[{"data":1,"prerenderedAt":4028},["ShallowReactive",2],{"top-banner-en":3,"blog-page-4-en":4},{"prismicDocument":-1},{"currentPage":5,"totalResults":6,"articles":7,"prismicDocument":4000},4,94,[8,135,331,507,819,1214,1384,1565,2009,2079,2268,2455,2833,3332,3484,3594,3711,3814],{"id":9,"uid":10,"url":11,"type":12,"tags":13,"first_publication_date":15,"slugs":16,"linked_documents":18,"lang":19,"data":20,"_source":132},"en_blog_article_comprendre-la-technologie-de-levenementiel-hybride","understand-hybrid-technology",null,"blog_article",[14],"global","2026-07-02T10:07:40+0000",[17],"comprendre-la-technologie-de-levenementiel-hybride",[],"en-us",{"distribution":14,"article_title":21,"author_name":26,"publication_date":27,"banner_image":28,"article_content":40,"main_tag":117,"body":118},[22],{"type":23,"text":24,"spans":25},"heading1","Understanding hybrid event technology",[],"Syrian Fis","2021-08-17T22:00:00+0000",{"dimensions":29,"alt":32,"copyright":11,"url":33,"id":34,"edit":35},{"width":30,"height":31},900,400,"Audiovisual equipment","https://images.prismic.io/digi-www/09c467af-4c4a-49f9-b9c0-6ebbfc1c8844_hybride.jpeg?auto=format%2Ccompress&rect=0%2C-628%2C447%2C198&w=900&h=400","YRzRqBIAACMAPDHC",{"x":36,"y":37,"zoom":38,"background":39},0,-628,1.4195583596214512,"#fff",[41,46,49,52,54,57,59,66,77,83,85,90,93,96,99,101,105,108,111,114],{"type":42,"text":43,"spans":44,"direction":45},"paragraph","Hybrid events require more versatility and more rigorous organization than other formats. With an extra digital technical layer (live streaming of the event) as well as an extra interaction layer for the audience attending virtually, this type of event is fairly complex.",[],"ltr",{"type":42,"text":47,"spans":48,"direction":45},"",[],{"type":42,"text":50,"spans":51,"direction":45},"A good hybrid event aims to create a three-way exchange: your speakers need to interact with your in-person audience, but also with your online audience.",[],{"type":42,"text":47,"spans":53,"direction":45},[],{"type":42,"text":55,"spans":56,"direction":45},"So we'll try to walk you through the technology behind hybrid events:",[],{"type":42,"text":47,"spans":58,"direction":45},[],{"type":60,"text":61,"spans":62,"direction":45},"heading2","🦾Understanding the technology behind a hybrid event ",[63],{"start":36,"end":64,"type":65},53,"strong",{"type":67,"url":68,"alt":69,"copyright":11,"dimensions":70,"id":73,"edit":74},"image","https://images.prismic.io/digi-www/7faea124-aa1b-4043-890a-7580089669ba_sch%C3%A9ma.png?auto=format%2Ccompress&rect=0%2C0%2C512%2C206&w=512&h=206","diagram of a hybrid event",{"width":71,"height":72},512,206,"YRzSABIAACQAPDNN",{"x":36,"y":36,"zoom":75,"background":76},1,"transparent",{"type":42,"text":78,"spans":79,"direction":45},"Here's a simplified diagram of the different information flows in a hybrid event managed by Digitevent.",[80],{"start":36,"end":81,"type":82},103,"em",{"type":42,"text":47,"spans":84,"direction":45},[],{"type":42,"text":86,"spans":87,"direction":45},"How the video and audio signal is transmitted",[88],{"start":36,"end":89,"type":65},45,{"type":42,"text":91,"spans":92,"direction":45},"Overall, while your event is taking place, an on-site production team records and broadcasts what's happening in person at the same time. To do this, a cameraman and a sound engineer film and record a video signal and an audio signal.",[],{"type":42,"text":94,"spans":95,"direction":45},"These two signals are sent to an encoder (often a desktop computer or a fairly powerful laptop) that compiles this data to output a video stream (with sound added). The provider responsible for this service is called the streaming provider. Their role is to output a clean video stream and send it to the internet (using the on-site connection if it's sufficient, or their own internet connection). ",[],{"type":42,"text":97,"spans":98,"direction":45},"Once this signal is sent, it reaches the streaming platform (YouTube Live, Twitch, or directly on Digitevent). The platform can then broadcast the stream live, while collecting guest messages through live interaction modules. These solutions (whether Digitevent or another) have servers large enough to host and broadcast the video live to thousands of participants at the same time. ",[],{"type":42,"text":47,"spans":100,"direction":45},[],{"type":42,"text":102,"spans":103,"direction":45},"Issues that can arise once the signal is sent",[104],{"start":36,"end":89,"type":65},{"type":42,"text":106,"spans":107,"direction":45},"This is often where the difficulty lies in the process. ",[],{"type":42,"text":109,"spans":110,"direction":45},"This is especially true if you have one or more remote speakers. Even with the best possible connection and computers, a speaker's internet connection can still fail, in which case there's nothing you can do to improve the quality of the image (from their webcam) or the sound.",[],{"type":42,"text":112,"spans":113,"direction":45},"And even though this incident is beyond your direct control, participants always blame the whole event if the slightest hiccup mars the experience. \nTo prevent these external risks, test each speaker's equipment and make sure there's no point of friction. Always have a backup plan and different scenarios ready so you can easily “anticipate the unpredictable”.",[],{"type":42,"text":115,"spans":116,"direction":45},"We hope these tips help you better understand the technology and the different stakeholders that make a hybrid event run smoothly! :)",[],"advice",[119],{"primary":120,"items":128,"id":130,"slice_type":131,"slice_label":11},{"seo_title":121,"seo_meta_descriptions":124},[122],{"type":42,"text":24,"spans":123},[],[125],{"type":42,"text":126,"spans":127,"direction":45},"Hybrid events are appealing, but what technology powers them? Discover the key concepts to anticipate weak points and better understand this format.",[],[129],{},"seo$53bab08d-5c63-49c8-b72a-70e3fdf83479","seo",{"id":133,"lang":134,"type":12,"uid":17},"akYm1xIAACgAyuFI","fr-fr",{"id":136,"uid":137,"url":11,"type":12,"tags":138,"first_publication_date":139,"slugs":140,"linked_documents":142,"lang":19,"data":143,"_source":328},"en_blog_article_evenements-hybrides-pas-la-solution-ideale","what-if-hybrid-was-not-the-right-solution",[14],"2026-07-02T10:07:49+0000",[141],"et-si-le-format-devenement-hybride-netait-pas-la-solution-ideale-",[],{"distribution":14,"article_title":144,"author_name":26,"publication_date":148,"banner_image":149,"article_content":157,"main_tag":313,"body":314},[145],{"type":23,"text":146,"spans":147},"What if the hybrid event format wasn't the ideal solution?",[],"2021-08-16T22:00:00+0000",{"dimensions":150,"alt":152,"copyright":11,"url":153,"id":154,"edit":155},{"width":30,"height":151},297,"evenements hybrides","https://images.prismic.io/digi-www/2226e4b9-7111-4962-ac75-611d4e6e5add_yes.png?auto=format%2Ccompress&rect=0%2C0%2C291%2C96&w=900&h=297","YRu2UxIAACMAN2Uu",{"x":36,"y":36,"zoom":156,"background":76},1.7578125,[158,161,163,166,168,171,173,176,178,181,183,188,190,196,199,204,207,209,212,217,220,222,227,229,234,237,242,245,250,253,258,261,263,268,272,275,280,283,288,291,294,299,302,304,308,310],{"type":42,"text":159,"spans":160},"For the past year, event organizers have continued, with resilience, to adapt their events to the formats that health regulations require. ",[],{"type":42,"text":47,"spans":162},[],{"type":42,"text":164,"spans":165},"First, we observed a simple transposition of physical events into virtual format, which was the lesser evil given the ban on any physical gathering. We believe this simple transition is not enough.",[],{"type":42,"text":47,"spans":167},[],{"type":42,"text":169,"spans":170},"Since health regulations have eased, hybrid formats are being talked about everywhere. At first glance, it looks like the best of both worlds: building connections while limiting costs, and reaching the largest possible number of attendees while reducing the event's carbon footprint.",[],{"type":42,"text":47,"spans":172},[],{"type":42,"text":174,"spans":175},"We may be going against the current, but at Digitevent we believe hybrid will only suit certain specific types of events (detailed below). ",[],{"type":42,"text":47,"spans":177},[],{"type":42,"text":179,"spans":180},"We need to go back to basics and understand which formats best match which event objectives. ",[],{"type":42,"text":47,"spans":182},[],{"type":60,"text":184,"spans":185},"1. 😅 Why the hybrid format doesn't fit every event",[186],{"start":36,"end":187,"type":65},51,{"type":42,"text":47,"spans":189},[],{"type":191,"text":192,"spans":193},"list-item","Cannibalization ",[194],{"start":36,"end":195,"type":65},16,{"type":42,"text":197,"spans":198},"Cannibalization is one of the major problems with hybrid events: some attendees who would have come in person prefer to stay home instead. As a result, it's harder to precisely quantify the number of in-person registrations, and hybrid events tend to see a higher number of no-shows. ",[],{"type":191,"text":200,"spans":201},"A hybrid event is two events.",[202],{"start":36,"end":203,"type":65},29,{"type":42,"text":205,"spans":206},"Obviously, you have to manage a multitude of factors when organizing a hybrid event. \n\nOn the virtual side: on-site production, live streaming and recording, moderation of the interaction platform, and production work. For example, some video conferencing software requires moderators to \"admit\" participants, which can be a frustrating experience for some guests if the wait is too long!\n\nOn the physical side: the venue, catering, organizing and hosting staff, event logistics, etc. ",[],{"type":42,"text":47,"spans":208},[],{"type":42,"text":210,"spans":211},"As a result, a hybrid event is estimated to cost on average around 1.5 to 2 times more than a physical event. On top of these budget and logistics constraints, there's an obvious time constraint, since you have to organize and take care of the virtual technology side on top of the physical project.",[],{"type":191,"text":213,"spans":214},"The difficulty of creating a unified experience",[215],{"start":36,"end":216,"type":65},47,{"type":42,"text":218,"spans":219},"Your hybrid event needs to offer a consistent, enjoyable experience for every type of attendee. Yet it's difficult to create a unified, synchronized event experience across two different event formats. It can also be hard to synchronize interactions between the on-site audience and the virtual audience.",[],{"type":42,"text":47,"spans":221},[],{"type":60,"text":223,"spans":224},"2. 🎥 Which formats for which objectives?",[225],{"start":36,"end":226,"type":65},41,{"type":42,"text":47,"spans":228},[],{"type":42,"text":230,"spans":231},"Objectives NOT compatible with hybrid.",[232],{"start":36,"end":233,"type":65},38,{"type":42,"text":235,"spans":236},"You can't always have it all. For some objectives, it's better to favor one format over the other. Mixing these formats isn't necessarily the most suitable solution.",[],{"type":191,"text":238,"spans":239},"Team-building events",[240],{"start":36,"end":241,"type":65},20,{"type":42,"text":243,"spans":244},"Can we really say that an online activity or a virtual happy hour is the equivalent of an in-person team-building event? This type of event aims to build connections, so by definition it doesn't suit the virtual format (and even less the hybrid one, with the risk of leaving one of the two groups out, whether virtual or in-person attendees!)",[],{"type":191,"text":246,"spans":247},"Client lunches",[248],{"start":36,"end":249,"type":65},14,{"type":42,"text":251,"spans":252},"Client lunches are meant to build a strong bond with your clients, creating a human connection that's far more powerful than a professional relationship. This type of event is therefore much harder to make impactful in virtual or hybrid format, and won't be as effective in those formats.",[],{"type":191,"text":254,"spans":255},"VIP meetings and events",[256],{"start":36,"end":257,"type":65},23,{"type":42,"text":259,"spans":260},"The various types of VIPs (partners, key clients, suppliers, etc.) won't be satisfied with a virtual event, and you shouldn't try to make them settle for one. The beauty of a venue, the buffets served on-site, the service staff, and all the other touches that make a VIP event so enjoyable can't be reproduced virtually, and so can't be delivered optimally in a hybrid event.",[],{"type":42,"text":47,"spans":262},[],{"type":42,"text":264,"spans":265},"Objectives compatible with hybrid.",[266],{"start":36,"end":267,"type":65},34,{"type":191,"text":269,"spans":270},"Brand-awareness events ",[271],{"start":36,"end":257,"type":65},{"type":42,"text":273,"spans":274},"There's nothing better for building awareness than being seen by as many people as possible. Why not combine the personal contact of in-person events with the unlimited reach of virtual? Brand-awareness events are the perfect example of events that benefit from the hybrid format. ",[],{"type":191,"text":276,"spans":277},"Networking",[278],{"start":36,"end":279,"type":65},10,{"type":42,"text":281,"spans":282},"Networking can benefit from the hybrid format: while in-person meetings happen at a set time, a virtual directory would be a good complement to these B2B encounters.",[],{"type":191,"text":284,"spans":285},"Deal-making",[286],{"start":36,"end":287,"type":65},11,{"type":42,"text":289,"spans":290},"To convert your prospects into clients, or to gather leads, both formats (in-person and virtual) deliver a similar result. Hybrid is therefore perfectly suited to this type of event.\n\nMost of the time, virtual is used to gather or provide ",[],{"type":42,"text":292,"spans":293},"information to prospects (top of funnel), and in-person is used to convince (bottom of funnel). ",[],{"type":191,"text":295,"spans":296},"Knowledge sharing",[297],{"start":36,"end":298,"type":65},17,{"type":42,"text":300,"spans":301},"For all events focused on sharing knowledge (associations, federations, conferences, etc.), both formats work well. In-person and virtual formats both convey information effectively. Virtual also gives you the assurance that your materials (slides, videos, graphics, etc.) are clearly seen by every attendee.",[],{"type":42,"text":47,"spans":303},[],{"type":60,"text":305,"spans":306},"🤓 Conclusion ",[307],{"start":36,"end":249,"type":65},{"type":42,"text":47,"spans":309},[],{"type":42,"text":311,"spans":312},"The best option isn't always the one that offers the most distribution channels: you need to take the best of what each format can offer, focus on the event's objective distinctly, and not always default to omnichannel strategies, which can be counterproductive. ",[],"news",[315],{"primary":316,"items":325,"id":327,"slice_type":131,"slice_label":11},{"seo_title":317,"seo_meta_descriptions":321},[318],{"type":42,"text":319,"spans":320,"direction":45},"What if hybrid events weren't the ideal solution?",[],[322],{"type":42,"text":323,"spans":324,"direction":45},"The hybrid format is everywhere, but does it suit every event? Discover its limits and why it doesn't always fit your project.",[],[326],{},"seo$395e4273-5c2a-41cd-930c-16613b229e31",{"id":329,"lang":134,"type":12,"uid":330},"akYmkRIAACgAyuBC","evenements-hybrides-pas-la-solution-ideale",{"id":332,"uid":333,"url":11,"type":12,"tags":334,"first_publication_date":335,"slugs":336,"linked_documents":338,"lang":19,"data":339,"_source":505},"en_blog_article_comment-bien-preparer-son-evenement-hybride","how-to-prepare-your-hybrid-event",[14],"2026-07-02T10:07:56+0000",[337],"comment-bien-preparer-son-evenement-hybride",[],{"distribution":14,"article_title":340,"author_name":26,"publication_date":344,"banner_image":345,"article_content":353,"main_tag":117,"body":492},[341],{"type":23,"text":342,"spans":343},"How to properly prepare your hybrid event",[],"2021-08-03T22:00:00+0000",{"dimensions":346,"alt":348,"copyright":11,"url":349,"id":350,"edit":351},{"width":30,"height":347},600,"preparing your hybrid event","https://images.prismic.io/digi-www/02e79540-decc-4ddf-aec0-fceea02f68d2_planning.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1225%2C817&w=900&h=600","YQppBBUAACQAIJz9",{"x":36,"y":36,"zoom":352,"background":39},0.8571428571428571,[354,357,360,362,365,367,370,372,377,379,382,384,387,389,392,394,399,401,404,406,409,411,414,416,419,421,424,426,429,431,435,437,440,442,445,447,450,452,455,457,460,462,471,473,476,478,482,484,487,489],{"type":42,"text":355,"spans":356},"59% of marketers think hybrid will be a decisive format in their 2021 marketing strategy, according to a Sleek survey. Hybrid events are a major challenge for the coming years for all event organizers. Billed as a way to keep the connection with in-person attendees while increasing online broadcast capacity, it would seem to be the perfect format. \n\nHowever, hybrid events are complex and therefore require more thorough planning than in-person or virtual events.",[],{"type":60,"text":358,"spans":359},"👌 Delivering a successful experience for all stakeholders",[],{"type":42,"text":47,"spans":361},[],{"type":42,"text":363,"spans":364},"Hybrid events bring higher levels of complexity, felt at every level: for organizers (how to create a unified, synchronized experience), attendees (how to interact with speakers or other attendees remotely or in person), and everything else (how to showcase speakers, video capture, or even how to manage catering, etc.).",[],{"type":42,"text":47,"spans":366},[],{"type":42,"text":368,"spans":369},"The challenge is real: how do you create this ideal event that brings all these variables together into a single synergy?",[],{"type":42,"text":47,"spans":371},[],{"type":42,"text":373,"spans":374},"🎯 Finding the right platform for your needs",[375],{"start":36,"end":376,"type":65},44,{"type":42,"text":47,"spans":378},[],{"type":42,"text":380,"spans":381},"To be as effective as possible, you need to draw up a list of event objectives: generating qualified leads, increasing brand awareness, creating partnerships, etc.",[],{"type":42,"text":47,"spans":383},[],{"type":42,"text":385,"spans":386},"With these objectives in mind, define the essential features (the must-haves) and those that are nice to have but not essential (the nice-to-haves). For example, if your goal is to help your guests meet each other, you'll need a matchmaking feature for your remote audience (must-have) and meeting room generation (must-have) more than a chat built into the event (nice-to-have).",[],{"type":42,"text":47,"spans":388},[],{"type":42,"text":390,"spans":391},"From this defined set of options, draft a functional specification you can share with your vendors to clarify your needs. Use this specification to find the technology solution best suited to your needs.",[],{"type":42,"text":47,"spans":393},[],{"type":42,"text":395,"spans":396},"📐 Fine-tuning the important details",[397],{"start":36,"end":398,"type":65},36,{"type":42,"text":47,"spans":400},[],{"type":42,"text":402,"spans":403},"Some details deserve more attention than others, especially those related to the user experience. Use an interactive online agenda so your attendees get better visibility into and engagement with the event and its various sessions.",[],{"type":42,"text":47,"spans":405},[],{"type":42,"text":407,"spans":408},"Don't forget that timing is different for the two audiences: a one-hour session in person is far more engaging than an hour in front of a screen. You'll need to juggle these different timings to offer a pleasant experience to the virtual audience.",[],{"type":42,"text":47,"spans":410},[],{"type":42,"text":412,"spans":413},"So you should avoid any \"dead air time\", unused broadcast time. For example, during a coffee break for your in-person audience, plan a dedicated activity or Q&A session for the remote audience. Plan dedicated activities for each audience so neither feels shortchanged compared to the other in terms of attention received.",[],{"type":42,"text":47,"spans":415},[],{"type":42,"text":417,"spans":418},"On the sponsorship side, how do you guarantee your sponsors multiple exposure, both virtually and on-site? Your online event platform must be able to offer visibility before, during, and after the event.",[],{"type":42,"text":47,"spans":420},[],{"type":42,"text":422,"spans":423},"Pay special attention to your speakers: they need to be comfortable in front of an in-person audience, but of course also in front of the camera, and share their speaking time fairly between the different audiences they're addressing.",[],{"type":42,"text":47,"spans":425},[],{"type":42,"text":427,"spans":428},"Finally, go further than a simple in-person event streamed online: avoid \"zoom fatigue\" with built-in chat modules, live quizzes and polls, and other interaction tools so your remote attendees don't feel left out.",[],{"type":42,"text":47,"spans":430},[],{"type":42,"text":432,"spans":433},"🖇️ Managing both audiences at the same time",[434],{"start":36,"end":376,"type":65},{"type":42,"text":47,"spans":436},[],{"type":42,"text":438,"spans":439},"It's crucial not to focus your event around a single audience, at the risk of shortchanging the other and losing the whole point of going hybrid.",[],{"type":42,"text":47,"spans":441},[],{"type":42,"text":443,"spans":444},"After the event, organize an informal meeting spot for in-person attendees, and a networking session for remote attendees. It's very (too) difficult to get your audiences to communicate with each other, and it would create frustration. Instead, share an online directory of all attendees so everyone can reconnect later if needed.",[],{"type":42,"text":47,"spans":446},[],{"type":60,"text":448,"spans":449},"🧐 Leaving no room for the unexpected",[],{"type":42,"text":47,"spans":451},[],{"type":42,"text":453,"spans":454},"In a hybrid event, the most important component is the organization and smoothness of the overall event. \n\nSo you need to ask beforehand who's responsible for what, and how much time will be needed to carry out your project. How many project managers will need to contribute?",[],{"type":42,"text":47,"spans":456},[],{"type":42,"text":458,"spans":459},"The question of delegation is also worth asking: would you rather handle everything in-house (you need the resources for that!) or go through an event agency used to these processes?",[],{"type":42,"text":47,"spans":461},[],{"type":42,"text":463,"spans":464},"You'll also need to create an overall Run of Show for your event, laying out the schedule minute by minute, as precisely as possible. Ideally, you'll create one run of show that covers the on-site experience (taking breaks, meals, etc. into account) and another for remote attendees. This will force you to offer content without any \"dead air time\".",[465],{"start":233,"end":466,"type":467,"data":468},49,"hyperlink",{"link_type":469,"url":470},"Web","https://www.youtube.com/watch?v=XT-_69VBFVc&t=1s",{"type":42,"text":47,"spans":472},[],{"type":42,"text":474,"spans":475},"Finally, make sure you've planned for everything and have emergency procedures in place in case of problems. It goes without saying that everything should be tested beforehand (several times), but beyond that, you should also plan additional measures, for example: what's the procedure if the microphones don't work? If the video capture falls behind the live feed?",[],{"type":42,"text":47,"spans":477},[],{"type":60,"text":479,"spans":480},"Conclusion:",[481],{"start":36,"end":287,"type":65},{"type":42,"text":47,"spans":483},[],{"type":42,"text":485,"spans":486},"To successfully plan your hybrid event, you'll need to create a journey that engages both audiences without discrimination in the quality or quantity of content, while making sure you've covered every technical eventuality and every possible unexpected issue. \n\nStart by defining your objectives for each audience, then for the event as a whole. Draw out the essential features from that, and finish by choosing the event management platforms that best fit you and offer those features.",[],{"type":42,"text":47,"spans":488},[],{"type":42,"text":490,"spans":491},"We hope this article has helped you better understand how to plan a hybrid event. Don't hesitate to reach out to our teams to learn about the features Digitevent offers for hybrid events :)",[],[493],{"primary":494,"items":502,"id":504,"slice_type":131,"slice_label":11},{"seo_title":495,"seo_meta_descriptions":498},[496],{"type":42,"text":342,"spans":497},[],[499],{"type":42,"text":500,"spans":501,"direction":45},"Organizing a hybrid event means managing two formats at once. Here are our tips for planning it all without stress or bad surprises.",[],[503],{},"seo$8930825a-cc1b-4a31-a2e1-069eb01faacb",{"id":506,"lang":134,"type":12,"uid":337},"akYmyhIAACcAyuEJ",{"id":508,"uid":509,"url":11,"type":12,"tags":510,"first_publication_date":511,"slugs":512,"linked_documents":514,"lang":19,"data":515,"_source":816},"en_blog_article_intelligence-collective-enjeu-conception-evenements","collective-intelligence-challenge-event-conception",[14],"2026-07-02T10:07:48+0000",[513],"lintelligence-collective-un-enjeu-de-taille-pour-la-conception-des-evenements-de-demain",[],{"distribution":14,"article_title":516,"author_name":520,"publication_date":521,"banner_image":522,"article_content":530,"main_tag":117,"body":802},[517],{"type":23,"text":518,"spans":519},"Collective intelligence, a major challenge for designing the events of tomorrow",[],"Elohan","2021-08-01T22:00:00+0000",{"dimensions":523,"alt":525,"copyright":11,"url":526,"id":527,"edit":528},{"width":30,"height":524},668,"collaborative session","https://images.prismic.io/digi-www/d0730b2f-76e7-411b-af8d-1b942b650860_colab.jpg?auto=format%2Ccompress&rect=0%2C0%2C625%2C464&w=900&h=668","YQez9xUAACYAFGNU",{"x":36,"y":36,"zoom":529,"background":39},1.2,[531,545,547,555,557,561,567,573,582,588,590,594,599,604,607,610,614,620,628,634,639,644,652,654,659,667,679,682,691,698,701,704,707,710,713,719,723,727,730,733,736,739,744,748,753,757,761,765,769,774,777,780,783,787,793],{"type":42,"text":532,"spans":533},"\"Alone we go faster, together we go further!\" : this phrase perfectly captures the major challenge collective intelligence represents for event design. With respect for stakeholders and in a caring, attentive spirit, collective intelligence brings out innovative, high-quality ideas. ",[534,536,539,542],{"start":36,"end":535,"type":82},46,{"start":537,"end":538,"type":65},157,182,{"start":540,"end":541,"type":65},191,215,{"start":543,"end":544,"type":65},252,282,{"type":42,"text":47,"spans":546},[],{"type":67,"url":548,"alt":549,"copyright":11,"dimensions":550,"id":553,"edit":554},"https://images.prismic.io/digi-www/62ad881b-4bc1-4728-aed0-98973ef6c54e_yes.jpg?auto=format,compress","collaboration",{"width":551,"height":552},800,447,"YQfAAxUAAINVFJvP",{"x":36,"y":36,"zoom":75,"background":39},{"type":42,"text":47,"spans":556},[],{"type":60,"text":558,"spans":559},"1. Inspire - collaborate - have fun ",[560],{"start":36,"end":398,"type":65},{"type":42,"text":562,"spans":563},"In these pandemic times, it's sometimes hard to see the bright side and stay creative. Thinking together about a shared project and setting yourselves constraints are a good way to find original, impactful ideas. We all have something to learn from each other. Let's remember (if we've forgotten), that our jobs are above all based on relationships and exchange.",[564],{"start":565,"end":566,"type":65},335,361,{"type":42,"text":568,"spans":569},"The whole point is to succeed, through various methods, in combining the strength of teamwork with individual qualities. What matters is that each person feels listened to and heard, and that exchange and interaction within the group help improve each individual idea to get the best out of it. Involving stakeholders helps strengthen participant engagement and prevent tension. So let's not hesitate: let's get inspired, collaborate, and have fun! ",[570],{"start":571,"end":572,"type":65},59,119,{"type":42,"text":574,"spans":575},"Collective intelligence also helps gather quality content to build your event's storytelling. Keep in mind that it's essential for it to tell a story or have a coherent thread, in order to engage and impact participants before, during, and after the event. ",[576,579],{"start":577,"end":578,"type":65},137,175,{"start":580,"end":581,"type":65},220,246,{"type":42,"text":583,"spans":584},"Before communicating your storytelling, you can use a series of powerful hooks to prepare your audience to receive your message, such as analogy, figures, a scoop, or sharing a piece of personal information that reaches out to your audience and builds a connection. ",[585],{"start":586,"end":587,"type":65},64,79,{"type":42,"text":47,"spans":589},[],{"type":60,"text":591,"spans":592},"2. Methodologies ",[593],{"start":36,"end":298,"type":65},{"type":42,"text":595,"spans":596},"👉 Brainstorming & brainwriting ",[597],{"start":36,"end":598,"type":65},32,{"type":42,"text":600,"spans":601},"To kick off a good ideation process using collective intelligence, it's best to start with an individual phase of brainstorming. ",[602],{"start":6,"end":603,"type":65},111,{"type":42,"text":605,"spans":606},"A variant on brainstorming: brainwriting. You write your idea on a sticky note (physical or virtual) and pass it to your neighbor, who then builds on the idea to improve it.",[],{"type":42,"text":608,"spans":609},"To go even further, don't hesitate to give your group constraints (budget, industry, etc.) so it comes up with distinctive ideas and steps outside its comfort zone. ",[],{"type":42,"text":611,"spans":612},"👉 Open forum ",[613],{"start":36,"end":249,"type":65},{"type":42,"text":615,"spans":616},"The open forum (or world café) also relies on input from others to improve the quality of ideas. Over an afternoon on a specific topic, for example, the group can take on a problem to solve, generate quality ideas, sort them, prioritize them, and propose an action plan. The group can only get behind the proposed actions since everyone took part in shaping them. It's a good way to teach every stakeholder to work as a group, with each person's personality and ideas. ",[617],{"start":618,"end":619,"type":65},383,467,{"type":42,"text":621,"spans":622},"👉 Design thinking ",[623,625],{"start":36,"end":624,"type":65},2,{"start":626,"end":627,"type":65},3,19,{"type":42,"text":629,"spans":630},"Last method: design thinking. It helps develop innovative products and services by placing the user at the heart of the thinking and giving structure to the project's progress. Here are the 3 main steps: ",[631],{"start":632,"end":633,"type":65},107,129,{"type":42,"text":635,"spans":636},"1. Immersion : interview users and try to understand everyone's expectations ",[637],{"start":626,"end":638,"type":65},13,{"type":42,"text":640,"spans":641},"2. Ideation : draw inspiration from everything around you (videos, photos, etc.) and put out every idea that comes to mind (same principle as brainstorming). ",[642],{"start":626,"end":643,"type":65},12,{"type":42,"text":645,"spans":646},"3. Prototyping and testing : keep the best ideas and move into project mode. To do this, use shadowing, a technique that involves having participants test the project to check that it works well and meets expectations. Always remember to take the context of use into account. At each step, check that the initial problem hasn't changed. ",[647,649],{"start":626,"end":648,"type":65},27,{"start":650,"end":651,"type":65},93,102,{"type":42,"text":47,"spans":653},[],{"type":60,"text":655,"spans":656},"3. Run a collaborative workshop: find a solution to a problem together",[657],{"start":36,"end":658,"type":65},70,{"type":67,"url":660,"alt":661,"copyright":11,"dimensions":662,"id":665,"edit":666},"https://images.prismic.io/digi-www/aeb1309b-2738-4986-bc6d-6dcd13e48cdf_workshop.jpg?auto=format,compress","workshop session",{"width":663,"height":664},2016,1512,"YQe0xBUAACYAFGbh",{"x":36,"y":36,"zoom":75,"background":39},{"type":42,"text":668,"spans":669},"Running a collaborative workshop will help you identify the key elements of a clear, useful, and accurate action plan, and make sure you haven't forgotten anything. To do this, it's important to position yourself as a mediator, giving you the benefit of the participants' hands-on experience, while checking the project's feasibility and boosting your creativity through collective intelligence. ",[670,673,676],{"start":671,"end":672,"type":65},258,291,{"start":674,"end":675,"type":65},322,334,{"start":677,"end":678,"type":65},338,363,{"type":42,"text":680,"spans":681},"Here are a few steps: ",[],{"type":42,"text":683,"spans":684},"👉 Consolidate the information : individually, get familiar with the context and try to understand the source of the problem. Before defining and implementing solutions, make sure you've completed the previous steps and share a summary with participants. ",[685,686,688],{"start":36,"end":624,"type":65},{"start":626,"end":687,"type":65},31,{"start":689,"end":690,"type":65},88,124,{"type":42,"text":692,"spans":693},"👉 Identify the challenges : the problem(s) will help you define an action plan. The wording should be SMART: specific, measurable, ambitious, realistic, and time-bound.",[694,695,696],{"start":36,"end":624,"type":65},{"start":626,"end":648,"type":65},{"start":81,"end":697,"type":65},108,{"type":42,"text":699,"spans":700},"Also individually, for each problem you can then: ",[],{"type":42,"text":702,"spans":703},"● Analyze the conditions, the pros and cons. ",[],{"type":42,"text":705,"spans":706},"● Check what has already been tried internally or in similar organizations. ",[],{"type":42,"text":708,"spans":709},"● Think about a specific goal you'd like to achieve. ● What resources can you draw on, and what constraints do you need to manage? ",[],{"type":42,"text":711,"spans":712},"● Prepare the necessary documents (maps, legal texts, etc.) ",[],{"type":42,"text":714,"spans":715},"👉 Prepare the workshop content: ",[716,717],{"start":36,"end":624,"type":65},{"start":626,"end":718,"type":65},33,{"type":42,"text":720,"spans":721},"A. Invitations & communications: choose the scope of participants you've selected: strangers, close contacts, colleagues, external stakeholders, and inform them of the location, date, and theme of your workshop. ",[722],{"start":626,"end":718,"type":65},{"type":42,"text":724,"spans":725},"B. Methodologies : get help from an external facilitator who explains the rules and agenda and helps you run the workshop, and make sure you maintain a creative, constructive atmosphere throughout the workshop ",[726],{"start":626,"end":298,"type":65},{"type":42,"text":728,"spans":729},"👥 A few tips for creating a creative atmosphere: ",[],{"type":42,"text":731,"spans":732},"● Ideas should fit in a few words ",[],{"type":42,"text":734,"spans":735},"● Participants build on each other's ideas but don't comment on or judge them ",[],{"type":42,"text":737,"spans":738},"● Everyone writes and shares their ideas one at a time. ",[],{"type":42,"text":740,"spans":741},"C. Prepare the workspace : arrive early so you're calm and relaxed when others arrive. For the setup, make sure you have a large table with chairs for everyone. A circle layout works best. ",[742],{"start":626,"end":743,"type":65},25,{"type":42,"text":745,"spans":746},"D. Introduction : give your group a 10-minute presentation detailing your vision, the day's purpose and objectives, the context, the stakeholders, and the solutions you've already considered.",[747],{"start":626,"end":195,"type":65},{"type":42,"text":749,"spans":750},"👉 Run the workshop and facilitate discussion: ",[751,752],{"start":36,"end":624,"type":65},{"start":626,"end":216,"type":65},{"type":42,"text":754,"spans":755},"A. Discussion phase : unlock participants' creativity so they bring new ideas based on their own experience and viewpoints, and prepare a few questions to move the discussion forward. This phase should be dynamic and respectful of everyone. Feel free to jot down a few ideas on a board. ",[756],{"start":626,"end":241,"type":65},{"type":42,"text":758,"spans":759},"B. Splitting into small groups : divide the group into subgroups and check in with them to make sure everything is going well. ",[760],{"start":626,"end":687,"type":65},{"type":42,"text":762,"spans":763},"C. Presenting each group's ideas: one person from each group presents the results of their work for 5 minutes in front of the audience ",[764],{"start":626,"end":267,"type":65},{"type":42,"text":766,"spans":767},"D. Discussion phase : take the floor to sum up the main ideas and try to propose several solutions that could address the original problem ",[768],{"start":626,"end":241,"type":65},{"type":42,"text":770,"spans":771},"✍️ Materials needed: ",[772],{"start":626,"end":773,"type":65},21,{"type":42,"text":775,"spans":776},"● Sticky notes/eco-friendly sticky notes ",[],{"type":42,"text":778,"spans":779},"● Pens/pencils ",[],{"type":42,"text":781,"spans":782},"● Cardboard, whiteboard, or chalkboard ",[],{"type":42,"text":784,"spans":785},"E. Ending : thank participants before they leave, and collect their email to thank them afterward for their contribution, presenting them with the solutions produced (favor visuals), and share photos/videos of the workshop. \n",[786],{"start":626,"end":279,"type":65},{"type":42,"text":788,"spans":789},"📢 To make full use of everything collective intelligence has to offer, discover EventCanvas, a methodology specific to Design Thinking for events. Vincent Roux, a digitalization expert, can train you in the EventCanvas 1 & 2 courses. \n",[790],{"start":791,"end":792,"type":65},72,92,{"type":42,"text":794,"spans":795},"📩 Contact: contact@vincentrouxconsulting.fr / 06.26.03.38.32",[796,800],{"start":643,"end":376,"type":467,"data":797},{"link_type":469,"url":798,"target":799},"mailto:contact@vincentrouxconsulting.fr","_blank",{"start":626,"end":801,"type":82},61,[803],{"primary":804,"items":813,"id":815,"slice_type":131,"slice_label":11},{"seo_title":805,"seo_meta_descriptions":809},[806],{"type":42,"text":807,"spans":808,"direction":45},"Collective intelligence is a major challenge for events",[],[810],{"type":42,"text":811,"spans":812,"direction":45},"Co-create your events with collective intelligence: listening, empathy, and innovative ideas serving your project.",[],[814],{},"seo$d10a295d-23a0-4f1b-a992-167eb57200ca",{"id":817,"lang":134,"type":12,"uid":818},"akYmixIAACsAyuAs","intelligence-collective-enjeu-conception-evenements",{"id":820,"uid":821,"url":11,"type":12,"tags":822,"first_publication_date":823,"slugs":824,"linked_documents":826,"lang":19,"data":827,"_source":1211},"en_blog_article_comment-mesurer-lefficacite-des-evenements-internes","measure-the-purpose-of-internal-events",[14],"2026-07-02T10:07:47+0000",[825],"pourquoi-et-comment-mesurer-lefficacite-des-evenements-internes-en-2021-",[],{"distribution":14,"article_title":828,"author_name":832,"publication_date":833,"banner_image":834,"article_content":840,"main_tag":117,"body":1197},[829],{"type":23,"text":830,"spans":831},"Why and how to measure the effectiveness of internal events in 2021?",[],"Syrian FIS","2021-06-27T22:00:00+0000",{"dimensions":835,"alt":836,"copyright":11,"url":837,"id":838,"edit":839},{"width":30,"height":347},"measuring the effectiveness of internal events","https://images.prismic.io/digi-www/d8afcb52-b371-4dbd-90c0-e6027f80f23c_mesure.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1225%2C817&w=900&h=600","YNni1xEAAFLlQH2-",{"x":36,"y":36,"zoom":352,"background":39},[841,844,847,850,853,856,862,867,870,872,876,882,886,890,892,895,897,901,903,910,934,939,944,952,955,958,963,968,971,974,976,980,982,986,988,992,997,1002,1005,1007,1012,1014,1018,1026,1028,1031,1034,1037,1039,1044,1046,1056,1064,1068,1070,1075,1077,1089,1091,1095,1097,1101,1103,1107,1110,1113,1116,1120,1122,1128,1130,1134,1136,1140,1142,1146,1148,1155,1157,1160,1162,1165,1167,1170,1172,1175,1177,1180,1182,1190,1192,1195],{"type":42,"text":842,"spans":843,"direction":45},"The purpose of internal events is not so much to acquire customers or build brand awareness as it is to share information and strengthen the bond with employees. ",[],{"type":42,"text":845,"spans":846,"direction":45},"Qualitative aspects are therefore particularly relevant when evaluating their success.",[],{"type":42,"text":848,"spans":849,"direction":45},"These events are also characterized by how varied their formats can be.",[],{"type":42,"text":851,"spans":852,"direction":45},"They can be recurring (onboarding new hires) or one-off (a company anniversary), and can involve every function within the organization. It's easy to get lost in it all! ",[],{"type":42,"text":854,"spans":855,"direction":45},"We can outline two broad categories:",[],{"type":857,"text":858,"spans":859,"direction":45},"o-list-item","Corporate celebrations, recurring or one-off. They are essential to mark the occasion, communicate, and establish landmarks in a company's collective memory. They often become memories shared by all employees, thus contributing to company culture.",[860],{"start":36,"end":861,"type":65},24,{"type":857,"text":863,"spans":864,"direction":45},"Events related to job functions or business activity: the goal is to pass on information, values, and expertise (top management meetings, training, seminars, strategic planning, etc.). They are essential for getting information across (between decision-makers, managers, marketing, operational teams, etc.)",[865],{"start":36,"end":866,"type":65},52,{"type":42,"text":868,"spans":869,"direction":45},"To measure the performance of internal events, a questionnaire (qualitative or quantitative) is often used post-event. Engagement is higher and the results provide more relevant indicators\n\nDo you know this mnemonic device for defining your objectives? They need to be SMART:",[],{"type":42,"text":47,"spans":871,"direction":45},[],{"type":42,"text":873,"spans":874,"direction":45},"Specific: it should be as unambiguous as possible. ",[875],{"start":36,"end":75,"type":65},{"type":42,"text":877,"spans":878,"direction":45},"Measurable: wanting a higher employee satisfaction rate is good, wanting 90% employee satisfaction is better.\nAchievable: don't set goals that are out of reach. Break the objective down into several sub-steps to ensure a coherent roadmap.",[879,880],{"start":36,"end":75,"type":65},{"start":881,"end":603,"type":65},110,{"type":42,"text":883,"spans":884,"direction":45},"Realistic: make sure you can learn from this event and easily organize it again, in order to improve. Set a goal that can be achieved with the resources available to you.",[885],{"start":36,"end":75,"type":65},{"type":42,"text":887,"spans":888,"direction":45},"Time-bound: a topic is only interesting for a certain period of time. Make the most of it and control the timing of your event. (as a reminder, a webinar rarely lasts more than 45 minutes). ",[889],{"start":36,"end":75,"type":65},{"type":42,"text":47,"spans":891,"direction":45},[],{"type":42,"text":893,"spans":894,"direction":45},"Here are a few examples of KPIs you can draw inspiration from.",[],{"type":42,"text":47,"spans":896,"direction":45},[],{"type":60,"text":898,"spans":899,"direction":45},"💪 Measuring the strengthening of team cohesion: ",[900],{"start":36,"end":466,"type":65},{"type":42,"text":47,"spans":902,"direction":45},[],{"type":42,"text":904,"spans":905,"direction":45},"Why: Whether it's through team building, a fun moment, or an unforgettable experience, cohesion is essential for building a company that works well over the long term. Create communication between your teams and measure engagement.\n\nHow: Good news, you have at least three (complementary) ways to measure team cohesion! \n\nFirst, we recommend listening to participants and the various stakeholders during the event to get a general feel for it, pay attention to the subtle signals! This hot feedback is an excellent indicator that shouldn't be overlooked and that should be formalized by email at the end of the event: take notes!",[906,907],{"start":36,"end":626,"type":65},{"start":908,"end":909,"type":65},233,237,{"type":42,"text":911,"spans":912,"direction":45},"To further structure the information gathering, you can create a post-event satisfaction form (with real-time statistics), made up of open-ended qualitative questions that you can send via Digitevent, such as: ",[913,925],{"start":914,"end":915,"type":467,"data":916},95,120,{"id":917,"type":918,"tags":919,"lang":134,"slug":920,"first_publication_date":921,"uid":922,"link_type":923,"isBroken":924},"Xso7NBEAACQAESuk","feature",[],"lapplication-de-networking-des-evenements-pros","2020-05-24T09:15:35+0000","application-evenementiel-networking-tchat-participants","Document",false,{"start":926,"end":927,"type":467,"data":928},189,199,{"id":929,"type":930,"tags":931,"lang":134,"slug":932,"first_publication_date":933,"link_type":923,"isBroken":924},"X7eTSxEAACgAvPJ6","landing_page",[],"landing-page","2020-11-20T10:01:53+0000",{"type":191,"text":935,"spans":936,"direction":45},"Did you feel closer to your colleagues at the end of the event?",[937],{"start":36,"end":938,"type":82},63,{"type":191,"text":940,"spans":941,"direction":45},"Did this event help you see your coworkers in a new light?",[942],{"start":36,"end":943,"type":82},58,{"type":42,"text":945,"spans":946,"direction":45},"Other methods involve having hosts and hostesses offer a tablet quiz right at the exit of the event.",[947],{"start":948,"end":949,"type":467,"data":950},57,68,{"link_type":469,"url":951,"target":799},"https://www.handyamo.com/",{"type":42,"text":953,"spans":954,"direction":45},"Consider using Likert scales to get a more clear-cut and mathematically precise answer. The data and indicators will be more accurate and your ROI more refined.",[],{"type":42,"text":956,"spans":957,"direction":45},"Note that the way you phrase your questions has a strong impact on the answers you receive. Depending on your objective, you may need to phrase your questions differently. 🤫\n\nFor example, you won't ask the same question if you're trying to find out the reasons behind your company's turnover (and therefore get honest answers about what's not working) versus if you want to obtain flattering statistics on employee satisfaction.",[],{"type":191,"text":959,"spans":960,"direction":45},"The vaguer a question is, “Did this event help you get closer to your colleagues?” the more it will leave room for the participant's own interpretation, and generally speaking, you'll get more positive results, but ones that are often less easy to use.",[961],{"start":648,"end":962,"type":82},81,{"type":191,"text":964,"spans":965,"direction":45},"The more precise a question is, “Did you feel like you got to know your colleagues better, in a more personal and deeper way?”, the more contrasting answers you'll get, with fewer positive responses (but more honest ones). ",[966],{"start":718,"end":967,"type":82},125,{"type":42,"text":969,"spans":970,"direction":45},"Also consider giving participants the option to answer anonymously, which can encourage people to speak freely in a corporate context where blunt answers can sometimes be risky.\n",[],{"type":42,"text":972,"spans":973,"direction":45},"To gauge the effectiveness of your events, you can also do some A/B testing. For example, run a questionnaire before your event, then the same questionnaire some time after: has your score improved? You don't need to survey the same audience to get usable results, as long as you have a large enough sample of respondents and keep the same methodology (response time, audience type, phrasing, etc.).",[],{"type":42,"text":47,"spans":975,"direction":45},[],{"type":60,"text":977,"spans":978,"direction":45},"💞 Measuring the transmission of company values and brand attachment",[979],{"start":36,"end":949,"type":65},{"type":42,"text":47,"spans":981,"direction":45},[],{"type":42,"text":983,"spans":984,"direction":45},"Why: Brand attachment is the emotional component that connects your company to its employees. It can be built through its values, its day-to-day actions (for example through Corporate Social Responsibility, CSR) or its benefits (gift cards, winter sports weekends, trips, incentives, etc.). \n\nDon't hesitate to write a manifesto with your company's core convictions, as well as the values you promote and how you apply them day to day. There's nothing better for boosting your employees' morale than being part of a project that has meaning and a vision.\n\nTo spark this desire, explain the organization's role in society: what you contribute, who you help, how you do it, and above all, thanks to whom. Be grateful.",[985],{"start":36,"end":5,"type":65},{"type":42,"text":47,"spans":987,"direction":45},[],{"type":42,"text":989,"spans":990,"direction":45},"How: Internal corporate events help build brand attachment, and you can measure this during the post-event questionnaire with questions such as: ",[991],{"start":36,"end":5,"type":65},{"type":191,"text":993,"spans":994,"direction":45},"“Do you feel more aligned with the company's values after this event?” ",[995],{"start":75,"end":996,"type":82},69,{"type":191,"text":998,"spans":999,"direction":45},"“Has this event reinforced your opinion of the company (favorable or unfavorable)?”",[1000],{"start":75,"end":1001,"type":82},82,{"type":42,"text":1003,"spans":1004,"direction":45},"Don't forget to anonymize your questionnaire, so you get the most honest and objective answers possible, and make sure respondents know their answers are anonymous!",[],{"type":42,"text":47,"spans":1006,"direction":45},[],{"type":60,"text":1008,"spans":1009,"direction":45},"🎓 Measuring training and information transfer: ",[1010],{"start":36,"end":1011,"type":65},48,{"type":42,"text":47,"spans":1013,"direction":45},[],{"type":42,"text":1015,"spans":1016,"direction":45},"Why: To measure how efficiently information was transmitted, a questionnaire covering the main topics addressed during the event is necessary. ",[1017],{"start":36,"end":5,"type":65},{"type":42,"text":1019,"spans":1020,"direction":45},"\nThis type of online questionnaire can be created automatically and sent to a specific category of participants with Digitevent. ",[1021],{"start":1022,"end":1023,"type":467,"data":1024},117,127,{"link_type":469,"url":1025,"target":799},"https://www.digitevent.com/fr",{"type":42,"text":47,"spans":1027,"direction":45},[],{"type":42,"text":1029,"spans":1030,"direction":45},"Training, whether virtual or in person, often takes the form of workshops (one to few) or conferences (few to many), during which participants receive a lot of information in a short amount of time. \n\nWhile a great way to keep your employees up to date, training still requires some follow-up, to make sure the knowledge was correctly conveyed, that the topic was interesting, or that the speakers were engaging. ",[],{"type":191,"text":1032,"spans":1033,"direction":45},"(Respondents who scored more than half the points / Total respondents) x 100",[],{"type":42,"text":1035,"spans":1036,"direction":45},"If you find that a large majority of respondents scored well, you got the information across, your training is effective.",[],{"type":42,"text":47,"spans":1038,"direction":45},[],{"type":60,"text":1040,"spans":1041,"direction":45},"☑️ Measuring the logistical effectiveness of the event: ",[1042],{"start":36,"end":1043,"type":65},56,{"type":42,"text":47,"spans":1045,"direction":45},[],{"type":42,"text":1047,"spans":1048,"direction":45},"Why: Whether it concerns your speakers, your caterer, your guests' accommodation, or even the hostess agency, all the key success factors surrounding your event can be evaluated (including your event agency, but also the event program, or the speed of badge printing!)",[1049,1051],{"start":36,"end":1050,"type":65},5,{"start":1052,"end":1053,"type":467,"data":1054},243,266,{"link_type":469,"url":1055,"target":799},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":42,"text":1057,"spans":1058,"direction":45},"For example, if your event is being broadcast, be sure to select speakers who will be comfortable on camera and able to show eloquence (we produced a video series to help event speakers improve their public speaking, episode 1).",[1059],{"start":1060,"end":1061,"type":467,"data":1062},217,226,{"link_type":469,"url":1063,"target":799},"https://www.youtube.com/watch?v=UXbd1w6xmII",{"type":42,"text":1065,"spans":1066,"direction":45},"How:  List the key success factors and ask your participants to rate each one (one question per criterion, ideally on a 1 to 7 Likert scale, to minimize neutral opinions as much as possible), and check in with those who get mediocre or poor scores. This is also an opportunity to ensure the continuous improvement of these providers, which is very important for your events.",[1067],{"start":36,"end":5,"type":65},{"type":42,"text":47,"spans":1069,"direction":45},[],{"type":60,"text":1071,"spans":1072,"direction":45},"🧠 Summarizing and surfacing ideas from brainstorming sessions and collective intelligence:",[1073],{"start":36,"end":1074,"type":65},91,{"type":42,"text":47,"spans":1076,"direction":45},[],{"type":42,"text":1078,"spans":1079,"direction":45},"Why: Collective intelligence is often a driver of innovation in companies. Regardless of how often brainstorming sessions happen, pooling ideas to solve a shared problem often leads to an unexpected, consensus-based solution.\n\nHow: During your internal events, to bring out good ideas and stimulate your employees' creativity, you can use tools like Mural to set up interactive brainstorming workshops.\n\nThen ask the managers: looking back, what would they have changed about the session to generate more ideas? Are they satisfied with the new ideas collected? Do they plan to run these sessions again? If so, more often or less often, and at what frequency? With which group of employees?",[1080,1081,1084],{"start":36,"end":1050,"type":65},{"start":1082,"end":1083,"type":65},227,231,{"start":1085,"end":1086,"type":467,"data":1087},350,355,{"link_type":469,"url":1088,"target":799},"https://www.mural.co/",{"type":42,"text":47,"spans":1090,"direction":45},[],{"type":60,"text":1092,"spans":1093,"direction":45},"🍃 Measuring acceptance of change:",[1094],{"start":36,"end":267,"type":65},{"type":42,"text":47,"spans":1096,"direction":45},[],{"type":42,"text":1098,"spans":1099,"direction":45},"Why: Along the same lines, acceptance of change is a major topic in a company's internal strategy. It's very difficult to change processes (even more so in large companies) and to get new tools accepted. ",[1100],{"start":36,"end":5,"type":65},{"type":42,"text":47,"spans":1102,"direction":45},[],{"type":42,"text":1104,"spans":1105,"direction":45},"How: To make sure the direction you've set will actually be followed, you need to check that your message is correctly understood. \n\nHere again, you can use a questionnaire tool built into your event management solution to check that information is being passed down correctly and that tasks have been understood, for example:",[1106],{"start":36,"end":5,"type":65},{"type":191,"text":1108,"spans":1109,"direction":45},"Following this event, what actions will you take to implement the new strategies?",[],{"type":191,"text":1111,"spans":1112,"direction":45},"Are you aligned with the group's new policy?",[],{"type":191,"text":1114,"spans":1115,"direction":45},"Do you approve of these changes?",[],{"type":60,"text":1117,"spans":1118,"direction":45},"💰 Measuring cost per participant:",[1119],{"start":36,"end":267,"type":65},{"type":42,"text":47,"spans":1121,"direction":45},[],{"type":42,"text":1123,"spans":1124,"direction":45},"Why: To go further, you can measure the cost of the session and compare it to the value estimated by managers: were the ideas generated during this session worth X euros? (corresponding to the direct and indirect costs of the brainstorming session). \n\nHow: For an accurate calculation, factor in the hourly wage rates of the people involved, the venue, the caterer, but also opportunity costs and indirect costs. Then compare this sum to the approximate (and very subjective) value of the ideas and other KPIs generated by the session. ",[1125,1126],{"start":36,"end":1050,"type":65},{"start":543,"end":1127,"type":65},257,{"type":42,"text":47,"spans":1129,"direction":45},[],{"type":60,"text":1131,"spans":1132,"direction":45},"🌱 Measuring social and environmental impact:",[1133],{"start":36,"end":89,"type":65},{"type":42,"text":47,"spans":1135,"direction":45},[],{"type":42,"text":1137,"spans":1138,"direction":45},"Why: More and more, the events industry needs to evolve and offer ways of operating that are more environmentally friendly, with a genuine social responsibility approach behind every step of the process. ",[1139],{"start":36,"end":1050,"type":65},{"type":42,"text":47,"spans":1141,"direction":45},[],{"type":42,"text":1143,"spans":1144,"direction":45},"How: You have several ways to calculate your social contribution: by measuring the proportion of your providers who have a CSR approach, by measuring your own carbon footprint during the event, by asking participants for their opinion on this aspect. ",[1145],{"start":36,"end":1050,"type":65},{"type":42,"text":47,"spans":1147,"direction":45},[],{"type":42,"text":1149,"spans":1150,"direction":45},"To go further, you could even decide to bring in a certification firm and pursue the ISO20121 standard, giving you an image (and an investment) as a player committed to environmental improvement in the events industry. \nFeel free to check out our article dedicated to environmental questions in organizing an event!",[1151],{"start":1052,"end":1152,"type":467,"data":1153},314,{"link_type":469,"url":1154,"target":799},"https://www.digitevent.com/en/blog/the-iso-20121-standard-and-the-charter-for-eco-responsible",{"type":42,"text":47,"spans":1156,"direction":45},[],{"type":60,"text":479,"spans":1158,"direction":45},[1159],{"start":36,"end":287,"type":65},{"type":42,"text":47,"spans":1161,"direction":45},[],{"type":42,"text":1163,"spans":1164,"direction":45},"Internal events often require measuring more qualitative KPIs. ",[],{"type":42,"text":47,"spans":1166,"direction":45},[],{"type":42,"text":1168,"spans":1169,"direction":45},"The goal is to understand how participants felt, more than to statistically measure certain data. ",[],{"type":42,"text":47,"spans":1171,"direction":45},[],{"type":42,"text":1173,"spans":1174,"direction":45},"In addition, Digitevent's real-time dashboard can give you marketing information and other relevant indicators on attendance rates, response rates, and other very objective elements.",[],{"type":42,"text":47,"spans":1176,"direction":45},[],{"type":42,"text":1178,"spans":1179,"direction":45},"That said, it will take a lot of human interpretation and experienced managers to accurately analyze the various responses to your questionnaires. Ask your managers about the obstacles and successes of these internal events, what they would change, what they appreciated, and whether they plan to do it again during the year. ",[],{"type":42,"text":47,"spans":1181,"direction":45},[],{"type":42,"text":1183,"spans":1184,"direction":45},"Also take the time to debrief once you have the results. Data and understanding performance are fundamental, but they should remain in service of decision-making in order to improve over time.\n\nTo go further in your strategy for defining objectives, check out this web article on OKRs. ",[1185],{"start":1186,"end":1187,"type":467,"data":1188},280,284,{"link_type":469,"url":1189,"target":799},"https://www.1min30.com/definitions-marketing/la-methode-okr-1287488895",{"type":42,"text":47,"spans":1191,"direction":45},[],{"type":42,"text":1193,"spans":1194,"direction":45},"And above all, don't forget to make your internal events fun, they'll be all the more memorable for your teams :)",[],{"type":42,"text":47,"spans":1196,"direction":45},[],[1198],{"primary":1199,"items":1208,"id":1210,"slice_type":131,"slice_label":11},{"seo_title":1200,"seo_meta_descriptions":1204},[1201],{"type":42,"text":1202,"spans":1203,"direction":45},"Measuring the effectiveness of internal events in 2021",[],[1205],{"type":42,"text":1206,"spans":1207,"direction":45},"Discover how to measure team cohesion, engagement, acceptance of change, and the ROI of your internal events. ",[],[1209],{},"seo$f7c593de-ee4a-462d-994c-1883592bfd0d",{"id":1212,"lang":134,"type":12,"uid":1213},"akYmfxIAAC0Ayt_9","comment-mesurer-lefficacite-des-evenements-internes",{"id":1215,"uid":1216,"url":11,"type":12,"tags":1217,"first_publication_date":511,"slugs":1218,"linked_documents":1220,"lang":19,"data":1221,"_source":1382},"en_blog_article_nos-9-astuces-pour-dynamiser-vos-evenements-virtuels","9-tips-to-energize-virtual-events",[14],[1219],"nos-9-astuces-pour-dynamiser-vos-evenements-virtuels",[],{"distribution":14,"article_title":1222,"author_name":26,"publication_date":1226,"banner_image":1227,"article_content":1235,"main_tag":117,"body":1369},[1223],{"type":23,"text":1224,"spans":1225},"Our 9 tips to energize your virtual events",[],"2021-06-01T22:00:00+0000",{"dimensions":1228,"alt":1230,"copyright":11,"url":1231,"id":1232,"edit":1233},{"width":30,"height":1229},592,"virtual event illustration","https://images.prismic.io/digi-www/cd7e9017-7b29-488c-b2d7-7adae23c8f0e_eventvirtuelillu+%281%29.jpg?auto=format%2Ccompress&rect=0%2C0%2C1495%2C983&w=900&h=592","YLc9LxMAACIADH7U",{"x":36,"y":36,"zoom":1234,"background":39},0.7758846657929227,[1236,1239,1241,1244,1248,1263,1267,1270,1276,1280,1283,1289,1293,1296,1302,1306,1312,1317,1320,1326,1330,1333,1339,1344,1347,1353,1357,1360,1366],{"type":42,"text":1237,"spans":1238},"Digitevent is teaming up with Gilane Barret for a series of 9 videos to help you energize your virtual events, overcome stage fright, learn how to capture attention, and much more.\n\nGilane hosted television shows for more than ten years. A host on CNews and BFMTV, he still regularly appears on various programs.",[],{"type":42,"text":47,"spans":1240},[],{"type":42,"text":1242,"spans":1243},"Here are these tips to be engaging, even behind a screen:",[],{"type":42,"text":1245,"spans":1246},"1: Prepare your event\nThink of your event like a television show, prepare a \"rundown\" to keep a steady pace, and make sure everyone knows what they need to do, minute by minute.",[1247],{"start":626,"end":773,"type":65},{"type":1249,"oembed":1250},"embed",{"embed_url":1251,"type":1252,"version":1253,"title":1254,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1259,"thumbnail_width":1260,"thumbnail_height":1261,"html":1262},"https://www.youtube.com/watch?v=XT-_69VBFVc","video","1.0","Gilane Barret - Événement digital:  Pensez télé ! - ép.1","Digitevent","https://www.youtube.com/@digitevent4113","YouTube","https://www.youtube.com/","https://i.ytimg.com/vi/XT-_69VBFVc/hqdefault.jpg",480,360,"\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/XT-_69VBFVc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Événement digital:  Pensez télé ! - ép.1\">\u003C/iframe>",{"type":42,"text":1264,"spans":1265},"2. Play on interactivity ",[1266],{"start":626,"end":861,"type":65},{"type":42,"text":1268,"spans":1269},"Ask your guests about their current mood and display the results as word clouds, to give you material for your virtual event introduction. \n\nKick off the dynamic with one or two prepared questions to encourage participants to ask others.",[],{"type":1249,"oembed":1271},{"embed_url":1272,"type":1252,"version":1253,"title":1273,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1274,"thumbnail_width":1260,"thumbnail_height":1261,"html":1275},"https://www.youtube.com/watch?v=937B-QZ4k8g&ab_channel=DigiteventDigitevent","Gilane Barret - Événement digital:  Jouer l'interactivité ! - ép.2","https://i.ytimg.com/vi/937B-QZ4k8g/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/937B-QZ4k8g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Événement digital:  Jouer l'interactivité ! - ép.2\">\u003C/iframe>",{"type":42,"text":1277,"spans":1278},"3: Getting comfortable with the camera",[1279],{"start":626,"end":233,"type":65},{"type":42,"text":1281,"spans":1282},"Production should harmonize the quality of your speakers (sound, video, lighting, etc.). Think of the camera as a friend: smile at it, look at it often. Don't be static in front of a machine, be dynamic, as if facing a friend. ",[],{"type":1249,"oembed":1284},{"embed_url":1285,"type":1252,"version":1253,"title":1286,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1287,"thumbnail_width":1260,"thumbnail_height":1261,"html":1288},"https://www.youtube.com/watch?v=UXbd1w6xmII&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Maîtriser le face caméra ! - ép.3","https://i.ytimg.com/vi/UXbd1w6xmII/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/UXbd1w6xmII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Maîtriser le face caméra ! - ép.3\">\u003C/iframe>",{"type":42,"text":1290,"spans":1291},"4: Improve your eloquence",[1292],{"start":626,"end":743,"type":65},{"type":42,"text":1294,"spans":1295},"There's only one key to good eloquence: a clear and concise message. Use short sentences and create pauses. Have a strong and steady voice. ",[],{"type":1249,"oembed":1297},{"embed_url":1298,"type":1252,"version":1253,"title":1299,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1300,"thumbnail_width":1260,"thumbnail_height":1261,"html":1301},"https://www.youtube.com/watch?v=z-8_-RgkzuY&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Améliorer son éloquence - ép.4","https://i.ytimg.com/vi/z-8_-RgkzuY/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/z-8_-RgkzuY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Améliorer son éloquence - ép.4\">\u003C/iframe>",{"type":42,"text":1303,"spans":1304},"5: Start with the end\nIn television as in virtual events, it's best to start with the main information, giving it right from the beginning. Choose an approach that will hook your participants from the very start of your event!",[1305],{"start":626,"end":773,"type":65},{"type":1249,"oembed":1307},{"embed_url":1308,"type":1252,"version":1253,"title":1309,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1310,"thumbnail_width":1260,"thumbnail_height":1261,"html":1311},"https://www.youtube.com/watch?v=NxQdbSeLshI&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Capter l'attention ! - ép.5","https://i.ytimg.com/vi/NxQdbSeLshI/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/NxQdbSeLshI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Capter l'attention ! - ép.5\">\u003C/iframe>",{"type":42,"text":1313,"spans":1314},"6: Manage stage fright",[1315],{"start":626,"end":1316,"type":65},22,{"type":42,"text":1318,"spans":1319},"Mentally visualize the scene to help you better handle it on the big day. Practice belly breathing to calm your heart rate and appear calmer when you go live. Pay attention to your first words and your smile.",[],{"type":1249,"oembed":1321},{"embed_url":1322,"type":1252,"version":1253,"title":1323,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1324,"thumbnail_width":1260,"thumbnail_height":1261,"html":1325},"https://www.youtube.com/watch?v=ciE0MoxLuZE&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Mieux gérer son trac ! - ép.6","https://i.ytimg.com/vi/ciE0MoxLuZE/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/ciE0MoxLuZE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Mieux gérer son trac ! - ép.6\">\u003C/iframe>",{"type":42,"text":1327,"spans":1328},"7: Media training",[1329],{"start":626,"end":298,"type":65},{"type":42,"text":1331,"spans":1332},"Prepare your speeches and watch your test recordings to notice your verbal or physical habits. The best improvisations are the ones that aren't improvised.",[],{"type":1249,"oembed":1334},{"embed_url":1335,"type":1252,"version":1253,"title":1336,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1337,"thumbnail_width":1260,"thumbnail_height":1261,"html":1338},"https://www.youtube.com/watch?v=Jz2Kv-_OTsA&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Le Média Training ! - ép.7","https://i.ytimg.com/vi/Jz2Kv-_OTsA/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/Jz2Kv-_OTsA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Le Média Training ! - ép.7\">\u003C/iframe>",{"type":42,"text":1340,"spans":1341},"8: Which pitfalls to avoid",[1342],{"start":626,"end":1343,"type":65},26,{"type":42,"text":1345,"spans":1346},"Take care of your look and the set background. If you use notes, write simple keywords on them, never full sentences. Remember that a live session is a conversation, not a reading of information.",[],{"type":1249,"oembed":1348},{"embed_url":1349,"type":1252,"version":1253,"title":1350,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1351,"thumbnail_width":1260,"thumbnail_height":1261,"html":1352},"https://www.youtube.com/watch?v=T7Fe2tIg-28&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Eviter les pièges du live ! - ép.8","https://i.ytimg.com/vi/T7Fe2tIg-28/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/T7Fe2tIg-28?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Eviter les pièges du live ! - ép.8\">\u003C/iframe>",{"type":42,"text":1354,"spans":1355},"9: Host the discussion",[1356],{"start":626,"end":1316,"type":65},{"type":42,"text":1358,"spans":1359},"To lead panel discussions, find an angle and a deep question on which there's no real consensus. Build on your speakers' explanations and anecdotes, which can feed your transitions and your progress through the event's storyline. Prepare several topics that your speakers will be able to answer and debate. ",[],{"type":1249,"oembed":1361},{"embed_url":1362,"type":1252,"version":1253,"title":1363,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":1364,"thumbnail_width":1260,"thumbnail_height":1261,"html":1365},"https://www.youtube.com/watch?v=w7zC7t52MTQ&ab_channel=DigiteventDigitevent","Gilane Barret - Evenement digital:  Animer les débats ! - ép.9","https://i.ytimg.com/vi/w7zC7t52MTQ/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/w7zC7t52MTQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Gilane Barret - Evenement digital:  Animer les débats ! - ép.9\">\u003C/iframe>",{"type":42,"text":1367,"spans":1368},"We hope these few tips were useful to you, and we're ready to help you organize your next in-person, virtual, or hybrid event as best we can :)\n\nWe would also like to thank Me And My Ours for the production, as well as WeWork for the filming space.",[],[1370],{"primary":1371,"items":1379,"id":1381,"slice_type":131,"slice_label":11},{"seo_title":1372,"seo_meta_descriptions":1375},[1373],{"type":42,"text":1224,"spans":1374},[],[1376],{"type":42,"text":1377,"spans":1378,"direction":45},"Virtual or hybrid, your events need a good master of ceremonies. Discover tips from a TV pro to capture attention.",[],[1380],{},"seo$e424a684-0e07-40c4-9db5-08f7f8655a68",{"id":1383,"lang":134,"type":12,"uid":1219},"akYmjRIAAC4AyuAy",{"id":1385,"uid":1386,"url":11,"type":12,"tags":1387,"first_publication_date":1388,"slugs":1389,"linked_documents":1391,"lang":19,"data":1392,"_source":1562},"en_blog_article_comment-preparer-retour-aux-evenements-physiques","how-to-prepare-for-the-comeback-of-physical-events",[14],"2026-07-02T10:07:43+0000",[1390],"comment-preparer-le-retour-aux-evenements-physiques-",[],{"distribution":14,"article_title":1393,"author_name":832,"publication_date":1397,"banner_image":1398,"article_content":1404,"main_tag":117,"body":1549},[1394],{"type":23,"text":1395,"spans":1396},"How to prepare for the return of in-person events?",[],"2021-05-03T22:00:00+0000",{"dimensions":1399,"alt":1400,"copyright":11,"url":1401,"id":1402,"edit":1403},{"width":30,"height":347},"In-person event in a gallery","https://images.prismic.io/digi-www/5b4e47a5-5c64-4fa4-a5fe-e2eb5e0b9b16_retourphysique.jpeg?auto=format%2Ccompress&rect=0%2C0%2C1225%2C817&w=900&h=600","YJEYPREAACUAys5c",{"x":36,"y":36,"zoom":352,"background":39},[1405,1408,1412,1414,1417,1419,1422,1424,1427,1429,1432,1434,1439,1441,1444,1447,1450,1453,1456,1463,1465,1469,1471,1474,1476,1479,1481,1484,1486,1489,1491,1495,1497,1500,1503,1506,1508,1511,1514,1516,1519,1521,1529,1531,1535,1537,1540,1543,1546],{"type":42,"text":1406,"spans":1407},"The arrival of Covid vaccines and their positive results have revived event organizers' hopes. We can now allow ourselves to be optimistic about the future of events. Despite all the precautions required by such a sensitive topic as health, we should be able to resume invitations to in-person events as early as summer 2021. \n\nIn this context, how can we prepare responsibly for the return of these events, under the best possible conditions?",[],{"type":60,"text":1409,"spans":1410},"1. Brainstorm with your vendors and partners ",[1411],{"start":36,"end":89,"type":65},{"type":42,"text":47,"spans":1413},[],{"type":42,"text":1415,"spans":1416},"It's always very enriching to see how other companies in the industry are preparing. Everyone has the same goal, but ideas need to build on each other.",[],{"type":42,"text":47,"spans":1418},[],{"type":42,"text":1420,"spans":1421},"Why not get together, first with other event organizers, and more broadly with your regular vendors and companies in the events industry, to think collectively about the best practices to put in place and the different event formats? ",[],{"type":42,"text":47,"spans":1423},[],{"type":42,"text":1425,"spans":1426},"Everyone will surely have something to contribute to the group, and everyone will benefit from the communication and exchanges created. These shared experiences will help you understand the full range of issues that the return to in-person events involves (from maintaining safe distances to arranging rapid tests on site, etc.). ",[],{"type":42,"text":47,"spans":1428},[],{"type":42,"text":1430,"spans":1431},"Prepare specific questions about each stage of the event to ask your partners and gather best practices both before and after the event. This multidirectional communication can only lead to good ideas that everyone can then adapt to their own situation.",[],{"type":42,"text":47,"spans":1433},[],{"type":60,"text":1435,"spans":1436},"2. Define a health protocol for your event",[1437],{"start":36,"end":1438,"type":65},42,{"type":42,"text":47,"spans":1440},[],{"type":42,"text":1442,"spans":1443},"An event health protocol reassures your attendees while making sure you comply with the required health standards. It's therefore a mandatory step for anyone looking to resume organizing in-person events!",[],{"type":42,"text":1445,"spans":1446},"Keep in mind that health passes are becoming a must in events.  Set up a way to scan them quickly, with kiosks or greeting staff and digital equipment.",[],{"type":42,"text":1448,"spans":1449},"Whether it's distributing hand sanitizer and masks, marking distance guidelines and floor lines, or posting reminders of basic hygiene measures, all these steps are necessary (even if obvious) when you need to reassure your audience. This also applies to hybrid events!",[],{"type":42,"text":1451,"spans":1452},"To take it further, don't hesitate to check your guests' temperature with a thermal thermometer at the entrance of the event, or ask your caterer for individual service to avoid crowds at bars and food counters. All these measures matter even more if you're organizing a large event, such as a seminar or a B2B trade show. Don't lose sight of your goal of reassuring people about the event's safety.",[],{"type":42,"text":1454,"spans":1455},"Of course, favor large, well-ventilated reception and dining spaces as much as possible.",[],{"type":42,"text":1457,"spans":1458},"Here is a document to help you get a clearer picture and properly organize your protocol.",[1459],{"start":36,"end":1460,"type":467,"data":1461},18,{"link_type":469,"url":1462,"target":799},"https://levenement.org/protocole-sanitaire-pour-la-securisation-des-receptions-en-periode-de-deconfinement/",{"type":42,"text":47,"spans":1464},[],{"type":60,"text":1466,"spans":1467},"3. Start as early as possible with small-scale essential events",[1468],{"start":36,"end":938,"type":65},{"type":42,"text":47,"spans":1470},[],{"type":42,"text":1472,"spans":1473},"The first events will likely be small in scale. Large events require a lot of resources, a lot of organization, and a lot of setup time. They're also less flexible and therefore less open to change.\n\nIn a context that remains uncertain while we wait to see how the situation evolves, it's all the more important to carefully segment and personalize your future (small) events, while larger events gradually make their comeback. ",[],{"type":42,"text":47,"spans":1475},[],{"type":42,"text":1477,"spans":1478},"Start small, see how the situation evolves, then scale up. ",[],{"type":42,"text":47,"spans":1480},[],{"type":42,"text":1482,"spans":1483},"When this virus subsides, like any epidemic, the recovery will be sudden. So it's important to plan today for the vendors you'll need in the future, before everything opens up and they get flooded with orders. Don't hesitate to negotiate rates in advance and lock in availability while you still have leverage.",[],{"type":42,"text":47,"spans":1485},[],{"type":42,"text":1487,"spans":1488},"These smaller formats will help re-accustom an audience that hasn't traveled to an event in over a year (!) to trust this format again, and to rediscover its strengths: human contact. ",[],{"type":42,"text":47,"spans":1490},[],{"type":60,"text":1492,"spans":1493},"4. Consider every aspect of reassurance...",[1494],{"start":36,"end":1438,"type":65},{"type":42,"text":47,"spans":1496},[],{"type":42,"text":1498,"spans":1499},"First, you should communicate as much as possible about your health protocol to reassure people about the safety of your event.",[],{"type":42,"text":1501,"spans":1502},"Don't forget to put yourself in an attendee's shoes: what arguments, what formats would convince you to attend an event? For you to go to an event during this period, what measures should be in place? Temperature checks at the entrance, capacity limits, disinfection, etc.\n\n",[],{"type":42,"text":1504,"spans":1505},"Ask yourself how to create a pleasant atmosphere without neglecting safety. Keep in mind that attendees will travel less, so you need to offer them events that address their deeper concerns: key topics that directly affect the sustainability of their business. ",[],{"type":42,"text":47,"spans":1507},[],{"type":42,"text":1509,"spans":1510},"And not just compliance with the health standards that people expect when events return. \n\n",[],{"type":42,"text":1512,"spans":1513},"Think about the emotional benefit your event will convey. What emotions do you want your attendees to feel? What measures and activities will you put in place to achieve those feelings? \n\nIt's important that your attendees no longer feel the \"pressure\" of being surrounded by other people, or that this pressure is reduced as much as possible. ",[],{"type":42,"text":47,"spans":1515},[],{"type":42,"text":1517,"spans":1518},"In advance, plan out different scenarios and the appropriate courses of action: if scenario 2 occurs (for example, one of the guests has too high a temperature), what measures will you take to address it? Then share these scenario-based procedures with your health and safety officers. ",[],{"type":42,"text":47,"spans":1520},[],{"type":42,"text":1522,"spans":1523},"Appoint a health and safety officer who will be responsible for ensuring compliance with government obligations and recommendations, and who will take the appropriate measures on the day. These officers can be part of the organizing team directly. In particular, this person will need to make sure that hosts and hostesses follow the protocol properly. ",[1524],{"start":1525,"end":1526,"type":467,"data":1527},303,351,{"link_type":469,"url":1528,"target":799},"https://www.digitevent.com/en/blog/how-to-optimize-missions-your-hosts-and-hostesses",{"type":42,"text":47,"spans":1530},[],{"type":60,"text":1532,"spans":1533},"Conclusion",[1534],{"start":36,"end":279,"type":65},{"type":42,"text":47,"spans":1536},[],{"type":857,"text":1538,"spans":1539},"Brainstorm with your partners and vendors to get an aligned vision and shared ideas on the best practices to put in place.\n",[],{"type":857,"text":1541,"spans":1542},"Define a health protocol and communicate about it\n",[],{"type":857,"text":1544,"spans":1545},"Start small to avoid taking too many risks, learn from your mistakes, and gradually increase the scale of your events as you gain enough experience and perspective to make good decisions. \n",[],{"type":857,"text":1547,"spans":1548},"Create a journey that's as stress-free as possible for your attendees throughout the event, while still putting sufficient standards in place. Anticipate different scenarios, and prepare your teams to know the procedure for each one.",[],[1550],{"primary":1551,"items":1559,"id":1561,"slice_type":131,"slice_label":11},{"seo_title":1552,"seo_meta_descriptions":1555},[1553],{"type":42,"text":1395,"spans":1554},[],[1556],{"type":42,"text":1557,"spans":1558,"direction":45},"With in-person events returning as early as summer, discover how to properly prepare as an organizer after a long Covid-related pause. ",[],[1560],{},"seo$080b547d-24e1-45c5-86b2-ff6daca61064",{"id":1563,"lang":134,"type":12,"uid":1564},"akYmXBIAACsAyt-Q","comment-preparer-retour-aux-evenements-physiques",{"id":1566,"uid":1567,"url":11,"type":12,"tags":1568,"first_publication_date":1569,"slugs":1570,"linked_documents":1572,"lang":19,"data":1573,"_source":2006},"en_blog_article_quels-kpi-pour-mesurer-efficacite-des-salons-b2b","which-kpis-to-measure-the-effectiveness-of-b2b-exhibitions",[14],"2026-07-02T10:07:52+0000",[1571],"quels-kpi-pour-mesurer-lefficacite-des-salons-b2b-et-conferences--",[],{"distribution":14,"article_title":1574,"author_name":832,"publication_date":1578,"banner_image":1579,"article_content":1587,"main_tag":117,"body":1992},[1575],{"type":23,"text":1576,"spans":1577,"direction":45},"Which KPIs to measure the effectiveness of B2B trade shows and conferences?",[],"2021-05-02T22:00:00+0000",{"dimensions":1580,"alt":1582,"copyright":11,"url":1583,"id":1584,"edit":1585},{"width":30,"height":1581},450,"b2b trade show and forum","https://images.prismic.io/digi-www/11fcd25a-3c7a-46ab-915a-00cc712584e3_salon.jpeg?auto=format%2Ccompress&rect=0%2C-552%2C447%2C223&w=900&h=450","YJJqLBEAACUA0JJZ",{"x":36,"y":1586,"zoom":38,"background":39},-552.2082018927445,[1588,1591,1593,1596,1598,1601,1604,1607,1610,1613,1616,1620,1622,1625,1627,1630,1632,1635,1637,1640,1643,1645,1648,1650,1653,1655,1660,1662,1665,1667,1670,1673,1681,1683,1691,1693,1698,1700,1703,1705,1708,1710,1718,1720,1723,1725,1728,1730,1733,1735,1738,1740,1743,1746,1749,1752,1755,1757,1761,1763,1766,1768,1771,1773,1776,1778,1782,1784,1787,1789,1792,1794,1808,1810,1813,1816,1818,1821,1823,1828,1830,1833,1835,1838,1840,1844,1846,1849,1851,1854,1856,1859,1861,1873,1875,1878,1880,1883,1886,1888,1891,1893,1896,1898,1901,1903,1906,1909,1911,1914,1916,1919,1921,1924,1926,1929,1931,1934,1936,1939,1941,1944,1946,1950,1952,1959,1961,1964,1966,1969,1971,1974,1976,1979,1982,1984,1986,1989],{"type":42,"text":1589,"spans":1590,"direction":45},"B2B trade shows and forums, congresses, and conferences are among the events whose success is hard to evaluate, both because of the number of attendees (virtual as well as in-person) and because of the number of exchanges and interactions during the event, which is a difficult figure to measure.",[],{"type":42,"text":47,"spans":1592,"direction":45},[],{"type":42,"text":1594,"spans":1595,"direction":45},"Trade show organizers' clients have a dual objective: on one hand, to gauge new developments in the market (gathering information), and on the other, to close new deals with partner companies and prospects while boosting their brand's visibility. ",[],{"type":42,"text":47,"spans":1597,"direction":45},[],{"type":42,"text":1599,"spans":1600,"direction":45},"The outcome objective for organizers of B2B trade shows and meetings is therefore multiple: ",[],{"type":191,"text":1602,"spans":1603,"direction":45},"Generate revenue",[],{"type":191,"text":1605,"spans":1606,"direction":45},"Create networking between the different attendees, so they find added value and come back every year (customer loyalty)",[],{"type":191,"text":1608,"spans":1609,"direction":45},"Ensure the trade show's visibility",[],{"type":191,"text":1611,"spans":1612,"direction":45},"Satisfy stakeholders (exhibitors, partners, attendees)",[],{"type":42,"text":1614,"spans":1615,"direction":45},"It's of course important to think about your event's overall strategy, from marketing to logistics, including communication and its content. ",[],{"type":60,"text":1617,"spans":1618,"direction":45},"\nGenerate revenue ",[1619],{"start":36,"end":1460,"type":65},{"type":42,"text":47,"spans":1621,"direction":45},[],{"type":42,"text":1623,"spans":1624,"direction":45},"For all sales-related line items (which we'll detail below), you should carry out an analysis of revenue and margin. ",[],{"type":42,"text":47,"spans":1626,"direction":45},[],{"type":42,"text":1628,"spans":1629,"direction":45},"To do this, we suggest several examples of general metrics, then KPIs by line item, more specific to the relevant results for that item:",[],{"type":42,"text":47,"spans":1631,"direction":45},[],{"type":42,"text":1633,"spans":1634,"direction":45},"General KPIs for the revenue-generating line items of a B2B trade show:",[],{"type":42,"text":47,"spans":1636,"direction":45},[],{"type":191,"text":1638,"spans":1639,"direction":45},"Growth rate compared to previous editions: \n(Revenue generated by booth sales (line item #1) in year N / Revenue generated by this same line item in N-1) x100\n\n",[],{"type":191,"text":1641,"spans":1642,"direction":45},"Share of the line item in total revenue generated: \n(Revenue of the line item / Total trade show revenue) x100",[],{"type":42,"text":47,"spans":1644,"direction":45},[],{"type":191,"text":1646,"spans":1647,"direction":45},"Revenue achieved compared to initial targets: to compare revenue against a target, you first need to define that target :)\n(Revenue of the line item / Forecast target of the line item) x100",[],{"type":42,"text":47,"spans":1649,"direction":45},[],{"type":42,"text":1651,"spans":1652,"direction":45},"You'll obviously need to prepare an Excel file (or even better, a shared Drive!) to track these KPIs ahead of the event, so you can be \"data driven\" and make sure you can produce an effective, objective assessment afterward. ",[],{"type":42,"text":47,"spans":1654,"direction":45},[],{"type":1656,"text":1657,"spans":1658,"direction":45},"heading3","1. Generate revenue through exhibitor booth sales",[1659],{"start":36,"end":466,"type":65},{"type":42,"text":47,"spans":1661,"direction":45},[],{"type":42,"text":1663,"spans":1664,"direction":45},"To measure the effectiveness of this objective as a trade show organizing company, you can use one of the following indicators:",[],{"type":42,"text":47,"spans":1666,"direction":45},[],{"type":191,"text":1668,"spans":1669,"direction":45},"Completion rate: \n(Number of booths sold / Total number of booths for sale) x100. Calculate both in volume and in value.\n",[],{"type":191,"text":1671,"spans":1672,"direction":45},"Exhibitor renewal rate: \n(Number of new exhibitors / Total number of exhibitors at the trade show) x100",[],{"type":42,"text":1674,"spans":1675,"direction":45},"Don't hesitate to \"upsell\" your booths to generate extra revenue: offer a carpet installation option, premium wifi, coffee machines, or a hosting and hostess service. The higher the quality and performance of what you offer, the more easily your upsells will sell. ",[1676],{"start":1677,"end":1678,"type":467,"data":1679},138,165,{"link_type":469,"url":1680,"target":799},"https://www.agence-labelleequipe.com/fr/",{"type":42,"text":47,"spans":1682,"direction":45},[],{"type":42,"text":1684,"spans":1685,"direction":45},"You can draw inspiration from yield management techniques and pricing techniques used in the hotel industry (or airlines). Many articles on yield management have been written and can inspire you on these optimization topics: here's one that sums up the idea well.",[1686],{"start":1687,"end":1688,"type":467,"data":1689},225,262,{"link_type":469,"url":1690,"target":799},"https://www.siteminder.com/fr/r/yield-management/#yield-management-vs-revenue-management-quelle-est-la-diff-rence-",{"type":42,"text":47,"spans":1692,"direction":45},[],{"type":1656,"text":1694,"spans":1695,"direction":45},"2. Generate revenue through sponsorship",[1696],{"start":36,"end":1697,"type":65},39,{"type":42,"text":47,"spans":1699,"direction":45},[],{"type":42,"text":1701,"spans":1702,"direction":45},"The goal is to have the event sponsored by one or more sponsors and to highlight the visibility gain it brings the sponsor's brand (in short, an exchange of visibility / digital marketing for payment).",[],{"type":42,"text":47,"spans":1704,"direction":45},[],{"type":42,"text":1706,"spans":1707,"direction":45},"With this in mind, you need to create an effective sponsor package and find the right sponsor whose marketing department will genuinely benefit from a win-win partnership to reach its prospects.",[],{"type":42,"text":47,"spans":1709,"direction":45},[],{"type":42,"text":1711,"spans":1712,"direction":45},"Don't hesitate to reach out to your sponsors to better understand their motivations (visibility, leads, performance, content promotion, promotion of a specific offer, etc.) and their target audience. Just as you would with regular clients.\n\nFind sponsors on sites like Sponsor My Event and create sponsor packages tied to these objectives and target audiences. ",[1713],{"start":1714,"end":1715,"type":467,"data":1716},269,285,{"link_type":469,"url":1717,"target":799},"https://www.sponsormyevent.com/",{"type":42,"text":47,"spans":1719,"direction":45},[],{"type":42,"text":1721,"spans":1722,"direction":45},"Sponsorship isn't necessarily limited to an exchange of visibility for payment. Don't hesitate to be creative in how you structure your partnerships (for example, a simple LinkedIn post can bring you visibility!).",[],{"type":42,"text":47,"spans":1724,"direction":45},[],{"type":42,"text":1726,"spans":1727,"direction":45},"Note that the more sponsors there are, the less visibility each one gets! So be careful not to \"oversaturate\" your event. ",[],{"type":42,"text":47,"spans":1729,"direction":45},[],{"type":42,"text":1731,"spans":1732,"direction":45},"Set a maximum number of sponsors (based on your number of attendees) so as not to devalue your sponsorship.",[],{"type":42,"text":47,"spans":1734,"direction":45},[],{"type":42,"text":1736,"spans":1737,"direction":45},"Once that's done, several key elements can be measured to make sure sponsorship is working well and that your partners will be satisfied with the business you're bringing them: ",[],{"type":42,"text":47,"spans":1739,"direction":45},[],{"type":191,"text":1741,"spans":1742,"direction":45},"Exposure rate per sponsor: \n(Audience exposed to the sponsor's visibility / Total audience) x100\n",[],{"type":191,"text":1744,"spans":1745,"direction":45},"Sponsor quota: \n(Number of sponsors / Maximum number of sponsors) x100\n",[],{"type":191,"text":1747,"spans":1748,"direction":45},"Revenue quota: \n(Current sponsorship revenue / Maximum sponsorship revenue) x100\n",[],{"type":191,"text":1750,"spans":1751,"direction":45},"Sponsor renewal rate: \n(Sponsors present this year who were also sponsors in N-1  /  Total sponsors) x100",[],{"type":42,"text":1753,"spans":1754,"direction":45},"Finally, just as with booths, you can also use upsell strategies in your sponsorship: offer paid access to a VIP lounge, a short sponsored video at the start of your event, an ad banner in the trade show's communications (emails, magazine, brochures, etc.) The possibilities are (almost) limitless!",[],{"type":42,"text":47,"spans":1756,"direction":45},[],{"type":1656,"text":1758,"spans":1759,"direction":45},"3. Generate revenue through catering services",[1760],{"start":36,"end":89,"type":65},{"type":42,"text":47,"spans":1762,"direction":45},[],{"type":42,"text":1764,"spans":1765,"direction":45},"The prime example is catering at an in-person trade show: you can offer an additional catering service. ",[],{"type":42,"text":47,"spans":1767,"direction":45},[],{"type":42,"text":1769,"spans":1770,"direction":45},"Here too, you can set up a partnership, for example by bringing in a Michelin-starred chef: their reputation will grow, and your attendees will be eager to try the service.",[],{"type":42,"text":47,"spans":1772,"direction":45},[],{"type":42,"text":1774,"spans":1775,"direction":45},"Here, the KPI for the caterer's success is fairly simple to measure: count the number of empty plates! :)",[],{"type":42,"text":47,"spans":1777,"direction":45},[],{"type":1656,"text":1779,"spans":1780,"direction":45},"4. Generate revenue through sub-events, within the event",[1781],{"start":36,"end":1043,"type":65},{"type":42,"text":47,"spans":1783,"direction":45},[],{"type":42,"text":1785,"spans":1786,"direction":45},"You can also organize a private evening on the sidelines of the main event. A perfect opportunity to filter attendees and create a light atmosphere that's ideal for informal connections between attendees. ",[],{"type":42,"text":47,"spans":1788,"direction":45},[],{"type":42,"text":1790,"spans":1791,"direction":45},"Monetize this event by sending invitations reserved for your most prominent attendees, or those whose main goal is to network with the key figures at your event.",[],{"type":42,"text":47,"spans":1793,"direction":45},[],{"type":42,"text":1795,"spans":1796,"direction":45},"To manage complex registrations and check-in, such as access to a VIP lounge, Digitevent has designed a specific solution for organizers of trade shows, forums, and professional gatherings.",[1797],{"start":1798,"end":1799,"type":467,"data":1800},78,122,{"id":1801,"type":1802,"tags":1803,"lang":134,"slug":1805,"first_publication_date":1806,"uid":1807,"link_type":923,"isBroken":924},"YN3j4BAAACMA-La7","solution",[1804],"event_type_fair","solution-de-gestion-de-salon","2021-07-02T10:00:52+0000","logiciel-organisation-salon-forum-congres",{"type":42,"text":47,"spans":1809,"direction":45},[],{"type":42,"text":1811,"spans":1812,"direction":45},"To measure the success of these sub-events: ",[],{"type":42,"text":1814,"spans":1815,"direction":45},"(Number of VIP lounge spots sold / Maximum number of spots) x100",[],{"type":42,"text":47,"spans":1817,"direction":45},[],{"type":42,"text":1819,"spans":1820,"direction":45},"It's important to really take care of this additional experience, in all its aspects: bar, music, and warm atmosphere, discussion spaces and meeting spaces.",[],{"type":42,"text":47,"spans":1822,"direction":45},[],{"type":1656,"text":1824,"spans":1825,"direction":45},"5. Use a lead-collection app for exhibitors",[1826],{"start":36,"end":1827,"type":65},43,{"type":42,"text":47,"spans":1829,"direction":45},[],{"type":42,"text":1831,"spans":1832,"direction":45},"You can sell your attendees access to the badge-scanning app. With a simple QR code scan on an attendee's badge, it automatically records their data so you can retrieve it afterward.",[],{"type":42,"text":47,"spans":1834,"direction":45},[],{"type":42,"text":1836,"spans":1837,"direction":45},"Measure the success of this application simply by observing whether exhibitors scan each other's QR codes, or by measuring the sales success of this feature.",[],{"type":42,"text":47,"spans":1839,"direction":45},[],{"type":1656,"text":1841,"spans":1842,"direction":45},"6. Organize an award and a prize ceremony",[1843],{"start":36,"end":226,"type":65},{"type":42,"text":47,"spans":1845,"direction":45},[],{"type":42,"text":1847,"spans":1848,"direction":45},"Prize ceremonies are an excellent way to generate revenue: attendees at your trade show can compete against one another for various awards (and the pride of displaying that award on their websites / social media, which also promotes your trade show at the same time). \n\nWhat's more, depending on the scale of your trade show, the awards associated with it will become increasingly recognized. There's a good chance your exhibitors will be ready to pay to compete. ",[],{"type":42,"text":47,"spans":1850,"direction":45},[],{"type":42,"text":1852,"spans":1853,"direction":45},"These award ceremonies can generate interesting content for your client companies: you could also consider selling them replay content from the award ceremonies.",[],{"type":42,"text":47,"spans":1855,"direction":45},[],{"type":42,"text":1857,"spans":1858,"direction":45},"You can also monetize certain exclusives, such as the option to distribute goodies during the event.",[],{"type":42,"text":47,"spans":1860,"direction":45},[],{"type":1656,"text":1862,"spans":1863,"direction":45},"Create networking among attendees ",[1864,1872],{"start":1865,"end":298,"type":467,"data":1866},7,{"id":1867,"type":918,"tags":1868,"lang":134,"slug":1869,"first_publication_date":1870,"uid":1871,"link_type":923,"isBroken":924},"Xso7OhEAACQAESvD",[1804],"matchmaking-et-rendez-vous-a-forts-potentiels","2020-05-25T15:28:37+0000","rencontres-affaires-matchmaking-rendez-vous-b2b",{"start":36,"end":267,"type":65},{"type":42,"text":47,"spans":1874,"direction":45},[],{"type":42,"text":1876,"spans":1877,"direction":45},"Since the goal is to create as many exchanges and as much networking as possible among attendees, certain key indicators will make the difference between the success and failure of your event (especially in B2B). ",[],{"type":42,"text":47,"spans":1879,"direction":45},[],{"type":191,"text":1881,"spans":1882,"direction":45},"Meeting rate per attendee: \n(Number of meetings obtained / Number of attendees) \n",[],{"type":42,"text":1884,"spans":1885,"direction":45},"This rate matters, because the higher it is, the more useful and easy to use your meeting-scheduling feature has been, and the more value it will have given your attendees. \n\nConversely, the lower this rate, the more disappointing the experience is for your attendees, and the more likely they are to come away frustrated.",[],{"type":42,"text":47,"spans":1887,"direction":45},[],{"type":42,"text":1889,"spans":1890,"direction":45},"With Digitevent, you can calculate this average number of connections created at a virtual event just as easily as at an in-person event. ",[],{"type":42,"text":47,"spans":1892,"direction":45},[],{"type":191,"text":1894,"spans":1895,"direction":45},"Meeting request acceptance rate: \n(Number of meetings accepted / Number of meetings proposed) x100",[],{"type":42,"text":47,"spans":1897,"direction":45},[],{"type":191,"text":1899,"spans":1900,"direction":45},"No-show rate: \n(Number of no-shows / Number of registrants) x100",[],{"type":42,"text":47,"spans":1902,"direction":45},[],{"type":42,"text":1904,"spans":1905,"direction":45},"Don't forget that you can monetize all these meeting and matchmaking features with your exhibitors or sponsors, as we saw earlier with the idea of creating multiple sponsor packages.",[],{"type":42,"text":1907,"spans":1908,"direction":45},"Indeed, our networking tool lets you generate virtual rooms for each meeting, while a smart attendee directory lets your guests schedule meetings with other attendees. Finally, our Live Event interface lets you filter activity types and highlight the event's different sponsors.",[],{"type":42,"text":47,"spans":1910,"direction":45},[],{"type":42,"text":1912,"spans":1913,"direction":45},"After the event, send out a satisfaction survey on the perceived quality of the meetings you offered during your trade show or conference.",[],{"type":42,"text":47,"spans":1915,"direction":45},[],{"type":60,"text":1608,"spans":1917,"direction":45},[1918],{"start":36,"end":267,"type":65},{"type":42,"text":47,"spans":1920,"direction":45},[],{"type":42,"text":1922,"spans":1923,"direction":45},"Of course, the more reputable a trade show or conference is, the less effort you'll need to put into finding exhibitors, who will rush to book the best booth as soon as the participation form opens. ",[],{"type":42,"text":47,"spans":1925,"direction":45},[],{"type":42,"text":1927,"spans":1928,"direction":45},"To build your event's visibility, we recommend working with a communications agency that will grow your brand awareness among your target audiences. ",[],{"type":42,"text":47,"spans":1930,"direction":45},[],{"type":42,"text":1932,"spans":1933,"direction":45},"To measure your visibility goals, we recommend setting realistic targets beforehand, such as: X% of my attendees must follow me on social media. ",[],{"type":42,"text":47,"spans":1935,"direction":45},[],{"type":42,"text":1937,"spans":1938,"direction":45},"Then, after the event, you can compare your figures against the targets set beforehand and draw the necessary conclusions (insufficient visibility, too little value delivered? Or on the contrary, forecasts exceeded, excellent customer satisfaction?).",[],{"type":42,"text":47,"spans":1940,"direction":45},[],{"type":42,"text":1942,"spans":1943,"direction":45},"Tools like mention.com will help you measure the number of mentions of your website, and in particular the press coverage of your B2B trade show or conference.",[],{"type":42,"text":47,"spans":1945,"direction":45},[],{"type":60,"text":1947,"spans":1948,"direction":45},"Overall satisfaction with the experience ",[1949],{"start":36,"end":226,"type":65},{"type":42,"text":47,"spans":1951,"direction":45},[],{"type":42,"text":1953,"spans":1954,"direction":45},"After the event, it's key to gather feedback from all stakeholders to stay in a process of continuous improvement, at every edition of your trade show. \n\nFor your post-event satisfaction forms, we recommend using the well-known Likert statistical scales, which will give you a sharper picture of your attendees' overall satisfaction.\n\nWhen writing your questionnaire, don't forget to address each group: your exhibitors, your sponsors, your attendees. You'll therefore need to write three different satisfaction questionnaires!",[1955],{"start":1060,"end":1956,"type":467,"data":1957},253,{"link_type":469,"url":1958,"target":799},"https://www.myfeelback.com/fr/blog/utiliser-echelle-likert-questionnaire",{"type":42,"text":47,"spans":1960,"direction":45},[],{"type":42,"text":1962,"spans":1963,"direction":45},"If you want to do this properly, don't hesitate to make around fifteen calls with various attendees, sponsors, and exhibitors to get live feedback on the trade show over the phone. ",[],{"type":42,"text":47,"spans":1965,"direction":45},[],{"type":42,"text":1967,"spans":1968,"direction":45},"Your exhibitors are the heart of your B2B trade show. Since they are both your main source of revenue and the ones who bring all the content and new developments to your trade show, you must satisfy them at all costs for your trade show (or conference) to be a success. ",[],{"type":42,"text":47,"spans":1970,"direction":45},[],{"type":42,"text":1972,"spans":1973,"direction":45},"To do this, as we mentioned, give them a precise idea of who will be attending your event (number, demographics, seniority level, etc.) so they have as much visibility as possible. ",[],{"type":42,"text":47,"spans":1975,"direction":45},[],{"type":42,"text":1977,"spans":1978,"direction":45},"To measure the satisfaction of your trade show's exhibitors, we suggest a simple indicator: the retention rate. This indicator is based on the principle that if an exhibitor wants to work with you again next year, it's because they were satisfied. ",[],{"type":191,"text":1980,"spans":1981,"direction":45},"Exhibitor renewal rate: \n(Number of current exhibitors who were also there in N-1 / Total number of exhibitors) x100",[],{"type":60,"text":1532,"spans":1983,"direction":45},[],{"type":42,"text":47,"spans":1985,"direction":45},[],{"type":42,"text":1987,"spans":1988,"direction":45},"If you're a B2B conference or trade show organizer, you could build a dashboard that includes all of these KPIs so you have real-time tracking of how the different aspects of your event are progressing. Digitevent's real-time dashboard can be a solid foundation for measuring relevant information, for natively data-driven events.\n\nThis way, you'll have maximum visibility and be able to accurately anticipate whether you're ahead of or behind your targets. ",[],{"type":42,"text":1990,"spans":1991,"direction":45},"Looking to organize a B2B trade show or conference in the coming months? Talk to a Digitevent project manager, who'll be happy to walk you through the technical possibilities for your project. ",[],[1993],{"primary":1994,"items":2003,"id":2005,"slice_type":131,"slice_label":11},{"seo_title":1995,"seo_meta_descriptions":1999},[1996],{"type":42,"text":1997,"spans":1998,"direction":45},"How to measure the effectiveness of B2B trade shows in 2021?",[],[2000],{"type":42,"text":2001,"spans":2002,"direction":45},"B2B trade shows and forums: events that are complex to evaluate. Which indicators should you track to measure their success? Here are some concrete pointers.",[],[2004],{},"seo$6b0a3fe0-7fb1-4348-bd80-cf1b4e07ddc2",{"id":2007,"lang":134,"type":12,"uid":2008},"akYmrBIAACcAyuCg","quels-kpi-pour-mesurer-efficacite-des-salons-b2b",{"id":2010,"uid":2011,"url":11,"type":12,"tags":2012,"first_publication_date":2013,"slugs":2014,"linked_documents":2016,"lang":19,"data":2017,"_source":2076},"en_blog_article_ingretation-de-digitevent-avec-une-plateforme-de-streaming","digitevent-streaming-platform-integration",[14],"2026-07-02T10:07:41+0000",[2015],"5-minutes-chronos-pour-integrer-digitevent-et-la-plateforme-de-streaming-streamfizz",[],{"distribution":14,"article_title":2018,"author_name":2022,"publication_date":2023,"banner_image":2024,"article_content":2032,"main_tag":117,"body":2062},[2019],{"type":23,"text":2020,"spans":2021},"5 minutes flat to integrate Digitevent and the StreamFizz streaming platform",[],"Jonathan","2021-04-12T22:00:00+0000",{"dimensions":2025,"alt":2027,"copyright":11,"url":2028,"id":2029,"edit":2030},{"width":30,"height":2026},422,"Futuristic photo","https://images.prismic.io/digi-www/4955cc0f-b2c1-43ef-8a0b-c3cb70625faa_photo-1598209494655-b8e249540dfc+%281%29.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2303%2C1080&w=900&h=422","YJOouxEAACIA1gpr",{"x":36,"y":36,"zoom":2031,"background":39},0.6251851851851852,[2033,2036,2043,2049,2060],{"type":42,"text":2034,"spans":2035},"We took on the demo challenge: in under 5 minutes ⏳, we show you how to set up a hybrid event with Digitevent and a live streaming platform!",[],{"type":42,"text":2037,"spans":2038},"You're free to use the streaming platform of your choice: Vimeo, YouTube Live... but for this demo, we highlighted StreamFizz, a France-based partner that focuses on the security of your data within the EU! ",[2039],{"start":2040,"end":967,"type":467,"data":2041},115,{"link_type":469,"url":2042,"target":799},"https://www.streamfizz.com",{"type":1249,"oembed":2044},{"embed_url":2045,"type":1252,"version":1253,"title":2046,"author_name":1255,"author_url":1256,"provider_name":1257,"provider_url":1258,"thumbnail_url":2047,"thumbnail_width":1260,"thumbnail_height":1261,"html":2048},"https://www.youtube.com/watch?v=5AuUJ0XBfBI","Demo DigitEvent x Streamfizz","https://i.ytimg.com/vi/5AuUJ0XBfBI/hqdefault.jpg","\u003Ciframe width=\"200\" height=\"113\" src=\"https://www.youtube.com/embed/5AuUJ0XBfBI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen title=\"Demo DigitEvent x Streamfizz\">\u003C/iframe>",{"type":42,"text":2050,"spans":2051},"\nFor any questions, we'll be happy to give you a personalized demo ✔️!\n\nThanks to Jean-Charles Betrancourt, Geofrrey and Léopold from StreamFizz... On screen for Digitevent, our co-founder Lucien Derhy :)",[2052,2056],{"start":1001,"end":2053,"type":467,"data":2054},106,{"link_type":469,"url":2055},"https://www.linkedin.com/in/ACoAAACi4JQBM8nssKEnw4KxZgWCmhbFQzObU_E",{"start":926,"end":2057,"type":467,"data":2058},201,{"link_type":469,"url":2059},"https://www.linkedin.com/in/ACoAAAGLEZwBo_wA-xtpKo3tsZKNsrMLsgPgubM",{"type":42,"text":47,"spans":2061},[],[2063],{"primary":2064,"items":2073,"id":2075,"slice_type":131,"slice_label":11},{"seo_title":2065,"seo_meta_descriptions":2069},[2066],{"type":42,"text":2067,"spans":2068},"Integration of Digitevent with a live streaming platform",[],[2070],{"type":42,"text":2071,"spans":2072},"Demonstration of an integration between your Digitevent invitation platform and a streaming platform such as Streamfizz, Vimeo, or Youtube.live",[],[2074],{},"seo$54bd9ac8-2d49-4df2-a8d3-05278f246ef2",{"id":2077,"lang":134,"type":12,"uid":2078},"akYmSxIAACoAyt9U","ingretation-de-digitevent-avec-une-plateforme-de-streaming",{"id":2080,"uid":2081,"url":11,"type":12,"tags":2082,"first_publication_date":2083,"slugs":2084,"linked_documents":2086,"lang":19,"data":2087,"_source":2265},"en_blog_article_les-5-meilleurs-podcasts-de-levenementiel-anglais-2021","the-5-best-of-the-event-industry-in-2021",[14],"2026-07-02T10:07:57+0000",[2085],"les-5-podcasts-anglophones-de-levenementiel-en-2021",[],{"distribution":14,"article_title":2088,"author_name":832,"publication_date":2092,"banner_image":2093,"article_content":2101,"main_tag":313,"body":2251},[2089],{"type":23,"text":2090,"spans":2091},"The 5 English-language event industry podcasts in 2021",[],"2021-03-21T23:00:00+0000",{"dimensions":2094,"alt":2096,"copyright":11,"url":2097,"id":2098,"edit":2099},{"width":30,"height":2095},339,"english-language event industry podcast 2021","https://images.prismic.io/digi-www/47a93be6-e2f5-4ba9-a149-8c225e81dc8d_podcast.jpg?auto=format%2Ccompress&rect=0%2C0%2C10844%2C4084&w=900&h=339","YFh7nRIAACIAdDJg",{"x":36,"y":36,"zoom":2100,"background":39},0.2880921895006402,[2102,2105,2107,2110,2112,2118,2120,2128,2130,2133,2135,2138,2140,2143,2145,2152,2154,2162,2165,2167,2170,2172,2179,2181,2188,2191,2193,2196,2198,2205,2207,2215,2218,2221,2223,2229,2231,2238,2241,2243,2246,2248],{"type":42,"text":2103,"spans":2104},"The rise of audio formats in recent years has become increasingly pronounced. Between podcast formats, which are increasingly listened to on Spotify or Apple Music, and new 100% audio social networks like Clubhouse, these formats are making a strong comeback in content creation. In France and around the world, their popularity keeps climbing, particularly for cultural content.  So, how ",[],{"type":42,"text":47,"spans":2106},[],{"type":42,"text":2108,"spans":2109},"So, what place do event industry contents have in all this? Here's a quick overview of a few international podcasts that cover these topics: ",[],{"type":42,"text":47,"spans":2111},[],{"type":1656,"text":2113,"spans":2114},"1 - Online events made simple, by EventMind",[2115],{"start":5,"end":1827,"type":467,"data":2116},{"link_type":469,"url":2117,"target":799},"https://open.spotify.com/show/2dLdHPwOKGcPcrkw2WPwA0",{"type":42,"text":47,"spans":2119},[],{"type":67,"url":2121,"alt":2122,"copyright":11,"dimensions":2123,"id":2126,"edit":2127},"https://images.prismic.io/digi-www/f33d7198-d67b-4cb0-a8a4-bf1032792b2b_eventmind.png?auto=format,compress","online events made simple 2021 podcast",{"width":2124,"height":2125},1371,594,"YFhxzhIAACIAdAb1",{"x":36,"y":36,"zoom":75,"background":76},{"type":42,"text":47,"spans":2129},[],{"type":42,"text":2131,"spans":2132},"Online Events Made Simple is, as the name suggests, a podcast dedicated to virtual events. ",[],{"type":42,"text":47,"spans":2134},[],{"type":42,"text":2136,"spans":2137},"With condensed episodes of 15 to 30 minutes, often customer testimonials, EventMind shares some keys to success for shifting from physical to virtual events. This show really lets you put yourself in the shoes of an event project manager who wants to learn from the best and gather as many best practices as possible around communication and digital events.",[],{"type":42,"text":47,"spans":2139},[],{"type":42,"text":2141,"spans":2142},"With a steady pace of one episode a week, the podcast already has around forty episodes that will help you (if our blog and our ebook on the topic aren't enough) organize better virtual events. ",[],{"type":42,"text":47,"spans":2144},[],{"type":1656,"text":2146,"spans":2147},"2 - Eventually, by Tatiana Therrien",[2148],{"start":5,"end":2149,"type":467,"data":2150},35,{"link_type":469,"url":2151,"target":799},"https://open.spotify.com/show/4lNmjhGoAn0C8WakBiSqJ5",{"type":42,"text":47,"spans":2153},[],{"type":67,"url":2155,"alt":2156,"copyright":11,"dimensions":2157,"id":2160,"edit":2161},"https://images.prismic.io/digi-www/6313e5db-7c70-4be3-890f-d63f1ae6aa79_eventually.png?auto=format,compress","eventually podcast 2021",{"width":2158,"height":2159},1363,593,"YFhyDBIAAB8AdAgK",{"x":36,"y":36,"zoom":75,"background":76},{"type":42,"text":2163,"spans":2164},"Launched on January 16, 2021, this very young podcast is a fairly deep psychological reflection on all the mechanisms brought about by Covid in the event industry. ",[],{"type":42,"text":47,"spans":2166},[],{"type":42,"text":2168,"spans":2169},"With a unique and soothing sound atmosphere, its host and creator Tatiana Therrien lets us join her behind the scenes of the event industry. Eventually can be listened to in just 30 minutes, and seems full of promise given the richness of the topics covered.",[],{"type":42,"text":47,"spans":2171},[],{"type":1656,"text":2173,"spans":2174},"3 - The Events Insight, by Jack Saward and Ellan Cambell-Swann",[2175],{"start":5,"end":2176,"type":467,"data":2177},62,{"link_type":469,"url":2178,"target":799},"https://open.spotify.com/show/0osGyKnK7iyZNDsS6vHeYQ",{"type":42,"text":47,"spans":2180},[],{"type":67,"url":2182,"alt":2183,"copyright":11,"dimensions":2184,"id":2186,"edit":2187},"https://images.prismic.io/digi-www/d8db2a20-922a-4347-a90f-7949c306ea27_eventinsight.png?auto=format,compress","event insight podcast 2021",{"width":71,"height":2185},276,"YFhyRhIAACIAdAkY",{"x":36,"y":36,"zoom":75,"background":76},{"type":42,"text":2189,"spans":2190},"The Event Insight is a podcast hosted by a duo, which is rare enough to be worth noting. This creates an effective dynamic where you never get tired of the roughly 30 to 45 minutes per episode. ",[],{"type":42,"text":47,"spans":2192},[],{"type":42,"text":2194,"spans":2195},"The pace of one episode a week is demanding, especially since a guest is invited every time. But that doesn't stop Jack and Ellan from getting their guests to share a funny anecdote from their (rich) career in the event industry. ",[],{"type":42,"text":47,"spans":2197},[],{"type":1656,"text":2199,"spans":2200},"4 - It's all in the plan - the event management podcast",[2201],{"start":5,"end":2202,"type":467,"data":2203},55,{"link_type":469,"url":2204,"target":799},"https://open.spotify.com/show/7cVD8gqizvK9OJ0KVu0L1R",{"type":42,"text":47,"spans":2206},[],{"type":67,"url":2208,"alt":2209,"copyright":11,"dimensions":2210,"id":2213,"edit":2214},"https://images.prismic.io/digi-www/3bc06993-de70-4b41-aac4-694017ff53fe_itsall.png?auto=format,compress","its all in the plan 2021 podcast",{"width":2211,"height":2212},1349,606,"YFhykBIAACEAdAqC",{"x":36,"y":36,"zoom":75,"background":76},{"type":42,"text":2216,"spans":2217},"More focused on the academic knowledge of event industry professions, this biweekly podcast aims to prepare future event project managers for all kinds of situations. ",[],{"type":42,"text":2219,"spans":2220},"The topics explored are therefore fairly general, ranging from crisis management to communication around an event, including negotiation and client relations.",[],{"type":42,"text":47,"spans":2222},[],{"type":1656,"text":2224,"spans":2225},"5 - In case of an event, by Hayley Haggarty",[2226],{"start":5,"end":1827,"type":467,"data":2227},{"link_type":469,"url":2228,"target":799},"https://open.spotify.com/show/6vcUsly5LKaXRlC45lRX5j",{"type":42,"text":47,"spans":2230},[],{"type":67,"url":2232,"alt":2233,"copyright":11,"dimensions":2234,"id":2236,"edit":2237},"https://images.prismic.io/digi-www/59ac691f-c902-47e4-947e-06a019a7e0f1_incase.png?auto=format%2Ccompress&rect=0%2C0%2C1371%2C654&w=1371&h=654","in case of an event podcast 2021",{"width":2124,"height":2235},654,"YFhy1RIAAB8AdAu3",{"x":36,"y":36,"zoom":75,"background":76},{"type":42,"text":2239,"spans":2240},"Since late January, Hayley Haggarty has been creating a series of podcasts about the event industry as it is, and as it will be.\n\nBy interviewing event industry experts about their experiences and their expectations for the future of the industry, Hayley gives us a glimpse of the industry as it will be in the coming years. ",[],{"type":42,"text":47,"spans":2242},[],{"type":42,"text":2244,"spans":2245},"With 30-minute episodes, these formats compile tons of useful information for your upcoming events in a concise way. ",[],{"type":42,"text":47,"spans":2247},[],{"type":42,"text":2249,"spans":2250},"We hope this non-exhaustive list will help you find the perfect podcast for you, one that's pleasant to listen to in form and full of good advice in substance.",[],[2252],{"primary":2253,"items":2262,"id":2264,"slice_type":131,"slice_label":11},{"seo_title":2254,"seo_meta_descriptions":2258},[2255],{"type":42,"text":2256,"spans":2257},"The 5 best international podcasts about the event industry in 2021",[],[2259],{"type":42,"text":2260,"spans":2261,"direction":45},"What role do event industry contents play in audio formats? Discover a selection of international podcasts that explore these formats.",[],[2263],{},"seo$db16f7ba-2c56-4a80-b1a8-f09eb0e9bd7a",{"id":2266,"lang":134,"type":12,"uid":2267},"akYm2xIAACwAyuFW","les-5-meilleurs-podcasts-de-levenementiel-anglais-2021",{"id":2269,"uid":2270,"url":11,"type":12,"tags":2271,"first_publication_date":139,"slugs":2272,"linked_documents":2274,"lang":19,"data":2275,"_source":2452},"en_blog_article_comment-remettre-de-lhumain-dans-les-evenements-digitaux-2021","how-to-put-humans-back-into-digital-events-2021",[14],[2273],"comment-remettre-de-lhumain-dans-les-evenements-digitaux-",[],{"distribution":14,"article_title":2276,"author_name":26,"publication_date":2280,"banner_image":2281,"article_content":2289,"main_tag":117,"body":2439},[2277],{"type":23,"text":2278,"spans":2279},"How to bring the human touch back to digital events?",[],"2021-03-02T23:00:00+0000",{"dimensions":2282,"alt":2284,"copyright":11,"url":2285,"id":2286,"edit":2287},{"width":30,"height":2283},471,"Design photo of an eye","https://images.prismic.io/digi-www/b0d568cd-aefd-48ca-b139-d3e120bc96c7_Linkedin+%288%29.png?auto=format%2Ccompress&rect=0%2C0%2C1600%2C837&w=900&h=471","YD9vUBEAACAAgqLB",{"x":36,"y":36,"zoom":2288,"background":76},0.75,[2290,2293,2297,2300,2303,2305,2308,2310,2317,2320,2323,2326,2329,2331,2335,2338,2341,2344,2347,2349,2353,2356,2359,2362,2365,2368,2371,2374,2377,2380,2383,2393,2397,2400,2408,2411,2414,2417,2419,2422,2425,2428,2431],{"type":42,"text":2291,"spans":2292},"Faced with an acceleration of digital events due to the pandemic, new digital interaction solutions are emerging. But by focusing so heavily on the success of digital events, the human and relational side of the event can be neglected. Yet it is essential, especially in this difficult situation, to put the attendee back at the heart of the event, regardless of the type of event. ",[],{"type":42,"text":2294,"spans":2295},"The importance of humanizing digital events",[2296],{"start":36,"end":1827,"type":65},{"type":42,"text":2298,"spans":2299},"Staying connected with your partners, customers, and colleagues is more essential than ever. Indeed, being physically far from one another can make us feel lonelier, less engaged, less valued, and less productive. And when companies do run digital events, it's often limited to a simple video call, with no magic to it. \n\nThat's why it's very important to offer creative, personalized, friendly, dynamic, even humorous solutions!",[],{"type":42,"text":2301,"spans":2302},"Bringing the human touch back to digital events mainly comes down to the notion of engagement. And that engagement needs to be present everywhere.",[],{"type":42,"text":47,"spans":2304},[],{"type":60,"text":2306,"spans":2307},"The attendee at the heart of the digital event",[],{"type":42,"text":47,"spans":2309},[],{"type":42,"text":2311,"spans":2312},"Once the technical organization is under control (we explain all the best practices for organizing a great virtual event here), guiding the attendee through the event experience is crucial. ",[2313],{"start":801,"end":2314,"type":467,"data":2315},83,{"link_type":469,"url":2316,"target":799},"https://www.digitevent.com/en/blog/our-best-practices-for-virtual-events-in-2021",{"type":42,"text":2318,"spans":2319},"As a result, several solutions can help keep attendees engaged, entertained, and interested throughout a digital event:",[],{"type":42,"text":2321,"spans":2322},"1.       Take care of every step of the user journey",[],{"type":42,"text":2324,"spans":2325},"2.       Create small thoughtful touches that will set your event apart",[],{"type":42,"text":2327,"spans":2328},"3.       Personalize every aspect of your event for an optimal experience",[],{"type":42,"text":47,"spans":2330},[],{"type":42,"text":2332,"spans":2333},"Take care of every step of the user journey",[2334],{"start":36,"end":1827,"type":65},{"type":42,"text":2336,"spans":2337},"We recommend checking that the entire registration process is smooth and user-friendly, that the event time is appropriate, that everyone has access to the same information, and that the registration process has no flaws. ",[],{"type":42,"text":2339,"spans":2340},"Be sure to test your platform across several browsers, and at least once on mobile, the event website and the invitation email, to make sure everything matches your expectations. ",[],{"type":42,"text":2342,"spans":2343},"Another important point: check that webcams are good quality and that internet connections are fast. This way, attendees and speakers broadcast in HD and the experience is always more enjoyable. ",[],{"type":42,"text":2345,"spans":2346},"Don't hesitate to debrief or wrap up the event all together, coffee in hand, in a slightly less formal way, to end on a lighter note.",[],{"type":42,"text":47,"spans":2348},[],{"type":42,"text":2350,"spans":2351},"Create small thoughtful touches that will set your event apart",[2352],{"start":36,"end":2176,"type":65},{"type":42,"text":2354,"spans":2355},"Above all, be considerate and put yourself in the attendee's shoes at every step of the digital event.",[],{"type":42,"text":2357,"spans":2358},"You need to guide them and pay special attention to the experience of a virtual event.",[],{"type":42,"text":2360,"spans":2361},"With that in mind, take as much care of your attendees as possible, and don't overlook the enjoyment they'll get from the experience! Make sure they have a great time, one they'll remember and that will make them want to attend your future events.",[],{"type":42,"text":2363,"spans":2364},"If the event lends itself to it, you can add tangible \"beyond digital\" touches. There's no shortage of ideas:",[],{"type":42,"text":2366,"spans":2367},"·         Gift boxes to send;",[],{"type":42,"text":2369,"spans":2370},"·         Meals delivered to their home;",[],{"type":42,"text":2372,"spans":2373},"·         QR codes to scan for access to additional content;",[],{"type":42,"text":2375,"spans":2376},"·         Personalized notes, etc.",[],{"type":42,"text":2378,"spans":2379},"The more concrete, sincere, and authentic it is, the more certain you can be of showing your attention and making people happy! For your team-building events and seminars, but also for your external events, always make this effort toward authenticity.",[],{"type":42,"text":2381,"spans":2382},"This pursuit of authenticity should also come through in your presentation: virtual formats let you close the distance between you and your audience. In a thousand words, as in a single image: ",[],{"type":67,"url":2384,"alt":2385,"copyright":11,"dimensions":2386,"id":2389,"edit":2390},"https://images.prismic.io/digi-www/ecf61149-12ca-4ed9-bd0a-2337ac577f2f_1.jpg?auto=format%2Ccompress&rect=0%2C-7%2C971%2C560&w=555&h=320","difference between March 1, 2020 and March 1, 2021",{"width":2387,"height":2388},555,320,"YD9vyhEAACAAgqUD",{"x":36,"y":2391,"zoom":2392,"background":39},-7,0.7561307901907357,{"type":42,"text":2394,"spans":2395},"Personalize every aspect of your event for an optimal experience",[2396],{"start":36,"end":586,"type":65},{"type":42,"text":2398,"spans":2399},"Every detail of your digital event should be personalized! Starting with the platform you use. You can ask your digital event expert to customize the look and feel, add chat modules, polls, documents, quizzes, and even event replays based on each attendee's specific interests. ",[],{"type":42,"text":2401,"spans":2402},"To go further, you should also break your event down into mini-workshops focused on specific sub-topics, so people can go straight to the virtual rooms that really interest them. Round this out by adding 1:1 meetings so your attendees can network and build real human connections.",[2403],{"start":2404,"end":2405,"type":467,"data":2406},204,216,{"link_type":469,"url":2407,"target":799},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings?utm_source=direct&utm_medium=blog_article&utm_campaign=",{"type":42,"text":2409,"spans":2410},"Your attendees should spend less time passively receiving top-down information and more time actively participating, a bit like the social network Clubhouse. The organization of your event and the activities you offer should be designed with this in mind as much as possible, especially online.",[],{"type":42,"text":2412,"spans":2413},"Another way to personalize the experience is to remember to use variable tags in your invitation emails. This lets you personalize them based on your attendees' information (example: Hi {first name}, you're invited to {event} on {date}). ",[],{"type":42,"text":2415,"spans":2416},"Digital tools go a long way toward putting attendees back at the heart of the event, when these communication channels are used well. This helps make digital communications more human, and the overall experience more enjoyable. ",[],{"type":42,"text":47,"spans":2418},[],{"type":42,"text":1532,"spans":2420},[2421],{"start":36,"end":279,"type":65},{"type":42,"text":2423,"spans":2424},"Bringing the human touch back to digital events isn't so straightforward. ",[],{"type":42,"text":2426,"spans":2427},"It clearly requires full event-planning expertise and a good understanding of your audience. ",[],{"type":42,"text":2429,"spans":2430},"We also hope this article helps you bring more humanity to your digital events. ",[],{"type":42,"text":2432,"spans":2433},"Need more best practices? Feel free to browse our blog for a range of tips to energize your in-person, virtual, or hybrid events. You can also download our 17-page eBook on virtual events. ",[2434],{"start":2435,"end":2436,"type":467,"data":2437},143,170,{"link_type":469,"url":2438,"target":799},"https://explore.digitevent.com/X1jMVREAACMAG9py/ebook-virtuel?utm_source=interne&utm_medium=banner&utm_campaign=ebook_virtuel",[2440],{"primary":2441,"items":2449,"id":2451,"slice_type":131,"slice_label":11},{"seo_title":2442,"seo_meta_descriptions":2445},[2443],{"type":42,"text":2278,"spans":2444},[],[2446],{"type":42,"text":2447,"spans":2448,"direction":45},"Virtual event: how do you stay connected with your attendees and offer an authentic experience despite the distance? Discover our tips here.",[],[2450],{},"seo$830c4b8d-6c6d-4518-8c7f-a8564f9f3bf3",{"id":2453,"lang":134,"type":12,"uid":2454},"akYmjxIAACgAyuA7","comment-remettre-de-lhumain-dans-les-evenements-digitaux-2021",{"id":2456,"uid":2457,"url":11,"type":12,"tags":2458,"first_publication_date":2459,"slugs":2460,"linked_documents":2462,"lang":19,"data":2463,"_source":2830},"en_blog_article_bonnes-pratiques-evenementiel-virtuel-2021","our-best-practices-for-virtual-events-in-2021",[14],"2026-07-02T10:07:50+0000",[2461],"nos-bonnes-pratiques-pour-levenementiel-virtuel-en-2021",[],{"distribution":14,"article_title":2464,"author_name":832,"publication_date":2468,"banner_image":2469,"article_content":2477,"main_tag":117,"body":2817},[2465],{"type":23,"text":2466,"spans":2467},"Our best practices for virtual events in 2021",[],"2021-02-23T23:00:00+0000",{"dimensions":2470,"alt":2472,"copyright":11,"url":2473,"id":2474,"edit":2475},{"width":30,"height":2471},507,"Photo of a cameraman during an interview","https://images.prismic.io/digi-www/b98d5bab-dd5a-45df-b122-b0976bacd04c_flou+camera.jpeg?auto=format%2Ccompress&rect=0%2C0%2C2459%2C1385&w=900&h=507","YDYnaRMAALV9YaRa",{"x":36,"y":36,"zoom":2476,"background":39},0.6050119331742243,[2478,2481,2483,2486,2488,2491,2493,2496,2498,2501,2503,2506,2508,2511,2513,2516,2519,2522,2524,2527,2529,2532,2534,2537,2539,2547,2550,2553,2556,2559,2561,2564,2566,2569,2571,2574,2576,2579,2581,2584,2586,2594,2597,2599,2607,2609,2616,2618,2621,2623,2631,2633,2636,2638,2646,2649,2651,2654,2656,2659,2661,2664,2666,2669,2671,2674,2676,2679,2681,2684,2686,2689,2691,2694,2696,2699,2701,2704,2706,2709,2712,2714,2717,2719,2722,2725,2728,2730,2733,2735,2738,2740,2743,2745,2748,2750,2758,2761,2763,2766,2768,2771,2773,2776,2778,2785,2787,2789,2791,2794,2796,2799,2801,2804,2806,2809,2811],{"type":42,"text":2479,"spans":2480,"direction":45},"Long before Covid, virtual was an original format full of promise. The Covid crisis only underscored the need to add a virtual layer to events. ",[],{"type":42,"text":47,"spans":2482,"direction":45},[],{"type":42,"text":2484,"spans":2485,"direction":45},"So here's our feedback from experience, plus the best practices (and pitfalls to avoid) we give our clients, after successfully supporting dozens of digital events.",[],{"type":42,"text":47,"spans":2487,"direction":45},[],{"type":42,"text":2489,"spans":2490,"direction":45},"Three factors will guarantee the success of your virtual event: energy, entertainment, and interaction.",[],{"type":42,"text":47,"spans":2492,"direction":45},[],{"type":42,"text":2494,"spans":2495,"direction":45},"This article was written thanks to the expert advice of Félix, the head of Customer Success at Digitevent.",[],{"type":42,"text":47,"spans":2497,"direction":45},[],{"type":60,"text":2499,"spans":2500,"direction":45},"Habits to adopt for your virtual events: ",[],{"type":42,"text":47,"spans":2502,"direction":45},[],{"type":42,"text":2504,"spans":2505,"direction":45},"Here are 5 best practices we identified in last year's projects, which will help ensure you don't get virtual events wrong:",[],{"type":42,"text":47,"spans":2507,"direction":45},[],{"type":1656,"text":2509,"spans":2510,"direction":45},"1 - Take inspiration from those who do it best: television",[],{"type":42,"text":47,"spans":2512,"direction":45},[],{"type":42,"text":2514,"spans":2515,"direction":45},"If you think about it, TV and radio companies have become, after decades of refining the format, experts in entertainment and information. Able to hold your attention for hours in front of a screen, they teach us some important best practices: ",[],{"type":42,"text":2517,"spans":2518,"direction":45},"First, create short programs: TV programs run between 20 minutes and 1.5 hours for the longest ones. The average is 45 minutes. That's also the kind of length you should aim for when covering a topic, which can be a \"segment\" within a longer program. The key point, as with TV, is to avoid dragging things out. ",[],{"type":42,"text":2520,"spans":2521,"direction":45},"It's easy to forget, but an attendee who wants to leave your event can do so very easily (in one click) and won't come back. Keep in mind that staying in front of a screen is exhausting and demands more attention than being there in person. ",[],{"type":42,"text":47,"spans":2523,"direction":45},[],{"type":1656,"text":2525,"spans":2526,"direction":45},"2 - Build energy, right before the event",[],{"type":42,"text":47,"spans":2528,"direction":45},[],{"type":42,"text":2530,"spans":2531,"direction":45},"Building energy even before the event starts is crucial to ensuring a good kickoff. We mentioned earlier that the start of your digital event matters a lot for setting the tone and making your guests want to stay for the whole thing. ",[],{"type":42,"text":47,"spans":2533,"direction":45},[],{"type":42,"text":2535,"spans":2536,"direction":45},"So if your company is running a digital event with a built-in chat module (which we strongly recommend), having attendees greet each other and start chatting before the event begins can only work in your favor. ",[],{"type":42,"text":47,"spans":2538,"direction":45},[],{"type":67,"url":2540,"alt":2541,"copyright":11,"dimensions":2542,"id":2544,"edit":2545},"https://images.prismic.io/digi-www/6a2b6c36-3bf4-4731-986d-e3aec2ad4bb5_discussion.jpeg?auto=format%2Ccompress&rect=0%2C-246%2C1350%2C450&w=1350&h=450","Abstract photo in glass and yellow",{"width":2543,"height":1581},1350,"YDY04RMAAImBYeYg",{"x":36,"y":2546,"zoom":75,"background":39},-246,{"type":42,"text":2548,"spans":2549,"direction":45},"This has two benefits: ",[],{"type":857,"text":2551,"spans":2552,"direction":45},"Viewers become active participants. They're no longer alone in front of their screens.",[],{"type":857,"text":2554,"spans":2555,"direction":45},"It helps \"unlock\" the shyest guests, who become more willing to introduce themselves, chat, and ask questions during the rest of the event, without necessarily having to appear on video. ",[],{"type":42,"text":2557,"spans":2558,"direction":45},"For this to work, you need a few first messages to be exchanged. Sometimes attendees find it hard to make the first move. Try reaching out to your regular event guests (often the most engaged). Plan for the risk, small but real, that no one wants to speak up first, and encourage your own colleagues to give things a push by introducing themselves in the chat. ",[],{"type":42,"text":47,"spans":2560,"direction":45},[],{"type":1656,"text":2562,"spans":2563,"direction":45},"3 - Create entertainment",[],{"type":42,"text":47,"spans":2565,"direction":45},[],{"type":42,"text":2567,"spans":2568,"direction":45},"Entertainment helps attendees feel like active participants in your event, and enjoy taking part in it.",[],{"type":42,"text":47,"spans":2570,"direction":45},[],{"type":42,"text":2572,"spans":2573,"direction":45},"Several entertainment tips for your digital events:",[],{"type":42,"text":47,"spans":2575,"direction":45},[],{"type":42,"text":2577,"spans":2578,"direction":45},"First, don't hesitate to play background music a few minutes before your corporate event starts. This lets attendees adjust their volume and hear that the event is about to begin.  ",[],{"type":42,"text":47,"spans":2580,"direction":45},[],{"type":42,"text":2582,"spans":2583,"direction":45},"Along the same lines, use an ice-breaker, like a word-cloud poll that everyone will want to join in on. A great example: ",[],{"type":42,"text":47,"spans":2585,"direction":45},[],{"type":67,"url":2587,"alt":2588,"copyright":11,"dimensions":2589,"id":2592,"edit":2593},"https://images.prismic.io/digi-www/60fe648e-b184-4f8f-acfd-73d026310e9c_virtual+ice+breaker.jpg?auto=format,compress","Word cloud",{"width":2590,"height":2591},1200,630,"YDY1-RMAAImBYeua",{"x":36,"y":36,"zoom":75,"background":39},{"type":42,"text":2595,"spans":2596,"direction":45},"Another important point: take breaks! No one will listen to your professional event straight through without any breaks. If nothing else, give your speakers time to catch their breath. Like on TV, add breaks between segments (TV commercials are a good example of this).",[],{"type":42,"text":47,"spans":2598,"direction":45},[],{"type":42,"text":2600,"spans":2601,"direction":45},"During breaks, display a screen showing the remaining break time, like on this website.",[2602],{"start":2603,"end":2604,"type":467,"data":2605},74,86,{"link_type":469,"url":2606,"target":799},"https://www.bigtimer.net/?minutes=10&repeat=false",{"type":42,"text":47,"spans":2608,"direction":45},[],{"type":42,"text":2610,"spans":2611,"direction":45},"If during your video call you want to randomly pick someone to speak on a topic or share their point of view, you can use the wheel of names.",[2612],{"start":1799,"end":2613,"type":467,"data":2614},140,{"link_type":469,"url":2615,"target":799},"https://wheelofnames.com/",{"type":42,"text":47,"spans":2617,"direction":45},[],{"type":1656,"text":2619,"spans":2620,"direction":45},"4 - Create interaction",[],{"type":42,"text":47,"spans":2622,"direction":45},[],{"type":42,"text":2624,"spans":2625,"direction":45},"Try to re-engage your audience with a quiz, a poll, or anything else that asks for a bit of thought or action, roughly every 10 to 15 minutes. A person's attention span in front of a screen is about 3 minutes, but if they take an active action, that attention span can of course be extended. Either way, attendees are more likely to follow what you're saying after taking part in the discussion.  ",[2626],{"start":2627,"end":2628,"type":467,"data":2629},193,208,{"link_type":469,"url":2630,"target":799},"https://www.interruptions.net/literature/Gonzalez-CHI04-p113-gonzalez.pdf",{"type":42,"text":47,"spans":2632,"direction":45},[],{"type":42,"text":2634,"spans":2635,"direction":45},"Another tip for livening up your professional events, straight from human nature: nobody likes coming in last. Tap into that competitive spirit and create quizzes, using tools built directly in or external tools (like Kahoot or Mural). ",[],{"type":42,"text":47,"spans":2637,"direction":45},[],{"type":67,"url":2639,"alt":2640,"copyright":11,"dimensions":2641,"id":2643,"edit":2644},"https://images.prismic.io/digi-www/eb2a1841-4a54-418a-b51a-a04ef5a823ef_kahoot.png?auto=format%2Ccompress&rect=0%2C-35%2C512%2C180&w=512&h=180","Kahoot activity 2021",{"width":71,"height":2642},180,"YDY4shMAACqDYfi5",{"x":36,"y":2645,"zoom":75,"background":39},-35,{"type":42,"text":2647,"spans":2648,"direction":45},"Attendees are always driven by the desire to get the right answers. Allow enough response time for each question so you don't frustrate your audience. ",[],{"type":42,"text":47,"spans":2650,"direction":45},[],{"type":42,"text":2652,"spans":2653,"direction":45},"You'll see, everyone eventually gets caught up in the game. It creates a kind of back-and-forth between your speakers and the audience's various answers, often with laughter, and a relaxed, enjoyable atmosphere for all your guests. ",[],{"type":42,"text":47,"spans":2655,"direction":45},[],{"type":1656,"text":2657,"spans":2658,"direction":45},"5 - Master preparation and run your program with total peace of mind",[],{"type":42,"text":47,"spans":2660,"direction":45},[],{"type":42,"text":2662,"spans":2663,"direction":45},"Preparation is a crucial step in any event. So is strategy.",[],{"type":42,"text":47,"spans":2665,"direction":45},[],{"type":42,"text":2667,"spans":2668,"direction":45},"If one of your speakers is in a room with an echo during the event, the sound quality will suffer. Check the actual recording conditions carefully (echo, for example, isn't audible over the phone), make sure there's no feedback, and rule out any other technical issues.",[],{"type":42,"text":47,"spans":2670,"direction":45},[],{"type":42,"text":2672,"spans":2673,"direction":45},"Ask your speakers not to switch microphones at the last minute, not to plug in headphones (which could trigger an automatic mic switch), and to stick as closely as possible to what was rehearsed. ",[],{"type":42,"text":47,"spans":2675,"direction":45},[],{"type":42,"text":2677,"spans":2678,"direction":45},"Getting set up well in advance also greatly reduces the risks. We recommend being ready and operational an hour before the event's start time. For phygital or hybrid events, this helps put the speakers, the production team, and the whole recording studio at ease.",[],{"type":42,"text":47,"spans":2680,"direction":45},[],{"type":42,"text":2682,"spans":2683,"direction":45},"Hardware and software issues (equipment or browsers used) can also stop your attendees from properly following your event. Don't hesitate to set up technical support by phone or chat, so your guests are never left stranded. ",[],{"type":42,"text":47,"spans":2685,"direction":45},[],{"type":42,"text":2687,"spans":2688,"direction":45},"If several of your speakers are located and filmed in the same place, get help from a provider specialized in video production to achieve a professional result. Video filming and directing is a job in its own right. Virtual is a relatively new format, so it's normal to hit a few snags at first. ",[],{"type":42,"text":47,"spans":2690,"direction":45},[],{"type":42,"text":2692,"spans":2693,"direction":45},"Finally, always favor quality over length, and avoid keeping habits that will work against you. ",[],{"type":42,"text":47,"spans":2695,"direction":45},[],{"type":42,"text":2697,"spans":2698,"direction":45},"Speaking of habits that will work against you:",[],{"type":42,"text":47,"spans":2700,"direction":45},[],{"type":60,"text":2702,"spans":2703,"direction":45},"Habits to drop for your next virtual events",[],{"type":42,"text":47,"spans":2705,"direction":45},[],{"type":42,"text":2707,"spans":2708,"direction":45},"On the contrary, some habits from \"traditional\" events should be banned when it comes to digital formats. ",[],{"type":42,"text":2710,"spans":2711,"direction":45},"Here are a few examples:",[],{"type":42,"text":47,"spans":2713,"direction":45},[],{"type":1656,"text":2715,"spans":2716,"direction":45},"1 - Trying to turn an in-person event into a webinar",[],{"type":42,"text":47,"spans":2718,"direction":45},[],{"type":42,"text":2720,"spans":2721,"direction":45},"8:30 > 9:00 = Coffee and networking",[],{"type":42,"text":2723,"spans":2724,"direction":45},"9:00 > 10:00 = Speaker introductions and presentation",[],{"type":42,"text":2726,"spans":2727,"direction":45},"10:00 > 10:30 = Q&A session",[],{"type":42,"text":47,"spans":2729,"direction":45},[],{"type":42,"text":2731,"spans":2732,"direction":45},"This kind of schedule, fairly common in person, should be completely avoided for virtual events, especially webinars. The reason is simple: it gives no energy, no impact to the start of your digital event, you don't get straight to the point. So there's a good chance attendees will quickly leave your digital event if it follows this kind of schedule. ",[],{"type":42,"text":47,"spans":2734,"direction":45},[],{"type":42,"text":2736,"spans":2737,"direction":45},"In the in-person events we used to know, the hardest step was getting attendees to show up on site. It's the exact opposite for virtual events and webinars: the hardest part is keeping your audience there for the whole event. Provide value, useful tips, insights drawn from real cases you've actually encountered, and advice specific to their industries. ",[],{"type":42,"text":47,"spans":2739,"direction":45},[],{"type":42,"text":2741,"spans":2742,"direction":45},"So you'll need to rethink the goal of your events: a virtual event needs much more relevant content than an in-person one to \"make up for\" that lack of contact. You'll need to address your audience warmly and give them as much value and visibility as possible into upcoming industry trends. Keep in mind too that the better the online communication around the event, the better your turnout and retention will be throughout the event. ",[],{"type":42,"text":47,"spans":2744,"direction":45},[],{"type":42,"text":2746,"spans":2747,"direction":45},"In short: rethink your experience with your medium in mind (the medium is how your audience receives information). Be your guest's guide for the whole length of your webinar, virtual conference, or whatever the format. Be a professional who brings an expert point of view to the topic at hand. ",[],{"type":42,"text":47,"spans":2749,"direction":45},[],{"type":67,"url":2751,"alt":2752,"copyright":11,"dimensions":2753,"id":2755,"edit":2756},"https://images.prismic.io/digi-www/6ca39926-879b-4b5c-93e6-02aa64a7f2b3_marker.jpg?auto=format%2Ccompress&rect=0%2C-69%2C512%2C150&w=512&h=150","experience and planning",{"width":71,"height":2754},150,"YDY6OxMAAAOEYf3N",{"x":36,"y":2757,"zoom":75,"background":39},-69,{"type":1656,"text":2759,"spans":2760,"direction":45},"2 - Assuming turnout will be lower because of the virtual format ",[],{"type":42,"text":47,"spans":2762,"direction":45},[],{"type":42,"text":2764,"spans":2765,"direction":45},"You should approach the virtual event as a challenge to embrace, with enthusiasm. Even as something new. ",[],{"type":42,"text":47,"spans":2767,"direction":45},[],{"type":42,"text":2769,"spans":2770,"direction":45},"You have a unique chance to be creative and bring a lot of value to your prospects, seize it!",[],{"type":42,"text":47,"spans":2772,"direction":45},[],{"type":42,"text":2774,"spans":2775,"direction":45},"If you don't believe in it yourself, you'll carry out every preparation task out of necessity rather than desire. In a kind of vicious circle, this will end up limiting your creativity and your ability to create an event experience that stands out. ",[],{"type":42,"text":47,"spans":2777,"direction":45},[],{"type":42,"text":2779,"spans":2780,"direction":45},"Show why your digital event will be appealing, and what immediate benefits your guests will get from it. Prove that you'll deliver value by showcasing your speakers and applying best practices to increase your attendance rate. In short, use a bit of communication and marketing know-how to get your guests to attend your online event.",[2781],{"start":2782,"end":1687,"type":467,"data":2783},196,{"link_type":469,"url":2784,"target":799},"https://www.digitevent.com/en/blog/increase-participation-rate-virtual-event?utm_source=direct&utm_medium=blog_article&utm_campaign=maillage_interne",{"type":42,"text":47,"spans":2786,"direction":45},[],{"type":1656,"text":1532,"spans":2788,"direction":45},[],{"type":42,"text":47,"spans":2790,"direction":45},[],{"type":42,"text":2792,"spans":2793,"direction":45},"The most successful events are designed with the goal of offering less, but better, without falling into the pitfalls mentioned earlier. ",[],{"type":42,"text":47,"spans":2795,"direction":45},[],{"type":42,"text":2797,"spans":2798,"direction":45},"Virtual or hybrid events are complex formats to get right, requiring a different kind of rigor and more complex technical specifics than an in-person event. Since you don't fully master the subject at first, it will take more effort the first few times (like riding a bike for the first time).",[],{"type":42,"text":47,"spans":2800,"direction":45},[],{"type":42,"text":2802,"spans":2803,"direction":45},"No worries, you'll get better over time.",[],{"type":42,"text":47,"spans":2805,"direction":45},[],{"type":42,"text":2807,"spans":2808,"direction":45},"We hope this non-exhaustive list has helped you get a clearer picture for organizing your next virtual and hybrid events. ",[],{"type":42,"text":47,"spans":2810,"direction":45},[],{"type":42,"text":2812,"spans":2813,"direction":45},"PS: If you'd like to learn more about digital events, we've created a 17-page ebook on the topic :)",[2814],{"start":658,"end":2314,"type":467,"data":2815},{"link_type":469,"url":2816,"target":799},"https://explore.digitevent.com/X1jMVREAACMAG9py/ebook-virtuel?utm_source=direct&utm_medium=banner&utm_campaign=ebook_virtuel",[2818],{"primary":2819,"items":2827,"id":2829,"slice_type":131,"slice_label":11},{"seo_title":2820,"seo_meta_descriptions":2823},[2821],{"type":42,"text":2466,"spans":2822},[],[2824],{"type":42,"text":2825,"spans":2826,"direction":45},"Discover our hands-on experience with virtual events: best practices, pitfalls to avoid, and tips drawn from dozens of real-world cases.",[],[2828],{},"seo$541ef149-3edc-40c6-a521-2f37d324b318",{"id":2831,"lang":134,"type":12,"uid":2832},"akYmlxIAACkAyuBU","bonnes-pratiques-evenementiel-virtuel-2021",{"id":2834,"uid":2835,"url":11,"type":12,"tags":2836,"first_publication_date":2837,"slugs":2838,"linked_documents":2840,"lang":19,"data":2841,"_source":3329},"en_blog_article_augmenter-taux-participation-evenements-virtuels-2021","increase-participation-rate-virtual-event",[14],"2026-07-02T10:07:51+0000",[2839],"augmenter-le-taux-de-participation-a-vos-evenements-virtuels-et-hybrides",[],{"distribution":14,"article_title":2842,"author_name":832,"publication_date":2846,"banner_image":2847,"article_content":2854,"main_tag":117,"body":3315},[2843],{"type":23,"text":2844,"spans":2845},"Increasing the participation rate at your virtual and hybrid events",[],"2021-02-08T23:00:00+0000",{"dimensions":2848,"alt":2850,"copyright":11,"url":2851,"id":2852,"edit":2853},{"width":30,"height":2849},493,"Illustration of a rising statistic","https://images.prismic.io/digi-www/7a871b06-2baf-4026-90ed-c901bb4a032f_Article+banner+%285%29.png?auto=format,compress","YCOpZxMAACEADwMp",{"x":36,"y":36,"zoom":75,"background":76},[2855,2858,2860,2863,2866,2869,2872,2875,2878,2881,2884,2887,2890,2893,2896,2898,2901,2903,2906,2908,2911,2913,2916,2918,2923,2925,2929,2931,2934,2936,2939,2941,2944,2954,2957,2959,2962,2965,2968,2971,2974,2976,2979,2981,2986,2988,2991,2993,2996,2998,3006,3009,3011,3014,3016,3019,3021,3024,3026,3029,3031,3034,3036,3039,3041,3051,3054,3056,3059,3061,3064,3067,3069,3073,3075,3078,3080,3083,3085,3088,3090,3093,3095,3100,3102,3111,3114,3116,3124,3126,3129,3131,3138,3140,3143,3145,3149,3151,3154,3157,3159,3162,3165,3168,3171,3174,3178,3180,3183,3185,3194,3200,3202,3205,3208,3214,3217,3219,3222,3224,3227,3229,3232,3234,3243,3246,3248,3256,3258,3261,3263,3266,3268,3271,3274,3277,3280,3286,3288,3292,3294,3297,3299,3302,3304,3307,3310,3312],{"type":42,"text":2856,"spans":2857,"direction":45},"In 2021, even with a great event topic, the main metric for the success or failure of a remote event remains the participation rate (and secondarily, satisfaction). ",[],{"type":42,"text":47,"spans":2859,"direction":45},[],{"type":42,"text":2861,"spans":2862,"direction":45},"A few techniques exist to boost your participation rate, and it obviously all plays out before the event: ",[],{"type":191,"text":2864,"spans":2865,"direction":45},"The fit between the content you offer and your audiences",[],{"type":191,"text":2867,"spans":2868,"direction":45},"Information relay by all stakeholders",[],{"type":191,"text":2870,"spans":2871,"direction":45},"The various “gift” and promo code strategies, and the “FOMO” strategies inherited from digital marketing",[],{"type":191,"text":2873,"spans":2874,"direction":45},"Digital advertising to targeted audiences",[],{"type":191,"text":2876,"spans":2877,"direction":45},"A/B testing, emailing, and continuous optimization",[],{"type":191,"text":2879,"spans":2880,"direction":45},"The timing of virtual events",[],{"type":191,"text":2882,"spans":2883,"direction":45},"Add fun to your virtual and phygital events: SURPRISE your attendees",[],{"type":191,"text":2885,"spans":2886,"direction":45},"The design of the event website",[],{"type":191,"text":2888,"spans":2889,"direction":45},"Networking: one of the best ways to make your attendees active participants",[],{"type":191,"text":2891,"spans":2892,"direction":45},"Preparing for after the event: feedback and next steps",[],{"type":60,"text":2864,"spans":2894,"direction":45},[2895],{"start":36,"end":1043,"type":65},{"type":42,"text":47,"spans":2897,"direction":45},[],{"type":42,"text":2899,"spans":2900,"direction":45},"Just as a whole is the sum of its parts, your potential audience is the sum of different smaller audiences (called segments). ",[],{"type":42,"text":47,"spans":2902,"direction":45},[],{"type":42,"text":2904,"spans":2905,"direction":45},"These segments are naturally interested in different topics (and even, more specifically, in different points within those topics). During your events, whether phygital or fully virtual, never forget the correlation between your content and your audience. ",[],{"type":42,"text":47,"spans":2907,"direction":45},[],{"type":42,"text":2909,"spans":2910,"direction":45},"For this reason, your event should be the sum of several smaller topics. The more defined an event is, with a structure and a plan, the more reassured and confident your attendees will feel that they'll come away with useful information.",[],{"type":42,"text":47,"spans":2912,"direction":45},[],{"type":42,"text":2914,"spans":2915,"direction":45},"You can also (and this is the whole advantage of virtual webinars) bring in experts from around the world, to organize exceptionally high-quality video conferences and boost your visibility. ",[],{"type":42,"text":47,"spans":2917,"direction":45},[],{"type":42,"text":2919,"spans":2920,"direction":45},"In fact, if you really want to be sure of interesting your audience, design a survey form to ask your attendees directly which subjects and themes they'd like you to cover.",[2921],{"start":1798,"end":2922,"type":65},89,{"type":42,"text":47,"spans":2924,"direction":45},[],{"type":60,"text":2867,"spans":2926,"direction":45},[2927],{"start":36,"end":2928,"type":65},37,{"type":42,"text":47,"spans":2930,"direction":45},[],{"type":42,"text":2932,"spans":2933,"direction":45},"Your social networks and those of your speakers and sponsors represent a lot of potential visibility, another good reason to look into sponsorship. If you have a company blog or intranet, don't hesitate to share all the relevant information (what's in it for your attendees to attend your virtual/hybrid event, when to attend, where to register, what topics are covered, which speakers).",[],{"type":42,"text":47,"spans":2935,"direction":45},[],{"type":42,"text":2937,"spans":2938,"direction":45},"You should also take advantage of the visibility of stakeholders outside your company: the more well-known your sponsors or speakers are, the stronger your event's potential exposure will be, and the more effective the co-branding. ",[],{"type":42,"text":47,"spans":2940,"direction":45},[],{"type":42,"text":2942,"spans":2943,"direction":45},"Start by refining your event announcement post on social media: the visual (ask your designer or use tools such as Adobe Illustrator, Canva, Figma, etc.).",[],{"type":67,"url":2945,"alt":2946,"copyright":11,"dimensions":2947,"id":2950,"edit":2951},"https://images.prismic.io/digi-www/b42dedc3-b0e7-4b34-a945-a6d4b18d0907_linkedin.jpeg?auto=format%2Ccompress&rect=0%2C-91%2C473%2C174&w=1975&h=725","Social networks",{"width":2948,"height":2949},1975,725,"YCK7jBMAACEACwQp",{"x":36,"y":2952,"zoom":2953,"background":39},-91,2.0423991726990693,{"type":42,"text":2955,"spans":2956,"direction":45},"Then write a description that matches your company's tone, while making the reader want to know more. We recommend writing your copy using the AIDA structure, well known in marketing: ",[],{"type":42,"text":47,"spans":2958,"direction":45},[],{"type":191,"text":2960,"spans":2961,"direction":45},"A for Attention: capture your reader's attention in the first lines (often by mentioning a recurring problem they frequently face) ",[],{"type":191,"text":2963,"spans":2964,"direction":45},"I for Interest: show how your event will help solve their problem, and what your reader would gain by registering",[],{"type":191,"text":2966,"spans":2967,"direction":45},"D for Desire: write with a touch of originality, something emotional or unusual about your topic, to make your communication stand out",[],{"type":191,"text":2969,"spans":2970,"direction":45},"A for Action: end by encouraging your reader to take action, often by giving a link to your event website.",[],{"type":42,"text":2972,"spans":2973,"direction":45},"This logical progression, which highlights your attendees' problems while offering a solution (your event), helps convert more of your readers into attendees. ",[],{"type":42,"text":47,"spans":2975,"direction":45},[],{"type":42,"text":2977,"spans":2978,"direction":45},"Once your post is written and published, don't hesitate to ask your sponsors and speakers to share your message. They'll generally be happy to do so at no cost, since it's also good, low-cost publicity for them. ",[],{"type":42,"text":47,"spans":2980,"direction":45},[],{"type":60,"text":2982,"spans":2983,"direction":45},"The various “gift” strategies and “FOMO”",[2984],{"start":36,"end":2985,"type":65},40,{"type":42,"text":47,"spans":2987,"direction":45},[],{"type":42,"text":2989,"spans":2990,"direction":45},"Marketing and behavioral psychology are useful in many areas, particularly when it comes to convincing people to take action. ",[],{"type":42,"text":47,"spans":2992,"direction":45},[],{"type":42,"text":2994,"spans":2995,"direction":45},"One of these marketing strategies is offering gifts in the form of contests, to multiply the reach of your communication. If you have some budget, don't hesitate to offer appealing gifts, or even direct discount vouchers on your products and services. ",[],{"type":42,"text":47,"spans":2997,"direction":45},[],{"type":67,"url":2999,"alt":3000,"copyright":11,"dimensions":3001,"id":3003,"edit":3004},"https://images.prismic.io/digi-www/88da81c8-3a17-4bec-bad5-d5f6e37e7433_gift.jpeg?auto=format%2Ccompress&rect=0%2C-124%2C1050%2C450&w=1050&h=450","Gift packages",{"width":3002,"height":1581},1050,"YCK72RMAACIACwWm",{"x":36,"y":3005,"zoom":75,"background":39},-124,{"type":42,"text":3007,"spans":3008,"direction":45},"Hold a prize draw during your event to boost attendance and keep attendees engaged throughout. ",[],{"type":42,"text":47,"spans":3010,"direction":45},[],{"type":42,"text":3012,"spans":3013,"direction":45},"FOMO, from the English “Fear Of Missing Out,” is about creating a sense of urgency, such as an expiration date on a promo code, a registration deadline for your event, etc. ",[],{"type":42,"text":47,"spans":3015,"direction":45},[],{"type":42,"text":3017,"spans":3018,"direction":45},"This technique can encourage your prospects to take action and reserve their spot at your event (by the way, you only have until February 28 to subscribe to our newsletter)",[],{"type":42,"text":47,"spans":3020,"direction":45},[],{"type":60,"text":2873,"spans":3022,"direction":45},[3023],{"start":36,"end":226,"type":65},{"type":42,"text":47,"spans":3025,"direction":45},[],{"type":42,"text":3027,"spans":3028,"direction":45},"If you have a communication budget for a major event, one way to attract new prospects is simply to sponsor keywords related to your event through an ad campaign. ",[],{"type":42,"text":47,"spans":3030,"direction":45},[],{"type":191,"text":3032,"spans":3033,"direction":45},"Google Ads, for example, lets you feature ads in search engines based on your budget. ",[],{"type":42,"text":47,"spans":3035,"direction":45},[],{"type":42,"text":3037,"spans":3038,"direction":45},"This technique will undoubtedly bring you an audience and may generate leads, but it's up to you to choose the right keywords to ensure the quality of the audience that sees your ads. ",[],{"type":42,"text":47,"spans":3040,"direction":45},[],{"type":67,"url":3042,"alt":3043,"copyright":11,"dimensions":3044,"id":3047,"edit":3048},"https://images.prismic.io/digi-www/2666dc11-871d-492f-bded-7e7af40f5ea3_aaaads.png?auto=format%2Ccompress&rect=0%2C-82%2C2222%2C560&w=5000&h=1260","Google Ads illustration",{"width":3045,"height":3046},5000,1260,"YCLBsBMAACEACx9R",{"x":36,"y":3049,"zoom":3050,"background":39},-82,1.5001500150015001,{"type":191,"text":3052,"spans":3053,"direction":45},"You can also make use of professional networks such as LinkedIn, which may be more relevant if your event deals with a professional topic. ",[],{"type":42,"text":47,"spans":3055,"direction":45},[],{"type":42,"text":3057,"spans":3058,"direction":45},"Even on LinkedIn, you have ways to create a sponsored post about your event: you can set it up so it only reaches certain people in certain leadership roles, in certain industries. ",[],{"type":42,"text":47,"spans":3060,"direction":45},[],{"type":191,"text":3062,"spans":3063,"direction":45},"Options also exist on Facebook and Instagram (which offer fairly precise audience targeting).",[],{"type":42,"text":3065,"spans":3066,"direction":45},"Don't hesitate to explore the channel where your audience is most active, but don't spread yourself too thin trying to “be everywhere.” ",[],{"type":42,"text":47,"spans":3068,"direction":45},[],{"type":60,"text":2876,"spans":3070,"direction":45},[3071],{"start":36,"end":3072,"type":65},50,{"type":42,"text":47,"spans":3074,"direction":45},[],{"type":42,"text":3076,"spans":3077,"direction":45},"A/B testing is a way of optimizing your communications by trying two approaches (A and B) and keeping only the one that performs best. ",[],{"type":42,"text":47,"spans":3079,"direction":45},[],{"type":42,"text":3081,"spans":3082,"direction":45},"There are several ways to run A/B testing in your event activities: prepare several audience groups and send each a different email (the subject line can differ, as can the approach, the illustration image, etc.). You'll then need to look at the results, then send the email with the best statistics to your entire segment. ",[],{"type":42,"text":47,"spans":3084,"direction":45},[],{"type":42,"text":3086,"spans":3087,"direction":45},"This technique lets you test your communications on smaller portions of your audience, limiting the risk of a “flop.”",[],{"type":42,"text":47,"spans":3089,"direction":45},[],{"type":42,"text":3091,"spans":3092,"direction":45},"As you run more events, you'll naturally get better and better at your communications, which will have a significant impact on your participation rate. ",[],{"type":42,"text":47,"spans":3094,"direction":45},[],{"type":42,"text":3096,"spans":3097,"direction":45},"Your announcement email should follow an A/B testing plan, as we've seen. But how do you write a good invitation email to maximize your participation rate? ",[3098],{"start":1798,"end":3099,"type":65},118,{"type":42,"text":47,"spans":3101,"direction":45},[],{"type":67,"url":3103,"alt":3104,"copyright":11,"dimensions":3105,"id":3107,"edit":3108},"https://images.prismic.io/digi-www/d219d93e-fe8e-4299-b0c7-0d3c4f38c777_enveloppe.jpeg?auto=format%2Ccompress&rect=0%2C-198%2C1356%2C502&w=1350&h=500","Photo of envelopes",{"width":2543,"height":3106},500,"YCLDHhMAACQACyYI",{"x":36,"y":3109,"zoom":3110,"background":39},-198,0.9977827050997783,{"type":42,"text":3112,"spans":3113,"direction":45},"Imagine that each email you send is a small salesperson promoting your event: what would their hook be? Your email subject line should match that hook: it should make people want to click on the email. ",[],{"type":42,"text":47,"spans":3115,"direction":45},[],{"type":42,"text":3117,"spans":3118,"direction":45},"Test the email subject line on your colleagues and on a few small segments of your audience. Do the same for the illustration image (if you don't have one, try creating one, with Canva for example, it's always better).",[3119],{"start":3120,"end":3121,"type":467,"data":3122},179,184,{"link_type":469,"url":3123,"target":799},"https://www.canva.com/fr_fr/modeles/",{"type":42,"text":47,"spans":3125,"direction":45},[],{"type":42,"text":3127,"spans":3128,"direction":45},"For the body text, it absolutely must include the purpose of the event, the problem your virtual event will solve for your attendees, the program, the speakers, and a call to action (a registration button, for example). Sometimes add a few touches of mystery, like a surprise guest you'll only reveal during the event, to spark curiosity in your reader.",[],{"type":42,"text":47,"spans":3130,"direction":45},[],{"type":42,"text":3132,"spans":3133,"direction":45},"If you're worried about making mistakes in your email, check that it doesn't contain one of these 14 emailing mistakes we've listed for you. ",[3134],{"start":3135,"end":3099,"type":467,"data":3136},98,{"link_type":469,"url":3137,"target":799},"https://www.digitevent.com/en/blog/14-mistakes-to-avoid-in-your-corporate-emails?utm_source=direct&utm_medium=blog_article&utm_campaign=maillage_interne",{"type":42,"text":47,"spans":3139,"direction":45},[],{"type":42,"text":3141,"spans":3142,"direction":45},"Remember: the more polished your email, the more your visitors register.",[],{"type":42,"text":47,"spans":3144,"direction":45},[],{"type":60,"text":2879,"spans":3146,"direction":45},[3147],{"start":36,"end":3148,"type":65},28,{"type":42,"text":47,"spans":3150,"direction":45},[],{"type":42,"text":3152,"spans":3153,"direction":45},"What day and time slot should you hold your virtual event? ",[],{"type":42,"text":3155,"spans":3156,"direction":45},"This is a major challenge every event organizer knows well. ",[],{"type":42,"text":47,"spans":3158,"direction":45},[],{"type":42,"text":3160,"spans":3161,"direction":45},"To answer this question, which can completely change your participation rate, we have several recommendations: ",[],{"type":857,"text":3163,"spans":3164,"direction":45},"Survey your audiences by asking which time slot they'd prefer, and give them two or three options.\n",[],{"type":857,"text":3166,"spans":3167,"direction":45},"You should also think about the availability of the people you're addressing: seasoned entrepreneurs don't have the same availability as young parents, for example. So think “like” your audience and always act in its interest.\n",[],{"type":857,"text":3169,"spans":3170,"direction":45},"Think about time zone differences, and prioritize the end-of-day time slot for the audience you want to reach first.\n",[],{"type":857,"text":3172,"spans":3173,"direction":45},"If possible, hold your events at the start or end of the week, to avoid a day when work piles up for your clients and your event ends up secondary to more pressing matters. ",[],{"type":60,"text":3175,"spans":3176,"direction":45},"Add fun to your virtual or phygital event: SURPRISE.",[3177],{"start":36,"end":866,"type":65},{"type":42,"text":47,"spans":3179,"direction":45},[],{"type":42,"text":3181,"spans":3182,"direction":45},"We can't say it enough: adding fun to a virtual or hybrid event ensures attendees are more attentive and engaged. ",[],{"type":42,"text":47,"spans":3184,"direction":45},[],{"type":67,"url":3186,"alt":3187,"copyright":11,"dimensions":3188,"id":3191,"edit":3192},"https://images.prismic.io/digi-www/d51c8ee4-156d-4870-aee4-6f4e948b1c77_funisreal.jpeg?auto=format%2Ccompress&rect=0%2C-275%2C1279%2C444&w=1279&h=444","Photo of a pink flamingo in the sea",{"width":3189,"height":3190},1279,444,"YCLD1hMAACEACylJ",{"x":36,"y":3193,"zoom":75,"background":39},-275,{"type":42,"text":3195,"spans":3196,"direction":45},"Here are a few tips, but you can find our full list for keeping your attendees engaged during your events:",[3197],{"start":1438,"end":2604,"type":467,"data":3198},{"link_type":469,"url":3199,"target":799},"https://www.digitevent.com/en/blog/7-tips-for-guarding-participants-commitments?utm_source=direct&utm_medium=blog_article&utm_campaign=maillage_interne",{"type":42,"text":47,"spans":3201,"direction":45},[],{"type":857,"text":3203,"spans":3204,"direction":45},"Bring in speakers outside your usual lens: never hesitate to invite a speaker who has nothing to do with your company's field. They can bring their own perspective to the topic covered in your virtual event. ",[],{"type":857,"text":3206,"spans":3207,"direction":45},"Organize role-playing games, even virtually: don't hesitate to use interactive tools, games, and quizzes about your event content. The benefit is twofold: your attendees feel engaged and don't want to be left out while everyone else takes part. Nobody likes finishing last.\nOn your end, you can check in real time how attentive your attendees are and how well they understand your content, all while building a better reputation for the quality of your events.",[],{"type":857,"text":3209,"spans":3210,"direction":45},"Invite a comedian for a quick sketch (even over video call, good comedians stay funny and know how to find humor in any topic) related to your theme. There are even English-speaking comedians who specialize in energizing corporate events. ",[3211],{"start":2782,"end":909,"type":467,"data":3212},{"link_type":469,"url":3213,"target":799},"https://laugh.events/",{"type":60,"text":2885,"spans":3215,"direction":45},[3216],{"start":36,"end":687,"type":65},{"type":42,"text":47,"spans":3218,"direction":45},[],{"type":42,"text":3220,"spans":3221,"direction":45},"Your event website is the final step in the process. It will host your event, but also serve to talk about it. The website is the true virtual showcase for your event, the catalyst for information. ",[],{"type":42,"text":47,"spans":3223,"direction":45},[],{"type":42,"text":3225,"spans":3226,"direction":45},"You should therefore pay particular attention to giving it a well-thought-out design (often through art direction, designers, etc.). You should also make sure it's fully compatible with different screen sizes, from smartphones to large 15-inch screens. ",[],{"type":42,"text":47,"spans":3228,"direction":45},[],{"type":42,"text":3230,"spans":3231,"direction":45},"Using Digitevent will let you take care of all these aspects, but in any case, have colleagues test your website to check that the experience is pleasant and that the underlying information is useful.",[],{"type":42,"text":47,"spans":3233,"direction":45},[],{"type":67,"url":3235,"alt":3236,"copyright":11,"dimensions":3237,"id":3240,"edit":3241},"https://images.prismic.io/digi-www/991ec445-84f9-4b2d-a489-dffd7f66a1e8_website.png?auto=format%2Ccompress&rect=0%2C-368%2C1116%2C550&w=1116&h=550","Illustration of an event website on various devices ",{"width":3238,"height":3239},1116,550,"YCLEdBMAACEACyxe",{"x":36,"y":3242,"zoom":75,"background":39},-368,{"type":42,"text":3244,"spans":3245,"direction":45},"Your website should also have a menu with clear, useful sections, such as the program, the speakers, the link to the registration form, or practical information. ",[],{"type":42,"text":47,"spans":3247,"direction":45},[],{"type":42,"text":3249,"spans":3250,"direction":45},"If you're not very comfortable with the technical side, we've developed an intuitive website builder to help you easily create the event website of your dreams. ",[3251],{"start":3252,"end":3253,"type":467,"data":3254},75,100,{"link_type":469,"url":3255,"target":799},"https://www.digitevent.com/en/feature/saas-tool-website-creation-event-registrations",{"type":42,"text":47,"spans":3257,"direction":45},[],{"type":60,"text":2888,"spans":3259,"direction":45},[3260],{"start":36,"end":3252,"type":65},{"type":42,"text":47,"spans":3262,"direction":45},[],{"type":42,"text":3264,"spans":3265,"direction":45},"Your visitors register for your event for one of two reasons: ",[],{"type":42,"text":47,"spans":3267,"direction":45},[],{"type":857,"text":3269,"spans":3270,"direction":45},"They think they'll gain something from it: relevant content, a new approach, tools that will help them solve their problems\n",[],{"type":857,"text":3272,"spans":3273,"direction":45},"They can grow their network and make new professional connections, which can bring them business opportunities.",[],{"type":42,"text":3275,"spans":3276,"direction":45},"This second point is absolutely crucial for your event. If your event aims to address this second need, you should plan for a Matchmaking solution among your attendees. ",[],{"type":42,"text":3278,"spans":3279,"direction":45},"Thanks to this, you let them stop being mere spectators at your event and instead take on a full, active role. ",[],{"type":42,"text":3281,"spans":3282,"direction":45},"Useful across dozens of different event types, this meeting scheduling module makes your attendees self-sufficient and multiplies the added value of your digital event. ",[3283],{"start":866,"end":658,"type":467,"data":3284},{"link_type":469,"url":3285,"target":799},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings?utm_source=direct&utm_medium=blog_article&utm_campaign=maillage_interne",{"type":42,"text":47,"spans":3287,"direction":45},[],{"type":60,"text":3289,"spans":3290,"direction":45},"Preparing for after the event: feedback and upcoming dates",[3291],{"start":36,"end":943,"type":65},{"type":42,"text":47,"spans":3293,"direction":45},[],{"type":42,"text":3295,"spans":3296,"direction":45},"Even before your virtual or hybrid/phygital event, you can already think about how you'll gather feedback and data. ",[],{"type":42,"text":47,"spans":3298,"direction":45},[],{"type":42,"text":3300,"spans":3301,"direction":45},"You can plan an email a few hours after the event, to find out what your guests thought of it and what they'd like to see at future events. ",[],{"type":42,"text":47,"spans":3303,"direction":45},[],{"type":42,"text":3305,"spans":3306,"direction":45},"It's also common practice (if you have enough visibility) to share your upcoming event dates or your company's latest news. ",[],{"type":42,"text":3308,"spans":3309,"direction":45},"We hope this guide helps you get a clearer picture of the best practices to apply at your next events. ",[],{"type":42,"text":47,"spans":3311,"direction":45},[],{"type":42,"text":3313,"spans":3314,"direction":45},"We sincerely hope it helps you turn more visitors into attendees at your virtual and hybrid events.",[],[3316],{"primary":3317,"items":3326,"id":3328,"slice_type":131,"slice_label":11},{"seo_title":3318,"seo_meta_descriptions":3322},[3319],{"type":42,"text":3320,"spans":3321,"direction":45},"Increasing the participation rate at your virtual events",[],[3323],{"type":42,"text":3324,"spans":3325,"direction":45},"Discover our tips for boosting the participation rate at your virtual events and maximizing your guests' engagement.",[],[3327],{},"seo$09a3328a-26d0-4415-9603-f559ea5abf3e",{"id":3330,"lang":134,"type":12,"uid":3331},"akYmnxIAACgAyuB1","augmenter-taux-participation-evenements-virtuels-2021",{"id":3333,"uid":3334,"url":11,"type":12,"tags":3335,"first_publication_date":1388,"slugs":3336,"linked_documents":3338,"lang":19,"data":3339,"_source":3481},"en_blog_article_retrospective-et-analyse-sur-strategie-2020","retrospective-analysis-the-strategic-adaptation-2020",[14],[3337],"retrospective-et-analyse-sur-ladaptation-strategique-de-2020",[],{"distribution":14,"article_title":3340,"author_name":832,"publication_date":3344,"banner_image":3345,"article_content":3352,"main_tag":117,"body":3468},[3341],{"type":23,"text":3342,"spans":3343},"Retrospective and analysis of strategic adaptation in 2020",[],"2021-01-11T23:00:00+0000",{"dimensions":3346,"alt":3347,"copyright":11,"url":3348,"id":3349,"edit":3350},{"width":30,"height":1581},"Photo of a man doing weight training","https://images.prismic.io/digi-www/d207c45b-2961-4e14-a91a-cc7c242fb57f_lift.jpg?auto=format%2Ccompress&rect=0%2C0%2C1296%2C648&w=900&h=450","X_10PBAAACMAt-Qq",{"x":36,"y":36,"zoom":3351,"background":39},0.8333333333333334,[3353,3356,3359,3361,3364,3366,3369,3371,3374,3376,3380,3385,3387,3392,3394,3399,3401,3404,3406,3412,3414,3417,3419,3425,3427,3430,3432,3435,3437,3440,3442,3445,3447,3450,3452,3455,3458,3460,3463,3465],{"type":42,"text":3354,"spans":3355,"direction":45},"It's probably no secret that the Covid period wasn't a favorite for the event industry. In France, between March and October, the sector's accumulated losses reached over €15 billion.\n\nSo what do you do when you're an event-tech start-up and, overnight, events start cancelling one after another and visibility runs short.",[],{"type":60,"text":3357,"spans":3358,"direction":45},"Startup culture as the best ally for weathering the storm",[],{"type":42,"text":47,"spans":3360,"direction":45},[],{"type":42,"text":3362,"spans":3363,"direction":45},"Turning a challenge into business opportunities is a hallmark of startup culture. ",[],{"type":42,"text":47,"spans":3365,"direction":45},[],{"type":42,"text":3367,"spans":3368,"direction":45},"Just like in the early days when the Digitevent project had to get off the ground, we had to find and adapt our business model to a transformed market, design new offerings, ship features in record time, and find new partners. ",[],{"type":42,"text":47,"spans":3370,"direction":45},[],{"type":42,"text":3372,"spans":3373,"direction":45},"The youth and mindset of the teams, both within the company and more broadly across the startup ecosystem, is also a key factor in success. Employees' adaptability in the face of the unexpected and their digital fluency are real assets when the setup suddenly changes (remote work, new organizational processes, etc.).",[],{"type":42,"text":47,"spans":3375,"direction":45},[],{"type":42,"text":3377,"spans":3378,"direction":45},"Reacting fast while still taking time to think \n",[3379],{"start":36,"end":216,"type":65},{"type":42,"text":3381,"spans":3382,"direction":45},"Lucien Derhy, co-founder of Digitevent, looks back on the past few months...",[3383],{"start":3148,"end":233,"type":467,"data":3384},{"link_type":469,"url":1025,"target":799},{"type":42,"text":47,"spans":3386,"direction":45},[],{"type":42,"text":3388,"spans":3389,"direction":45},"\"From late February, we anticipated the cancellations and organized ourselves to limit the impact of a crisis whose duration we weren't fully able to gauge at the time. So we froze hiring (except for developers), set up remote work, reassured our teams, adjusted work rhythms, and decided to accelerate our technology investments by looking ahead to the future. ",[3390],{"start":36,"end":3391,"type":82},362,{"type":42,"text":47,"spans":3393,"direction":45},[],{"type":42,"text":3395,"spans":3396,"direction":45},"We then took the time to run a two-week strategic sprint to gather the opinions and needs of all stakeholders: employees, clients, partners... This let us identify, with no preconceptions, the new challenges that Covid brought to the surface. In a way, it forced us to step back in a way that day-to-day pressure didn't normally allow\".",[3397],{"start":36,"end":3398,"type":82},336,{"type":42,"text":47,"spans":3400,"direction":45},[],{"type":60,"text":3402,"spans":3403,"direction":45},"New strategic priorities",[],{"type":42,"text":47,"spans":3405,"direction":45},[],{"type":42,"text":3407,"spans":3408,"direction":45},"The goal was to address the new challenges facing a market in search of new benchmarks, and to help organizers put innovative solutions into practice: \"We had to offer end-to-end alternatives for every type of event: seminars, virtual conferences, professional meetups with video-based B2B meetings, etc.\"",[3409],{"start":3410,"end":3411,"type":82},151,305,{"type":42,"text":47,"spans":3413,"direction":45},[],{"type":42,"text":3415,"spans":3416,"direction":45},"It was around these challenges that the ecosystem took shape starting in spring 2020. ",[],{"type":42,"text":47,"spans":3418,"direction":45},[],{"type":42,"text":3420,"spans":3421,"direction":45},"In order to avoid cancellations and limit postponements, we reorganized our roadmap in record time, rolled out brand new technology solutions, trained our teams, and handled communication around the new offerings to build our profile in a market that was still being mapped out.",[3422],{"start":3423,"end":3424,"type":82},277,278,{"type":42,"text":47,"spans":3426,"direction":45},[],{"type":42,"text":3428,"spans":3429,"direction":45},"On top of this internal training, a lot of work went into guiding, explaining, and supporting clients who were sometimes overwhelmed by the stakes of these new challenges.",[],{"type":42,"text":47,"spans":3431,"direction":45},[],{"type":42,"text":3433,"spans":3434,"direction":45},"We also reviewed all our resources (website, sales presentations, client case studies, articles, our white paper on virtual events, etc.) to reassure people about our expertise in managing virtual and hybrid events end to end. ",[],{"type":42,"text":47,"spans":3436,"direction":45},[],{"type":42,"text":3438,"spans":3439,"direction":45},"New, unlikely alliances also emerged across the industry, driven by the challenge of getting these solutions known. For example, startups offering streaming technology started working with stage managers and video production specialists. What used to be the exception became the rule, creating new synergies that look genuinely promising for the years ahead.",[],{"type":42,"text":47,"spans":3441,"direction":45},[],{"type":60,"text":3443,"spans":3444,"direction":45},"A glimpse of the event industry's future...",[],{"type":42,"text":47,"spans":3446,"direction":45},[],{"type":42,"text":3448,"spans":3449,"direction":45},"As you'll have gathered, the event industry in 2020 was a bit like the Wild West!",[],{"type":42,"text":47,"spans":3451,"direction":45},[],{"type":42,"text":3453,"spans":3454,"direction":45},"In a word, Covid ended up being a catalyst for startups. Those already struggling, or lacking a clear vision, were caught out hard by market reality... Meanwhile, for others, Covid acted as an innovation accelerator. This market consolidation (or \"skimming,\" to insiders) gave no player any rest.",[],{"type":42,"text":3456,"spans":3457,"direction":45},"The upside in all this? We can hope that the competitive landscape of the coming years will end up more complete, credible, and robust.",[],{"type":42,"text":47,"spans":3459,"direction":45},[],{"type":42,"text":3461,"spans":3462,"direction":45},"In most cases, the virtual event will remain a valuable but imperfect substitute. As proof, 93% of French people say they're \"missing\" in-person events since lockdown ended. The concept of zoom fatigue emerged in the meantime, too.",[],{"type":42,"text":47,"spans":3464,"direction":45},[],{"type":42,"text":3466,"spans":3467,"direction":45},"Most organizers also say that in-person remains their preferred format for the post-Covid world. Most are hoping for a rebound as early as the start of 2021, with the return of good weather and the start of vaccination. ",[],[3469],{"primary":3470,"items":3478,"id":3480,"slice_type":131,"slice_label":11},{"seo_title":3471,"seo_meta_descriptions":3474},[3472],{"type":42,"text":3342,"spans":3473},[],[3475],{"type":42,"text":3476,"spans":3477,"direction":45},"When an event-tech start-up faces the sudden cancellation of its events, how do you bounce back despite the lack of visibility? Here are some answers. ",[],[3479],{},"seo$f069e812-178d-4211-909f-2c83a0481cf5",{"id":3482,"lang":134,"type":12,"uid":3483},"akYmYRIAACsAyt-h","retrospective-et-analyse-sur-strategie-2020",{"id":3485,"uid":3486,"url":11,"type":12,"tags":3487,"first_publication_date":3488,"slugs":3489,"linked_documents":3491,"lang":19,"data":3492,"_source":3591},"en_blog_article_lorsque-vos-participants-ont-besoin-de-se-detendre","relaxation-robot-for-event-attendees",[14],"2026-07-02T10:08:03+0000",[3490],"lorsque-vos-participants-ont-besoin-de-se-detendre...",[],{"distribution":14,"article_title":3493,"author_name":1255,"publication_date":3497,"banner_image":3498,"article_content":3505,"main_tag":117,"body":3578},[3494],{"type":23,"text":3495,"spans":3496},"When your attendees need to unwind...",[],"2020-12-24T23:00:00+0000",{"dimensions":3499,"alt":3500,"copyright":11,"url":3501,"id":3502,"edit":3503},{"width":30,"height":2849},"event massage robot","https://images.prismic.io/digi-www/200fc9f1-d248-4ce8-9b99-854530c02077_animation-detente.jpg?auto=format%2Ccompress&rect=0%2C0%2C1742%2C954&w=900&h=493","YAf1rxIAACIAwaYC",{"x":36,"y":36,"zoom":3504,"background":39},0.7188498402555911,[3506,3509,3513,3515,3518,3520,3523,3525,3528,3530,3533,3535,3538,3540,3544,3546,3553,3562,3568,3570,3573,3575],{"type":42,"text":3507,"spans":3508},"While it can sometimes be hard to recall the flavor of events from the past, we can tell you more about the events of tomorrow. Technology was rarely used in past events, but 2020 was a year of discovery, innovation, and renewal for engineers.",[],{"type":60,"text":3510,"spans":3511},"Why bring technology to your events?",[3512],{"start":36,"end":398,"type":65},{"type":42,"text":47,"spans":3514},[],{"type":42,"text":3516,"spans":3517},"The events industry is transforming, and new ideas are emerging. Artificial intelligence (AI) and machine learning are gradually making their way into trade shows and seminars, turning events into unusual and innovative technology experiences. ",[],{"type":42,"text":47,"spans":3519},[],{"type":42,"text":3521,"spans":3522},"Voice recognition, facial recognition, and connected wristbands: this is what awaits us in the events of tomorrow. Whether it's a new trend or a real challenge for companies, technology is increasingly serving the events industry, revolutionizing today's events and building tomorrow's employee experience or customer experience. Connected tablets, virtual reality headsets, remote-controlled drones, etc. The list is long, and new technologies keep growing. ",[],{"type":42,"text":47,"spans":3524},[],{"type":42,"text":3526,"spans":3527},"The health crisis we're all familiar with has allowed technology to make its way into the events world, and it has become an essential tool in the lives of event organizers, in the lives of companies, and even in everyone's life. ",[],{"type":42,"text":47,"spans":3529},[],{"type":42,"text":3531,"spans":3532},"An event without technology wouldn't be a successful event today. The world is passionate about new technologies and unusual, innovative ideas, and events need to showcase these new technologies to attract as many visitors as possible, but also to be the \"first users\", the pioneers in using these technologies.",[],{"type":42,"text":47,"spans":3534},[],{"type":42,"text":3536,"spans":3537},"Okay, but in practice, what does that look like? ",[],{"type":42,"text":47,"spans":3539},[],{"type":60,"text":3541,"spans":3542},"Robots to take your events to the next level",[3543],{"start":36,"end":376,"type":65},{"type":42,"text":47,"spans":3545},[],{"type":42,"text":3547,"spans":3548},"Events (whether in-person or virtual) are full of great ideas and new technologies. IDEEXO, an event services provider, has rolled out innovative tech-driven activities to turn your corporate events into unforgettable moments. ",[3549],{"start":3550,"end":1687,"type":467,"data":3551},177,{"link_type":469,"url":3552,"target":799},"https://ideexo.com/animations-team-building-original/",{"type":67,"url":3554,"alt":3555,"copyright":11,"dimensions":3556,"id":3559,"edit":3560},"https://images.prismic.io/digi-www/ac39e2a5-c4f3-4b47-8479-41d7b988e383_massage-robot.jpg?auto=format%2Ccompress&rect=0%2C0%2C2324%2C1000&w=581&h=250","massage robot",{"width":3557,"height":3558},581,250,"YAf2ohIAACQAwao1",{"x":36,"y":36,"zoom":3561,"background":39},0.5,{"type":42,"text":3563,"spans":3564},"With their massage robot, you're relaxed from head to toe. This robotic body-relaxation system turns your internal or external events into moments of pure 2.0 well-being. Using a remote control, configure the massage robot to offer you a one-of-a-kind experience. ",[3565],{"start":1061,"end":1688,"type":467,"data":3566},{"link_type":469,"url":3567,"target":799},"https://ideexo.com/activites-team-building-robot-massage/",{"type":42,"text":47,"spans":3569},[],{"type":42,"text":3571,"spans":3572},"Based on physiotherapist protocols, this robot is an innovative technological tool that lets you ensure your employees or visitors relax at your events (and it's a nice change: whenever there's a robot in a hall, it draws curious onlookers!).",[],{"type":42,"text":47,"spans":3574},[],{"type":42,"text":3576,"spans":3577},"A true professional, it gives you a massage lasting between 2 and 15 minutes, depending on the relaxation program you choose. While events today are on standby, technology keeps growing and developing. Get used to it at your events, because this is only the beginning of a great adventure between the events world and new technologies.",[],[3579],{"primary":3580,"items":3588,"id":3590,"slice_type":131,"slice_label":11},{"seo_title":3581,"seo_meta_descriptions":3584},[3582],{"type":42,"text":3495,"spans":3583,"direction":45},[],[3585],{"type":42,"text":3586,"spans":3587},"Technology was rarely used in past events, but 2020 was a year of discovery, innovation, and renewal for engineers.",[],[3589],{},"seo$6e77cff8-56cc-4c81-94ec-e060d1cadcc7",{"id":3592,"lang":134,"type":12,"uid":3593},"akYmMhIAACwAyt7-","lorsque-vos-participants-ont-besoin-de-se-detendre",{"id":3595,"uid":3596,"url":11,"type":12,"tags":3597,"first_publication_date":511,"slugs":3598,"linked_documents":3600,"lang":19,"data":3601,"_source":3708},"en_blog_article_on-vous-raconte-la-bonne-idee-madge-masque-badge","madge-mask-badge-story",[14],[3599],"on-vous-raconte--la-bonne-idee-madge-le-masque--badge-",[],{"distribution":14,"article_title":3602,"author_name":26,"publication_date":3606,"banner_image":3607,"article_content":3615,"main_tag":313,"body":3695},[3603],{"type":23,"text":3604,"spans":3605},"Let's tell you about it: the great idea behind Madge, the mask + badge!",[],"2020-12-15T23:00:00+0000",{"dimensions":3608,"alt":3610,"copyright":11,"url":3611,"id":3612,"edit":3613},{"width":30,"height":3609},509,"the Madge badge and mask","https://images.prismic.io/digi-www/bcdbb91e-eb05-4093-8a6f-9c79ad557ee0_madge+cover.png?auto=format%2Ccompress&rect=0%2C0%2C743%2C420&w=900&h=509","X5mj7xUAACYADkyc",{"x":36,"y":36,"zoom":3614,"background":76},1.1002444987775062,[3616,3619,3622,3627,3632,3634,3639,3644,3649,3654,3663,3668,3673,3677,3682,3685,3691,3693],{"type":42,"text":3617,"spans":3618,"direction":45},"It's the right idea at the right time: Nicolas Olive, event project manager and resourceful designer, is the inventor of the Madge, the mask that doubles as a badge for practical, 100% Covid-friendly events.",[],{"type":42,"text":3620,"spans":3621,"direction":45},"Digitevent wanted to interview him quickly so he could tell us more about the origin of his idea, its development, and his vision for the future of events: ",[],{"type":191,"text":3623,"spans":3624,"direction":45},"Hello Nicolas, and congratulations on the success the Madge is having. First of all, how did the idea for the Madge come to you, and how long had you had it in mind? ",[3625],{"start":36,"end":3626,"type":65},166,{"type":42,"text":3628,"spans":3629,"direction":45},"The idea came to me when I saw masks used as advertising supports for brands or products, but I didn't see any mask with real usefulness or real added value. \n\nSo I asked myself in what ways a mask could be used in events, and by listing the different elements found in almost every event, I very quickly found the idea of combining the mask with a badge or a ticket, to control access to a venue or an event. ",[3630],{"start":36,"end":3631,"type":82},410,{"type":42,"text":47,"spans":3633,"direction":45},[],{"type":191,"text":3635,"spans":3636,"direction":45},"Do you think the current and future health situation will force the events industry to adapt with original solutions like the Madge? ",[3637],{"start":36,"end":3638,"type":65},133,{"type":42,"text":3640,"spans":3641,"direction":45},"Yes, I think so. For my part, I'm simply offering a solution that can help restart the business and bring events back. We'll need to get used to living with the virus, at least until we find a vaccine or the risk of contamination drops considerably. In the meantime, we'll definitely need creative solutions. ",[3642],{"start":36,"end":3643,"type":82},309,{"type":191,"text":3645,"spans":3646,"direction":45},"What's your opinion on the need to keep holding in-person or hybrid events? ",[3647],{"start":36,"end":3648,"type":65},76,{"type":42,"text":3650,"spans":3651,"direction":45},"Agencies and service providers had to adapt quickly so as not to lose the entire budgets committed, or events that could very easily be made hybrid or digital.\n\nWe did indeed have to fight against postponements and cancellations. But let's not forget that the whole point of events is bringing people together for a given time in a given space. So there's a notion of Human, with a capital H, at the heart of the event.",[3652],{"start":36,"end":3653,"type":82},419,{"type":42,"text":3655,"spans":3656,"direction":45},"For me, digital is a tool for events, but it can in no way replace being there in person. I think the next step would be to ask what digital innovation we can actually develop to turn our future events into true 360° experiences. (At Digitevent, we believe this comes through the possibilities of networking and interactions between participants)",[3657,3659],{"start":36,"end":3658,"type":82},230,{"start":151,"end":3660,"type":467,"data":3661},307,{"link_type":469,"url":3662,"target":799},"https://www.digitevent.com/en/feature/networking-chat-application",{"type":42,"text":3664,"spans":3665,"direction":45},"I think we should instead focus on the user experience and hybrid interactivity rather than imagining that digital will completely replace in-person events.  ",[3666],{"start":36,"end":3667,"type":82},158,{"type":191,"text":3669,"spans":3670,"direction":45},"Great! A more practical question now. What would the price range for a Madge be for an advertiser? ",[3671],{"start":36,"end":3672,"type":65},99,{"type":42,"text":3674,"spans":3675,"direction":45},"We're between €6 and €8 excl. tax, printed (graphics + personalized technique) and delivered blister-packed.",[3676],{"start":36,"end":697,"type":82},{"type":42,"text":3678,"spans":3679,"direction":45},"As you'll have understood, the Madge is a clever solution that addresses the events industry's current challenges. Even though it's a bit more expensive than the traditional approach, it will make an impression on attendees and helps save on materials, PVC badges, and other lanyards, etc. ",[3680],{"start":36,"end":3681,"type":65},290,{"type":42,"text":3683,"spans":3684,"direction":45},"We appreciate the initiative, even though of course we hope they'll only be necessary for as short a time as possible :) ",[],{"type":42,"text":3686,"spans":3687,"direction":45},"Also note that the Madge integrates perfectly with Digitevent's badge and access control technology, including for reading QR codes.\nWe're sure we'll see other creative ideas bloom, since innovation often comes from complicated contexts that demand resilience. Don't hesitate to contact us to show us your great ideas! ",[3688],{"start":187,"end":3672,"type":467,"data":3689},{"link_type":469,"url":3690,"target":799},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"type":42,"text":47,"spans":3692,"direction":45},[],{"type":42,"text":47,"spans":3694,"direction":45},[],[3696],{"primary":3697,"items":3705,"id":3707,"slice_type":131,"slice_label":11},{"seo_title":3698,"seo_meta_descriptions":3701},[3699],{"type":42,"text":3604,"spans":3700},[],[3702],{"type":42,"text":3703,"spans":3704,"direction":45},"Nicolas Olive, project manager and designer, invented the Madge: an innovative mask-badge, designed for 100% Covid-friendly events.",[],[3706],{},"seo$a7655b8a-c38a-4d96-bcec-4f0e5cfb0c5a",{"id":3709,"lang":134,"type":12,"uid":3710},"akYmiRIAACcAyuAl","on-vous-raconte-la-bonne-idee-madge-masque-badge",{"id":3712,"uid":3713,"url":11,"type":12,"tags":3714,"first_publication_date":15,"slugs":3716,"linked_documents":3717,"lang":19,"data":3718},"akYmGBIAACoAyt6i","11-arguments-to-convince-decision-makers-to-organize-events",[3715],"en-only",[3713],[],{"distribution":3715,"article_title":3719,"author_name":26,"publication_date":3723,"banner_image":3724,"article_content":3730,"main_tag":117,"body":3801},[3720],{"type":23,"text":3721,"spans":3722},"11 arguments to convince decision-makers to organize events",[],"2020-12-02T23:00:00+0000",{"dimensions":3725,"alt":3726,"copyright":11,"url":3727,"id":3728,"edit":3729},{"width":30,"height":347},"meeting with stakeholders","https://images.prismic.io/digi-www/ffe5f0fd-a6ee-4aed-a9f2-8a37305961d9_5.jpg?auto=format%2Ccompress&rect=0%2C0%2C1225%2C817&w=900&h=600","X8-lcxEAACUAsXcm",{"x":36,"y":36,"zoom":352,"background":39},[3731,3734,3737,3739,3742,3745,3748,3751,3754,3757,3760,3763,3766,3769,3772,3775,3777,3780,3783,3786,3789,3792,3795,3798],{"type":42,"text":3732,"spans":3733},"Event management often attracts skepticism from decision-makers: high expenses, complicated ROI to measure (when you can so easily measure your event ROI), and results often perceived as indirect. ",[],{"type":42,"text":3735,"spans":3736},"Yet it is quite simple to understand the stakes that events represent for a brand. We will therefore give you several arguments to demonstrate that an event budget is necessary for your sector of activity.",[],{"type":42,"text":47,"spans":3738},[],{"type":42,"text":3740,"spans":3741},"Each stakeholder must be addressed: hierarchy, sponsors, customers, participants, and collaborators. The best way to do this is to address these different targets with different approaches, taking into account their specific issues. Indeed your communication should be more focused on numbers for your hierarchy and sponsors, and focused on the experience for your participants, while the focus should be on the commercial gains for your employees.",[],{"type":42,"text":3743,"spans":3744},"But you must also take into account the objective of the event. The organization of an event can be motivated by several reasons: the promotion of a product, the notoriety in your market, the networking in your sector...",[],{"type":60,"text":3746,"spans":3747},"Convincing by reason : ",[],{"type":42,"text":3749,"spans":3750},"Here are a few arguments that prove events are a necessity and that they pay off: ",[],{"type":191,"text":3752,"spans":3753},"The French (for instance) love events: 93% of them are \"in lack of events\" since May 11, 2020, according to La Réclame. The Latin culture makes them want to spend time with others.",[],{"type":191,"text":3755,"spans":3756},"This is useful for product demos: don't tell the benefits of your offers, show them to everyone. ",[],{"type":191,"text":3758,"spans":3759},"You are addressing a hyper-qualified target. Let's take an example: at the Amsterdam Coffee Show, you are only addressing professionals in the coffee sector and you are sure that all the key players will be present. All it takes is a good meeting to open up unexpected opportunities. And these meetings take place during very specialized events. You have to be there, otherwise, you will leave the place to your competitor. ",[],{"type":191,"text":3761,"spans":3762},"Propose KPIs to measure your event objectives. This will allow you to decide with your manager what you want to achieve (and exceed). ",[],{"type":191,"text":3764,"spans":3765},"Your event will be an opportunity for your teams to collect leads from targeted prospects concerned by your activity.",[],{"type":191,"text":3767,"spans":3768},"You develop your brand awareness and your employer brand, and your corporate culture.",[],{"type":42,"text":3770,"spans":3771},"If you organize a filmed or live event : ",[],{"type":42,"text":3773,"spans":3774},"- You will be able to use lead generation by broadcasting replays to collect leads from your virtual event or by creating dedicated landings pages requesting registration to access the event.",[],{"type":42,"text":47,"spans":3776},[],{"type":60,"text":3778,"spans":3779},"Persuade by emotion : ",[],{"type":191,"text":3781,"spans":3782},"Events are one of the most fertile professional playgrounds for innovation and creativity. You are free to surprise your guests in every possible way! ",[],{"type":191,"text":3784,"spans":3785},"Emotion is at the heart of the event approach and allows you to mark your guests by transforming a simple event into a memorable experience. ",[],{"type":191,"text":3787,"spans":3788},"In virtual, the event brings employees closer together in order not to lose the social link.",[],{"type":191,"text":3790,"spans":3791},"This allows your customers to put faces to names and strengthens the emotional bond between you and your customers, which is very important for the longevity of the business relationship.",[],{"type":191,"text":3793,"spans":3794},"The event also allows you to create an effective networking experience, both face-to-face and virtual, and thus create business opportunities.",[],{"type":191,"text":3796,"spans":3797},"With all these arguments, you should convince and persuade stakeholders of the purpose of your next one. The event represents a cost (which can be optimized), but above all, it is an indispensable investment.",[],{"type":42,"text":3799,"spans":3800},"With all these arguments, you should convince and persuade stakeholders of the purpose of your next event. The event represents a cost, but it is above all an indispensable investment.",[],[3802],{"primary":3803,"items":3811,"id":3813,"slice_type":131,"slice_label":11},{"seo_title":3804,"seo_meta_descriptions":3807},[3805],{"type":42,"text":3721,"spans":3806,"direction":45},[],[3808],{"type":42,"text":3809,"spans":3810,"direction":45},"Need budget approval for your event? Discover 11 rational and emotional arguments to convince decision-makers even in tough times like 2020 !",[],[3812],{},"seo$4ec68137-5534-4b2d-949d-c24726d2027f",{"id":3815,"uid":3816,"url":11,"type":12,"tags":3817,"first_publication_date":2459,"slugs":3818,"linked_documents":3820,"lang":19,"data":3821,"_source":3997},"en_blog_article_comment-organiser-assemblee-generale-format-virtuel","how-to-organize-a-general-meeting-in-virtual-or-hybrid",[14],[3819],"comment-organiser-une-assemblee-generale-au-format-virtuel-ou-hybride-",[],{"distribution":14,"article_title":3822,"author_name":832,"publication_date":3826,"banner_image":3827,"article_content":3835,"main_tag":117,"body":3983},[3823],{"type":23,"text":3824,"spans":3825},"How to organize a general meeting in a virtual or hybrid format?",[],"2020-11-01T23:00:00+0000",{"dimensions":3828,"alt":3830,"copyright":11,"url":3831,"id":3832,"edit":3833},{"width":30,"height":3829},399,"Photo of a technical control room at an event","https://images.prismic.io/digi-www/4723f16d-6c49-46c3-82f7-4b635d05b2a9_captation.jpg?auto=format%2Ccompress&rect=0%2C0%2C2621%2C1162&w=900&h=399","X6qTihAAACIAJD-u",{"x":36,"y":36,"zoom":3834,"background":39},0.5859375,[3836,3839,3841,3845,3847,3850,3853,3855,3864,3866,3868,3871,3875,3878,3881,3884,3887,3891,3898,3902,3904,3907,3909,3912,3914,3917,3919,3923,3925,3928,3930,3933,3935,3938,3940,3943,3945,3949,3951,3954,3956,3959,3961,3964,3966,3969,3971,3974,3977],{"type":42,"text":3837,"spans":3838,"direction":45},"General Meetings (GMs) must be held at least once a year. This legal obligation can sometimes be a problem, especially during a pandemic when events and gatherings are banned (because of Covid, obviously).\n\nAn event as significant as a GM is hard to postpone, and sometimes requires reaching a quorum (the minimum number of represented votes needed for the meeting to be held).\n\nForced to hold a virtual or hybrid meeting, some companies are lost when it comes to organizing their GM. ",[],{"type":42,"text":47,"spans":3840,"direction":45},[],{"type":60,"text":3842,"spans":3843,"direction":45},"Define the objective of the GM ",[3844],{"start":36,"end":687,"type":65},{"type":42,"text":47,"spans":3846,"direction":45},[],{"type":42,"text":3848,"spans":3849,"direction":45},"Before diving into the ideal format (in-person, virtual, or hybrid?) for your event and the features you want to use, think about your objective. Does your GM require a quorum? Will you use this opportunity to communicate with your members, shareholders, or delegates? Who are your attendees? Defining these objectives can take several meetings within your company, but these are important questions to answer before creating your online events.",[],{"type":191,"text":3851,"spans":3852,"direction":45},"If your quorum is already reached through pre-voting or proxies to the chair, the focus shifts to communication. Your GM will let you reconnect with your members and share your outlook. ",[],{"type":42,"text":47,"spans":3854,"direction":45},[],{"type":42,"text":3856,"spans":3857,"direction":45},"You will then need to create an event website and various invitation email campaigns or notices for your contacts to communicate effectively. There is nothing stopping you from holding an online general meeting. For this type of digital event, nothing beats a video broadcast from a production studio. As always, organization is key, as far in advance as possible. For smaller budgets, you can opt for your webcam or your video-conferencing room. In addition, favor content-sharing tools to share the resolutions that were adopted and rejected.",[3858,3860],{"start":1316,"end":89,"type":467,"data":3859},{"link_type":469,"url":3255,"target":799},{"start":943,"end":3861,"type":467,"data":3862},84,{"link_type":469,"url":3863,"target":799},"https://www.digitevent.com/fr/solution/solution-saas-marketing-gerer-participants-invitations",{"type":42,"text":47,"spans":3865,"direction":45},[],{"type":42,"text":47,"spans":3867,"direction":45},[],{"type":191,"text":3869,"spans":3870,"direction":45},"If your GM requires reaching a quorum, it is essential to plan a system that will help you achieve it.\nThis comes down to a good digital communication strategy:\n\n",[],{"type":42,"text":3872,"spans":3873,"direction":45},"1 - Timing management",[3874],{"start":36,"end":773,"type":65},{"type":42,"text":3876,"spans":3877,"direction":45},"To maximize participation, and thus make sure you reach the quorum among your attendees or shareholders, you will need to send impactful emails at the right time. An event management platform can automate these email sends, so your company can focus on the content rather than the technical constraints.\n\nHere is an example of an effective email sequence: \n",[],{"type":42,"text":3879,"spans":3880,"direction":45},"- A notice 10 days before, stating the date, time, agenda, and duration of the GM, as well as the option to pre-vote (if your bylaws allow it)",[],{"type":42,"text":3882,"spans":3883,"direction":45},"- A reminder the day before with the schedule, the connection link, and the check-in and voting protocol.",[],{"type":42,"text":3885,"spans":3886,"direction":45},"- A final reminder 15 minutes before the digital check-in begins, so guests can log in to the \"live\" session.",[],{"type":42,"text":3888,"spans":3889,"direction":45},"It is very important to check the click-through rates and open rates of your emails as you send out your campaigns. This will tell you about the overall experience you are offering as well as your audience's online engagement.",[3890],{"start":36,"end":64,"type":65},{"type":42,"text":3892,"spans":3893,"direction":45},"On top of that, gathering these statistics will let you anticipate the number of connections on the day and therefore your chances of safely reaching the quorum. You can also plan an \"I'm attending the GM\" button via a form embedded in your email invitation 10 days before, to make this tracking easier. Even though it is hard to confirm a shareholder's presence at remote events, you will get a better picture of the attendance rate.",[3894],{"start":3895,"end":581,"type":467,"data":3896},219,{"link_type":469,"url":3897,"target":799},"https://www.digitevent.com/en/feature/event-registration-forms",{"type":42,"text":3899,"spans":3900,"direction":45},"\n2 - The user journey",[3901],{"start":36,"end":773,"type":65},{"type":42,"text":47,"spans":3903,"direction":45},[],{"type":42,"text":3905,"spans":3906,"direction":45},"Who needs to attend your General Meeting? Do you have auditors, members of your team, or other guests who do not have voting rights? If the answer is yes, it is essential to plan different user journeys for these categories of guests. ",[],{"type":42,"text":47,"spans":3908,"direction":45},[],{"type":42,"text":3910,"spans":3911,"direction":45},"Indeed, they probably do not need to sign in with a signature and should not have access to the resolution voting tool.",[],{"type":42,"text":47,"spans":3913,"direction":45},[],{"type":42,"text":3915,"spans":3916,"direction":45},"Do not forget to share your bylaws with your chosen provider so they can make sure the voting solution meets your specific needs (voting colleges or GAEC structures, proxies, pre-votes, elections, etc.).",[],{"type":42,"text":47,"spans":3918,"direction":45},[],{"type":42,"text":3920,"spans":3921,"direction":45},"3 - The structure of the \"live\" site",[3922],{"start":36,"end":398,"type":65},{"type":42,"text":47,"spans":3924,"direction":45},[],{"type":42,"text":3926,"spans":3927,"direction":45},"A virtual event is by definition watched by a multitude of guests, all using different internet providers, smartphones, and computers.",[],{"type":42,"text":47,"spans":3929,"direction":45},[],{"type":42,"text":3931,"spans":3932,"direction":45},"Your solution needs to be responsive and compatible with most devices. In addition, favor a simple, clean interface so you do not lose users who are less tech-savvy. ",[],{"type":42,"text":47,"spans":3934,"direction":45},[],{"type":42,"text":3936,"spans":3937,"direction":45},"Ideally, you should have a background image, a banner showing the name and date of the GM, a broadcast video, and a resolution voting tool, all on the same page.",[],{"type":42,"text":47,"spans":3939,"direction":45},[],{"type":42,"text":3941,"spans":3942,"direction":45},"Pro tip: If you want to share content with your members, send it after the GM so they stay focused on the vote and the video during the live session.",[],{"type":42,"text":47,"spans":3944,"direction":45},[],{"type":42,"text":3946,"spans":3947,"direction":45},"4 - Supporting your guests",[3948],{"start":36,"end":1343,"type":65},{"type":42,"text":47,"spans":3950,"direction":45},[],{"type":42,"text":3952,"spans":3953,"direction":45},"Attending a remote GM is not easy for all your members. You should support them beforehand with clear, effective communication. ",[],{"type":42,"text":47,"spans":3955,"direction":45},[],{"type":42,"text":3957,"spans":3958,"direction":45},"Also plan technical support on the day, so you do not leave them stranded if they have questions about connecting. You do not always need to go through an event agency, some platforms (like Digitevent) offer this service as well.",[],{"type":42,"text":47,"spans":3960,"direction":45},[],{"type":42,"text":3962,"spans":3963,"direction":45},"Finally, a private chat with attendees on your General Meeting site is ideal for handling requests and having guests with an issue called back, especially when you are expecting more than 100 people on the day.",[],{"type":42,"text":47,"spans":3965,"direction":45},[],{"type":60,"text":1532,"spans":3967,"direction":45},[3968],{"start":36,"end":279,"type":65},{"type":42,"text":47,"spans":3970,"direction":45},[],{"type":42,"text":3972,"spans":3973,"direction":45},"Clearly define the objective of the GM: is it simply to communicate about the vote and its results, or to build a quorum of voters? Adjust your strategy accordingly. ",[],{"type":42,"text":3975,"spans":3976,"direction":45},"Use an online event solution such as Digitevent to ensure data protection and a smooth experience throughout the meeting. ",[],{"type":42,"text":3978,"spans":3979,"direction":45},"Do not forget that you will need a technical provider and support throughout the process. ",[3980],{"start":943,"end":689,"type":467,"data":3981},{"link_type":469,"url":3982,"target":799},"https://www.digitevent.com/en/onboarding-advice-training",[3984],{"primary":3985,"items":3994,"id":3996,"slice_type":131,"slice_label":11},{"seo_title":3986,"seo_meta_descriptions":3990},[3987],{"type":42,"text":3988,"spans":3989},"How to organize a general meeting in a virtual format?",[],[3991],{"type":42,"text":3992,"spans":3993,"direction":45},"GMs are mandatory every year, but health restrictions make holding them difficult. What solutions can help you meet this obligation?",[],[3995],{},"seo$2be81110-5668-4b4a-8870-0012f214ef48",{"id":3998,"lang":134,"type":12,"uid":3999},"akYmmRIAAC0AyuBe","comment-organiser-assemblee-generale-format-virtuel",{"id":4001,"uid":11,"url":11,"type":4002,"tags":4003,"first_publication_date":4004,"slugs":4005,"linked_documents":4006,"lang":19,"data":4007,"_source":4026},"en_blog-landing_home","blog-landing",[],"2020-07-20T12:55:20+0000",[4002],[],{"title":4008,"body":4012},[4009],{"type":23,"text":4010,"spans":4011,"direction":45},"The event planners' blog",[],[4013],{"primary":4014,"items":4023,"id":4025,"slice_type":131,"slice_label":11},{"seo_title":4015,"seo_meta_descriptions":4019},[4016],{"type":42,"text":4017,"spans":4018},"Event blog: tips and best practices",[],[4020],{"type":42,"text":4021,"spans":4022},"We've compiled tutorials, tips, best practices, and recommendations from the best professional event organizers.",[],[4024],{},"seo$55d1184f-ff82-4136-a3ce-a476713b49a2",{"id":4027,"lang":134,"type":4002,"uid":11},"XxWUMxAAACYAJdoc",1785423829259]