[{"data":1,"prerenderedAt":709},["ShallowReactive",2],{"top-banner-en":3,"blog-article-how-to-organize-a-trade-show-en":4},{"prismicDocument":-1},{"prismicDocument":5,"relatedArticles":707,"relatedPages":708},{"id":6,"uid":7,"url":8,"type":9,"tags":10,"first_publication_date":13,"slugs":14,"linked_documents":16,"lang":17,"_source":18,"data":22},"en_blog_article_organiser-salon-professionnel","how-to-organize-a-trade-show",null,"blog_article",[11,12],"conseil","global","2026-07-02T10:07:55+0000",[15],"comment-organiser-un-salon-pro-avec-succes-",[],"en-us",{"id":19,"lang":20,"type":9,"uid":21},"akYmyBIAAC0AyuED","fr-fr","organiser-salon-professionnel",{"distribution":12,"article_title":23,"author_name":29,"publication_date":30,"banner_image":31,"article_content":42,"main_tag":691,"body":692},[24],{"type":25,"text":26,"spans":27,"direction":28},"heading1","How to organize a successful trade show?",[],"ltr","Joy GRAND","2025-06-24T06:29:00+0000",{"dimensions":32,"alt":35,"copyright":8,"url":36,"id":37,"edit":38},{"width":33,"height":34},900,600,"Two professionals shake hands at a trade show while wearing badges for networking.","https://images.prismic.io/digi-www/aFl16Hfc4bHWioEL_Rencontreentreprofessionnelslorsd%E2%80%99unsalonB2B.webp?auto=format,compress","aFl16Hfc4bHWioEL",{"x":39,"y":39,"zoom":40,"background":41},0,1,"transparent",[43,47,50,57,63,74,77,80,86,96,105,110,113,119,125,128,132,135,138,141,144,147,152,155,159,163,165,170,173,176,181,186,189,194,199,204,206,211,217,220,222,232,234,239,242,245,250,255,257,260,262,266,269,272,276,281,283,296,298,303,308,311,315,320,322,327,330,333,338,343,348,353,355,358,361,364,367,369,374,380,384,387,392,397,402,404,416,420,423,428,433,438,453,457,460,464,469,472,475,478,481,484,486,490,493,495,504,509,514,517,522,526,531,538,540,543,549,557,562,567,570,574,579,583,587,592,596,598,601,605,610,613,617,621,625,629,633,637,641,646,651,655,657,660,662,667,672,680,683],{"type":44,"text":45,"spans":46,"direction":28},"paragraph","Today, 73% of French people find the environmental situation worrying. And 87 The event industry is evolving, and organizing a trade show in 2025 requires a more strategic approach than ever. ",[],{"type":44,"text":48,"spans":49,"direction":28},"With 98% of attendees and exhibitors favoring face-to-face meetings (Unimev), the potential is huge, provided you meet their new expectations: an immersive, engaging experience, easier networking, and CSR. ",[],{"type":44,"text":51,"spans":52,"direction":28},"This article, written as a guide, reveals 9 essential steps to turn your trade show into a success, whether it's your first edition or the next in a long series. Follow the guide!",[53],{"start":54,"end":55,"type":56},51,127,"strong",{"type":58,"text":59,"spans":60,"direction":28},"heading2","Why organize a trade show in 2025?",[61],{"start":39,"end":62,"type":56},37,{"type":44,"text":64,"spans":65,"direction":28},"In 2025, in-person professional events continue to be favored. A genuine event trend, as live interactions help exhibitors and attendees grow their business and build trusted relationships.",[66],{"start":67,"end":68,"type":69,"data":70},94,117,"hyperlink",{"link_type":71,"url":72,"target":73},"Web","https://www.digitevent.com/fr/blog/tendances-evenementiel-2025","_blank",{"type":44,"text":75,"spans":76,"direction":28},"It's a fact: trade shows that build immersive experiences and optimize meetings between attendees and visitors are in vogue.",[],{"type":44,"text":78,"spans":79,"direction":28},"And to boost attendee engagement, every organizer needs to ride the wave of digital event technologies. ",[],{"type":44,"text":81,"spans":82,"direction":28},"These technologies make it possible to create hybrid experiences, blending in-person and digital, and to build a memorable, differentiating attendee experience. They are also used to intelligently spread key messages (and go beyond the trade show's physical and time limits), notably through streaming and post-event digital communication.",[83],{"start":84,"end":85,"type":56},23,54,{"type":44,"text":87,"spans":88,"direction":28},"What's more, being in person and creating physical connection lets you offer attendees eco-responsible events, with sustainable immersive experiences. Ideal for proving your CSR commitment!",[89,92],{"start":90,"end":91,"type":56},75,132,{"start":93,"end":91,"type":69,"data":94},105,{"link_type":71,"url":95,"target":73},"https://www.digitevent.com/en/blog/sustainable-event",{"type":97,"url":98,"alt":99,"copyright":8,"dimensions":100,"id":103,"edit":104},"image","https://images.prismic.io/digi-www/aFpyE3fc4bHWiqF-_defis-solutions-organisation-salon-professionnel-2025..webp?auto=format,compress","Summary table presenting the main challenges facing trade show organizers, with obstacles, concrete solutions, and associated benefits.",{"width":101,"height":102},1150,876,"aFpyE3fc4bHWiqF-",{"x":39,"y":39,"zoom":40,"background":41},{"type":58,"text":106,"spans":107,"direction":28},"9 steps to organize a trade show from A to Z",[108],{"start":39,"end":109,"type":56},55,{"type":44,"text":111,"spans":112,"direction":28},"Whether you're organizing your first trade show or preparing the next edition, go through the following nine steps to leave nothing to chance.",[],{"type":114,"text":115,"spans":116,"direction":28},"heading3","Define the trade show's objective and positioning",[117],{"start":39,"end":118,"type":56},48,{"type":44,"text":120,"spans":121,"direction":28},"First, set your event objectives. These will set the tone for all your other organizational decisions.",[122],{"start":123,"end":124,"type":56},14,47,{"type":44,"text":126,"spans":127,"direction":28},"Do you want to: ",[],{"type":129,"text":130,"spans":131,"direction":28},"list-item","Increase your sales?",[],{"type":129,"text":133,"spans":134,"direction":28},"Make it easier for your exhibitors to connect commercially with their prospects?",[],{"type":129,"text":136,"spans":137,"direction":28},"Increase your brand's visibility?",[],{"type":129,"text":139,"spans":140,"direction":28},"Educate your audience on a specific topic?",[],{"type":129,"text":142,"spans":143,"direction":28},"Recruit new talent or new students?",[],{"type":44,"text":145,"spans":146,"direction":28},"",[],{"type":44,"text":148,"spans":149,"direction":28},"Then analyze your audience to target the right people. The goal: understand what motivates your target audience to attend a trade show, by understanding their needs, preferences, and expectations.",[150],{"start":151,"end":85,"type":56},5,{"type":44,"text":153,"spans":154,"direction":28},"Here's a point to watch: there are major differences between a B2B trade show and a B2C trade show! ",[],{"type":129,"text":156,"spans":157,"direction":28},"B2B trade shows are built on a model based on lead generation and professional networking. Their goal is therefore to maximize qualified meetings and business opportunities.",[158],{"start":39,"end":123,"type":56},{"type":129,"text":160,"spans":161,"direction":28},"B2C trade shows are organized around a model based on visitor experience and ticketing. Their goal is therefore to attract an audience and offer them an engaging journey.",[162],{"start":39,"end":123,"type":56},{"type":44,"text":145,"spans":164,"direction":28},[],{"type":44,"text":166,"spans":167,"direction":28},"Then, using this analysis of your target audience, find a differentiating angle to stand out from other trade shows, with a trending and/or innovative theme. ",[168],{"start":54,"end":169,"type":56},119,{"type":44,"text":171,"spans":172,"direction":28},"For example, if your target audience is particularly sensitive to CSR and environmental topics, organizing an eco-responsible trade show could be a good idea.",[],{"type":44,"text":174,"spans":175,"direction":28},"Another example: if your target audience is looking for practical solutions to their challenges, focus your trade show on demonstrations of innovative solutions and shared feedback (through conferences).",[],{"type":114,"text":177,"spans":178,"direction":28},"Make your event profitable with the right business model",[179],{"start":39,"end":180,"type":56},58,{"type":44,"text":182,"spans":183,"direction":28},"Next, you need to choose a viable business model that lets you get a real return on investment from your trade show.",[184],{"start":62,"end":185,"type":56},72,{"type":44,"text":187,"spans":188,"direction":28},"Several options are available to you: ",[],{"type":129,"text":190,"spans":191,"direction":28},"For B2B trade shows, ticketing is often free for visitors, with monetization coming from stand sales, sponsorship, lead scanning, and paid workshops.",[192],{"start":39,"end":193,"type":56},19,{"type":129,"text":195,"spans":196,"direction":28},"For B2C trade shows, monetization can come from ticketing, exhibitor stands, merchandising, and paid conferences. ",[197],{"start":39,"end":198,"type":56},20,{"type":129,"text":200,"spans":201,"direction":28},"For any type of trade show, you can also offer services, such as equipment rental or catering.",[202],{"start":39,"end":203,"type":56},36,{"type":44,"text":145,"spans":205,"direction":28},[],{"type":44,"text":207,"spans":208,"direction":28},"Set up your ticketing system:",[209],{"start":39,"end":210,"type":56},46,{"type":44,"text":212,"spans":213,"direction":28},"If you want your attendees to pay to attend the trade show, you need to think about how you'll price access to your event.",[214],{"start":215,"end":216,"type":56},122,155,{"type":44,"text":218,"spans":219,"direction":28},"Will you set up standard pricing for everyone? Or offer VIP access, with exclusive entry to certain conferences or private networking? Here again, it all depends on your audience, their expectations, and the budget they can put toward attending such a trade show.",[],{"type":44,"text":145,"spans":221,"direction":28},[],{"type":44,"text":223,"spans":224,"direction":28},"Digitevent supports you: Need to set up online ticketing simply and securely? With Digitevent and its professional ticketing tool, create an online registration platform with intuitive payment, and track your sales in real time.",[225,227],{"start":39,"end":226,"type":56},26,{"start":228,"end":229,"type":69,"data":230},118,162,{"link_type":71,"url":231,"target":73},"https://www.digitevent.com/en/feature/online-ticketing-solution-for-registration-paid-events",{"type":44,"text":145,"spans":233,"direction":28},[],{"type":44,"text":235,"spans":236,"direction":28},"Find your sponsors and develop your partnerships:",[237],{"start":39,"end":238,"type":56},53,{"type":44,"text":240,"spans":241,"direction":28},"Sponsorship of your trade show lets you both monetize it and extend the reach of its promotion.",[],{"type":44,"text":243,"spans":244,"direction":28},"So consider developing your strategy around: ",[],{"type":129,"text":246,"spans":247,"direction":28},"Sponsorship of exhibition stands, workshops, conferences, VIP events, etc.",[248],{"start":39,"end":249,"type":56},32,{"type":129,"text":251,"spans":252,"direction":28},"Digital sponsorship, for example through advertising on your app, in emails, or on your website",[253],{"start":39,"end":254,"type":56},18,{"type":44,"text":145,"spans":256,"direction":28},[],{"type":44,"text":258,"spans":259,"direction":28},"Think carefully about the pricing you'll offer for each of these partnership and sponsorship packages. To do this, look at trade shows that target audiences similar to yours. Benchmarking lets you offer attractive packages for your audience: it's one way to launch a profitable trade show!",[],{"type":44,"text":145,"spans":261,"direction":28},[],{"type":44,"text":263,"spans":264,"direction":28},"Maximize networking between attendees:",[265],{"start":39,"end":118,"type":56},{"type":44,"text":267,"spans":268,"direction":28},"To organize a successful B2B trade show, you need to think about how to prove to your exhibitors and attendees that you'll help them grow their network and/or their business opportunities.",[],{"type":44,"text":270,"spans":271,"direction":28},"Consider developing: ",[],{"type":129,"text":273,"spans":274,"direction":28},"A lead scanning offer for your exhibitors",[275],{"start":39,"end":226,"type":56},{"type":129,"text":277,"spans":278,"direction":28},"A qualified meeting scheduling system for your exhibitors",[279],{"start":39,"end":280,"type":56},43,{"type":44,"text":145,"spans":282,"direction":28},[],{"type":44,"text":284,"spans":285,"direction":28},"Digitevent supports you: What if you gave your B2B exhibitors access to the Digitevent lead collection app? In it, they get a dedicated space to update their public profile, register their team members, download team badges, and retrieve leads collected at the trade show. For attendees, offer them our Matchmaking app, which they can use during the trade show to find networking opportunities.",[286,287,291],{"start":39,"end":226,"type":56},{"start":288,"end":169,"type":69,"data":289},83,{"link_type":71,"url":290,"target":73},"https://www.digitevent.com/fr/solution/application-salons-scan-collecte-prospects-exposants",{"start":292,"end":293,"type":69,"data":294},384,410,{"link_type":71,"url":295,"target":73},"https://www.digitevent.com/en/feature/solution-b2b-business-meetings",{"type":44,"text":145,"spans":297,"direction":28},[],{"type":44,"text":299,"spans":300,"direction":28},"Monetize your content and spaces:",[301],{"start":39,"end":302,"type":56},40,{"type":44,"text":304,"spans":305,"direction":28},"Another way to make your event profitable: build your business model around monetizing your trade show's content or its spaces.",[306],{"start":307,"end":216,"type":56},99,{"type":44,"text":309,"spans":310,"direction":28},"Consider offering: ",[],{"type":129,"text":312,"spans":313,"direction":28},"Paid conferences for attendees, such as workshops with industry experts and influencers, or inspiring keynotes.",[314],{"start":39,"end":210,"type":56},{"type":129,"text":316,"spans":317,"direction":28},"Private spaces for organizing meetings and product demos, allowing exhibitors to showcase their brand image.",[318],{"start":39,"end":319,"type":56},22,{"type":44,"text":145,"spans":321,"direction":28},[],{"type":114,"text":323,"spans":324,"direction":28},"Select your trade show venue",[325],{"start":39,"end":326,"type":56},35,{"type":44,"text":328,"spans":329,"direction":28},"Next step: choosing your event venue. This venue needs to be practical while also letting you create a differentiating attendee experience.",[],{"type":44,"text":331,"spans":332,"direction":28},"Here are a few criteria to consider when organizing your trade show: ",[],{"type":129,"text":334,"spans":335,"direction":28},"How accessible the venue is",[336],{"start":39,"end":337,"type":56},16,{"type":129,"text":339,"spans":340,"direction":28},"Its size relative to the estimated number of attendees",[341],{"start":39,"end":342,"type":56},13,{"type":129,"text":344,"spans":345,"direction":28},"How modular the spaces are, particularly in relation to the number of stands you want to offer and the different areas you want to set up on site",[346],{"start":39,"end":347,"type":56},25,{"type":129,"text":349,"spans":350,"direction":28},"The included services: lighting, signage, whether or not suppliers are included. ",[351],{"start":39,"end":352,"type":56},21,{"type":44,"text":145,"spans":354,"direction":28},[],{"type":44,"text":356,"spans":357,"direction":28},"For example, you could choose to hold your trade show in: ",[],{"type":129,"text":359,"spans":360,"direction":28},"A convention center, for a trade show expecting a large number of attendees",[],{"type":129,"text":362,"spans":363,"direction":28},"A hotel, to host attendees over several days ",[],{"type":129,"text":365,"spans":366,"direction":28},"An unconventional venue (a private mansion, loft, villa, manor house, château, etc.) to leave a lasting impression ",[],{"type":44,"text":145,"spans":368,"direction":28},[],{"type":114,"text":370,"spans":371,"direction":28},"Choose your key suppliers",[372],{"start":39,"end":373,"type":56},29,{"type":44,"text":375,"spans":376,"direction":28},"At this stage, you need to select suppliers who align with your trade show's vision.",[377],{"start":378,"end":379,"type":56},39,107,{"type":44,"text":381,"spans":382,"direction":28},"First, ask yourself whether you need an event agency, or whether you can handle the organization and management of your event in-house from A to Z. Use an agency if you don't have all the skills required (logistics, communication, etc.), or if you're short on internal resources.",[383],{"start":85,"end":90,"type":56},{"type":44,"text":385,"spans":386,"direction":28},"Then consider these essential types of suppliers: ",[],{"type":129,"text":388,"spans":389,"direction":28},"An audiovisual and staging provider, to create an impactful setup",[390],{"start":39,"end":391,"type":56},52,{"type":129,"text":393,"spans":394,"direction":28},"A food and catering provider, who can offer trending options such as food courts or eco-responsible caterers",[395],{"start":39,"end":396,"type":56},45,{"type":129,"text":398,"spans":399,"direction":28},"A logistics and transport provider, to manage the trade show's setup and visitor flow",[400],{"start":39,"end":401,"type":56},44,{"type":44,"text":145,"spans":403,"direction":28},[],{"type":44,"text":405,"spans":406,"direction":28},"Share your event brief with potential suppliers, and select them with your objectives in mind. Remember that the point of outsourcing these tasks is ultimately to gain efficiency!",[407,412],{"start":408,"end":409,"type":69,"data":410},9,33,{"link_type":71,"url":411,"target":73},"https://www.digitevent.com/en/blog/event-brief",{"start":413,"end":414,"type":415},200,207,"em",{"type":114,"text":417,"spans":418,"direction":28},"Manage your event logistics",[419],{"start":39,"end":62,"type":56},{"type":44,"text":421,"spans":422,"direction":28},"It's time to focus on your event logistics.",[],{"type":44,"text":424,"spans":425,"direction":28},"First, put together your event's detailed program. Choose the trade show's duration, and set the schedule for each activity (conference, workshop, keynote, presentation, etc.) you plan to run.",[426],{"start":373,"end":427,"type":56},70,{"type":44,"text":429,"spans":430,"direction":28},"Then put dedicated staff in place to manage the trade show and its security. Consider assigning people to welcome attendees, others to coordinate stands, and security teams as well.",[431],{"start":352,"end":432,"type":56},81,{"type":44,"text":434,"spans":435,"direction":28},"Finally, don't forget to plan appropriate security measures. Consider in particular how you'll handle access control and evacuating the venue in case of an emergency.",[436],{"start":249,"end":437,"type":56},64,{"type":44,"text":439,"spans":440,"direction":28},"\nDigitevent supports you: With our event management platform, manage your badges with ease. Our check-in app lets you print personalized badges for your attendees on site, and streamline guest check-in. If needed, also take advantage of our equipment rental offer (printers, labels, lanyards, etc.).",[441,443,448],{"start":40,"end":442,"type":56},27,{"start":444,"end":445,"type":69,"data":446},126,150,{"link_type":71,"url":447,"target":73},"https://www.digitevent.com/en/feature/checkin-guestlist-event-app-control-register-participants",{"start":449,"end":450,"type":69,"data":451},163,198,{"link_type":71,"url":452,"target":73},"https://www.digitevent.com/en/feature/live-printing-event-badges",{"type":114,"text":454,"spans":455,"direction":28},"Build your visitor and exhibitor journey",[456],{"start":39,"end":118,"type":56},{"type":44,"text":458,"spans":459,"direction":28},"To optimize the experience for your visitors and exhibitors, you need to design the journey they'll take throughout your trade show.",[],{"type":44,"text":461,"spans":462,"direction":28},"First, design your visitor journey. Think about what content they'll have access to during the trade show: venue map, event app, immersive journey, networking spaces, etc.? ",[463],{"start":342,"end":124,"type":56},{"type":44,"text":465,"spans":466,"direction":28},"Then refine your exhibitor experience. How will they capture their leads? What levers do they have to increase their visibility? What ROI can they expect from your event?",[467],{"start":151,"end":468,"type":56},41,{"type":44,"text":470,"spans":471,"direction":28},"To do this, define the different offers for exhibitors. Take the time to determine: ",[],{"type":129,"text":473,"spans":474,"direction":28},"The number and size of the stand spaces",[],{"type":129,"text":476,"spans":477,"direction":28},"The technical services available to them",[],{"type":129,"text":479,"spans":480,"direction":28},"The service offerings they can benefit from",[],{"type":129,"text":482,"spans":483,"direction":28},"The communication services and tools to offer them. ",[],{"type":44,"text":145,"spans":485,"direction":28},[],{"type":44,"text":487,"spans":488,"direction":28},"Then model the trade show's floor plan. You can do this on paper, or using digital tools (such as Autocad).",[489],{"start":151,"end":210,"type":56},{"type":44,"text":491,"spans":492,"direction":28},"Finally, remember to select all the digital tools that will help improve the experience and engagement of attendees at your trade show. Define the content that will be made available on your website, or on your event and exhibitor apps.",[],{"type":44,"text":145,"spans":494,"direction":28},[],{"type":44,"text":496,"spans":497,"direction":28},"Digitevent supports you: To ensure optimal trade show attendance, Digitevent helps you build an app that reflects your event. Display the schedule of your various activities, along with a personal planner attendees can customize. All of it helps drive engagement and networking at B2B trade shows.",[498,499],{"start":39,"end":442,"type":56},{"start":500,"end":501,"type":69,"data":502},102,125,{"link_type":71,"url":503,"target":73},"https://www.digitevent.com/en/feature/event-app",{"type":114,"text":505,"spans":506,"direction":28},"Prepare your trade show's communication plan",[507],{"start":39,"end":508,"type":56},62,{"type":44,"text":510,"spans":511,"direction":28},"This is the time to set up your 360 marketing and communication plan: planning campaign launches across every channel where your target audience gets information.",[512],{"start":326,"end":513,"type":56},76,{"type":44,"text":515,"spans":516,"direction":28},"You could consider: ",[],{"type":129,"text":518,"spans":519,"direction":28},"Promoting your trade show on social media: Facebook, Instagram, X, and why not LinkedIn if it's a B2B trade show.",[520],{"start":39,"end":521,"type":56},57,{"type":129,"text":523,"spans":524,"direction":28},"Building partnerships with influencers. Distribute a promotional kit to your speakers, partners, and sponsors, and why not to influencers in your industry too.",[525],{"start":39,"end":124,"type":56},{"type":129,"text":527,"spans":528,"direction":28},"Launching email campaigns, especially to engage your community before the event, and invite attendees to register for specific conferences or workshops. For exhibitors, your emails can offer up-sells, such as additional brand promotion solutions or help designing their stands.",[529],{"start":39,"end":530,"type":56},31,{"type":129,"text":532,"spans":533,"direction":28},"Setting up a dedicated event website for your trade show: essential for boosting its visibility ",[534,535],{"start":39,"end":396,"type":56},{"start":193,"end":396,"type":69,"data":536},{"link_type":71,"url":537,"target":73},"https://www.digitevent.com/en/blog/event-website-without-designer",{"type":44,"text":145,"spans":539,"direction":28},[],{"type":44,"text":541,"spans":542,"direction":28},"Organize your communication plan well ahead of the event, by sharing teasers and the event's program. ",[],{"type":44,"text":544,"spans":545,"direction":28},"And because organizing a trade show doesn't end when the event does, plan your post-event communication in advance too: recap videos, conference replays, access to additional inspiring content. ",[546],{"start":547,"end":548,"type":56},124,153,{"type":44,"text":550,"spans":551,"direction":28},"\nDigitevent supports you: Need to create a website for your trade show? Digitevent lets you build your own custom event website, hosted on your domain name, with no technical skills required. Give your event the online presence it deserves!",[552,553],{"start":40,"end":373,"type":56},{"start":379,"end":554,"type":69,"data":555},136,{"link_type":71,"url":556,"target":73},"https://www.digitevent.com/en/feature/saas-tool-website-creation-event-registrations",{"type":114,"text":558,"spans":559,"direction":28},"Formalize your trade show budget",[560],{"start":39,"end":561,"type":56},49,{"type":44,"text":563,"spans":564,"direction":28},"By now, having gathered all the data from the previous steps, you can formalize your event budget.",[565],{"start":566,"end":215,"type":56},86,{"type":44,"text":568,"spans":569,"direction":28},"To do this, consider the following expense categories:  ",[],{"type":129,"text":571,"spans":572,"direction":28},"Venue rental",[573],{"start":39,"end":193,"type":56},{"type":129,"text":575,"spans":576,"direction":28},"Communication and promotion",[577],{"start":39,"end":578,"type":56},17,{"type":129,"text":580,"spans":581,"direction":28},"Logistics",[582],{"start":39,"end":342,"type":56},{"type":129,"text":584,"spans":585,"direction":28},"Speakers and suppliers involved",[586],{"start":39,"end":409,"type":56},{"type":129,"text":588,"spans":589,"direction":28},"Catering",[590],{"start":39,"end":591,"type":56},15,{"type":129,"text":593,"spans":594,"direction":28},"Digital tools, such as your online ticketing, your attendee or exhibitor apps, or your all-in-one event management platform.",[595],{"start":39,"end":193,"type":56},{"type":44,"text":145,"spans":597,"direction":28},[],{"type":44,"text":599,"spans":600,"direction":28},"Be careful: build in a budget margin for unexpected costs, since an event rarely goes 100% as planned!",[],{"type":114,"text":602,"spans":603,"direction":28},"Prepare your strategy for measuring your trade show's success",[604],{"start":39,"end":437,"type":56},{"type":44,"text":606,"spans":607,"direction":28},"Last step: define the right KPIs and the data to collect to measure your trade show's success, and optimize future editions.",[608],{"start":578,"end":609,"type":56},59,{"type":44,"text":611,"spans":612,"direction":28},"Among the interesting KPIs, depending on your objectives, you might decide to measure: ",[],{"type":129,"text":614,"spans":615,"direction":28},"The number of visitors",[616],{"start":39,"end":319,"type":56},{"type":129,"text":618,"spans":619,"direction":28},"The attendance rate and the no-show rate",[620],{"start":39,"end":193,"type":56},{"type":129,"text":622,"spans":623,"direction":28},"Sales made during the event",[624],{"start":39,"end":198,"type":56},{"type":129,"text":626,"spans":627,"direction":28},"The lead-to-customer conversion rate ",[628],{"start":39,"end":352,"type":56},{"type":129,"text":630,"spans":631,"direction":28},"The cost per lead ",[632],{"start":39,"end":578,"type":56},{"type":129,"text":634,"spans":635,"direction":28},"The number of networking connections made between attendees or between exhibitors",[636],{"start":39,"end":62,"type":56},{"type":129,"text":638,"spans":639,"direction":28},"The number of mentions of the event on social media",[640],{"start":39,"end":203,"type":56},{"type":129,"text":642,"spans":643,"direction":28},"The amount of press coverage ",[644],{"start":39,"end":645,"type":56},30,{"type":129,"text":647,"spans":648,"direction":28},"The satisfaction rate of your attendees and exhibitors",[649],{"start":39,"end":650,"type":56},24,{"type":129,"text":652,"spans":653,"direction":28},"The event's overall ROI",[654],{"start":39,"end":342,"type":56},{"type":44,"text":145,"spans":656,"direction":28},[],{"type":44,"text":658,"spans":659,"direction":28},"Finally, also remember to analyze feedback from your attendees and exhibitors. It usually contains valuable pointers for improving your next edition.",[],{"type":44,"text":145,"spans":661,"direction":28},[],{"type":44,"text":663,"spans":664,"direction":28},"💬 Quote from the Digitevent expert:",[665],{"start":666,"end":378,"type":415},3,{"type":44,"text":668,"spans":669,"direction":28},"\"Organizing a trade show in 2025 is no longer just about filling an exhibition hall. It's about building lasting connections, proving return on investment, and delivering a flawless experience for both visitors and brands. Those who succeed will be the ones who combine strategy, smart tech, and a CSR vision.\"",[670],{"start":39,"end":671,"type":415},333,{"type":44,"text":673,"spans":674,"direction":28},"Léna Narcisse, Account Manager at Digitevent\n",[675,679],{"start":39,"end":210,"type":69,"data":676},{"link_type":71,"url":677,"target":678},"https://www.linkedin.com/in/l%C3%A9nanarcisse/","_self",{"start":39,"end":591,"type":56},{"type":44,"text":681,"spans":682,"direction":28},"Well done: thanks to these steps, you're ready to organize an engaging trade show that reflects who you are. From defining your objectives to measuring your KPIs, including monetization, logistics, and communication, there's no detail left to overlook in making your event a success!",[],{"type":44,"text":684,"spans":685,"direction":28},"Want to simplify the organization of your next trade show? Digitevent, the intuitive event management software, supports you at every step. Enjoy an all-in-one platform with all the tools you need to organize your events and drive attendee engagement.",[686],{"start":687,"end":688,"type":69,"data":689},61,71,{"link_type":71,"url":690,"target":73},"https://www.digitevent.com/fr","news",[693],{"primary":694,"items":703,"id":705,"slice_type":706,"slice_label":8},{"seo_title":695,"seo_meta_descriptions":699},[696],{"type":44,"text":697,"spans":698,"direction":28},"How to organize a trade show in 2025: 9 key steps",[],[700],{"type":44,"text":701,"spans":702,"direction":28},"Trade show 2025: discover 9 key steps to a successful event, from ticketing to logistics, including communication and sponsors.",[],[704],{},"seo$c9b721c0-ebf2-4ddb-a95e-63360520a690","seo",[],[],1784128835793]