":2159,"first_publication_date":2160,"slugs":2161,"linked_documents":2163,"lang":19,"data":2164,"_source":2281},"en_blog_article_soiree-gala-presse-vip-ugc-festival-de-cannes","gala-vip-party-cannes-film-festival",[14],"2026-07-02T10:08:06+0000",[2162],"comment-ugc-organise-ses-soirees-durant-le-festival-de-cannes.",[],{"distribution":14,"article_title":2165,"author_name":1830,"publication_date":2169,"banner_image":2170,"article_content":2178,"main_tag":282,"body":2267},[2166],{"type":23,"text":2167,"spans":2168},"How UGC organizes its evenings during the Cannes Film Festival.",[],"2019-11-18T23:00:00+0000",{"dimensions":2171,"alt":2173,"copyright":11,"url":2174,"id":2175,"edit":2176},{"width":30,"height":2172},459,"Cannes Film Festival poster","https://images.prismic.io/digi-www/bcc45840-3469-40b2-99fc-51e8ef6711e8_cannesUgcHero.387364cf.jpg?auto=format%2Ccompress&rect=0%2C0%2C1747%2C891&w=900&h=459","XxmQcxAAACYAN4Hk",{"x":36,"y":36,"zoom":2177,"background":38},0.7177033492822966,[2179,2184,2187,2190,2193,2196,2199,2202,2205,2208,2210,2214,2217,2220,2223,2227,2229,2232,2236,2239,2242,2245,2248,2251,2254,2258,2261,2264],{"type":41,"text":2180,"spans":2181},"What event matters more than the Cannes Film Festival for a French film group as iconic as UGC? Every year, it's about meeting the people who count in the industry. To do this, UGC welcomes its distinguished guests every evening of the festival at the iconic Villa UGC. Let's see how they use Digitevent to manage this crowd.",[2182],{"start":36,"end":2183,"type":64},325,{"type":41,"text":1846,"spans":2185},[2186],{"start":36,"end":433,"type":64},{"type":41,"text":2188,"spans":2189},"For years, Villa UGC has been an essential venue in Cannes for influential figures in the film industry. With this success came strategic and organizational challenges:",[],{"type":46,"text":2191,"spans":2192},"Allow every member of the organizing team to manage their guests at any time, avoiding duplicates and respecting invitation rules.",[],{"type":46,"text":2194,"spans":2195},"Manage different levels of access (from a guest for a single evening to a super VIP)",[],{"type":46,"text":2197,"spans":2198},"Maximize participation in the event",[],{"type":46,"text":2200,"spans":2201},"Control access and streamline check-in",[],{"type":46,"text":2203,"spans":2204},"Be notified when certain VIPs arrive",[],{"type":46,"text":2206,"spans":2207},"Use the data",[],{"type":41,"text":72,"spans":2209},[],{"type":41,"text":2211,"spans":2212},"Managing the guest database with the organizing team",[2213],{"start":36,"end":1363,"type":64},{"type":41,"text":2215,"spans":2216},"Ahead of the festival, a member of the organizing team added an initial database of potential attendees to Digitevent by importing an Excel file.",[],{"type":41,"text":2218,"spans":2219},"Several custom fields are created to be used during the festival: Type (VIP, super VIP, blacklisted, etc.), Name of the person who invited them, Comment, Mobile phone, etc.",[],{"type":41,"text":2221,"spans":2222},"During the festival, the project manager at UGC shared access rights with members of their team to manage the event on Digitevent. They are responsible for distributing and managing invitations on the fly throughout the festival. They can add or edit an attendee, restrict an invitation to certain evenings only, authorize a plus-one, etc. Every update takes just a few seconds and can be made from any device, computer or smartphone.",[],{"type":41,"text":2197,"spans":2224},[2225],{"start":36,"end":2226,"type":64},35,{"type":41,"text":2215,"spans":2228},[],{"type":41,"text":2230,"spans":2231},"Before each evening, a reminder SMS and email (with the dress code, access map, etc.) is sent. Recipients are filtered through Digitevent to target select guests. In addition, message variants are designed to personalize the communication for each guest. For instance, English speakers receive a message in English, and specific content is sent to actors and journalists!",[],{"type":41,"text":2200,"spans":2233},[2234],{"start":36,"end":2235,"type":64},38,{"type":41,"text":2237,"spans":2238},"A personalized electronic RSVP (\"Répondez S'il Vous Plaît\", French for \"please respond\") is sent ahead of the Festival to refine the list of those planning to attend. This gives the operational teams visibility into the meetings ahead of them. It also makes it possible to exclude no-shows from later email information campaigns (details about the evenings).",[],{"type":41,"text":2240,"spans":2241},"When a VIP arrives with a guest, the host can easily check that the invitee is allowed to bring a plus-one. If so, that person is counted as present and their details are recorded for future events.",[],{"type":41,"text":2243,"spans":2244},"The tablets sync automatically. If the connection were to drop, check-in would not be affected and the data would re-sync as soon as the connection is restored.",[],{"type":41,"text":2203,"spans":2246},[2247],{"start":36,"end":125,"type":64},{"type":41,"text":2249,"spans":2250},"Organizers are notified by SMS in real time when certain guests check in at the entrance of the event. This lets them greet these guests in person and not miss their arrival. Some guests also automatically receive a welcome SMS.",[],{"type":41,"text":2252,"spans":2253},"In addition, every organizer can check the arrival status of any guest at any time. They can also get a view based on specific criteria, to answer questions like: \"Who are the journalists currently present?\"",[],{"type":41,"text":2206,"spans":2255},[2256],{"start":36,"end":2257,"type":64},12,{"type":41,"text":2259,"spans":2260},"In events, as in any field, practices need to improve over time. At Digitevent, we're convinced of the importance of data for making the right decisions.",[],{"type":41,"text":2262,"spans":2263},"Beyond the organizational time savings, here are a few insights UGC has drawn from recent editions of the Festival. First, they were able to analyze evening attendance based on the day and the type of guest. This made it possible to better anticipate flows and manage crowd levels. Arrival statistics were also cross-referenced with data from caterers and other vendors.",[],{"type":41,"text":2265,"spans":2266},"Finally, the data made it possible to assess attendance qualitatively and provide details to the staff in contact with guests throughout the year. It was useful to know who came, how often, with how many people, who didn't respond to the invitation, etc.",[],[2268],{"primary":2269,"items":2278,"id":2280,"slice_type":296,"slice_label":11},{"seo_title":2270,"seo_meta_descriptions":2274},[2271],{"type":41,"text":2272,"spans":2273},"Client case: UGC evenings at the Cannes Film Festival",[],[2275],{"type":41,"text":2276,"spans":2277},"Discover how UGC uses our technology to manage its handpicked guests and control access to its private evenings at the Cannes Film Festival",[],[2279],{},"seo$a6acb519-e1ba-4f79-9b58-a2fd6023a9ee",{"id":2282,"lang":299,"type":12,"uid":2283},"akYmHBIAAC0Ayt60","soiree-gala-presse-vip-ugc-festival-de-cannes",{"id":2285,"uid":2286,"url":11,"type":12,"tags":2287,"first_publication_date":496,"slugs":2288,"linked_documents":2290,"lang":19,"data":2291,"_source":2384},"en_blog_article_seminaire-convention-sfr-business-b2b-kick-off","sales-team-kick-off",[14],[2289],"organisation-du-seminaire-kick-off-de-rentree-pour-sfr",[],{"distribution":14,"article_title":2292,"author_name":1830,"publication_date":2296,"banner_image":2297,"article_content":2304,"main_tag":11,"body":2370},[2293],{"type":23,"text":2294,"spans":2295},"Organizing SFR's autumn kick-off seminar",[],"2019-10-01T22:00:00+0000",{"dimensions":2298,"alt":2299,"copyright":11,"url":2300,"id":2301,"edit":2302},{"width":30,"height":865},"SFR Business kick off photo","https://images.prismic.io/digi-www/0cf190e2-a4d2-49e5-883b-490ef38b7afe_seminarHero.63c22fb4.jpg?auto=format%2Ccompress&rect=0%2C0%2C711%2C343&w=900&h=434","XxmZrxAAACYAN6wR",{"x":36,"y":36,"zoom":2303,"background":38},1.125,[2305,2310,2313,2316,2319,2322,2325,2328,2331,2333,2337,2340,2345,2348,2353,2356,2359,2362,2367],{"type":41,"text":2306,"spans":2307},"SFR Business is the division of the SFR operator that serves business customers. This B2B market relies partly on a specialized sales force that must stay constantly up to date with group news, offers, and products in order to respond to requests, whatever the customers' line of business. The organization of the autumn kick-off, held at Disneyland Paris, had to be flawless, since it sets the momentum and establishes the strategy and objectives of a growing group.",[2308],{"start":36,"end":2309,"type":64},467,{"type":41,"text":1846,"spans":2311},[2312],{"start":36,"end":433,"type":64},{"type":41,"text":2314,"spans":2315},"For the organizers, the goal was to bring all employees together in one place for two days, which meant managing several organizational aspects:",[],{"type":46,"text":2317,"spans":2318},"Inviting employees while making sure they all receive the invitation, ,",[],{"type":46,"text":2320,"spans":2321},"Managing room sharing and allocation among participants,",[],{"type":46,"text":2323,"spans":2324},"Managing transportation methods and shuttles to reach the event,",[],{"type":46,"text":2326,"spans":2327},"Distributing badges to each employee without wasting time,",[],{"type":46,"text":2329,"spans":2330},"Sharing the event's highlights and collecting feedback for future editions.",[],{"type":41,"text":72,"spans":2332},[],{"type":41,"text":2334,"spans":2335},"Inviting employees while making sure they all receive the invitation,",[2336],{"start":36,"end":975,"type":64},{"type":41,"text":2338,"spans":2339},"The organizing team was able to create, in just a few clicks, an attractive registration website in SFR Business's colors using Digitevent's online design tool. To respect the brand image and be fully white-labeled with no visible trace of Digitevent, a dedicated domain name was activated. This domain name was also used as the email address for sending invitations via Digitevent. Since all recipients were from the same company, SFR Business's IT department was able to whitelist the Digitevent email sending IP address to make sure every invitation reached its recipient.",[],{"type":41,"text":2341,"spans":2342},"Managing room sharing and allocation among participants",[2343],{"start":36,"end":2344,"type":64},55,{"type":41,"text":2346,"spans":2347},"To allow teams to meet and connect, some sales reps had to share a hotel room. A room-booking plug-in was therefore added to the registration website. Each person could browse a list of sales reps still available and send them a room-sharing request. Once a roommate was selected, an email was automatically sent to both people to confirm their room booking, along with the roommate's contact details. From the Digitevent back office, organizers could check at any time who still had no roommate, as well as the roommate choices of sales reps already placed in a twin room.",[],{"type":41,"text":2349,"spans":2350},"Managing transportation methods and shuttles to reach the event",[2351],{"start":36,"end":2352,"type":64},63,{"type":41,"text":2354,"spans":2355},"In the registration form, invited employees had to specify their mode of transportation to reach the event, held at Disneyland Paris. Depending on their choice (train, plane, carpooling, etc.), additional details were requested (train number, flight number, etc.). Some information was also shown conditionally to streamline the registration process. For example, airport shuttle details were only shown to sales reps arriving by plane. Thanks to the form's limited-capacity list fields, it was also possible to account for the shuttles' limited capacity (45 seats), optimizing transportation and avoiding overbooking.",[],{"type":41,"text":2326,"spans":2357},[2358],{"start":36,"end":470,"type":64},{"type":41,"text":2360,"spans":2361},"When employees arrived, a badge was automatically printed using check-in tablets connected to Digitevent's Bluetooth mini-printers. Within moments, each person received a personalized badge listing their region and specialty to make it easier to connect and meet people during the seminar. This digital check-in also let organizers track arrivals in real time and see who was still missing. When a participant arrived, an email was automatically sent with the seminar venue's wifi details, a reminder of their roommate's name, and the key moments of the upcoming program.",[],{"type":41,"text":2363,"spans":2364},"Sharing the event's highlights and collecting feedback for future editions",[2365],{"start":36,"end":2366,"type":64},74,{"type":41,"text":2368,"spans":2369},"After the event, the organizers wanted to share the important moments of the event and collect everyone's feedback on the workshops and plenary sessions they attended. It was indeed essential for SFR Business to get a sense of participants' impressions (the potential of the innovations presented, the quality of the information received, questions, etc.). An online satisfaction survey was therefore sent out. To encourage participants to respond, a photo album from the event was added. Access to the album was only granted after completing the kick-off evaluation survey. Survey responses could be viewed from the Digitevent back office as dynamic charts, with no further processing required.",[],[2371],{"primary":2372,"items":2381,"id":2383,"slice_type":296,"slice_label":11},{"seo_title":2373,"seo_meta_descriptions":2377},[2374],{"type":41,"text":2375,"spans":2376},"Client case study: SFR Business sales kick-off",[],[2378],{"type":41,"text":2379,"spans":2380,"direction":44},"Discover how SFR Business organized its annual kick-off at Disneyland Paris with Digitevent: simplified registration, badges, accommodation, and feedback.",[],[2382],{},"seo$f27637a2-6faf-47d9-b771-4388a5401fe5",{"id":2385,"lang":299,"type":12,"uid":2386},"akYmaRIAACoAyt-7","seminaire-convention-sfr-business-b2b-kick-off",{"id":2388,"uid":2389,"url":11,"type":12,"tags":2390,"first_publication_date":15,"slugs":2391,"linked_documents":2393,"lang":19,"data":2394,"_source":2576},"en_blog_article_cas-apple-marque-evenementielle","the-apple-case-the-event-brand-tradition",[14],[2392],"le-cas-apple--la-tradition-de-la-marque-evenementielle",[],{"distribution":14,"article_title":2395,"author_name":26,"publication_date":2399,"banner_image":2400,"article_content":2408,"main_tag":282,"body":2562},[2396],{"type":23,"text":2397,"spans":2398},"The Apple case: the tradition of the event brand",[],"2019-04-18T22:00:00+0000",{"dimensions":2401,"alt":2403,"copyright":11,"url":2404,"id":2405,"edit":2406},{"width":30,"height":2402},891,"Official Apple poster, Full Stream ahead","https://images.prismic.io/digi-www/0ddd9dca-1fe1-4041-9a21-86631e043fdf_WWDC-2020-Keynote-Invitation-739x732-1.jpg?auto=format%2Ccompress&rect=0%2C0%2C607%2C601&w=900&h=891","Xxr6mxAAACYAPdat",{"x":36,"y":36,"zoom":2407,"background":38},1.2178619756427604,[2409,2412,2415,2418,2421,2424,2427,2429,2432,2437,2440,2448,2451,2453,2460,2463,2465,2468,2470,2473,2486,2494,2497,2499,2502,2504,2507,2509,2516,2519,2522,2524,2527,2529,2532,2534,2537,2539,2542,2544,2547,2549,2552,2554,2557,2559],{"type":41,"text":2410,"spans":2411,"direction":44},"The success of a brand's communication, as much as the success of a corporate culture, is measured by the scale of its traditions: here, Apple's events follow a well-honed pattern that you can replicate for your corporate events:",[],{"type":46,"text":2413,"spans":2414,"direction":44},"The announcement of the event",[],{"type":46,"text":2416,"spans":2417,"direction":44},"The wait ",[],{"type":46,"text":2419,"spans":2420,"direction":44},"The show, which reignites anticipation",[],{"type":46,"text":2422,"spans":2423,"direction":44},"The results",[],{"type":75,"text":2425,"spans":2426,"direction":44},"Step 1: The event announcement ",[],{"type":41,"text":72,"spans":2428,"direction":44},[],{"type":41,"text":2430,"spans":2431,"direction":44},"Every year, the keynote announcing the iPhone takes place in the fall. And sometimes in the spring, Apple holds another themed keynote. ",[],{"type":41,"text":2433,"spans":2434,"direction":44},"In 2019, from the announcement of the event to the conference itself, the Cupertino firm let rumors run free to build anticipation and suspense around the brand's new products. That year, invitations went out with a laconic description of the event: \"it's showtime\". More than an invitation, a promise, and above all a spark for the imagination! ",[2435],{"start":2436,"end":1203,"type":64},251,{"type":41,"text":2438,"spans":2439,"direction":44},"The experience guests will come away with is not mentioned, no program is announced. Even the topic of the conference itself is teased! One caveat for anyone tempted to copy this too closely: only brands with enough authority can pull off these masterstrokes. ",[],{"type":105,"url":2441,"alt":2442,"copyright":11,"dimensions":2443,"id":2446,"edit":2447},"https://images.prismic.io/digi-www/7bf10b1c-56dd-45c5-bd61-4676d00c5276_showtime.jpg?auto=format,compress","Apple conference announcement poster",{"width":2444,"height":2445},664,454,"XxVUExAAACUAJLqK",{"x":36,"y":36,"zoom":442,"background":38},{"type":75,"text":2449,"spans":2450,"direction":44},"Step 2: Building anticipation for the event",[],{"type":41,"text":72,"spans":2452,"direction":44},[],{"type":41,"text":2454,"spans":2455,"direction":44},"During the wait, the public speculates since there's no program for the conference (which fuels the web with blog posts and news articles, further boosting visibility, while leaks and rumors from influencers circulate). ",[2456],{"start":69,"end":2457,"type":167,"data":2458},137,{"link_type":169,"url":2459,"target":171},"https://www.phonandroid.com/iphone-12-voici-a-quoi-devrait-ressembler-le-prochain-smartphone-dapple.html",{"type":41,"text":2461,"spans":2462,"direction":44},"And in this case, the invitation itself is a clue about the event. Specialized sites and the general press alike started decoding the faint signals and building theories. Was the firm about to compete with Amazon and Netflix in streaming content? Why this guest list from the entertainment world? ",[],{"type":41,"text":72,"spans":2464,"direction":44},[],{"type":75,"text":2466,"spans":2467,"direction":44},"Step 3: The show as the product of the event",[],{"type":41,"text":72,"spans":2469,"direction":44},[],{"type":41,"text":2471,"spans":2472,"direction":44},"At first, the event itself looks like a classic financial communication exercise. The company presents figures related to its various services. At the end of this presentation, the brand delivers a payoff: an announcement. This announcement is made with a strong celebrity presence (including Steven Spielberg). ",[],{"type":41,"text":2474,"spans":2475,"direction":44},"There are some very good ideas here that etiquette purists will hate but that work well. Usually the speaker is announced.  But after 1h38 Tim Cook disappears. Music plays in the background, an image briefly appears on screen. And then Oprah Winfrey steps into the light. Many audience members stand up. All the ingredients of the show come together: the teasing worked. Just like at the announcement of the very first iPhone, remember:",[2476,2479,2483],{"start":2477,"end":2478,"type":454},101,108,{"start":346,"end":2480,"type":167,"data":2481},138,{"link_type":169,"url":2482,"target":171},"https://www.macg.co/video/2019/03/le-keynote-des-nouveaux-services-apple-sur-youtube-105707",{"start":2484,"end":2485,"type":454},355,362,{"type":907,"oembed":2487},{"embed_url":2488,"type":910,"version":911,"title":2489,"author_name":2490,"author_url":2491,"provider_name":915,"provider_url":916,"thumbnail_url":2492,"thumbnail_width":918,"thumbnail_height":919,"html":2493},"https://www.youtube.com/watch?v=vN4U5FqrOdQ","Steve Jobs iPhone 2007 Presentation (HD)","Jonathan","https://www.youtube.com/@jp_ct","https://i.ytimg.com/vi/vN4U5FqrOdQ/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/vN4U5FqrOdQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Steve Jobs iPhone 2007 Presentation (HD)\">\u003C/iframe>",{"type":41,"text":2495,"spans":2496,"direction":44},"To sum up, the object of the anticipated event was an announcement, which itself generates more anticipation.  This announcement isn't followed by any date. We'll have to wait until fall for details on the launch of Apple's streaming offer.",[],{"type":41,"text":72,"spans":2498,"direction":44},[],{"type":41,"text":2500,"spans":2501,"direction":44},"There were a huge number of photos, presentations of the service's general direction, and guest artists. But nothing else. While the public (the end customer) sometimes seems puzzled, the press is delighted. And that was exactly the goal of this conference and Apple's masterstroke: to boost awareness of a service that isn't even available yet, and to build anticipation for it.",[],{"type":41,"text":72,"spans":2503,"direction":44},[],{"type":75,"text":2505,"spans":2506,"direction":44},"Step 4: The results of the conference and the lessons",[],{"type":41,"text":72,"spans":2508,"direction":44},[],{"type":41,"text":2510,"spans":2511,"direction":44},"There are many lessons from Apple's keynotes. Tech Insider made an excellent video on the topic: the first thing to remember is that the event only has value because it's repeated.",[2512],{"start":703,"end":2513,"type":167,"data":2514},82,{"link_type":169,"url":2515,"target":171},"https://www.youtube.com/watch?v=ZcnzLN71uLg",{"type":41,"text":2517,"spans":2518,"direction":44},"Worth noting here is Apple's deliberate choice not to communicate any further, even after the event, in order to build anticipation both before and after the event itself, feeding the media frenzy.",[],{"type":41,"text":2520,"spans":2521,"direction":44},"But for the professional audience present that day, they left with the feeling of having witnessed a genuine Apple show experience, far more than a rundown of technical specifications. ",[],{"type":41,"text":72,"spans":2523,"direction":44},[],{"type":41,"text":2525,"spans":2526,"direction":44},"Here the bet pays off, since every year the press waits for Apple, even though the brand's products have been much more criticized in substance in recent years. At the slightest release, Apple goes around the internet again, and it's this visibility (fueled by events) that helps guarantee the brand's staying power.",[],{"type":41,"text":72,"spans":2528,"direction":44},[],{"type":41,"text":2530,"spans":2531,"direction":44},"This type of event of course helps win new customers, not only for Apple's new streaming feature, but above all through the expansion of Apple's brand authority. The same goes for customer loyalty, which is also greatly improved: users are proud to be customers of a brand that gets people talking so much, and that has enough charisma to set the internet abuzz without even announcing a topic. The ROI of this kind of conference is measured in visibility and brand attachment, two areas where Apple already knows its subject inside out. ",[],{"type":41,"text":72,"spans":2533,"direction":44},[],{"type":41,"text":2535,"spans":2536,"direction":44},"Apple's branding is so powerful because, for decades, they've been able to consistently create anticipation, the unexpected, and go against what's already being done: in the case of the apple brand, we can really talk about branding recognized for its pioneering spirit. Here the case is concrete: communication serves marketing and vice versa.",[],{"type":41,"text":72,"spans":2538,"direction":44},[],{"type":75,"text":2540,"spans":2541,"direction":44},"What lessons can I draw from this Apple case?",[],{"type":41,"text":72,"spans":2543,"direction":44},[],{"type":41,"text":2545,"spans":2546,"direction":44},"At Apple, the ritual is very simple and tied to the brand image. Apple pulled off the masterstroke of teasing an event that itself announces a new chapter and a new business unit for the brand. ",[],{"type":41,"text":72,"spans":2548,"direction":44},[],{"type":41,"text":2550,"spans":2551,"direction":44},"The thing to remember here is that, just like Apple, you should make your event much more than an announcement, much more than an event: make it an experience.",[],{"type":41,"text":72,"spans":2553,"direction":44},[],{"type":41,"text":2555,"spans":2556,"direction":44},"Don't hesitate to create a clean, minimal invitation, add mystery and teasing around the event, invite the press if possible, etc. You can also use this type of template for other kinds of events: an amazing corporate seminar to thank your employees, for example. ",[],{"type":41,"text":72,"spans":2558,"direction":44},[],{"type":41,"text":2560,"spans":2561,"direction":44},"In an event, never forget that success is measured by how you communicate beforehand. ",[],[2563],{"primary":2564,"items":2573,"id":2575,"slice_type":296,"slice_label":11},{"seo_title":2565,"seo_meta_descriptions":2569},[2566],{"type":41,"text":2567,"spans":2568},"The Apple case: how a brand makes an impact through its events",[],[2570],{"type":41,"text":2571,"spans":2572,"direction":44},"Discover how rituals strengthen brand impact in events, even for the most established brands, and get inspired by their practices.",[],[2574],{},"seo$de66427f-e76f-4617-93a6-13ca49851460",{"id":2577,"lang":299,"type":12,"uid":2578},"akYmURIAACsAyt9l","cas-apple-marque-evenementielle",{"id":2580,"uid":2581,"url":11,"type":12,"tags":2582,"first_publication_date":615,"slugs":2583,"linked_documents":2585,"lang":19,"data":2586,"_source":2810},"en_blog_article_digital-utilise-pour-roadshow-financier","digital-tools-for-financial-roadshows",[14],[2584],"les-bonnes-pratiques-digitales-pour-reussir-votre-roadshow-financier",[],{"distribution":14,"article_title":2587,"author_name":1830,"publication_date":2591,"banner_image":2592,"article_content":2599,"main_tag":11,"body":2796},[2588],{"type":23,"text":2589,"spans":2590},"Best digital practices for a successful financial roadshow",[],"2019-03-10T23:00:00+0000",{"dimensions":2593,"alt":2594,"copyright":11,"url":2595,"id":2596,"edit":2597},{"width":30,"height":797},"Photo of a film shoot in front of a château","https://images.prismic.io/digi-www/42a2b8ac-9b48-4d90-afc0-501a9c69ca23_k-mitch-hodge-Ht7zJAgYJSM-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C27689%2C15567&w=900&h=506","Xxm3PxAAAL1uODMn",{"x":36,"y":36,"zoom":2598,"background":38},0.18028846153846154,[2600,2603,2606,2614,2619,2622,2625,2627,2630,2633,2643,2652,2655,2660,2665,2668,2671,2674,2676,2679,2682,2685,2688,2693,2697,2700,2706,2709,2712,2715,2718,2721,2724,2727,2730,2738,2741,2754,2761,2764,2767,2770,2773,2776,2782,2785,2787],{"type":41,"text":2601,"spans":2602,"direction":44},"The financial roadshow can be defined as the high point of financial communication. Whether it's a commercial tour ahead of an IPO or a non-commercial one to support the appeal of a listed company's stock, communication sits at the center of the process during these periods. New technologies can improve the marketing and communication process and turn a roadshow into the lever event of a company's long-term strategy.",[],{"type":75,"text":2604,"spans":2605,"direction":44},"Roadshow preparation: start the conversation",[],{"type":41,"text":2607,"spans":2608,"direction":44},"From the moment an IPO is officially announced, things start buzzing. On the communication side, alongside offline materials, companies often build dedicated websites with statistics and promotional videos as part of a branding effort, as Even Spiegel, CEO of Snapchat, did in this video. Using this kind of tool is necessary but not sufficient. You still need to make full use of the power that digitalizing part of the roadshow's communication offers.",[2609],{"start":2610,"end":2611,"type":167,"data":2612},282,287,{"link_type":169,"url":2613,"target":171},"https://www.youtube.com/watch?v=5SaxB-3adRg",{"type":41,"text":2615,"spans":2616,"direction":44},"In fact, many companies only use their dedicated website as a showcase, when they could already be using it to encourage potential investors to interact with the team. Digital marketing isn't just a way to communicate information to future stakeholders, it's a way to find out who they are. This can prove decisive, particularly when preparing a question-and-answer (Q&A) session. The whole process your teams engage in is a conversation.",[2617],{"start":84,"end":2618,"type":64},152,{"type":41,"text":2620,"spans":2621,"direction":44},"To court financial institutions, the pre-IPO roadshow most often starts with private meetings, held at the financial institutions' own offices.",[],{"type":75,"text":2623,"spans":2624,"direction":44},"Intensive communication phase",[],{"type":41,"text":72,"spans":2626,"direction":44},[],{"type":41,"text":2628,"spans":2629,"direction":44},"One-to-one meetings: a training ground",[],{"type":41,"text":2631,"spans":2632,"direction":44},"This phase is a decisive moment for companies preparing to go public. While banking and legal partners are on high alert, communication, investor relations, and marketing teams work hard to attract funds, private investors, and asset managers in general.",[],{"type":41,"text":2634,"spans":2635,"direction":44},"From this stage onward, more than logistics and scheduling, you'll need specific tools to plan your event and centralize all the features related to managing meetings and networking. On one hand because the packed schedule demands flawless organization, and on the other to optimize the return on this type of communication effort. The team is preparing the IPO itself, but must also keep in mind that it's preparing the marketing and communication of the stock after the listing.",[2636,2638,2641],{"start":63,"end":2637,"type":64},86,{"start":1719,"end":2457,"type":167,"data":2639},{"link_type":169,"url":2640,"target":171},"https://www.digitevent.com/fr/cas-client/rencontres-b2b-rendez-vous-experts/",{"start":2642,"end":2610,"type":64},274,{"type":41,"text":2644,"spans":2645,"direction":44},"Aaron Skonnard, CEO of Pluralsight (listed on NASDAQ on May 18, 2018), explains in detail how he used the one-to-one meeting phase to refine his message for investors. He's also a big fan of new technologies for recording the feedback from the investors he met.",[2646,2648],{"start":237,"end":2647,"type":64},207,{"start":2649,"end":1188,"type":167,"data":2650},257,{"link_type":169,"url":2651,"target":171},"https://medium.com/pluralsight/inside-the-ipo-how-to-prepare-for-the-roadshow-and-tell-your-company-story-b84e6758f860",{"type":41,"text":2653,"spans":2654,"direction":44},"The one-on-one meeting phase is complex: it often involves seasoned investors representing institutions that can support the listing and send the market a positive signal about the stock. These meetings are an end in themselves. However, this phase should also serve as training for the roadshow's high point: the group meetings.",[],{"type":41,"text":2656,"spans":2657,"direction":44},"Investors can give valuable feedback during this phase. It's a crucial help in fine-tuning your message before the first listing. One of the challenges is successfully adapting your message, as well as the practical elements of the company's financial communication, to the new realities that emerge from this feedback. The approach is therefore truly iterative and requires constantly updating the messaging and communication materials.",[2658],{"start":1192,"end":2659,"type":64},361,{"type":41,"text":2661,"spans":2662,"direction":44},"The mistake would be not sharing this feedback with all the teams involved in the roadshow. On this point, standard online collaborative project management tools will let you share feedback live and will be very useful.",[2663],{"start":2664,"end":95,"type":64},107,{"type":41,"text":2666,"spans":2667,"direction":44},"Holding one-on-one meetings has the advantage of giving executives time to build momentum. It's therefore advisable to hold small-group meetings of 10 people or more, depending on the fundraising targets. This saves time and, above all, makes the way you present and explain the company more impactful.",[],{"type":41,"text":2669,"spans":2670,"direction":44},"However, depending on the number of investors to meet, these meetings can be exhausting.",[],{"type":41,"text":2672,"spans":2673,"direction":44},"After this \"test the water\" phase, in which the dedicated project team meets investors one-on-one, it's now customary to hold larger-scale meetings.",[],{"type":41,"text":72,"spans":2675,"direction":44},[],{"type":41,"text":2677,"spans":2678,"direction":44},"Tailor-made meetings\n\n",[],{"type":41,"text":2680,"spans":2681,"direction":44},"This is the path followed by many tech companies since the early 2000s. It's the path Alibaba took in 2014, launching a series of public roadshows across the United States, starting with a lunch at the Waldorf Astoria.",[],{"type":41,"text":2683,"spans":2684,"direction":44},"Of course, investor interest in this case was heightened by questions about the group's governance. This contentious element, combined with curiosity and promises of above-market returns, put Alibaba in the spotlight. A few years earlier, in 2012, Facebook had chosen the Sheraton for a highly publicized pre-IPO kick-off. More than 400 investors gathered in the hotel's ballroom.",[],{"type":41,"text":2686,"spans":2687,"direction":44},"This type of event draws even more attention when it's organized by a growing company with strong media coverage. However, these events aren't reserved for giants.",[],{"type":41,"text":2689,"spans":2690,"direction":44},"But above all, this type of meeting can have drawbacks that call for the use of technology suited to managing large-scale events.",[2691],{"start":2477,"end":2692,"type":64},128,{"type":41,"text":2694,"spans":2695,"direction":44},"Here are a few problems Alibaba and Facebook ran into during their roadshows.",[2696],{"start":36,"end":703,"type":64},{"type":41,"text":2698,"spans":2699,"direction":44},"To investors' great disappointment, Mark Zuckerberg only delivered an average performance, visibly bored during the question-and-answer session.",[],{"type":41,"text":2701,"spans":2702,"direction":44},"Some investors also complained about \"the long wait before entering the ballroom\" or said they \"felt like they were being treated like cattle\" source.",[2703],{"start":189,"end":347,"type":167,"data":2704},{"link_type":169,"url":2705,"target":171},"https://money.cnn.com/2012/05/07/markets/facebook-ipo-roadshow/index.htm",{"type":41,"text":2707,"spans":2708,"direction":44},"At Alibaba, 500 investors were expected for the first stage of the roadshow, but 800 showed up.",[],{"type":41,"text":2710,"spans":2711,"direction":44},"For smaller roadshows, on the other hand, an empty room can put off more than one already-skeptical investor.",[],{"type":41,"text":2713,"spans":2714,"direction":44},"Here's a summary of the pitfalls to absolutely avoid:",[],{"type":46,"text":2716,"spans":2717,"direction":44},"The empty room",[],{"type":46,"text":2719,"spans":2720,"direction":44},"The overcrowded room",[],{"type":46,"text":2722,"spans":2723,"direction":44},"Low engagement",[],{"type":46,"text":2725,"spans":2726,"direction":44},"A poorly prepared pitch",[],{"type":46,"text":2728,"spans":2729,"direction":44},"A disappointing Q&A session",[],{"type":41,"text":2731,"spans":2732,"direction":44},"Solutions exist to handle this type of event. With digital tools, it's easier for the roadshow team to anticipate attendance numbers, and it's also simpler to manage entries and exits even when flows are heavy. With tools like digitevent, it's also possible to maximize guest participation in an event.\n",[2733],{"start":2734,"end":2735,"type":167,"data":2736},227,237,{"link_type":169,"url":2737,"target":171},"https://www.digitevent.com/fr/",{"type":41,"text":2739,"spans":2740,"direction":44},"Get the most out of your Q&A.\n\n",[],{"type":41,"text":2742,"spans":2743,"direction":44},"Why not plan your Q&A using an electronic list that lets your guests send in questions for speakers to answer? If you decide to answer questions live during the session, a tool like sli.do or wisembly will be a valuable ally.",[2744,2747,2748,2753],{"start":236,"end":2745,"type":167,"data":2746},188,{"link_type":169,"url":588,"target":171},{"start":236,"end":2745,"type":64},{"start":2749,"end":2750,"type":167,"data":2751},192,200,{"link_type":169,"url":2752,"target":171},"https://wisembly.com/",{"start":2749,"end":2750,"type":64},{"type":41,"text":2755,"spans":2756,"direction":44},"This type of solution lets you optimize and streamline question-and-answer sessions. Optimization comes from grouping similar questions that participants can send via their phone or via equipment lent out by the event organizer. Streamlining comes mainly from anticipating speaker turns and reducing the lag between questions.",[2757,2760],{"start":152,"end":2758,"type":167,"data":2759},195,{"link_type":169,"url":450,"target":171},{"start":152,"end":2758,"type":64},{"type":41,"text":2762,"spans":2763,"direction":44},"Going further, participants can already jot down their questions on the fly, while the leadership team is presenting.",[],{"type":41,"text":2765,"spans":2766,"direction":44},"This way, you'll ensure that investors' questions and stated concerns are fully taken into account.",[],{"type":41,"text":2768,"spans":2769,"direction":44},"The data collected, in compliance with the GDPR, will be crucial in shaping your post-IPO financial communication, and will also be useful to all your teams once the company has actually gone public.",[],{"type":75,"text":2771,"spans":2772,"direction":44},"After the IPO: keep the conversation going",[],{"type":41,"text":2774,"spans":2775,"direction":44},"Whether it involves one-on-one meetings or larger gatherings, the roadshow is a touchpoint that later lets you send one or two follow-up emails to gather even more feedback and secure participants' support during the stock's launch. Rather than pushing these potential investors to buy the stock directly, it's better to keep them on a list you can use to share relevant information about your company.",[],{"type":41,"text":2777,"spans":2778,"direction":44},"Many groups now hold regular roadshows that are an integral part of the company's financial life, as you can see here.",[2779],{"start":520,"end":1068,"type":167,"data":2780},{"link_type":169,"url":2781,"target":171},"https://www.sodexo.com/fr/home/finance/presentations-and-publications/event-presentations.html",{"type":41,"text":2783,"spans":2784,"direction":44},"Thanks to all the questions you've received, you'll be able to address investors' concerns after the IPO with a personalized marketing campaign.",[],{"type":41,"text":72,"spans":2786,"direction":44},[],{"type":41,"text":2788,"spans":2789,"direction":44},"Useful links:\n\nhttps://www.reuters.com/article/us-alibaba-ipo-roadshow-idUSKBN0H31I520140908\n\nhttps://money.cnn.com/2012/05/07/markets/facebook-ipo-roadshow/index.htm\n\nhttps://hbr.org/2012/08/the-right-way-to-run-an-ipo-ro",[2790,2792],{"start":36,"end":2791,"type":64},13,{"start":2793,"end":103,"type":167,"data":2794},15,{"link_type":169,"url":2795,"target":171},"https://www.reuters.com/article/us-alibaba-ipo-roadshow-idUSKBN0H31I520140908",[2797],{"primary":2798,"items":2807,"id":2809,"slice_type":296,"slice_label":11},{"seo_title":2799,"seo_meta_descriptions":2803},[2800],{"type":41,"text":2801,"spans":2802,"direction":44},"Optimize your financial roadshow with digital tools",[],[2804],{"type":41,"text":2805,"spans":2806,"direction":44},"Digital is key to a successful financial roadshow. Discover how SaaS tools optimize communication and marketing for deal and non-deal roadshows.",[],[2808],{},"seo$0b8f43fa-b5f1-48c3-8398-99bd4973eeb0",{"id":2811,"lang":299,"type":12,"uid":2812},"akYmeRIAACwAyt_r","digital-utilise-pour-roadshow-financier",{"id":2814,"uid":2815,"url":11,"type":12,"tags":2816,"first_publication_date":2058,"slugs":2817,"linked_documents":2819,"lang":19,"data":2820,"_source":2889},"en_blog_article_facilitez-lacces-des-participants-a-votre-evenement","help-attendees-find-your-event",[14],[2818],"facilitez-lacces-des-participants-a-votre-evenement-",[],{"distribution":14,"article_title":2821,"author_name":1830,"publication_date":2825,"banner_image":2826,"article_content":2834,"main_tag":11,"body":2875},[2822],{"type":23,"text":2823,"spans":2824},"Make it easier for attendees to access your event!",[],"2018-04-04T22:00:00+0000",{"dimensions":2827,"alt":2829,"copyright":11,"url":2830,"id":2831,"edit":2832},{"width":30,"height":2828},606,"Person holding a compass","https://images.prismic.io/digi-www/d11c3f3f-d7c6-45b7-9333-e95ff064eacc_jamie-street-_94HLr_QXo8-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C29173%2C19643&w=900&h=606","Xxm4kRAAACUAODkT",{"x":36,"y":36,"zoom":2833,"background":38},0.1756440281030445,[2835,2840,2843,2846,2849,2857,2859,2866,2869],{"type":41,"text":2836,"spans":2837,"direction":44},"#DigiTips No. 1: We're sharing this great free and fun tool that integrates perfectly with your Digitevent events: My Maps, by Google.",[2838],{"start":2839,"end":346,"type":64},115,{"type":41,"text":2841,"spans":2842,"direction":44}," ",[],{"type":41,"text":2844,"spans":2845,"direction":44},"Let's imagine you're organizing a gala evening on July 6, 2018 at the Palais Garnier. Easily create your interactive map and show the event venue, nearby points of interest (hotels, restaurants, parking, etc.), nearby transportation options, and any other useful information for your attendees.",[],{"type":41,"text":2847,"spans":2848,"direction":44},"Feel free to liven up your map with icons and colors suited to the locations you've added.",[],{"type":41,"text":2850,"spans":2851,"direction":44},"Finally, to add your nice map to the event website, you don't need to be a tech wizard or speak R2-D2's language: just copy and paste the code into Digitevent and you're all set! To see the final result, click here.",[2852],{"start":2853,"end":2854,"type":167,"data":2855},210,214,{"link_type":169,"url":2856,"target":171},"https://rsvp.digitevent.com/gala-opera-garnier2018#/lieu-de-l-evenement",{"type":41,"text":2841,"spans":2858,"direction":44},[],{"type":105,"url":2860,"alt":2861,"copyright":11,"dimensions":2862,"id":2864,"edit":2865},"https://images.prismic.io/digi-www/6c57e762-50f0-4a14-93c6-c1fd65570394_Op%C3%A9raGarnier-1-e1522945595245.png?auto=format,compress","Event website for the Paris National Opera",{"width":31,"height":2863},479,"XxmnFRAAACUAN-mj",{"x":36,"y":36,"zoom":442,"background":514},{"type":41,"text":2867,"spans":2868,"direction":44},"Following the same principle, why not add a YouTube video to your site!",[],{"type":41,"text":2870,"spans":2871,"direction":44},"Share your \"DigiTips,\" tools, or improvement ideas to add to Digitevent by contacting us at support@digitevent.com ",[2872],{"start":1180,"end":368,"type":167,"data":2873},{"link_type":169,"url":2874,"target":171},"mailto:support@digitevent.com",[2876],{"primary":2877,"items":2886,"id":2888,"slice_type":296,"slice_label":11},{"seo_title":2878,"seo_meta_descriptions":2882},[2879],{"type":41,"text":2880,"spans":2881},"Make it easier for attendees to access your event! | Digitevent Blog",[],[2883],{"type":41,"text":2884,"spans":2885},"#DigiTips No. 1: We're sharing this great free and fun tool that integrates perfectly with your Digitevent events: My Maps - Google.  ",[],[2887],{},"seo$b2026cd8-99e3-46c8-ab92-0404d9546700",{"id":2890,"lang":299,"type":12,"uid":2891},"akYmPBIAACsAyt8i","facilitez-lacces-des-participants-a-votre-evenement",{"id":2893,"uid":2894,"url":11,"type":12,"tags":2895,"first_publication_date":2058,"slugs":2896,"linked_documents":2898,"lang":19,"data":2899,"_source":3009},"en_blog_article_5-outils-pour-ameliorer-votre-productivite","5-tools-to-boost-your-productivity",[14],[2897],"5-outils-pour-gagner-beaucoup-de-temps-",[],{"distribution":14,"article_title":2900,"author_name":1830,"publication_date":2904,"banner_image":2905,"article_content":2912,"main_tag":11,"body":2995},[2901],{"type":23,"text":2902,"spans":2903},"5 tools to save (a lot of) time!",[],"2016-07-25T22:00:00+0000",{"dimensions":2906,"alt":2907,"copyright":11,"url":2908,"id":2909,"edit":2910},{"width":30,"height":31},"Photo of a clock","https://images.prismic.io/digi-www/618fbfdc-309e-4094-9744-cf7394713389_malvestida-magazine-FfbVFLAVscw-unsplash.jpg?auto=format%2Ccompress&rect=0%2C0%2C12544%2C8363&w=900&h=600","Xxm5hBAAACUAOD1J",{"x":36,"y":36,"zoom":2911,"background":38},0.26785714285714285,[2913,2918,2920,2924,2927,2933,2935,2940,2943,2950,2952,2956,2959,2965,2967,2971,2974,2980,2982,2986,2989],{"type":41,"text":2914,"spans":2915},"At Digitevent, we want to share our finds and tips to make your life easier. We've selected five digital tools to boost your productivity and put an end to time-consuming tasks! ",[2916],{"start":36,"end":2917,"type":64},178,{"type":41,"text":72,"spans":2919},[],{"type":41,"text":2921,"spans":2922},"Manage your projects with Trello",[2923],{"start":36,"end":428,"type":64},{"type":41,"text":2925,"spans":2926},"Trello is a solution that lets you manage your projects from A to Z. It's free and adapts in real time to all your constraints. It was inspired by the Kanban method (which means \"board\" in Japanese), used in Toyota factories in the 1960s. Trello gives you an overview of an entire project in a single click.",[],{"type":41,"text":2928,"spans":2929},"Try Trello",[2930],{"start":36,"end":459,"type":167,"data":2931},{"link_type":169,"url":2932},"https://trello.com/",{"type":41,"text":72,"spans":2934},[],{"type":41,"text":2936,"spans":2937},"Monitor your online reputation with Mention",[2938],{"start":36,"end":2939,"type":64},43,{"type":41,"text":2941,"spans":2942},"Mention lets you monitor billions of sources in more than 40 languages. You won't miss anything people say about you, and you'll become a pro at monitoring your brand.",[],{"type":41,"text":2944,"spans":2945},"Discover Mention",[2946],{"start":36,"end":2947,"type":167,"data":2948},16,{"link_type":169,"url":2949},"https://mention.com/fr/",{"type":41,"text":72,"spans":2951},[],{"type":41,"text":2953,"spans":2954},"Learn to code for free with Code Academy",[2955],{"start":36,"end":1259,"type":64},{"type":41,"text":2957,"spans":2958},"Code Academy is a free web e-learning platform that lets you validate skills in badge form. Want to learn the basics and fundamentals of a programming language? Then this platform is for you.",[],{"type":41,"text":2960,"spans":2961},"Discover CodeAcademy",[2962],{"start":36,"end":413,"type":167,"data":2963},{"link_type":169,"url":2964},"https://www.codecademy.com/learn",{"type":41,"text":72,"spans":2966},[],{"type":41,"text":2968,"spans":2969},"Connect your apps together with Zapier",[2970],{"start":36,"end":2235,"type":64},{"type":41,"text":2972,"spans":2973},"Zapier is the perfect tool to save you time! Connect more than 400 apps together and automate all the small tasks you do every day. Manage your events, streamline your monitoring, or organize your contacts, all automatically.",[],{"type":41,"text":2975,"spans":2976},"Try Zapier",[2977],{"start":36,"end":459,"type":167,"data":2978},{"link_type":169,"url":2979},"https://zapier.com/",{"type":41,"text":72,"spans":2981},[],{"type":41,"text":2983,"spans":2984},"Secure your passwords with LastPass",[2985],{"start":36,"end":2226,"type":64},{"type":41,"text":2987,"spans":2988},"Forgotten or weak passwords? LastPass is the answer to these problems. LastPass is a browser extension that stores all your data in a \"vault\" so you can log in to all your accounts in one click.",[],{"type":41,"text":2990,"spans":2991},"Try LastPass",[2992],{"start":36,"end":2257,"type":167,"data":2993},{"link_type":169,"url":2994},"https://lastpass.com/",[2996],{"primary":2997,"items":3006,"id":3008,"slice_type":296,"slice_label":11},{"seo_title":2998,"seo_meta_descriptions":3002},[2999],{"type":41,"text":3000,"spans":3001},"5 tools to save (a lot of) time! | Digitevent Blog",[],[3003],{"type":41,"text":3004,"spans":3005},"At Digitevent, we want to share our finds and tips to make your life easier. We've selected five tools",[],[3007],{},"seo$9028c579-9a82-4894-9bfb-09abab104f2d",{"id":3010,"lang":299,"type":12,"uid":3011},"akYmOhIAACgAyt8b","5-outils-pour-ameliorer-votre-productivite",{"id":3013,"uid":11,"url":11,"type":3014,"tags":3015,"first_publication_date":3016,"slugs":3017,"linked_documents":3018,"lang":19,"data":3019,"_source":3038},"en_blog-landing_home","blog-landing",[],"2020-07-20T12:55:20+0000",[3014],[],{"title":3020,"body":3024},[3021],{"type":23,"text":3022,"spans":3023,"direction":44},"The event planners' blog",[],[3025],{"primary":3026,"items":3035,"id":3037,"slice_type":296,"slice_label":11},{"seo_title":3027,"seo_meta_descriptions":3031},[3028],{"type":41,"text":3029,"spans":3030},"Event blog: tips and best practices",[],[3032],{"type":41,"text":3033,"spans":3034},"We've compiled tutorials, tips, best practices, and recommendations from the best professional event organizers.",[],[3036],{},"seo$55d1184f-ff82-4136-a3ce-a476713b49a2",{"id":3039,"lang":299,"type":3014,"uid":11},"XxWUMxAAACYAJdoc",1785423829812]